Automotive Black Technology Chapter 714: : Li Keen, **** for tat!
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"First of all, I want to say that the price of Range Rover is not low. The starting price of the V63.0 turbo version is 638,000, and the flagship version is 1.088 million. In my opinion, this price has completely reached a reasonable price for this level of model. ”
Li Fanyu said calmly.
When the word "reasonable" was mentioned, the tone was slightly emphasized.
"I would like to ask, what do you mean by reasonable?"
At this time, I don’t know who said it. Under the flashlight, Li Fanyu didn't see clearly who asked the question.
Li Fanyu squinted his eyes and nodded, "Under a fair and just market environment, we must make appropriate profits. This is reasonable."
Thinking of the prices of luxury SUV models in the Chinese market, after Li Fanyu said this, someone immediately realized something.
A female reporter with a ponytail immediately raised her hand.
Li Fanyu made a slight tap, and she immediately stood up and asked with the excitement of discovering big news: "Director Li, can I understand what you said just now to mean that you think that the current models in the luxury SUV market are generally priced poorly? Is it reasonable? ”
Bingo!
Girl, you asked this question well, perfect assist!
Li Fanyu immediately nodded and verified the reporter's question, "Yes,"
Wow!
As soon as he confirmed it, the small auditorium immediately became noisy like hot water boiling!
This is too strong to say!
As a person in charge of a car company, what kind of behavior is it to say in public that "the pricing of models currently on the market is unreasonable"?
This is undoubtedly a declaration of war against all Range Rover competitors at the same level!
Although Li Fanyu only said two sentences after being dug out by reporters, the meaning behind his words was already quite obvious!
You must know that all the interview materials for this public conference must be published in newspapers and exposed to the public.
So in this situation, when Li Fanyu said these words, he was undoubtedly pointing at the noses of Range Rover competitors and saying something contemptuously;
“I’m not targeting anyone when it comes to pricing. I mean, everyone here is rubbish!”
The female reporter who just asked the question dug out this information from his mouth, and she was already so excited that the tip of her nose was sweating!
Big news, there must be big news!
After two years of development, Zhengxin is finally going head-to-head with foreign car brands in the Chinese market!
The slightly sneaky ones sitting among the reporters in the audience are none other than others.
Peng Zhenghua, chief information officer of Ricoh China, Wang Miao, assistant vice president of marketing department of Infiniti China, and Wang Minglei, secretary of Muramasa Hiroshi, current CEO of Acura China. As well as spies sent by first- and second-tier brands such as Buck, Euroleague, Weisman, and Crist.
After hearing the bomb thrown by Li Fan Yufeng Qingyundan, the faces of these people were so gloomy that they could cry!
"Director Li! Since you said it is unreasonable, what standard do you think should be used to price models in the luxury SUV market?"
Originally, a reporter was only allowed to ask one question at a time. But when the female reporter saw that Li Fanyu didn't continue to name people, she rushed to ask questions amidst the contemptuous looks of the reporters around her.
Li Fan spread his hands with a foolish smile and said to the reporter: "I no longer need to answer this question. Zhengxin has set a new standard for the same level of models through the Range Rover. Next."
As Li Fanyu pointed his finger at the crowd of reporters rushing to raise their hands, a man with glasses immediately stood up: "Director Li! I would like to ask, Zhengxin just..."
"Wait! I have a question I want to discuss with Director Li." Just when the man with glasses was about to ask a question, a low but angry voice interrupted him.
Amid everyone's astonishment, a man in his forties, wearing a smart black striped suit, slowly stood up.
"Hey! Do you understand the rules? I'm asking the question now!" The question was interrupted, and the male reporter with glasses looked quite angry.
But the middle-aged man didn’t even look at him. He stared directly at Li Fanyu and asked: "Let me introduce myself first. I, Peng Zhenghua, am currently the CIO of Licon China Region."
Wow!
Wow!
Peng Zhenghua introduced himself to his family, and the dissatisfied expression on the bespectacled man's face immediately turned into excitement!
I originally thought that this press conference was a one-man show by Zhengshin Li Beomyu, but I didn’t expect that the show would spoil the show! Now the press conference has become a rival show!
What brand is Licoen? That is a brand that tailors exclusive cars for the President of the United States and his bodyguards! Half a century ago, Rickon's luxury SUVs and off-road vehicles were already famous around the world.
It can be said that even the inventor of the automobile and industry leader Mercedes-Benz can be called a latecomer in this field.
Li Keen is the originator of luxury SUVs!
Li Fanyu looked at this man's unkind eyes and shook his head gently.
It seems that I have indeed stepped on the cat's tail.
Hahaha,
Interesting, interesting!
"Mr. Peng, do you have any questions that you need help with?" he asked, nodding slightly to the audience.
"I don't take advice seriously! I just want to ask Mr. Li, since you just said that the pricing of domestic luxury SUVs is unreasonable. Then I want to ask you, do you think the pricing of other luxury models is reasonable?"
Li Fanyu knew what he was going to ask and wanted to turn himself in that direction.
With this trick, my old neighbors are all better than you!
Trying this trick with me?
Tender!
"Mr. Peng, if I'm not mistaken. You probably want to make trouble with the A8, right?"
"That's right! Since you think the pricing of luxury SUVs is unreasonable, then do you think the pricing of the luxury sedan market is also unreasonable?
But what’s funny is that the current price of Zhengxin Audi’s flagship sedan, the A8L, is almost the same as the benchmark Mercedes-Benz U-Class in the same class.
Then I would like to ask, while your group is enjoying the pricing standards that have been balanced over time in the industry, at the same time it is talking nonsense here, belittling its peers and promoting itself in its words, what is the mentality of your group? ”
Seeing that Li Fanyu was about to argue, Peng Zhenghua raised his hand to stop him, indicating that he had not finished speaking: "You don't have to rush to defend, let me make a guess. Is this the price of the Range Rover? What about the hype that led to the Tiger brand’s rapid popularity?
Based on the production cost of our Leicester SUV model of the same level as the Range Rover, Zhengxin Land Rover Range Rover's profit, if there is no cutting corners, may not even reach 5%. Even if you throw away the share and transportation costs of the 4S store, you may still have to sell at a loss. You believe it, it seems that there is suspicion of unfair competition. ”
These words immediately aroused soft discussions among the reporters present. Several reporters held cameras and took pictures of Peng Zhenghua's aggressive expression.
Although there was floor heating in the small auditorium, there was still a chill on Li Fanyu's back.
What an insidious thought, what a venomous mouth!
In what Peng Zhenghua said, almost every sentence is a routine and a stumbling block!
First, let’s use the high price of Zhengxin Audi’s flagship model A8L to confuse the public.
Then he said intentionally or unintentionally that the production cost of the Ricoh Navigation SUV is equal to the price of the Range Rover, and then used the well-prepared routine to pour a pot on the Range Rover: "It's either cutting corners to suppress costs, or it's unfair competition to sell at a low price." Dirty water about “invading the market”!
Li Fanyu looked at Peng Zhenghua, whose eyes were as sharp as an eagle, staring at him.
The eyes narrowed slightly.
It seems that I am unrivaled in the martial arts in terms of talking skills, and today I have met my opponent!