Automotive Black Technology Chapter 830: : The water is too clear to fish!

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Li Fanyu, who has a thorough understanding of the automobile industry, knows that the automobile consumption habits of a region or country are the inevitable result of the combination of humanistic customs, economic level, social orientation and other factors.

It is actually not surprising that Yinzhu has such car consumption habits.

In fact, when most countries in the world began to popularize cars, they mainly focused on small and micro models. Like China back then, there were only a few countries that pursued bigger cars when the vast majority of their citizens didn't even have cars.

The reason for this is probably due to the fact that in the early days of automobile popularization under the Chinese system, the proportion of public buses was too high. Public car consumption is not as budget-conscious as private car consumption. In addition, the focus is often on the back row and the need for a grand image, so large cars are often preferred.

Furthermore, bus consumption has a strong guiding effect on the automobile consumption of the entire society. By the time ordinary people can afford cars, they have already formed the concept that only cars that are big and good enough can be considered real cars under the influence of more than ten years of public transportation.

Yin Zhu obviously does not have this orientation.

The backward economic level and shameless consumption habits, coupled with crowded and chaotic urban traffic, have directly led to the formation of a hot market for mini cars.

Although such factors are normal, they cannot be ignored.

Any automotive product needs to be launched at the right place, at the right price, and at the right time to be successful.

Zhengxin’s R&D and operation have always been to pursue high-end and practicality.

If you want to gain a foothold in the Yinzhu market now, you must pay attention to local consumption levels and car usage habits. This will be a huge challenge for Zhengxin’s service costs, as well as the price and cost control of car models!

After returning to the hotel, Li Fanyu, Li Kai and others read the information obtained from the embassy again.

It wasn't until late in the night that Li Kai and others couldn't bear it anymore and fell asleep in their chairs. Then he put down the materials in his hands and walked to the window.

"It seems that if you want to take root in the Yinzhu market, appearance is not important. Being able to get involved in such a dense market with low-quality phone products is the key."

Looking out the window at the bright moon that Tang Xuanzang might have seen hundreds of years ago when he was studying for Buddhist scriptures, Li Fanyu said to himself.

At this moment, a sad voice from next door pulled him out of his contemplation.

Li Fanyu doesn’t understand Indian language at all.

So when I came, I found a translator who knew part of the local language through Cheng Ke.

From the moment he got off the plane, this translator became his ears and tongue.

The voice next door is now speaking English. Although it smelled like curry and he could pronounce "to" as "do", Li Fanyu still couldn't understand the English listening level he had developed in the past two years.

"Uncle, I know that my father owes a large amount of foreign debt in the UK. I swear to the God of *** (Li Fanyu didn't understand) that I will definitely take responsibility. But the Mubanduo Motorcycle Factory is my father's life. The fruits of hard work cannot be lost from my hands without value."

“No, no, no! It’s not that I don’t want to sell it to pay off the debt. But please, for the sake of Amir and Malika, please at least let me find a good buyer. For the love of God For my sake, uncle, please stay with me for a while."

Hearing the man’s plea, Li Fanyu sighed secretly;

What the **** is this hotel?

Why is the sound insulation so bad?

This old man was crying all day long and was not allowed to sleep!

Is there anything we can’t talk about tomorrow? The time difference between your Indian city and the UK is... only a dozen hours!

Li Fanyu didn’t realize at all that in order to study market strategies, he was already so excited that he stayed up until two o’clock in the middle of the night.

He closed the curtains and kicked a few snoring guys out of his room. He covered his head and fell asleep.

Not affected by the neighbor at all...

……

Because Mumbai is the economic and trade center of southern India and the market here is representative and universal, Li Fanyu was not in a hurry to leave.

After leading the Zhengxin people, who had recovered from their emotions, to investigate the market again and investigate market factors such as automobile products, industrial structure, sales network and after-sales system, they boarded the passenger ship and headed for Calcutta.

This investigation allowed Li Fanyu to straighten out the entire Yinzhu Market.

The current automobile industry in Yinzhu is similar to that in China. The operating conditions of local companies are not good, and the market is basically filled with foreign brands, just like the Chinese market before Zhengxin appeared.

There are only three car companies that can make a difference. Apart from Marti Road, which is merged with Suzuki and is on the verge of being embezzled, there are only Mahindra and Tata.

However, the models under these two brands are far less powerful than Japanese and Korean brands such as Suzuki Hyundai. It can be said that these two brands have a certain share based on price, but they are not in the mainstream.

However, unlike the Chinese market, due to factors such as India's economic level and national consumption power, the mid-to-high-end brand lineup, led by the two major German and American brands, is not popular here.

On the contrary, Japanese and Korean products, which have always been characterized by being economical and cheap, are becoming popular here.

Especially Japan's Suzuki.

The status of Volkswagen in Yinzhu is very similar to that of Volkswagen in China before the historical process of automobiles changed.

This brand has a joint venture with Inzhu's local automobile company Marti Road to produce six models including Alto, two versions of Swift, Beidou Star, Omni and Gelerio, which have been among the top ten car sales rankings all year round.

In other words, nearly 60% of the Yinzhu market is occupied by the Suzuki & Mati Road Group.

This is definitely not a good thing for Zhengxin who wants to enter the Yinzhu market, take root and make achievements.

A single company brings absolute resource tilt and market recognition. It is difficult for any foreign company or rising star to surpass and catch up in such market conditions.

This principle is similar to the China in time and space that Li Fanyu experienced.

With its first cooperation with China, Volkswagen has dominated that market for more than 20 years with its Santana Jetta and other car series. Even when Li Fanyu obtained Xapp and the course of automobile history changed, he still relied on the inertia and impression that had been cultivated in the minds of the Chinese people for decades, and shamelessly showed off his face.

Even when diesel vehicles are being used for fraud abroad and everyone in the North American market is shouting about them, the domestic sales of its models still top all car companies without any negative impact.

In short, to summarize;

The water in Yinzhu Market is too clear.

The positioning is also clear, and the situation is also clear.

But sometimes...the water is too clear, making it difficult to fish!