Automotive Black Technology Chapter 716: : I want things to be the way they should be!
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The reporters present were all aware of the fact that foreign car companies were pricing unfairly.
But you must know that this kind of pricing was created by foreign manufacturers and their general agents in China, who spent more than ten years working together.
In order to confuse the public, the general agents of these luxury brands have always maintained the high-end image of their brands and never talked about costs and profits.
Even if some people compare the prices of Chinese and foreign models, they will often be calmed down by the general agents of these brands with various soft articles and reasons. Guide consumers on the grounds that various taxes and fees and policies vary from country to country.
Let people put taxation first and weaken the huge retail profits behind it.
However, today, Li Fanyu mercilessly exposed this old man at the press conference! The reporters present can already predict how big a shock it will cause in the automobile market if today's news is released!
The general agents of domestic luxury car brands will not sit idly by. It is foreseeable that these news will be publicized in the market soon.
But even if you don’t consider conscience, you only consider interests.
When such news is released, the respective media have a rough idea of how much public relations fees they can collect, not to mention the attention it will receive!
Peng Zhenghua has already asked the most important questions for the reporters.
But they are still not satisfied with the current results, and the press conference is still going on!
"Excuse me, Director Li! Is Zhengxin pricing the Range Rover this way to increase the visibility of the Land Rover brand? Or will the current profit margin continue for future models?"
“We at Zhengxin have always ensured reasonable product profits. At present, Zhengxin’s production capacity has been initially improved, and Zhengxin’s production department has been able to suppress production costs. It is foreseeable that every model launched by Zhengxin in the future will , will be lower than the current prices of models of the same level and configuration on the market."
"Director Li, this is Zhou Yang, a reporter from Donghua Automobile Weekly. I would like to ask if the Range Rover model is priced like this. Have you considered what kind of changes it will bring to China's automobile industry? Or, the pricing of this model Is it just to quickly increase the popularity of the current Land Rover brand? ”
"That's a good question. Zhengxin is currently the leader in China's automobile industry. We have the obligation and responsibility to do something meaningful for this industry and this market.
I can’t say whether the Range Rover will bring changes to the Chinese automobile industry.
But as the person in charge of a national enterprise, or to be precise, as the person in charge of a car company with certain capabilities, I have the obligation and responsibility to keep this market fair.
Whether it is for our national car companies or consumers in the Chinese market.
I just want to make things the way they should be, and use our strength and technology to set reasonable rules for the market.
What rules?
Let our consumers pay the same price as foreign consumers when buying a car, and enjoy the same quality products and the same high-quality services!
This is my ideal and the goal that Zhengxin Group has been working tirelessly for! ”
"Okay!"
After Li Fanyu answered the last question, everyone present stood up!
Amidst cheers and applause, Li Fanyu waved to the audience and strode away.
……
After the press conference, the major media almost immediately made public Li Fanyu’s speech at the press conference and the media’s own interpretation and analysis;
Dagong Daily: "Let things become what they should be! A cry from the bottom of the heart of the person in charge of a national automobile company!"
Northern Industry News: "Using strength and technology to set rules, Zhengxin Range Rover has taught the most serious lesson to foreign car companies!"
China Automotive Industry News: "An angry rebuke from industry pioneers and a strong backbone of China's auto industry - the chairman of Zhengxin Group explained the pricing of Range Rover and criticized the inside story of huge profits in the luxury SUV market!"
Tengxun News Automobile Section: "The clarion call to attack! Can Zhengxin Land Rover Range Rover become the terminator of huge profits in the domestic luxury SUV market?"
New Consumer App: "The tragedy of car consumption, how much more money have we spent on cars over the years? - Li Fanyu, chairman of Zhengxin Group, revealed the truth about huge profits in the luxury class market at a press conference today. ”
pinche.com: "Fifteen percent of profits, a Chinese entrepreneur, the conscience of a leader in the automobile industry!"
Consumption Wokanxing APP: "Same price! Same quality, same service! In his own way, Li Fanyu expressed what Chinese car consumers have always wanted from foreign car companies!"
For a time, Li Fanyu’s remarks at the press conference spread to the society at an almost explosive speed.
After seeing the live press conference restored by various media, netizens and car owners also started heated discussions.
China's luxury car market has been monopolized for too long, and consumers have been aggrieved for too long. These news seemed to be a stirring of gunpowder, detonating their long-suppressed sorrow!
Pinche.com Forum, Social Your Third Brother: "I'm convinced by Li Fanyu! I haven't seen Zhengxin's latest Range Rover. To be honest, I can't buy even the entry-level version priced at more than 600,000 yuan. But just because Li Fanyu dares to speak out and use practical actions to express anger for us consumers, we must give it a thumbs up!"
In the A8 section of the Pinche.com forum, Lu Da lied: "Hold the grass! After reading the news, I was so scared that I immediately opened the hood of my A8L. Every assembly inside really had the signature of the engineer! The engineer in charge of my car is Li Mingdi. Is there any A8 owner who is an engineer? ”
In the A8 section of the Pinche.com forum, a down-and-out internet enthusiast said: "The weakling upstairs, my engineer is Wang Rui, who is currently the chief engineer of the high-performance R&D department of Zhengxin Group. After seeing the news about Fan Ge's press conference today, I also picked up a 5.0T Range Rover but I can’t drive it, so I’ll just put it aside and support Zhengxin.”
Zhengxin Mini Car Club Forum: "My Brother Fan is awesome! He spoke my mind! The same price, the same quality, the same service! What a boost! Unfortunately, here Even though we spent several times more than foreign consumers before, we still got a cold look from the 4S store when problems occurred after buying the car, and we still got high-priced accessories and deceptive policies! Support Brother Fan, support Zhengxin! I made the right choice with Mini, I will buy Zhengxin cars again~”
Big V on Weibo, helpless instant noodles: “History has told us countless times that power and injustice can only be temporary phenomena.
I have always thought that buying a car in China is very uncomfortable; just buy one with a lower price, I feel sorry for myself. Buy something expensive. When you go abroad and see all kinds of luxury cars so cheap, buying them at home feels a bit overwhelming.
With such a dilemma, I can only take the subway every day because it is so crowded.
Today I saw what Mr. Li Fanyu said at the press conference on the Weibo headlines. I don’t want to say anything more. I am very happy that China can still have such a warm-hearted knight. I feel it is necessary to go to the Land Rover 4S store! ”
For a time, public opinion tilted one-sidedly towards Zhengxin!