Automotive Black Technology Chapter 904: ：Competition dynamic exhibition!
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Seeing the outlines drawn by Li Fanyu, Zhou Qingyu stopped crying.
"What are you doing?"
"Design a new car." Li Fanyu replied casually without stopping.
Zhou Qingyu was puzzled: "But this is fashion week, what's the use of designing a car?"
Li Fanyu smiled slightly, "Xfan's brand elements are cars and life. Clothing, accessories, and other designs such as smoking cigarettes and watches are all based on this. Tell me, what is the use of designing cars?"
"But such elements are not favored!" Zhou Qingyu was annoyed and a little crazy.
Li Fanyu's pencil paused slightly, "You also know that these elements are not favored." He raised his head and looked at Zhou Qingyu who pursed his lips, "But if not favored, does it mean it is bad?"
"..." Zhou Qingyu was choked by him, "But this at least proves that this concept is not good enough. If...if it is really good enough, at least it will not be criticized by a small group of people. Disturbing the public’s aesthetics.”
Li Fanyu spread his hands, "Okay, you're right. Even if the previous ones were not good enough, that's why I want better ones now."
"Why don't you understand! There is not enough time! Now that the fashion week is halfway over, where is the time to redesign?"
Seeing Zhou Qingyu being hysterical, Li Fanyu fell into a trance.
I also experienced this kind of scene during the car design competition in Germany three years ago.
"Qingyu, think about the road you have traveled before. Is this the first time you have been badmouthed? Is this the first time you have faced criticism from the outside world?"
Zhou Qingyu bit her lip and shook her head gently.
Li Fanyu put down the pencil and took her hand, "I have come all the way, is this time missing? You are a smart girl, you should be able to think through these problems. After venting and crying, You still have to fight against this **** up world, right?"
He spoke calmly. As his experience grows, he can no longer be as impassioned as he was in Germany.
He believes that Zhou Qingyu, who has been struggling since he was a teenager, and has gone from being unknown to being famous now, is still different from Cheng Ke and the top three students in Germany before they left school. .
This girl is very smart and can overcome many difficulties by herself.
Looking at his firm and soft gaze, Zhou Qingyu bit her lips gently.
After staring at each other for a while, she finally sighed, "What do you want to do?"
Ha,
This is my good girl!
Li Fanyu smiled slightly and nodded with satisfaction, "I will design the car model, and you will be responsible for matching it with clothing, bags and accessories!"
Zhou Qingyu wiped away the wet tears on her face, nodded, and said with a blush, "Let go of my hand and bring a piece of paper."
……
According to the fashion week process, first- and second-tier brand shows are concentrated in the first three days. After the first three days are over, except for the last closing ceremony, it is all time for the new generation of designers.
This is the last bit of conscience of this world-renowned fashion week besides its commercial purpose. After all, only by supporting the younger generations can the industry maintain its longevity.
In the remaining time, designers of first- and second-tier brands are left with only two choices; those brands that have gained widespread attention in the early stages of fashion week and have received a large number of orders, directly It will leave behind a few leading designers to create exposure and maintain popularity. Then prepare yourself wholeheartedly to make money.
The second type is those brands that have not received enough orders or have insufficient attention. They continue to rely on static exhibition areas to attract attention and participate in the final and most intense battle.
Li Fanyu and Zhou Qingyu had to choose the second option.
In fact, those brand designers who have previously spoken loudly about the design of the Xfan brand also rely on this static exhibition.
Because from the current situation, the T stage can directly reflect the design, but if you want to pursue widespread attention and better display the design elements in a flat form, you still need a static exhibition area.
After all, fashion magazines and some staged photos are also effective means of exposure in the fashion industry. This is also the method that has the longest impact on the market and the industry.
Some big names in the fashion and art world with unique tastes visit the static exhibitions from time to time, which is enough to make those designers who have been unsatisfied in the early part of the fashion week, or who want to pursue more exposure, be concerned.
The static exhibition area of this New York Fashion Week was transformed from an exhibition hall similar to a modern museum.
In order to better summarize the participating brands and provide a good window for the invited media and some invited visitors, the entire exhibition area was divided into several parts.
Because the women’s brand occupies a relatively large space, X Fan was arranged by the exhibition organizer to area No. 3 of the exhibition area.
There are many first- and second-tier men's fashion and luxury brands such as Piomu&BM, Bounumo, VG, Versace, etc.
When the designers of these brands were setting up on-site and saw that there was no movement in the Xfan exhibition area located in a remote corner, they all cast their eyes with ridicule and contempt.
While taking advantage of the break, several designers who had known each other for a long time, and even two of them were from the same school, gathered together to discuss XFan matters.
"In my opinion, they have not arranged the exhibition area at this time, and they must not be planning to participate in the static exhibition."
"It's very possible. After all, the media is no longer optimistic about them. Why do they come to the exhibition again? Are they humiliating themselves? Brother, if it's up to me, I won't come."
"Well, if it were me, I would value this static exhibition opportunity more."
"Oh? Why?"
"During the opening ceremony, Anna Wintour, the head of "VOGUE" magazine, was also present. With Anna Wintour's unique style of showing fashion in two-dimensional graphics, it is very likely that she would come here. Wan If a design is valued by fashion queen Anna and invited to attend the MetGata party a few days later... wouldn't it be more eye-catching than making a splash at fashion week?"
"Those you mentioned are all low-probability events. Who in the entire fashion industry doesn't know that Queen Anna's vision is notoriously tricky. How many designs have she valued over the years? Besides, MetGata is more recent. Invitations are issued every year to top design masters and fashion people. It is said that Queen Anna has three invitation quotas in her hands. Only elite designers of women's fashion such as Gucci, Chanel and Louiston have a better chance of getting them. Are you invited?"
"Hey, yes."
"It's useless to discuss this, guys. Even if being able to participate in MetGata means entering the top fashion circle, don't forget that our main target is the Chinese market. Think about the next step to completely eliminate the big threat of X Fan. Stifling it in the cradle is what matters."
"Well, I completely agree with Milage's statement,"
While everyone was discussing in low voices, there was a debate outside the exhibition area.
They stretched their necks to take a look and smiled.
"Friends, these are not real cars, they are just models. They were specially made and shipped from across the ocean as important design elements of our exhibition area! Why don't you let us put them in?"
I saw Li Fanyu, who was wearing a slim-fitting leather motorcycle jacket, trying hard to argue with the staff at the exhibition hall.
Just when everyone was about to go over and laugh a few words, they were surprised to find a familiar face among the crowd watching the excitement.
That person is none other than Anna Wintour, the head of "VOGUE" who is known as the queen of the American fashion industry!