Automotive Black Technology Chapter 712: : If you dare not use hard steel, I will do it myself!
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Zhengxin Group.
Zhengxin Group.
Everyone in the communications team of the public relations department has gone crazy!
Everyone in the communications team of the public relations department has gone crazy!
It has just been the beginning of the new year and not long after I started working, and everyone in the team is already busy like a spinning top.
It has just been the beginning of the new year and not long after I started working, and everyone in the team is already busy like a spinning top.
Only one day after the Land Rover Range Rover came off the production line, it caused a huge response in the market and achieved great sales. But the Range Rover model's above-average quality and ridiculously low price compared to models of the same level shocked the industry!
Only one day after the Land Rover Range Rover came off the production line, it caused a huge response in the market and achieved great sales. But the Range Rover model's above-average quality and ridiculously low price compared to models of the same level shocked the industry!
After a short period of stunned silence, Zhengxin Group and Land Rover Branch immediately became a hot spot that the media in the industry competed for.
After a short period of stunned silence, Zhengxin Group and Land Rover Branch immediately became a hot spot that the media in the industry competed for.
The Zhengxin Public Relations Department, which is responsible for external communication, has not stopped calling from morning to now.
The Zhengxin Public Relations Department, which is responsible for external communication, has not stopped calling from morning to now.
The media has also gone crazy. Zhengxin is making big moves at the end of the year, and it won’t stop at the beginning of the new year!
The media has also gone crazy. Zhengxin is making big moves at the end of the year, and it won’t stop at the beginning of the new year!
Based on its performance and configuration, a car like the Range Rover should have been priced between 1 million and 2 million, but they actually only sold it for half the price! This is the rhythm to sweep the market at the same level! ?
Based on its performance and configuration, a car like the Range Rover should have been priced between 1 million and 2 million, but they actually only sold it for half the price! This is the rhythm to sweep the market at the same level! ?
With all kinds of questions, major media outlets have eagerly made interview appointments.
With all kinds of questions, major media outlets have eagerly made interview appointments.
From Li Fanyu, chairman of the board of directors, An Ning, group CEO, to Li Kai, general manager of Land Rover branch, She Qing, product manager, Xu Fufang, chief engineer of the R&D center...
From Li Fanyu, chairman of the board of directors, An Ning, group CEO, to Li Kai, general manager of Land Rover branch, She Qing, product manager, Xu Fufang, chief engineer of the R&D center...
As long as Zhengxin’s senior executives are involved in the research and development and launch of the Range Rover model, they will be the ones they invite.
As long as Zhengxin’s senior executives are involved in the research and development and launch of the Range Rover model, they will be the ones they invite.
They have only one purpose - they want to find out why the Qingzhengxin Land Rover Range Rover is so cheap and what is the intention behind it!
They have only one purpose - they want to find out why the Qingzhengxin Land Rover Range Rover is so cheap and what is the intention behind it!
Zhengxin Public Relations Department, Communication Group.
Zhengxin Public Relations Department, Communication Group.
"Hey! I told you, I have asked the chairman's office for instructions. We, Director Li, don't have time! We, Mr. An, don't even have time! The schedules of Mr. Li of the branch and XCMG of the R&D center are both full. Yes! I know, I know, but I can't help it! Let me write down your contact information first and see if I can coordinate with the department to hold a press conference and accept your interview together, okay? ? Okay, okay, that’s it! ”
"Hey! I told you, I have asked the chairman's office for instructions. We, Director Li, don't have time! We, Mr. An, don't even have time! The schedules of Mr. Li of the branch and XCMG of the R&D center are both full. Yes! I know, I know, but I can't help it! Let me write down your contact information first and see if I can coordinate with the department to hold a press conference and accept your interview together, okay? ? Okay, okay, that’s it! ”
Almost all employees are rejecting the media in this way.
Almost all employees are rejecting the media in this way.
Li Fanyu and An Ning were currently negotiating with people from Guangqi regarding Tengshi's sales network.
Li Fanyu and An Ning were currently negotiating with people from Guangqi regarding Tengshi's sales network.
Tengshi’s first product, a heavy-duty tractor named Kaishan-6V4T500P, has entered the testing phase. At this pace, the issue of going on sale will have to be settled.
Tengshi’s first product, a heavy-duty tractor named Kaishan-6V4T500P, has entered the testing phase. At this pace, the issue of going on sale will have to be settled.
Tractors are different from cars.
Tractors are different from cars.
