Automotive Black Technology Chapter 851: : They’ve got it!
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The models Li Fanyu presented were not just because they were dirt cheap.
In fact, Xiali and QQ represent a milestone in the development of the Chinese automobile market in that time.
In the era after the reform and opening up, all the people went to sea to fight for a better tomorrow. Chinese people are working hard for a better quality of life and a better tomorrow. These three cars were almost the most affordable automobile transportation options that people could choose in the automobile market at that time.
But it's obvious.
These models are no longer suitable for the rapid economic development, and have passed the stage of market popularization of low-end models to increase the national car ownership rate in the Chinese market.
So in Li Fanyu's opinion, it is better to just launch it all at once and do something in the Yinzhu market!
These three cars are very particular.
Don't look at Xiali's A+, the N5 and QQ are both in the same price range, but there is still a big difference in model positioning.
For example, the A+ has a two-box layout, a shorter and more compact body that is more adaptable to crowded and complex road conditions, and a flexible space layout with foldable rear seats that can hold more things.
The N5 is a sedan, and the interior space is relatively large among A00-class cars. For ride comfort, it may be better than A+.
These two cars can be said to be the horns of each other, and they are dedicated to Suzuki's two best-selling models, the Swift and the Swift sedan.
QQ is a supplement to an F-1. Specifically to conquer Alto, the sales champion model.
At the same time, these three cars were also decided by Li Fanyu to target Indian consumers of all ages.
The QQ's relatively youthful appearance and large space characteristics of a small car are mainly targeted at the young car buying group in Inzhu. The A+ and N5 are aimed at the main target customers who are now pursuing cheap prices and don't care about appearance.
In fact, apart from the different models, there is really no difference in internal structure and power between the four models, including the F-1.
In terms of layout, these four cars are very similar. As for the powertrain, Li Fanyu also installed the newly designed three-cylinder engine on these cars.
A set of structures and a set of powertrain allow Li Fanyu to have fun.
The purpose of this is to prevent the east from being bright while the west is bright; and the power parts and accessories of the four cars are highly common, which is the best way to solve a series of market problems such as after-sales maintenance.
Think about it, as long as it is a repair shop that can repair QQ, it can also repair F-1, A+, and N5. Such convenience undoubtedly provides a guarantee for the market share of Zhengxin products in Yinzhu!
With the addition of F-1, and the current low-priced products on the market. Mashin can then start a head-to-head competition with Suzuki's current Alto, Swift, and Dzire models, which have long occupied the top three sales lists.
Regardless of the follow-up strategy, just in terms of product line and after-sales maintenance, Zhengxin can at least not fall behind.
At this stage, Li Fanyu’s idea is to start a fight with Suzuki in the best-selling A00 market!
In Li Kai's view, the F-1, coupled with these three models, can at least give Zhengxin a small but powerful capital in the Indian market.
Without exception, these three models, like the F-1, were reduced to the extreme by Li Fanyu. The wheels and even motorcycle tires will be used for Suzuki, the biggest vested interest in the Indian market. , bringing an unprecedented impact!
……
In fact, it was just as Li Kai expected.
As soon as the three models were released, the senior management of the Suzuki Group exploded.
Looking at these three "shameless" models, Tanaka was so angry that he slapped the table!
It can be said that Zhengxin does not abide by the rules and uses three-wheeled vehicles and a low-priced model to lower the bottom line of the industry. This has caused signs of loosening of the existing order in the market.
And now, three consecutive low-priced models have been launched together to impact the market, and the consequences are no longer as simple as a best-selling model being affected. But it is a business behavior that will bring changes to the entire market and make the market disorder!
Such a situation is far beyond what Tanaka, the small regional branch president, can solve. Regarding Suzuki's situation in the entire Yinzhu market, the matter was immediately reported to the Japanese Suzuki headquarters.
Faced with such competitors, the senior executives at Suzuki headquarters also seemed quite helpless.
Right faith, right faith again!
After finishing Mitsubishi, move to Nissan, after finishing Honda, move to Acura!
Now, it’s finally Suzuki’s turn...
Looking at the entire Japanese car brands, except for Isuzu Daihatsu and other brands that have not entered the Chinese market, there are no Japanese car companies that have just passed the test... It seems that the only big brother left is Toyota!
After analyzing Zhengshin’s current situation in the Yinzhou market and its existing resources, Suzuki’s headquarters breathed a sigh of relief.
This is true!
Simply arrogant!
After only one month of layout in the Yinzhu market, they dare to challenge Suzuki, which has the highest market share and the most abundant policy resources!
Simply...
Don’t overestimate your capabilities!
In the Chinese market, if Suzuki is targeted by Zhengshin, there is really nothing Suzuki can do. However, as the Indian market that the group relies on the most in the world and is also the best in India, the Suzuki Group is not false at all!
Production capacity, product lines, production costs, market share, consumer awareness, government relations...
No matter from which aspect, Zhengxin is at a disadvantage in the Yinzhu market!
If you are defeated and frightened by such a competitor, you will really be embarrassed and thrown into your grandma's house!
After carefully analyzing the existing situation with the think group, Suzuki Group Chairman Tatsuo Yamamoto personally issued instructions to the Inzhu Branch;
"Since our opponents have launched an attack, let's use our strength to crush them head-on and drive them out! Aren't they going to attack us with cheap prices? All series will launch economical versions of models to let them see what we have to offer. With four production bases in Yinzhu, we have an annual production capacity of 900,000 units! We must stabilize our brand share in the Yinzhu market! To this end, we can do whatever it takes! ”
Tanaka got the order.
To be honest, this decision won his approval.
In Tanaka's view, the best way to deal with an arrogant person is to make him fearful!
……
In mid-July, the weather in Yinzhu is already extremely hot.
Although it is "cooler" than the high temperatures of 50 degrees when the tropical monsoon hits in April and May, it still reaches nearly 40 degrees.
But in the automobile market, the struggle between the two car companies seems to have injected two huge waves of heat into the market!
After the "Asan" three-wheeled general vehicle, Zhengxin officially launched the A00 class car F-1.
Just after Suzuki launched a competitive model - the economical version of the Alto that broke the record for low-price cars in the Indian market and sold for only 125,000 rupees.
Zhengxin has launched A+, N5 and QQ. These three compact models are priced at 125,000 rupees, 125,000 rupees and 125,000 rupees respectively.
Not to be outdone, Suzuki immediately followed the example of the Alto economic version and launched the Suzuki Swift and the Swift's sedan version, the Dzire, with reduced configurations.
A price melee based on the production capacity and cost control strength of car companies has begun.
Seeing such chaos, Li Fanyu, the initiator of this melee, laughed happily with his general manager Li Kai in the office where the air conditioning was turned on to the maximum.
Looking at the report in front of him, Li Fanyu picked up the ice water and took a sip.
"Hallelujah! Thank you Willis Kelly, the father of air conditioning! Otherwise, we really can't stay in this barren place!" After sighing with emotion, he sneered and said to Li Kai: "Humph, Suzuki is in trouble. , start the next phase of the plan! ”
"Yes!"
Li Kai nodded with a smile and picked up the phone.