Automotive Black Technology Chapter 715: : Come on! Hurt each other!
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
"First of all, I want to explain the price of A8L."
Li Fanyu stretched out a finger and shook it gently.
"As you may also know, the A8L was developed and rolled off the production line less than a year after Zhengxin was founded and was still in the growth stage. At that time, our internal idea at Zhengxin was to develop a model that could serve as the Audi brand The flagship model reflected the highest level of Zhengxin's car-making technology at that time. The results are self-evident, and we achieved it."
Speaking of A8L, the pride on Li Fanyu’s face is beyond words. Maybe even he didn't notice that his chin was slightly raised when he said this.
Click.
With a shutter sound, the corners of Li Fanyu's mouth raised slightly.
There was a bit of confusion in his eyes, as if he was recalling that time, and said: "At that time, Zhengxin only had four production lines, two of which had been in service for more than fifteen years.
And the Tiancheng Industrial Park had just been built at that time, and the strength of the retail suppliers was also there. It can be said that at the beginning of the A8L project, whether it was in terms of production capacity or parts supply, it seemed that Zhengxin wanted to make a luxury sedan, which was extremely difficult to achieve. But we did it. ”
"How to do it? We have no experience in developing luxury-level models, so except for the main body design, it was all figured out bit by bit by engineers and designers from the company and supporting companies.
Let me give you an example; at that time, the electronic control system buttons in the A8L car were all provided by Boyuan Company in the industrial park. How was this set of buttons developed? My college classmate, Ms. Cheng Ke, the product manager of Tiancheng Boyuan Branch, used her fingers to test each button more than 10,000 times, grinding her fingers until the skin was gone, just to find the most perfect damping and button feel. . There were many such examples at the time, so I won’t list them all.
At that time, our production line was backward, and the assembly process was very different from that of A8L models of the same level.
Under such circumstances, we have implemented a set of inspection standards within Zhengxin and in the industrial park that are more stringent than any car company on the market. Under this standard, an engineer would be responsible for every step of production and assembly of each A8L.
You can also just find an A8L with a production batch number before 2017526 and take it apart to have a look. All assemblies and frames, including the engine, gearbox, and even suspension and braking systems, are all engraved with our engineers. audit signature.
It can be said that when the assembly process and production capacity were extremely low, we used almost hand-made standards and took responsibility for one person, one machine and one person, one car to create the only car in the Chinese automobile industry at that time that could compete with Mercedes-Benz, Euroleague, Mercury, these are the flagship products competing for the first-tier international car brands!
You can think about the hardships of doing research and development in such an environment, and you can also think about the costs of producing in such an environment.
Although the A8L flagship version is priced at more than 2 million, I can tell you with all my heart that the A8L is a project established solely to confirm the luxury positioning of the Zhengxin Audi brand and to set a benchmark for national automobiles. ! For such a goal, the cost and price we pay may be three or four times more than that of mature foreign models! But our selling price is almost the same as theirs! ”
The more Li Fanyu spoke, the more urgent his tone became, and the more he spoke, the more passionate his tone became!
At the end, the echo effect in the small auditorium made everyone present feel quite deafening!
A8L has now been designated as a state protocol car by the State-owned Assets Supervision and Administration Commission, and has become the travel car for the chief officials of the Chinese Ministry of Foreign Affairs and embassies abroad. It can be said that the car in the news and the small flag on the front of the car are the pride of the Chinese people.
But they really don’t know these trivial matters in R&D and production!
After these remarks, several reporters even put down their recorders and cameras and began to applaud vigorously.
Zhengxin has developed so rapidly that no matter whether it is products or operations, there have been no negative arguments in the industry. It can be said that this is an enterprise that has grown up with criticism.
But it doesn’t matter whether Zhengxin is developing wildly, whether it is making quick money, or whether it is making a fortune by itself regardless of the entire national automobile industry. But when it comes to self-improvement, no one in the industry can say anything harsh!
Because what Zhengxin did, they failed to do!
But in this scene, a discordant voice sounded again.
Pa bang bang,
Accompanied by several slow and sudden applause, Peng Zhenghua spoke again, "Director Li has a very good speaking talent. With such eloquence and sophistry at such a young age, people can't help but praise him as a hero. But... …”
"Don't worry, Mr. Peng, I haven't finished what I said yet." Li Fanyu followed suit and returned the interruption he had just made.
Without giving Peng Zhenghua a chance to speak out, Li Fanyu immediately said: "Let's talk about Mr. Peng's second question just now, is Zhengxin Land Rover Range Rover hyped through pricing."
As soon as they heard what he said, the reporters’ ears stood up.
