Automotive Black Technology Chapter 834: : Zhengxin Sanbengzi!
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Although he doesn't want to admit it, Saluk really has no choice now.
The failure of his father’s overseas investment struck the final nail in the coffin for Mubundo, a brand that had been in business for two generations. Although I don’t want the motorcycle brand that my father founded when he was young and has been operating in East India for fifty years to incorporate foreign capital.
But there is no way, he has no choice now.
If you take a step forward, this brand can survive. If you take a step back, you may face eternal decline, an endless abyss with no future.
Under the worried eyes of his wife and children, Saluk agreed.
In fact, Li Fanyu didn't like such a brand, but Li Kai's words moved him.
An old factory must have its own set of retail supplier systems, sales channels, and a part of its consumer audience.
No matter which one of these three points it is, it will be of great help to those who are eager to open the Indian market and get rid of the identity of "the one who gets beaten".
The matter was settled happily.
……
The next day.
Mashin’s acquisition of the Mubundo motorcycle factory and the Mubundo brand reached the ears of Suzuki President Tanaka.
In fact, for Suzuki, who has close ties with the Indian government. If you want to know every move of the righteous faith, it is really not too convenient. Any registration, transfer and other procedures related to Zhengxin are almost transparent to Suzuki.
"President, do you need to intervene?"
Facing the inquiry from his subordinates, Tanaka looked quite indifferent, "Can Mubundo Motorcycle Factory have a production license to produce cars?"
"No. Their production scope is limited to motorcycles."
Tanaka nodded, "Then don't interfere, just pay close attention. Remember, don't let Zhengshin enter the automobile industry at will. Regarding approval and production qualifications, please ask Simon Buybon's information department. Do you understand?"
"Okay, Mr. Tanaka."
After his subordinates left, Tanaka finally showed his suppressed smile.
This righteous faith may have been forced into desperation.
Motorcycle factory?
Well, the motorcycle market in Inzhu is quite big. However, this market has reached the edge of saturation and has no future.
No matter what, as long as you don’t get involved in the automobile industry, then it’s up to you!
……
When everyone in Zhengxin inspected the Mobangduo Motorcycle Factory, they were helpless.
In China, people who are used to Zhengxin’s clean, efficient and highly automated production lines can’t stand looking at such a semi-automatic, semi-manual motorcycle production line with low-level assembly equipment.
Wang Miao, the technical engineer who came to Yinzhu with Li Fanyu, came directly to Li Fanyu after assessing the production capacity.
"Director Li, this is not possible. Look, look at this workbench, this conveyor belt, this... how can you make a car with a production line like this?"
Li Fan looked at him with a silly smile, "Who said we would use this production line to make cars?"
"What?" Wang Miao was stunned.
Li Kai on the side was also stunned, "Director Li, what are we going to do if we don't make cars?"
Li Fanyu chuckled.
Knowing his own family affairs, Zhengxin is very clear about the situation he is facing now. In fact, in a country like India where the government office system is highly corrupt, it is not difficult to get some information through money.
Suzuki is closely monitoring Zhengxin, and Li Fanyu is also trying to find out about Suzuki through Kan Chenggong's network.
Kan Chenggong already found out the various restrictions that the Suzuki Group places on Mashin last night.
Even the fact that the State Ministry of Information asked for Zhengxin’s vehicle production qualifications was not hidden from Li Fanyu’s ears.
Angry, he must be angry.
But the reality of the situation is in front of us, and spitting and spitting cannot make Zhengxin escape from the current situation.
Only by taking root like a seed in this unfriendly soil, making achievements, and letting everyone know that there is a company like Zhengxin, can we truly solve the problem!
After watching Zhengshin’s investigation report on the Suzuki Group’s production lines, Li Fanyu saw an opportunity!
Currently, Suzuki's highest-selling product is the Alto produced in joint venture with Madilu Company.
This car is extremely popular in the Indian market!
To what extent?
More than 30,000 units can be sold every month!
Why does it sell so well?
Because it’s enough! Convenience! should!
This car, without exaggeration, is the lowest-priced product in the entire Suzuki product series.
You want to talk about its performance, sorry, it has no performance. The three-cylinder engine has a maximum power of 52KW and a maximum torque of 85NM. Although the rated maximum speed is 160km, in fact, after sitting on two people weighing more than 150 kilograms, it is considered extraordinary to be able to reach 80.
This is not as good as some motorcycles.
If you want to say it is safe, the entire body is three meters long and one meter six wide, and there are only two or three airbags in the whole car. Li Fanyu couldn't think of anything else he could do with the car body, which was almost as thin as an iron sheet, besides protecting it from wind and rain.
Such a car can only achieve such sales volume if it has usable performance, is cheap enough, and is an official joint venture.
No coincidence.
In the Indian market, another new best-selling car, the Tata Nano2, has also achieved good sales in the past six months.
Although it only ranks around 20 in the sales rankings, it only sells more than a thousand units every month. But for a car that has just been off the production line for six months, this is not bad.
What are the characteristics of this car?
Cheaper than Alto!
In the market like Yinzhu, consumers do not pay attention to face or ride experience. For most people, as long as a car can run, seat people, can protect against wind and rain and does not break down, it is a god. car!
So in Li Fanyu's view, if the Yinzhu market wants to expand, the first factor is that the product is cheap enough.
As for this, looking at the whole world, if China dares to consider itself second, it is estimated that no one dares to say that it is first.
Strive for cost control, fight for product prices, and play in the low-end field. ． ． ． ． ．
Compared with Made in China, all countries and regions in the world. One of them counts, all of them are **** suns!
As a glorious member of a Chinese enterprise, Zhengxin has always shown a high-end profile. But Li Fanyu knew very well that the blood of MadeinChina was flowing in his body.
Last night, he produced a product design drawing overnight.
When everyone was suppressing laughter, he placed the design in front of everyone. My eyes dropped to the ground in shock.
Looking at the weird car concept drawing on the drawing, Li Kai closed his mouth with difficulty.
Ask a question;
"Damn it! Director Li, don't you want to tell us that our first product to enter Yinzhu by Zhengxin is this Sanbengzi!?"
Li Fanyu snapped his fingers, "That's right! It's Santengzi!"
"But even if it is a three-bouncer, it is a three-bouncer made by Zhengshin!"
Seeing everyone grinning, he added another sentence.