This type of agricultural machinery cannot be opened on the street like a car, and anyone who is interested can buy it. Cars are mass consumer products and tractors are production tools. This is why the streets are full of car 4S shops, but there are no tractor shops.
This type of agricultural machinery cannot be opened on the street like a car, and anyone who is interested can buy it. Cars are mass consumer products and tractors are production tools. This is why the streets are full of car 4S shops, but there are no tractor shops.
Agricultural machinery products need to delineate applicable areas, and then send targeted sales representatives to various farms, forest farms and other production units to promote them, or contact large agricultural machinery sales centers in various regions to reach agency sales cooperation with them. .
Agricultural machinery products need to delineate applicable areas, and then send targeted sales representatives to various farms, forest farms and other production units to promote them, or contact large agricultural machinery sales centers in various regions to reach agency sales cooperation with them. .
But in fact, if it is for this matter, Tengshi Company can make the decision themselves. The reason why Li Fanyu called the people from Guangqi to Tiancheng was to let them perform their most important duties.
But in fact, if it is for this matter, Tengshi Company can make the decision themselves. The reason why Li Fanyu called the people from Guangqi to Tiancheng was to let them perform their most important duties.
——Government orders.
——Government orders.
Currently, the country is conducting pilot projects for medium-sized family farms. Large farms in Mongolia and the three northeastern provinces have now reached a certain scale. These areas are the main target areas for heavy-duty tractors. Tengshi's first product is a heavy-duty tractor, which is aimed at this market!
Currently, the country is conducting pilot projects for medium-sized family farms. Large farms in Mongolia and the three northeastern provinces have now reached a certain scale. These areas are the main target areas for heavy-duty tractors. Tengshi's first product is a heavy-duty tractor, which is aimed at this market!
The needs of private farms must be faced squarely, but Li Fanyu also wants to win orders from the government. Youdao was looking at the food in the bowl and thinking about the food in the pot, which was probably a reflection of what was in his mind at this time.
The needs of private farms must be faced squarely, but Li Fanyu also wants to win orders from the government. Youdao was looking at the food in the bowl and thinking about the food in the pot, which was probably a reflection of what was in his mind at this time.
While discussing this issue, the door of the conference room quietly cracked open. An Ning's secretary stretched out her little head and looked around, then waved slightly to An Ning, who was sitting at the head of the long table.
While discussing this issue, the door of the conference room quietly cracked open. An Ning's secretary stretched out her little head and looked around, then waved slightly to An Ning, who was sitting at the head of the long table.
"Sorry to bother you." An Ning waved an apology to a Guangqi representative who was speaking, and called the secretary over.
"Sorry to bother you." An Ning waved an apology to a Guangqi representative who was speaking, and called the secretary over.
"Mr. An, there is a lot of commotion outside about the Range Rover incident. The public relations department would like to ask for instructions on whether to hold a press conference to give a centralized response."
"Mr. An, there is a lot of commotion outside about the Range Rover incident. The public relations department would like to ask for instructions on whether to hold a press conference to give a centralized response."
Although the secretary's voice was very soft, Li Fanyu still heard it. He had expected such a reaction from the industry.
Although the secretary's voice was very soft, Li Fanyu still heard it. He had expected such a reaction from the industry.
"Go and ask the public relations department to make arrangements. I will be available after ten o'clock tomorrow morning."
"Go and ask the public relations department to make arrangements. I will be available after ten o'clock tomorrow morning."
"Okay Director Li! I'll go down first."
"Okay Director Li! I'll go down first."
Li Fanyu waved his hand and returned to his state.
Li Fanyu waved his hand and returned to his state.
Looking at Gao Wen, who is currently the general manager of Guangqi next to him, he crossed his fingers and said with some disapproval: "Mr. Gao has always said that it is difficult to obtain government orders. Can you tell me what the difficulty is?
Looking at Gao Wen, who is currently the general manager of Guangqi next to him, he crossed his fingers and said with some disapproval: "Mr. Gao has always said that it is difficult to obtain government orders. Can you tell me what the difficulty is?
At the beginning, Director Kang and I had discussed that the Tengshi brand would bring you Guangqi into the partnership, just because we wanted to use your official channels to pave the way for the brand to quickly gain a foothold. If you hadn't considered this, why would Zhengxin want to cooperate with Guangqi?
At the beginning, Director Kang and I had discussed that the Tengshi brand would bring you Guangqi into the partnership, just because we wanted to use your official channels to pave the way for the brand to quickly gain a foothold. If you hadn't considered this, why would Zhengxin want to cooperate with Guangqi?
