Automotive Black Technology Chapter 860: : You are so insidious!
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Li Fanyu had a clear purpose in finding these parts companies.
As the saying goes, a fence has three stakes, and a good man has ten gangs. Any industrial enterprise that wants to achieve success needs its own team.
As a master of industry, the automotive industry is even more like this.
In fact, every car company needs to bring a group of subordinates with it when going abroad. It is rare for people like Zhengxin to work hard in the North American and African markets and achieve results when they have a clean slate.
Now Zhengshin is in the low-end car market and is competing head-on with Japanese brands. Under the condition that there are no epoch-making differences in application technology, the final battle comes down to cost control.
So, by bringing these spare parts companies to Yinzhu, Li Fanyu wanted to use the advantages that Zhengxin has gained now, add more strength, directly overwhelm the Suzuki Group in the market, and shoot it to the beach to lay eggs!
After the reception banquet.
Everyone said goodbye to Li Fanyu and followed Kan Chenggong to the production site prepared for them in the Economic Free Trade Zone.
The reason why they are so anxious is because these bosses have already prepared the production equipment and personnel when they arrived, and will arrive in Calcutta soon.
There is no way, Li Fanyu is urging me hard!
Back at the branch, Li Fanyu immediately summoned Li Kai and others.
In the past, when Zhengxin produced complete vehicles, most of its spare parts were cooperated with local companies. But Yinzhu's industrial strength is just that, and the spare parts enterprises have just left the category of manual production. With such production capacity and production technology, the cost of products produced is naturally much higher than that in China.
Now that the industrial park is here to help, it is natural to replace the unsatisfactory ones.
But this is a small matter, Li Fanyu has more important decisions to announce.
"Everyone, more than 50 companies from our industrial park have arrived in Calcutta this morning. Production equipment and technology, as well as management personnel, will be there as soon as they are available. It is estimated that they will be put into use in less than half a month. This is our true belief. Providing the auto parts needed for production. In this way, coupled with our acquisition of Daewoo’s production base, we will definitely achieve a qualitative leap in production capacity, and the cost will definitely be further controlled.”
Everyone applauded - it was really not a happy thing to work with Ah San, who was confused about everything.
Now that we can finally get rid of these guys, it is naturally something to be happy about.
Li Fanyu was also very happy. He put down his hands and said: "With the increase in production capacity and the reduction of costs, our competitiveness will become stronger. Everyone also knows who was responsible for the previous anti-dumping incident. Now we have revenge. What should we do with our capital?”
"Fight him!"
Li Fanyu chuckled and snapped his fingers, "Yes! We Zhengxin have suffered a lot, but have we ever endured it? No! An eye for an eye and a tooth for a tooth is our temper! Brother Let's think about our experience after we came to Yinzhu. From the beginning, before our branch was established, Suzuki had already begun to suppress us, forcing us to acquire a motorcycle factory with a three-wheel drive. I just stepped into Yinzhu. Let’s not mention all the subsequent attacks, just talk about the anti-dumping in the past few days, with the intention of crushing us to death! This revenge must be avenged!”
"Director Li, just tell me what to do!" Li Kai stood up and asked loudly.
"Yes! Director Li, please give the order. The police have been killing us since the last few days until we arrived. You almost got in. Suzuki's ulterior motives and ambitions need not be explained. Just tell us how to do it!"
Li Fanyu pressed down his hands to calm the atmosphere: "The Yinzhu market is a completely low-end market. In the past month, our competitiveness mainly came from low prices and flexible marketing methods. . Now our production capacity will be increased and the cost will be reduced immediately. However, the price of our products cannot be reduced anymore. Now we have achieved an initial share of 35% in the new market. To spread the Zhengxin brand in this market, the next step is to defeat Suzuki to the point where he doesn’t even recognize it, so he can’t use the previous methods.”
"What should we do? Now it seems that the Yinzhu market does recognize low-priced products. We are latecomers, although we don't want to admit it. But Director Li, our current achievements in the market are largely due to Because the Suzuki Group’s rigid system and big business problems have been exploited by us, if we want to give them a fatal blow, what else can we do if we don’t look at the product price?”
Li Fanyu pointed at the person who spoke, "You can't say that. Using product price as a means of competitiveness can only be used for a while and not for a lifetime. Suzuki has occupied this market for too long and its roots are too deep. Deep. In fact, if you think about it, they may not be fooling us in a price war. However, if two market giants engage in an endless price war, not only will both sides suffer, but it will definitely have an impact on the entire market. The Indian government, which wants to revitalize local car companies, will not agree. ”
When he said this, Li Fanyu blinked.
Everyone smiled knowingly - how can we talk about revitalizing an industry that can only watch two foreign companies tussling with each other on their own chassis?
"Then there is only one way left!" Li Fanyu raised his finger, "Not to lower the price of the product, but to increase the value of the product while the price remains unchanged! Only by relying on our technical strength and production capacity. By combining this, we can completely surpass Suzuki on a technical level and let consumers feel the difference in products, so that we can completely occupy and conquer this market! ”
"Director Li, what are you referring to specifically?"
"Optimize our engine assembly and add turbo-increasing technology! Add back the safety-related configurations that we have simply configured! Rapidly improve the reputation of our products!"
Li Fanyu waved his hand heroically.
But Li Kai, who is in charge of marketing, immediately realized a problem: "Director Li, do you know that you will be **** if you do this? Our A+, N5, and QQ have just been sold for a month, and you are going to Added configurations to the product. Then consumers who bought it before are not allowed to use their pants belts to hit your office glass with a slingshot?”
Everyone laughed.
The problem Li Kai mentioned is not a trivial matter.
Sometimes blindly increasing product quality will completely anger old users, thus destroying the foundation previously established by the product.
People are all inherently bad.
For example, if you marry a daughter-in-law, your father-in-law asks for a bride price of 500,000 yuan. Looking at my wife's 36D long legs, I gritted my teeth and paid for the marriage.
But just one month later, when your sister-in-law, who is 36E, fair and beautiful, and has even longer legs, gets married, if you find that your father-in-law gave away your half-million gift as a dowry and gave it to your brother-in-law for nothing, you will feel What do you think?
I’m afraid you can even burn down your father-in-law’s house in the middle of the night, right?
A bit exaggerated, but that’s the truth.
Obviously, Li Fanyu would not fail to consider it.
"This is exactly what I want to say next." He shrugged, "It's actually easy to handle. Before the product is upgraded, we will contact all old users who have purchased our products and give them a certain amount of car purchase coupons. As compensation. Then, these coupons can be used to offset the corresponding amount of cash when buying a car again or for relatives and friends. ”
Li Kaile was so happy that he made a funny expression with his hand, "Director Li, I found out that you are really insidious!"