Automotive Black Technology Chapter 854: : Beat the master to death with random punches!
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"President, yesterday’s sales statistics are out; the Alto comfort version and Comfort version have a total sales volume of 235 units, and the economic version has a sales volume of 311 units. Swift sales volume is 217 units, DZIRE sales volume is 232 units, Swift economic version sales volume is 222 units, and DZIRE economic version sales volume is 235 units. The version sold 319 units! Beidou Star sold 475 units, GELERO sold 234 units, and Omni sold 201 units. ”
When reporting sales data, the deputy manager of Suzuki's marketing department looked very embarrassed.
In fact, the three models like Beidou Star, GELERO, and Omini, which have been in the top ten sales rankings all year round, have not changed much in terms of single-day sales.
But there are three models: Alto, Swift and DZIRE. Although the sales volume looks good on the books, for a model that has always been in the top three sales list, the current sales volume is simply terrible!
You must know that the entire Alto series is a champion model that can create an annual sales volume of 300,000 units.
As for Swift and DZIRE, Swift's sedan version, the two star models also achieved impressive results of 220,000 units and 190,000 units respectively last year.
On average, the average daily sales of Alto is almost 800 units, while the sales of Swift and Swift sedan DZIRE are at least 600 units.
But now, it is not half as good as before.
This situation has been going on for more than a week.
The market is changing rapidly, and vehicle sales may change due to weather or seasonal reasons. But after a week of decline, and a very obvious and gentle decline in sales, we can see a problem.
——The market for Suzuki Group's three pillar sales models is shrinking sharply! Even with three versions of economical models, sales have still shrunk by about 30% on average!
So where did 30% of the sales go?
There is no doubt that it was taken away by Zhengxin!
Tanaka's face became even more ugly.
He has reported this situation to the Japanese headquarters, but there has been no solution.
"This can't continue like this!" Tanaka knocked on the table heavily and frowned at the company's management: "We must find a way to restrain ourselves, otherwise Ren Zhengxin, a locust, will act recklessly in the market and the situation will continue to be bad. Go down!"
"President Tanaka is right, we must work together immediately to find a way to curb Zhengshin! Zhengshin's three models have just been offline for a little more than a week, and the sales of our three star models have already shrunk by 30%. If this continues, the consequences will be disastrous!"
"We all know this. The question before us now is, what method should be used?" Tanaka glanced at the guy who just spoke with dissatisfaction, "Everyone had better give some constructive opinions. My words should be used." You don’t need to stress it any more.”
Someone nodded and said: "Previously, the F-1 had launched an impact on our Alto. We responded in kind and launched three economical versions of the Alto Swift DZIRE. But the facts have proved that this The method did not work, but fell into the trap of Zhengxin and had the opposite effect. How to eliminate this effect now, at least to return the sales of Alto Swift and DZIRE to normal levels, is a big problem. ”
Someone added: "It is better to cancel the three economic models. This way, the sales of the regular versions of the three models can at least be restored."
Some people immediately expressed opposition: "But if these three economic models are cancelled, what can we use to resist the offensive of the three models of Zhengxin A+, N5 and QQ?"
Someone said harshly: "Then change our three economic models to the same sales strategy as Zhengxin! Use more flexible configuration options. I don't believe it. With our years of experience in the Yinzhu market, Influence and consumer reputation, the same strategy will not sell Zhengxin! ”
Someone immediately threw cold water: "Haha, did you have any brains when you made this suggestion? If the three economic versions of Alto, Swift, and Dzire are sold with the same free choice of configuration as Zhengxin, then the regular prices of these three models will be Couldn’t even one version be sold?
If we really adopt your method, it will be equivalent to directly canceling the product advantages we have formed for a long time, and then standing on the same starting line as Zhengxin. No, Zhengxin’s product sales strategy has initially formed a reputation in the market.
If we do what you say, our starting point will be even lower than righteous faith! Maybe that will fulfill Zhengxin’s wish, because if we do that, Zhengxin will have the dominant position in the market! ”
More people are making soy sauce: "..."
After more than an hour of discussion, the conference room fell into silence.
Because everyone sadly discovered that in the face of such a dilemma, they could not think of a suitable solution!
——No way.
Suzuki has been operating in the Yinzhu market for more than ten years, and both its market share and the company's structure are too large. Any inappropriate strategy will push the company into an even more embarrassing situation.
The ship is so big that it is difficult to turn around. This is the current situation of Suzuki.
Tanaka was silent for a long time. Seeing that it was impossible to discuss an effective solution for travel, he sighed and announced the adjournment of the meeting.
Back in the office, Tanaka sat on the sofa and thought about it for a whole afternoon.
It wasn't until it was almost time to get off work that I finally stood up and called my secretary: "Prepare a generous gift and a car. I'm going to visit Minister Madhavan."
……
On the contrary to Suzuki's situation, there was a scene of jubilation in the conference room of Zhengxin Yinzhu Branch at this time.
For the company, in just over a month, it has directly captured nearly 30% of the new sales in the Yinzhu market. The three models have a total daily sales of more than 3,000 units. When divided into a single day, the business Profit of nearly 20 million yuan...
Everyone was in disbelief and at the same time very excited!
You know, when Zhengxin first came here, he achieved what he has achieved now in just one month without even a little foundation!
This is not an exaggeration to call it a business miracle!
Everyone is very excited;
"Director Li, please flatter me! Your method is really high, it is too high!"
"It's absolutely amazing! The three models directly competed with Suzuki, and they didn't even have the power to parry. This kind of method is really admirable!"
"But Director Li, I don't understand. Why is Suzuki so vulnerable to the three models we launched in less than a month after operating in the Yinzhu market for so many years?"
"Yes, Director Li, tell us! Explain our doubts!"
Seeing everyone's uncontrollable joy, Li Fanyu was in a good mood.
The fruits of victory are always particularly sweet.
He laughed, "Want to know?"
"Yes!" Everyone nodded in unison.
Li Fanyu waved his hand, "Actually, if we elaborate on our series of actions, there will be a lot of knowledge involved; similar to the Suzuki Group, the scale is too large, the market has been occupied for a long time, and the system is bloated and the management methods are insufficient. It’s flexible. Their product lines have long been dominated by low-end products with low consumer brand loyalty, which is why we can achieve this result. But in fact, it is simple to say.”
At this point, he paused.
Everyone was hearing the key point when he paused and stopped: "Director Li, come on! What's simple?"
Li Fanyu smiled;
"That's it..."
"If you are barefoot and not afraid of wearing shoes, punch the old master to death!"