Do you think we are short of money or people? ”
Do you think we are short of money or people? ”
As soon as he said these words, Gao Wen's face suddenly showed a trace of unnaturalness, "Ahem, Director Li...you can't say that,"
As soon as he said these words, Gao Wen's face suddenly showed a trace of unnaturalness, "Ahem, Director Li...you can't say that,"
"Then what should I say? Why can't we implement the things that Director Kang and I had agreed upon years ago?" Li Fanyu immediately pulled down his face and tapped the table with his finger.
"Then what should I say? Why can't we implement the things that Director Kang and I had agreed upon years ago?" Li Fanyu immediately pulled down his face and tapped the table with his finger.
"Um, this is Director Li. After cooperating with Zhengxin to designate Tengshi's first product as an agricultural machinery, Yituo over there put a lot of pressure on our Guangqi,"
"Um, this is Director Li. After cooperating with Zhengxin to designate Tengshi's first product as an agricultural machinery, Yituo over there put a lot of pressure on our Guangqi,"
"We didn't dig up the walls they dragged. Kaishan is a heavy-duty tractor with 500 horsepower, which is nearly twice the horsepower of the largest model they can produce now. How much pressure do they put on them?"
"We didn't dig up the walls they dragged. Kaishan is a heavy-duty tractor with 500 horsepower, which is nearly twice the horsepower of the largest model they can produce now. How much pressure do they put on them?"
"You can't understand it that way. Mr. Li, you also know that YTO has been the leader in the agricultural machinery market since the founding of the People's Republic of China. Although our Tengshi Kaishan heavy-duty tractor is higher than YTO's current top products in terms of subdivisions, , but the bad is here.
"You can't understand it that way. Mr. Li, you also know that YTO has been the leader in the agricultural machinery market since the founding of the People's Republic of China. Although our Tengshi Kaishan heavy-duty tractor is higher than YTO's current top products in terms of subdivisions, , but the bad is here.
What is the background of Yituo?
What is the background of Yituo?
That was the factory site selected by the chairman himself, and Premier Zhou personally appointed the factory director! Since the founding of the People's Republic of China over the years, its products have been delivering blood to the country's construction. This is a company chosen by history. It has always been the leader in the industry in terms of agricultural machinery and engineering equipment.
That was the factory site selected by the chairman himself, and Premier Zhou personally appointed the factory director! Since the founding of the People's Republic of China over the years, its products have been delivering blood to the country's construction. This is a company chosen by history. It has always been the leader in the industry in terms of agricultural machinery and engineering equipment.
Kaishan wants to win government orders, which is related to the status of Yituo.
Kaishan wants to win government orders, which is related to the status of Yituo.
Even if our product is a blank in Yituo's product line and has no direct competition with them, it is intolerable for Kaishan to win a government purchase order.
Even if our product is a blank in Yituo's product line and has no direct competition with them, it is intolerable for Kaishan to win a government purchase order.
Think about it, now Tengshi has designed and developed a heavy-duty tractor that they have never developed. And if we want to use this product to win government orders, will they agree?
Think about it, now Tengshi has designed and developed a heavy-duty tractor that they have never developed. And if we want to use this product to win government orders, will they agree?
Director Li, let me tell you the truth. Our Director Kang has been under a lot of pressure during this period! ”
Director Li, let me tell you the truth. Our Director Kang has been under a lot of pressure during this period! ”
Ha!
Ha!
Is he stressed?
Is he stressed?
I see you are under a lot of pressure!
I see you are under a lot of pressure!
Li Fanyu patted the table gently, "To tell you the truth, we also have pressure. But there is no way. Wanting performance and results without paying the price does not exist in this world.
Li Fanyu patted the table gently, "To tell you the truth, we also have pressure. But there is no way. Wanting performance and results without paying the price does not exist in this world.
I can tell, Kang always felt that he was too embarrassed to see me, so he sent you here to cause trouble. My time is limited, so I won’t talk nonsense to you. Go back and tell you, Mr. Kang, that he can handle this matter by himself.
I can tell, Kang always felt that he was too embarrassed to see me, so he sent you here to cause trouble. My time is limited, so I won’t talk nonsense to you. Go back and tell you, Mr. Kang, that he can handle this matter by himself.
If he really feels embarrassed, we can really buy the 40% of your shares.
If he really feels embarrassed, we can really buy the 40% of your shares.
If he doesn’t dare to use hard steel, then I’ll do it myself! ”
If he doesn’t dare to use hard steel, then I’ll do it myself! ”