Automotive Black Technology Chapter 831: : This is Suzuki’s home court! (Additional update/6 for leader Qiqi Yanning)
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However, the situation in the Yinzhu market is actually far more than what we see now.
Under the current situation where Suzuki is essentially a monopoly, the Indian government is still dreaming of revitalizing domestic production and has made many policies to protect local industries.
A 120% tariff on vehicle imports directly shattered Li Fanyu's plan to use Hongguang to open the market first.
The domestic cost of a Hongguang is only 16,000 yuan. Even if we rely on the transportation subsidies provided by the Belt and Road Initiative and do not include the freight, after customs clearance in Yinzhu, the cost has reached 35,000 yuan. In addition to the profit that can support the service system, the price must be at least 50,000 yuan, equivalent to half a million rupees.
This does not include the cost of establishing a pre-sales, sales and after-sales service system in Yinzhu.
If these basic investments are included, the price of the bicycle will probably exceed 600,000 rupees.
This price is undoubtedly the price of a luxury car in the Yinzhu market where small and mini cars are prevalent!
With this touch of sadness, after arriving in Kolkata, Li Fanyu went directly to the One Belt, One Road Kolkata Economic and Free Trade Zone, which is still under construction. Kan Chenggong found the person in charge of the local Chinese enterprise in India.
China Maritime Silk Road Preparatory Office, Kolkata.
Kan Chenggong was very excited about Li Fanyu's arrival. People like Li Fanyu, who are at the level of success in China, are out of reach no matter what.
"Oh! Welcome, Director Li! You are confident that you can come to Calcutta, but it has added a great impetus to our free trade zone!"
This man with a square face and a slight Shandong accent in his speech was so enthusiastic, which made Li Fanyu feel the warmth of his compatriots in a foreign country.
"What did Director Kan say? We believe that when we go abroad, we are just like wanderers in a foreign land. Your economic free trade zone is our home overseas. Having this backing is our pillar and struggle in India. ”
Li Fanyu is very humble.
It’s not enough to be humble. Seeing that the Yinzhu Market in front of you is a long road full of thorns, you have set your posture too high. How can you be embarrassed to ask for help in the future?
Although the economic free trade zone has not been completed, as the builder of the Maritime Silk Road and the organization responsible for communicating with local areas, it will be used frequently in the future!
Kan Chenggong laughed when he saw Li Fanyu, who was said to be a bit awkward and difficult to deal with, be so polite.
"Director Li, don't say anything. If you have any problems in the future, you can come to us directly. Although this place is not perfect yet, we treat it as our mother's family! If we can support your work, we will do our best!"
Hey! light and spacious!
With your words, it will be done!
Li Fanyu chuckled and held Kan Chenggong's hand cordially, "To be honest, Director Kan, the reason I rushed to you as soon as I got off the boat was because I really wanted to ask for something."
Kan Chenggong didn't think he was being tricked at all, and waved his hand, "Don't come out, Mr. Li. I've already made arrangements for the kitchen. Dumplings stuffed with leek and egg for lunch, Daqu, Shandong, what can we do for you?" Yes, just mention it!”
What else can Li Fanyu say?
Hot!
So, in the simple canteen of the free trade zone, Li Fanyu made his request;
Request the Free Trade Zone to help Zhengxin establish a temporary headquarters in Calcutta and launch Zhengxin's strategy of developing the Indian market from east to west.
Request the free trade zone to help Zhengxin recruit people in the country, recruit Chinese marketing personnel with local work experience, local technicians with excellent technical skills and other positions, and solve living problems such as dormitories.
Request the Free Trade Zone to help Zhengxin find local cooperative dealers, establish a general distribution agency based on "state", and find lawyers who are well versed in local laws and regulations to serve as legal guides for the group.
Request the Free Trade Zone to help Zhengxin find a large-scale vehicle assembly plant locally and help negotiate acquisition matters.
……
Kan Chenggong did not think Li Fanyu's request was too complicated at all, but took out his notebook very seriously and wrote it down one by one.
This meal took three hours to eat.
The dumplings on the table turned from steaming hot to cold, and finally they were lumped together, swearing that they would never be separated as long as the skins were not peeled off.
When in the end, all the problems that needed to be solved urgently were answered, everyone could only eat the dumpling fillings with the dumpling soup.
Looking at Kan Chenggong’s repeated assurances that he would give priority to Zhengxin’s request, Li Fanyu felt that the dumplings were good.
Even without the skin, it still tastes like home!
After realizing that the road ahead was steep, Li Fanyu felt so relaxed for the first time.
……
However, it is obvious that if Li Fanyu knew the current reaction of the Indian market to the arrival of Zhengxin, he might not maintain such a relaxed attitude.
Although Zhengxin's current progress can be said to be starting from scratch, the layout of such a cutting-edge car company in the Indian market is still noticed by some people in the country.
Among this group of people, the leader is Suzuki, or the Suzuki Marti Road Group.
The Suzuki brand has been popular in the Chinese market for a while.
But unlike Toyota, Honda, and Nissan, they can gain a firm foothold in the Chinese automobile market with their automobile products, and even dominate the market.
It's not even like Mitsubishi, who can open another way to make money by using core automobile assemblies such as engines and gearboxes when the development trend of the complete vehicle product market is unfavorable or even overwhelming.
This company has become popular twice in China.
Both these two waves coincided with the economic honeymoon period between China and Japan.
The first wave was during China's reform and opening up. Both urban and rural areas were undergoing a frenzy of transition from agriculture and industry to business, and there was a huge demand for transportation. Suzuki motorcycle series products opened up the Chinese market.
However, because the manufacturing and production technology of motorcycles is relatively low, with the rise of domestic motorcycle companies such as Qianjiang, Zongshen, and Jialing from the 1980s to the 1990s, and the subsequent development of electric vehicles, Although Suzuki has made a lot of money relying on Suzuki series products and joint venture Haojue series products, it has not achieved much success.
This is due to the rapid development of China and the short window period for motorcycle development. No one can do anything about it.
The second wave is when the Chinese automobile market is emerging. With the Alto, a cheap and cost-effective model, Suzuki made a splash when the Chinese automobile market was just opening up to the outside world on a large scale.
But then, due to the German brands led by the German people that had gone bankrupt in this time and space, Japanese first-tier brands such as Toyota, Nissan, and Honda made efforts in the Chinese market. Coupled with the "big and big" car consumption concept of Chinese car consumers who were swayed by the bus, Alto also quickly declined in the Chinese car market and eventually withdrew from the stage of history.
However, this does not mean that Suzuki does not pay attention to China.
In fact, Suzuki Group has been thinking about using India, China's neighboring country, as a fulcrum to re-enter China and regain a place in the world's largest automobile consumer country.
So Suzuki Group has a deep understanding of the domestic automobile industry situation in China.
Of course, we also know how aggressive Zhengxin, a car company that has suddenly emerged in the Chinese market in the past two years, is!
After learning that Li Fanyu had led the Zhengxin team to Yinzhu and planned the Yinzhu market based on Calcutta.
A plan for Zhengshin Group to reveal its development in the Inzhu market was formulated under the leadership of Tanaka Jinggawa, President of Suzuki Inzhu Corporation.