Automotive Black Technology Chapter 829: : This is the Yinzhu Automobile Market!
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After slapping Li Kai, who was resentful because he wanted to eat curry with him, on the plane, Li Fanyu looked out the window at the Tiancheng that was getting farther and farther away, and that was gradually blurring under the clouds, and couldn't help but feel a little stirred in his heart.
From the beginning to the present, he may have encountered many temptations due to the constant changes in his status, or may have had doubts due to various encounters, but he has never forgotten the belief when he founded Zhengxin.
Let China Automobile go global.
This point has been burning in Li Fanyu's heart even when he was standing in the small office building of less than 1,000 square meters.
Now I own Zhengxin Group, with nearly 30,000 employees and more than 100 supporting companies with common interests. The fire that has never been extinguished is burning even more intensely.
This is why Li Fanyu was dissatisfied after learning about the National Development and Reform Commission's plan.
Zhengxin is not short of money now. If Zhengxin really wants to make money, it has already laid a solid foundation in the domestic market. Zhengxin has also become famous in the North American and African markets. By selling its brand, it can easily gain popularity.
But it was obvious that having made enough money could no longer satisfy his ambitions. Therefore, the life and death of a country that is obsessed with profit is indeed not just for fun.
Li Fanyu really wants to do something.
The plane passed through the clouds and looked across the vast expanse.
Above the marshmallow-like clouds, Li Fanyu closed his eyes and gave himself a breath in his heart.
Yin Zhu.
I, Li Fanyu from China.
Here I come with my brand and my comrades!
……
Mumbai, the largest seaport city in southern India and the capital of Maharashtra.
Although it is a prosperous city, this is not the destination of Li Fanyu and others' trip.
In fact, what Li Fanyu and others are going to is Calcutta, another seaport city thousands of miles away.
There is the Yinzhu station of the 21st World Maritime Silk Road.
But there is no way. Tiancheng Airport is not a big airport. It is just a flight to Yinzhu, and it was established to meet the needs of tourism.
According to the original plan, everyone landed in Bombay, and then transferred to a ship to Calcutta by sea and land. But after getting off the plane, Li Fanyu realized that everyone was already dead.
This flight from Tiancheng was a careless route. It stopped along the way, but everyone suffered a lot. In desperation, Li Fanyu discussed with Li Kai and could only take a temporary rest in Mumbai.
Obviously, Li Fanyu came with great ambitions and naturally could not let everyone completely calm down.
After arranging everyone in the hotel, he took Li Kai, the translator and the few remaining active employees to start investigating the policies and regulations of the Yinzhu automobile market and related fields.
While in China, Li Fanyu had already asked the group's marketing department to conduct an investigation. But he has a habit of not trusting things on paper in an unfamiliar environment.
So, Li Kai and others wanted to break their legs with him.
After arriving in Mumbai, Li Fanyu's first stop was the Chinese Embassy, where he completed the follow-up procedures for Zhengxin's trip to India, and had some exchanges with the Ambassador to India, An Zaisheng.
Through the channels of the embassy, Li Fanyu learned about the Indian automobile market again.
Sure enough, through the embassy’s information, Li Fanyu saw something different from Zhengxin’s investigation report;
When it comes to transportation in India, most people may first think of two pictures; one is a train that is so overcrowded that even the top is overcrowded, and the other is a picture of the Indian military parade and various festivals decorated with... Insert Full... piled... piled... anyway, it was a motorcycle carrying many, many people.
But what about reality?
Sorry, this is indeed the reality!
Old-fashioned trains and motorcycles are indeed still the mainstay of transportation in India.
However, as a populous country with rapid economic growth, the scale of India's automobile market cannot be ignored.
In 2015, Yinzhu’s annual passenger car sales exceeded 2 million units for the first time, and the national car ownership exceeded 25 vehicles per 1,000 people. This is roughly equivalent to China's level in 2005 and 2006.
The total automobile production reached 4.12 million units, making it the sixth largest market in the world after China, the United States, Japan, Germany and South Korea. And it will soon surpass South Korea and become the fifth largest automobile consumer market in the world.
These are the results shown by Zhengxin’s investigation report.
But according to the information provided by Ambassador An, Li Fanyu saw two other characteristics of the Yinzhu automobile market, and through these two characteristics, he learned about a very interesting phenomenon.
What are its characteristics?
Nearly all of the best-selling models on the Yinzhu market are small cars!
The top ten sales models in the Indian automobile market are Suzuki Marti Alto, Suzuki Dzire, Suzuki Swift, Suzuki Big Dipper, Hyundai I20, Hyundai I10, Mahindra Bolero, Suzuki Clerio, Honda Fengfan, and Suzuki Omni .
The Suzuki Dzire is actually the sedan version of the Suzuki Swift.
How small are these cars?
The top four sales rankings are all mini cars.
In the class classification of cars, the size of the vehicle is usually distinguished by letters, which are divided into four classes ABCD. But in A-class cars, there are two levels. They are A0 and A00 levels respectively.
The top four ranked Alto, Dzire, Swift, and Big Dipper are all A00 grade.
Across the world, Japan and Italy have always been dominated by small cars due to their national conditions and car usage habits. But the so-called small car is limited to the A0 level. Compared with Japan and Italy, which are famous for their compact cars, these best-selling cars in the Yinzhu market are still about half a size smaller!
The second feature is that it is cheap!
Take the Suzuki Alto, the car sales champion for many years, as an example.
This car was not originally introduced to China. It is a localized model of the fifth-generation Suzuki Alto in Inzhu.
Suzuki has a great historical foundation in Yinzhu. Alto was put into production in Yinzhu in 2000. In 2012, the old Alto, which had been produced for 12 years, was finally replaced by the second-generation Maruti Alto developed for Yinzhu. During this period, this model has always topped the best-selling list of Yinzhu Automobile.
This car is actually a product for the export market called Suzuki Alto 800.
How much does it cost?
The starting price in India is 250,000 rupees, which is about... equivalent to 25,000 yuan!
Furthermore, judging from the information provided by the embassy, there is no model among the top 50 best-selling cars in the entire Indian car market that sells for more than one million rupees, which is 100,000 yuan!
And without exception, they are all extremely small cars!
In this car sales ranking, Li Fanyu even discovered a pocket model - the Tata Nano, developed by the Tata Group and priced at 190,000 rupees.
How small is this car?
The car is three meters long, one and a half meters wide, and the wheelbase... is two meters long!
What made Li Fanyu dumbfounded was that such a small car actually had four doors and rear seats!
Li Fanyu seriously doubts that the back row, which is a bit difficult to even place a chicken, can really accommodate people?
Or does the back seat simply function as a trunk, with passengers using their train-squeezing skills to sit on top of this Nano?
Seeing such information, even Li Kai, who has always been heartless, couldn't help but pinch his teeth;
"Director Li, I think Hongguang, the lowest-end model of our group, is considered high-end in the Indian market!"
Li Fanyu thought deeply: "Yeah!"
But then, he sighed.
With Zhengxin’s existing product lineup and R&D experience, the Yinzhu market is a bit difficult to handle!