It can be said that the words Peng Zhenghua just said were too obvious. But he directly asked the questions that reporters wanted to ask but had concerns about.
So these reporters picked up their voice recorders and shorthand notebooks and began to wait for Li Fanyu's answer.
Li Fanyu stared hard into Peng Zhenghua's eyes and said word by word: "Yes, we are just hyping up."
Wow!
I'm going!
Excellent!
The reporters present were excited!
Almost every company is good at attracting attention through hype, but it is too rude for Li Fanyu to bluntly admit the hype!
“But this hype is not based on nothing or deliberately amplifying the hype. With the Range Rover, we present the best performance configuration and craftsmanship among SUVs of the same level to consumers at the most revolutionary and affordable price. In front of you! We just want the Range Rover to become a benchmark and a new standard in the Chinese luxury SUV market! There is nothing I dare not admit to this kind of hype!”
"That's nice to say!" Peng Zhenghua saw the reporters around him with admiration on their faces and said to himself, "This guy has such a powerful mouth!"
He snorted coldly and said loudly.
"Of course!" Li Fanyu responded immediately, "I'm going to answer your third question now. Is Range Rover a malicious competition? Yes! But where did this malicious competition come from? It is among foreign companies like you. Under the price monopoly, the high-end models sold in China are extremely profitable compared to foreign countries.
You just said that the manufacturing cost of the Pilot is close to the sales price of the Range Rover, so let me ask you. Do you dare to make your production catalog, assembly cost price and spare parts price public and let everyone help you calculate whether the cost of piloting is so high? ? ”
"You're talking nonsense! The vehicle production catalog and the price of optional assemblies are core business secrets for any car company."
Li Fanyu pinched his sword finger and pointed it directly at Peng Zhenghua's nose unceremoniously, "We believe and dare, will you Li Keen follow?"
"This!" Peng Zhenghua was at a loss for words. He wanted to argue two or three times, but he felt that he had nothing to say, so he could only exhale heavily.
Not to mention that he, the CIO of a group, cannot touch the detailed production costs. Even if the CEO of the group is here, he would not dare to fight with this imposing guy in front of him!
Seeing that he didn't speak, Li Fanyu's lips curled up slightly.
Immediately, he made an angry look and looked around at the reporters present, "I'm not afraid to tell you that in terms of configuration and manufacturing technology, the Range Rover will definitely not lose to the Ricoh Navigation. In my opinion, The cost difference between the two is not much, the difference is not more than 100,000 yuan, but the price difference is three times!
Of course, the cost of piloting is my subjective guess. If Li Keen feels that my speculation involves defamation or damages your company's reputation, you are welcome to sue. But there is one thing. You have to come up with your production catalog and cost details to refute me.
As for Mr. Peng’s statement that Range Rover cut corners, we will also reserve the right to safeguard the reputation of the Zhengxin Group and Land Rover brands. However, it is too early to say whether corners are really being cut, and it can be left to the market to verify!
Finally, I am not afraid to tell Mr. Peng and everyone that Range Rover does not lose money at its current retail price. Even at the current selling price, we can still earn more than 15% profit from the sales of Range Rover! ”
After saying these words, Peng Zhenghua had already greeted all the eighteen generations of Li Fanyu's ancestors in his heart.
Damn it! How shameless!
Who can take the core secrets of his company to court just to have such a tone with you?
Furthermore, Land Rover has just been established, and Ricoh has always been the dominant player in the luxury SUV market. Are you suing you to gain your popularity and prestige?
Only a fool will be fooled by you!
And...
As soon as the Range Rover rolled off the production line, Rickon had already bought the entire Range Rover series for dismantling. Experts know that according to the current spare parts price standards, it is not difficult to estimate the cost of the Range Rover. To be honest, the cost of Range Rover is not high.
As for Range Rover's profit, the competitors present knew it well - it is estimated to be between 40 and 45%.
But Li Fanyu, the slippery man, said it was more than 15%.
This is shameless!
It sounds like a small amount, but 40% and 60% are both more than 15%!
Looking at the contemptuous look Li Fanyu cast on him, Peng Zhenghua wanted to retaliate, but he felt that no matter what he said now, he would be at a disadvantage.
So he gritted his teeth and squeezed out a "Humph!"
In the midst of the booing from reporters who were watching the fun and not afraid of causing trouble, he turned around and left like a dog in water.
Li Fanyu looked at his back, smiled at the audience, and spread his hands innocently: "I didn't mean to be serious just now, everyone saw it, I was forced."
Peng Zhenghua, who had not yet walked out of the door, staggered and his cheeks twitched. Suppressing the anger in his heart, he left as quickly as possible.