Automotive Black Technology Chapter 872: : Li Fanyu’s capital!

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Genta had a purpose in sharing his thoughts with Li Fanyu.

Li Fanyu is so young and so rich, he can set an example for the market, especially the Chinese market. To a certain extent, if Li Fanyu participates in a fashion brand project, the endorsement effect in China may be better than that of any big-name celebrity.

What's more, this magical man has a very high talent for clock design, and he also has processing technology that is sufficient to meet various high-end luxury goods.

These are all available conditions in Genta's eyes!

And Li Fanyu is obviously full of crooked ideas.

With the development of Zhengxin, its high-end products include A8, RS, Longbow, Jinya SR, Ganjiang, and Range Rover, covering a variety of high-end models from multiple brands such as sedans, sports cars, and SUVs.

In fact, although Zhengxin has launched a low-end brand like Volkswagen, its products are still mainly mid-to-high-end - the profits therein are relatively large.

Then the problem comes.

What is Zhengxin lacking now?

Zhengxin has both products and R&D capabilities. Even in terms of market performance, it has left behind a lot of second-tier car companies and has strengthened several first-tier brands.

However, no matter whether it is domestic or foreign, if you ask anyone at random to ask whether the two car companies, Zhengxin and Mercedes-Benz, are better,

In the eyes of outsiders, righteousness may still be low.

Then the question is, what is the reason?

Without its own heritage, it has only been around for a short time, and has not yet formed a brand culture that can be accepted by the masses.

I want to revive the X-car brand, but there is something like this in it. After all, the product that best represents a car company's design and manufacturing capabilities is a sports car model.

But Genta's thoughts reminded Li Fanyu of another thing in the previous time and space.

That is BMW's BMW Lifestyle - also known as the famous BMW Life Center.

But don't get me wrong, this BNW Lifestyle is not the so-called "BMW men's clothing" with the blue sky and white clouds propeller logo printed on the dirty clothes that are all over the street.

Instead, it operates a comprehensive fashion brand that incorporates BMW elements from car accessories, golf equipment, to men's and women's clothing.

In the previous time and space, as the second brother of the German series, BMW has never given up on surpassing Mercedes-Benz in terms of influence. Whether in terms of positioning or various marketing strategies, the big brother of Mercedes-Benz is the target.

Based on BMW's youthful positioning, the BMW Lifestyle Center came into being. It combines casual clothing, accessories and other men's and women's fashion items with car concepts, and it is also impressive.

While making money, it has also greatly increased BMW's brand influence - from another aspect besides cars, it has transformed BMW's brand value into some items necessary for life, and transformed its own brand into Values ​​are sold to customers.

Now, Li Fanyu sees an opportunity from Genta and Zhou Qingyu!

"Mr. Genta, what do you think of my proposal?" Li Fan asked with a silly smile.

Genta was speechless for a while, "Mr. Li, I don't know what you know about fashion..."

Seeing the confusion on Genta's face, Li Fanyu instantly understood what he meant.

Is this doubting my strength?

Hehehehehe...

That’s good.

I will talk to you about resources!

"Mr. Genta, the fact that I proposed this idea means that I have the resources to realize it. Needless to say, Zhengxin's strength is that I am not short of money. Of course, money may not be a problem for you. Then let’s talk about aspects other than money.”

Li Fanyu grabbed a handful of cherries on the plate and put one on the table: "First of all, since your target market is China, Zhengxin has a certain brand foundation in this market. Especially ours High-end models, whether they are Audi's A8, Longbow, Everest, or Land Rover's Range Rover, or even the current X-car, are all high-end luxury models, so we have a deep user base and resources. One."

"Secondly, our Zhengxin has now formed a sales network covering all cities in China. And we have flagship experience stores in the first-tier cities with the most consumption power in the country. At this point, for the growth of a related brand You can imagine the help it will bring to our development.”

"Third, it is Zhengxin's R&D capabilities and the breadth of its brands. We can use a variety of high-end automotive products to drive related fashion brands. If necessary, if I want, then Zhengxin can even New high-end models can be used to match the development of fashion brands. In fact, the first shot of Qingyu Qingluxury in China is the result of the perfect integration of Audi TT, a women's model, and the fashion brand. ”

At this point, Zhou Qingyu nodded to Genta, indicating that what Li Fanyu said was correct.

Seeing Genta's expression slightly relaxed, Li Fan stood up with a silly smile and took off his coat, "The fourth one is myself."

He did not explain this point too much, but directly pulled off his tie, revealing the perfect male silhouette under the white shirt,

The well-proportioned muscle shape, the perfect lines formed by the combination, the slightly angular face, and the proud and confident expression on the face...

Zhou Qingyu was fascinated by it for a moment, and Genta, an over-aged man, felt a sigh of relief.

The most energetic age, perfect body, stunning temperament, and outstanding net worth!

This is simply a woman’s perfect fantasy object and a man’s ideal template!

Genta nodded in confusion.

……

Amagi Airport.

In front of the VIP check-in lane.

Seeing that Genta was reading the newspaper intently, Zhou Qingyu gently pushed Li Fanyu: "You are really good. I discussed with him before merging Genta brand watches in China into Qingyu Qingluxury. He didn’t even bother to set up a separate men’s brand, and now he actually agrees to work for you.”

Li Fanyu waved his hand, "What do you call a wage earner? This is not cooperation. Cooperation!"

Looking at his stinking look, Zhou Qingyu curled her lips childishly, "It's whatever you say."

Li Fanyu chuckled: "Qingyu, why don't you get involved too, and let me, a latecomer, borrow your light of Qingyu's luxury."

"Dong Li's words are serious, and a little girl wouldn't dare take it seriously." Zhou Qingyu pinched her orchid finger in amusement.

Seeing Purgatory's silly smile, she burst into laughter: "Silly, I will definitely have a hand in such a big move of yours. But it's not that you are borrowing my light, but that I am borrowing your east wind."

Seeing Li Fan smile stupidly and say nothing, Zhou Qingyu asked again: "Then what do you want to do specifically?"

Li Fan smiled foolishly and pinched Zhou Qingyu's face: "Then don't worry, the mountain man has his own clever plan!"