Automotive Black Technology Chapter 850: : Then I’ll take you to another rhythm!
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In the Qing Dynasty more than a hundred years ago, something happened on the land of China that made the Chinese people hold back their anger for more than a hundred years.
A conflict broke out between Japan and Russia, fighting over the control of China's Liaodong Peninsula and the Korean Peninsula, on the territory of Northeast China.
Now, neither Li Fanyu nor Tanaka, nor even the people in Inzhu, realize that the upcoming battle between Masanobu and Suzuki is quite similar to the Russo-Japanese War.
Because of each other's interests, the two car companies have a tacit understanding and put aside their moral bottom line and start a head-on fight in the market.
But what was different from the war a hundred years ago was that the Chinese at that time were ashamed of this incident and worked hard to become stronger from then on.
Now, Indians who have no idea that this is a sad industry are excited that two car companies will launch the lowest-priced car products in history at the same time.
Mashin and Suzuki launched their advertisements almost at the same time;
Zhengxin F-1 uses a three-cylinder 1.0L engine with a maximum power of 70KW and a torque of 120NM. It adopts manual five-speed gearbox and has a maximum speed of 160KM/H.
The price is... one hundred and thirty thousand rupees!
Just as Zhengshin's advertisement was released, Suzuki also launched the company's latest product, the "economical" Alto QT.
It also uses a three-cylinder naturally aspirated engine with a maximum power of 52KW and a maximum torque of 92NM.
The selling price...is 125,000 rupees!
Seeing these two models, all the sellers were so happy!
You know, the Indian automobile market itself is developing relatively slowly. But starting from "Ah San" of Zhengxin, it seems to have injected a clear stream of consciousness into this market. Only cheap things can really stir up the emotions of Indian car consumers!
As a result, Mashin's latest A00-class car, the F-1, and the economical version of the Suzuki Matteo Alto became popular in the eyes of sellers almost instantly.
Orders from Zhengxin are coming in like snow.
Credit Yinzhu Branch, General Manager’s Office.
Li Kai looked at the market report in his hand with a stern expression: "The price of the reduced version of Alto is very unfavorable to us."
Li Fanyu sat on the sofa, smiled and waved, "It's not a disadvantage, it's a fatal blow. Suzuki products have a certain influence in the Indian market, and Alto still has a certain consumer base. And with Marti Road Through joint ventures, the service system has been relatively complete over the years. Even at the same price point, Alto has a series of advantages such as greater influence, price of after-sales parts, and convenience of maintenance than us due to its presence in the market. It is difficult for F-1 to guarantee sales in the face of such a competitor with a lower price, that is, it is a new model on the market and it can be so popular when it is launched. ”
Seeing the smile on Li Fanyu's face, Li Kai became angry and asked: "Then you can still laugh?" ! ”
Li Fanyu's face immediately smiled brighter, "What should I do? I'll howl for you twice to express the depression and sadness in my heart at the moment?"
Li Kai's face collapsed, "Why do I feel like the emperor is not anxious and the **** is anxious?"
"Based on your position, aren't you my chief internal manager?" Li Fanyu smiled maliciously.
"Hey you!" Li Kai stamped his foot, but then he realized something: "No, this is not the attitude you should have when facing unsolvable problems! You have a solution, right?"
Li Fan gave a silly smile, "You are not only my chief butler, you are also the old roundworm in my belly."
"Oh! How long has it been and you are still hiding here! Tell me now, the F-1 will be on the market soon. Tell me if you have any ideas! If it is feasible, I can arrange it as soon as possible. Well! ”
Li Kai is very anxious.
"I definitely have no choice about the F-1. If we really want to compete head-on with Alto's simple version and gain an advantage, then the only way is to significantly reduce the price. But it is obvious that our profits have been controlled It has reached the edge of acceptability, and there are no configurations on the F-1 that can reduce it. ”
Li Fanyu was really helpless about this.
"Then what is your solution?"
Li Fanyu raised his legs, spread his hands and said: "What you see are the gains and losses of the F-1 product, so you are very anxious and anxious now. But in my opinion, Alto's simple match Version, they just dug a big hole for themselves! Haha, this Tanaka is not my employee. If you can come up with such a bad idea, I will fire you in a minute!"
Li Kai was puzzled, "How to say?"
In fact, in the case of low-end models, the best way to face competition from price shocks is, in Li Kai's view, what Suzuki is doing now.
But it was obvious that the contempt on Li Fanyu's face showed his denial attitude.
This aroused Li Kai's curiosity.
"First of all, this market is occupied by Suzuki. If I were Suzuki, and there was a competitive product that impacted my star product at a low price. Then I would not raise the price. , add configurations to improve the product's cost performance and user experience, instead of... following the footsteps of competitors and using price to set a tightrope! ”
Having said this, Li Fanyu stood up from the sofa and said, "Think about it, Yinzhu's market is already a low-end market. We are the challengers, and we can break the rules as much as we want. But Suzuki is the guardian. , but now he is following us in breaking the rules and standards he set. What kind of behavior is this?”
"Being...led into the rhythm?" Li Kai asked tentatively.
Li Fanyu nodded heavily, "Yes! I was led to the rhythm! Think about it, now it is the F-1 for Alto. For such a product, a cheap version was directly launched for them. You know the consumption habits of Indian people, they only look for cheap! This cheap version of Alto has been launched, and it is foreseeable that it will become the target of panic buying by Indian people. However, although this has caused a fatal blow to F-1, it has also dealt a fatal blow to Alto. Isn’t the product itself a self-destructive trick? How many people do you think will choose the standard version of Alto once the cheap version is released? ”
Li Kai looked stern, "That makes sense! But what's the use? What should we do?"
Li Fanyu smiled slightly, "Since our opponent has given us such a golden opportunity, we must seize it."
Li Kai found that he was increasingly unable to keep up with Li Fanyu's ideas.
"Director Li, how to grasp it is the key!"
"The F-1 is on the market as normal. Regardless of whether it sells well or not, we will start developing new models immediately!"
"Huh? Still coming!" Li Kai felt that the Yinzhu market was doing too badly, and the speed of launching new products was simply a bit too fast.
Li Fanyu spread his hands and casually pulled the pen and paper on his desk.
In a short time, the concept drawings of three vehicle models were completed.
On the three drawings, there are A+, N5 and...
QQ!
Looking at the sketches of these three models that made him feel like he was in another world, Li Fan smiled foolishly.
Suzuki, take the move!
Let me... take you to another rhythm!