Automotive Black Technology Chapter 902: : Rules of the fashion circle

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Zhou Qingyu knows that the fashion circle is such a place.

All exposure, whether good or bad, positive or negative, will ultimately be reflected in one's reputation.

So in this circle, all kinds of people are born in order to attract attention. It can be said that it is not surprising to have any kind of people.

There are people like Ray's Gaga who specialize in selling unique and eye-catching things, and there are also people like Kardashian who specialize in selling butts, turning themselves into an extreme synthesis, living only for gossip, and eventually becoming socialites.

Compared with that, Zhou Qingyu thinks that any criticism and objection at fashion week is normal.

In the face of such criticism, there are actually many ways to deal with it. If you have enough coffee spots, you can even fight back directly.

But in view of Zhou Qingyu’s current status in the fashion circle and extraordinary brand strength, the best way to face a few criticisms from famous Italian designers is to endure it.

After all, people may not be targeting them deliberately. It’s just a casual comment that the design elements do not conform to the aesthetics.

Faced with such a situation, it would be unkind to fight back and cause unnecessary trouble.

Besides, in the fashion world, being scolded by a big shot from time to time may not be such a bad thing.

After hearing Zhou Qingyu’s persuasion, Li Fanyu calmed down.

To be honest, attending Fashion Week for the first time made him a little confused.

In the past, in the automobile industry, not only could we control the sky with one hand, but we could also call the shots. Having entered the fashion world unexpectedly, he is still accustomed to using his previous thinking to deal with problems. And he completely forgot that he was a layman in this circle.

And his friendship with Zhou Qingyu also made him elevate his career status accordingly.

After all, it has only been two years since Zhou Qingyu changed roles from a model. For her role as designer and sub-brand founder/co-founder, she is still new to the fashion industry.

After Zhou Qingyu’s persuasion, Li Fanyu decided to keep a low profile.

……

After the opening ceremony of Fashion Week, it’s time to really show off your fashion. Each brand will use a special show according to the size of the cafe to show off its latest and most popular things.

Many people understand that fashion week is used to show off, but this is not the case.

In the eyes of laymen and ordinary people ~IndoMTL.com~ Zhuang Zhou is like watching a stage play. But fashion week is really not born for entertainment, although now more and more entertainment circles are mixed into the fashion industry, making it partially entertainment-oriented.

New York Fashion Week is different from Paris Fashion Week in that it is more realistic.

This has been very clear from the beginning; during World War II, due to the impact of the war in Paris, reporters, editors and orderers in the clothing industry were unable to go, causing the entire industry to be deeply affected. Therefore, the American fashion guru at the time, Irina. Rimbaud took the opportunity to create Fashion Media Week in New York in 1943.

The purpose is to provide designers with a unified time and space to display their works to the media and buyers.

So for those in the industry, fashion week shows are just a large-scale luxury order fair. Designers hope that their shows can attract more media attention, but in fact, what they ultimately want is Receive orders from buyers.

This is the most real side behind this flashy show.

Li Fanyu's current identity determines his vision. While quietly watching various brands or famous designers taking turns to attract the attention of the media, he has already used his business thinking to see through the true meaning of this show.

Since it's all for business, there's nothing much to say.

He is willing to abide by the rules of this circle - as long as it does not affect his interests too much.

Being able to put X Fan on stage for ten minutes at the opening ceremony was already a result of Zhou Qingyu’s supermodel status. According to the normal process, Xfan's show will not be held until the afternoon of the third day.

This time represents the current status of the brand Xfan in the fashion industry - neither too high nor too low.

And in fact, being ranked in this position is largely due to the cooperation with the watch master Genta, which has improved the status of this own brand and car-derived brands to a certain extent.

Because the Xfan brand essentially does not need to find buyers or grab orders, Zhou Qingyu's work is relatively easy.

As long as you dress up beautifully, sit with Li Fanyu in a conspicuous position on the catwalk to gain exposure, and let the media have exposure, everything will be fine.

Of course, it would be perfect if people recognized the brand elements that she is responsible for.

But obviously, things did not go as smoothly as expected.

I don’t know why, but it seems that Zhou Qingyu’s colleagues have quite deep prejudices against the brand Xfan;

VG chief designer Lu Gesi said of X Fan in an interview: "The rigid and unoriginal design elements, chaotic color matching and silhouette style that seems to be the style of the last century make this company, the richest man in China, The self-branded brand is full of local flavor."

Piomu&BM fashion director Essen Meck said when interacting with his friend and famous fashion critic Martin Scorsen: "Fashion is not the same as being associated with expensive sports cars, it is like an unpolished body. Diamonds only have value but no beauty. All the elements that appear in the opening ceremony are to show that this outfit matches the sports car. In my opinion, there is no highlight at all. "

Bounumo annual designer Mi Lige was even more blunt when interviewed by the famous fashion magazine K&M: "Perhaps it will sell well in China with the value of Zhengxin Automobile, but in my eyes, X There is actually no essential difference between this brand and those inferior third- and fourth-tier Chinese brands.”

Even the famous suit designer and Versace's royal fashion master Saul James said when talking about several popular men's clothing brands in this fashion week: "Famous is famous. Li Fanyu and Zhou Qingyu are in The buzz at Fashion Week cannot hide the fact that this brand has no taste. Of course, Mr. Genta’s watch still shows me the style of a master.”

In the fashion industry, there are many people with independent aesthetic vision. But consumers who pay attention to the fashion industry mostly follow suit.

With the ridicule and unabashed contempt of each famous designer, Zhou Qingyu's originally calm face became more and more serious.

She has felt that this is not a normal and expected trend of public opinion.

As for this annual fashion event that has considerable reputation around the world, the domestic media will naturally not let go of any topic. Especially since it was Zhengxin's first time setting foot in a fashion brand, they paid special attention to it.

When these remarks were spread back to China through various channels, there was a heated discussion on the Internet. The enthusiasm for this matter among many people who are concerned about Xifan or righteous believers is changing as each master talks down.

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