Automotive Black Technology Chapter 846: : Boycotted? do not be afraid!
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After some preparations, this model, which was dubbed "the most low-profile product in history" by Li Kai and others, entered the research and development stage.
But in fact, for such a model with a simple and crude structure and no technical content or scientific research at all. Compared with other products of Zhengxin, it is really not difficult at all.
The research and development progress is very rapid - this model named "Asan" took less than a week to complete the test model.
And because the market is huge, national demand is huge. Yinzhu's review procedures for motorcycle products have always been quite extensive.
At the end of the second week after Zhengxin arrived in Calcutta, the branch was already working on the listing of Asan.
This progress makes Li Fanyu very satisfied,
……
Suzuki Group, when Tanaka saw the product picture of Masanobu's "Asan", he felt a little anxious.
He never dreamed that Zhengxin, which always focused on high-end and practical products, could develop such a...simply shameless model!
As someone who is well versed in the rules of the Yinzhu market, even as a competitor, Tanaka understands it very well. Once such a "three-wheeled motorcycle" comes out that has suppressed costs to an outrageous level, it is bound to receive good market feedback.
And he could also foresee what changes such a low-tech thing with a revolutionary price would bring to the automobile market!
His face was a little gloomy.
After taking all kinds of precautions and restrictions, they actually let them take advantage of the three-wheeled motorcycle!
Baga!
This righteous belief is just like an eel!
Pervasive!
"President, what should we do?" The subordinate asked timidly when he saw Tanaka's gloomy expression.
How to do it?
Tanaka couldn't help but fell into deep thought.
But immediately, when he thought of the current incident about the border friction between India and China, he immediately caught an idea,
"Is Zhengxin going to launch this product under the Mubundo brand this time?" He put his chin on his clasped hands and asked in a deep voice.
"According to the information we have received so far, yes. They borrowed Mubundo's shell and used Mubundo's previous sales channels."
"Well, they may want to take advantage of the Mubundo brand, which has some influence in the Indian market. In this way, you are responsible for publicizing the fact that the Mubundo brand was acquired by Zhengxin, combined with the current border situation Conflict and create some national sentiment.”
Tanaka ordered.
"President, are you sure this will work?"
"It works, of course it works! In fact, this competitive trick was learned from Zhengxin. In the Chinese market, his Zhengxin used tricks to stimulate national emotions, which caused Honda Acura to suffer a lot! Feng Shui takes turns. Turn, it’s time for him to have a taste of this! ”
When he thought of the trick of repaying others with their own methods, Tanaka felt very comfortable and smiled treacherously.
……
Zhengxin's "Asan" three-wheel utility vehicle quickly passed the review and entered the mass production stage. But just when Zhengxin began to promote and warm up the market for this unconventional product.
A wave of news about Mubonduo and Zhengxin quietly spread to the Internet and in the streets of Yinzhu.
Yinzhu is similar to China, and there are many online social software.
Except for the elites who prefer Facebook, the most popular social networking software among Indians is JIKE.
What is this?
In fact, its function is similar to that of Chinese QQ. It is a popular dialect-based real-time chat tool.
In the past two days, there has been a lot of news about Zhengxin and Mubondo on JIKE.
What do these messages look like?
They are all similar to this;
"Surprise! The well-known motorcycle brand Mubundo has been acquired by a Chinese company! Mubundo is no longer the original Mubundo!"
"Zhengxin acquires Mubondo, Chinese companies are targeting the Yinzhu market, and they are coming to steal our money again! If you don't transfer, you are not a Yinzhu person!"
"China's low-end manufacturing is about to take over the Indian motorcycle market. If you buy their products, you are donating money to China's new aircraft carrier!"
“Say no to Chinese products, starting with our transportation! All the people in India liked it!”
Because of the current unhappy political environment between China and India, these articles, filled with a deep sense of Chinese UC shock, quickly attracted widespread attention. Many people forwarded and commented;
"Yinzhu leads China in many aspects, not only in technology but also in industry. Especially motorcycles, our own brand is very good, why should we buy Chinese products? - From Lenovo mobile phones, Lenovo, open for you Window to the World."
"There is no doubt that the Chinese are liars and sell fakes in the market. Chinese products have always faced us with low-end and cheap prices, and their products have caused thousands of our compatriots to lose their jobs! Now it turns out that I want to use a motorcycle to trick people in Yin Zhu, but I won’t buy it! ——From OPPO mobile phone, let’s make this moment clearer.”
"My sister's electrical appliance company went bankrupt last year, and more than 200 people were laid off, all because of the **** cheap electric fans from China! Since then, I have determined not to buy any products from China! - From Xiaomi, for Fever ”
"It's the Indian people who are turning around! These Chinese locusts are so hateful! - From Huawei MATE, progress and further progress."
"Many importers and exporters have stopped doing business with China, mainly because the Chinese lack business ethics! Since Mubando has become China's industry, then we will not buy their products! Do we want to give China Send money, will the latter buy big sticks to beat us? ——From Gionee, connect you and me."
In short, when I learned that Zhengxin had acquired Mubundo and was about to trial-produce a three-wheeled motorcycle product for Guiwu. The people of Yinzhu were very resentful and vowed not to buy it.
When the branch marketing department learned of this situation, it immediately reported it to Li Fanyu.
Who is Li Fanyu?
This routine is all leftover from his playing!
As soon as I saw it, I knew it was a competitor.
But he didn't care at all, he just explained calmly;
"There is no need to show this kind of nutritious stuff to me in the future. Don't ignore them and go on the market according to the original plan."
It was under such opposition and resistance that Zhengxin Mubondo Asan was listed on the market.
Through Mubundo's previous sales channels, unassembled "Asan Utility Tricycles" were distributed from Calcutta to various Indian states.
On the first day of its launch, Yinzhu sold 150 units nationwide.
On the second day, Yinzhu sold 260 units nationwide.
On the third day, Yinzhu sold 450 units nationwide.
Just when Zhengxin's marketing department was worried about such dismal sales, on the fourth day of Asan's listing, the situation took a huge turn!
Andhra Pradesh is looking for goods!
Assam is asking for goods!
Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh...
Everyone is asking for goods!
It turns out that after receiving the first batch of goods, those dealers mastered assembly and started large-scale sales...
On the fourth day of listing, Asan’s nationwide sales...
Achieved an astonishing 5,200 units!
Seeing such sales, Li Fanyu finally put his heart in his butt.
I am paralyzed and scared to death.
You really think that Yin Zhu people are so brave!