Automotive Black Technology Chapter 783: : Jinya SR starts pre-sale!

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The Jinya was originally a model that was ready to roll off the assembly line before participating in Le Mans. After minor modifications, the launch process was immediately launched.

However, because it has learned from the experience of the previous two performance sports cars, RS and Longbow, the distribution strategy of Jinya SR is different from that of conventional mass-produced cars.

So although there are advertisements, there are no real cars for the market - Zhengxin directs all potential consumers to its official website for reservations.

Oh, this official reservation website was produced under the personal guidance of Li Fanyu;

Before participating in Le Mans, Zhengxin conducted a questionnaire survey. But most people are not optimistic, or do not believe that Zhengshin can win this Le Mans championship.

This incident made Li Fanyu very depressed at the time.

Dude, don’t you look like such an awesome person?

You guys don’t believe me so much?

That's what he thought at the time.

Now, Li Fanyu, who has placed the trophy marked with the "Le Mans 24" logo in his office, thinks about this matter again.

So, when he learned that the technical department was working on a pre-sale page for Jinya SR, he went directly to the technical department and personally guided the official website artist to create what he called a "face-slapping page."

The background of this pre-sale page is the moment when the No. 17 car of Zhengshin was caught in the wake and counterattacked on the field. And the entire page background is rendered in a very bright red.

At the top of the page, there is the main title labeled "Champion—Jinya SR",

At the top of the page, there are several large artistic font titles.

"Twenty-four hours, throughout the chase. Never give up, create the Le Mans legend."

"One accident, three behinds, three reversals."

"If miracles have a color, then it must be Chinese red!"

"Jinya SR, pre-sale starts."

Below, don’t forget to post the results of Zhengxin’s previous questionnaire on Le Mans results,

Just tell me how vindictive he must be?

The car is not cheap. The starting price of the whole vehicle is 1.7 million yuan. When all options are included, the price is as high as 3.15 million yuan. This is enough to make some people with limited resources give up.

But even with this price, it still attracted quite a lot of people to enter the Jinya SR pre-sale page on Zhengxin’s official website!

What is the concept of quite a lot?

After the Zhengxin official website launched the full-scale advertising of Jinya SR, the number of views exceeded 450,000 in the first hour - the server was once paralyzed!

Among the 450,000 viewers, not all of them are here to buy cars, but more of them are people who come to watch the fun!

Seeing that Zhengxin was so vindictive, he dug out all the previous questionnaires and posted them up, and everyone fainted.

Nah! So naughty!

The feedback area on the pre-sale page immediately became lively,

"Pfft! Fortunately, I chose the first item to support Zhengxin. Otherwise, I would have been slapped in the face now,"

"Nah, who would have thought that Zhengxin Team, which has never participated in a large-scale international competition, can win the competition with such a great effort!"

"Mom sells batches, yes, I chose the third option at the beginning! I just want to say that this is the worst time I have been slapped in the face, but why is there no fluctuation in my heart, and even Want to laugh a little? ”

"At the beginning, I thought this investigation was a trap. Zhengxin's usual strategy is to counterattack and slap people in the face, so I wisely chose the first item! Sure enough, hahaha, I looked like a swollen dog with a smile."

"A bunch of poor people! What are you doing here without buying a car? Disturbing the page!"

"Let me tell you honestly upstairs, did you choose the third option before, but now your face hurts and you have nowhere to vent your anger?"

"As a member of the 16% who chose the first option, I am laughing at your amusement."

......

The feedback section made the customer service dumbfounded, but they did not clean up the page.

Why?

Because the first batch of 99 limited-edition Jinya SR units has already been pre-sold in the first six hours after the official pre-sale website went online!

This is absolutely amazing speed,

You must know that this reservation is not like the one on Taobao, where you can just click the mouse to confirm. The basic version of the limited edition Jinya SR is priced at 1.7 million and requires reservation, but a 50% deposit must be paid first!

What’s even more terrifying is that this is just the pre-sale page of the official website. There are also many people who are interested in Jinya SR. They call Zhengxin’s customer service and request to see the car and choose options.

If you add them all up, within just one hour of staying here, more than 80 customers have reached a sincere purchase intention.

In other words...

Only one morning after the pre-sale started, 99 units of the two models of Jinya SR were basically sold out!

When he learned the news, Li Fanyu was working on the manual production line of the Power Company with Wang Rui and others.

It’s not because there are not enough manpower, it’s just that this product is just fun,

The manual production process is different from the assembly line. All the parts are inspected to make sure there are no problems, and then they are assembled into a general designation, and finally the whole vehicle is assembled for testing.

This process itself has a deep sense of DIY,

When the group called him to report his success, the guy was obviously not very satisfied.

He raised his hand and saw that it was almost time to get off work, "I thought it would be sold out in four or five hours."

The marketing manager on the other end of the phone hesitated and said with a wry smile: "Director Li, this is a car worth more than 200 million yuan in less than half a day. It has been sold out in advance..."

"Okay, okay, I know you are doing a good job. The sales of the limited edition are just the beginning. The life cycle of the Jinya SR is still very long. You have to keep the popularity of the Jinya SR now. In the limited edition After receiving market feedback, a customized version will be launched immediately. ”

"Okay Director Li, we know."

"Well, is there anything else?"

"No more,"

Li Fanyu hung up the phone.

I saw that the car I had been playing with all day had been assembled, and it was time to get off work. Then he greeted Wang Rui and others and left.

Ever since he returned to China after winning the Le Mans championship, Li's mother had brought him to her home as a bragging opportunity with the neighbors.

Having been back for two days, he finally managed to escape and returned to his residence. Of course, he didn't want to be alone.

——Mainly because I haven’t seen peace in a few days,

When he opened the door with the key and entered the house, he saw An Ning sitting on the sofa in OL uniform, narrowing his eyes and looking at him,

"Hey! I'm back! Do you miss me?"

"Yeah."

"Hey? Why didn't you cook today? Are you tired?"

"Not tired."

"Shall we go out to eat?"

"Not going."

Seeing Sister An acting uncharacteristically, Li Fanyu scratched the back of his head,

There seems to be something wrong with the atmosphere?