Automotive Black Technology Chapter 986: : Sub-brand – Zhengxin Power!

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After the launch of the Chunjun by Zhengxin, the Chinese automobile market has fallen into calm again in the past month. But as soon as October entered, Zhengshin stirred up the storm again.

Less than three months after the group's reorganization was completed, Zhengxin Group once again released news and invited media reporters and industry insiders to hold a press conference. Liu Qing, who serves as chief engineer, formally announced the establishment of Zhengxin Power, a sub-brand of the group, in front of media reporters and industry insiders at the press conference.

This sub-brand, unlike Zhengxin’s previous brands such as Audi and Volkswagen, is not responsible for launching specific models. Instead, he will be responsible for the R&D and upgrade of power systems of all brands, and will be responsible for forming the "serialization" and "standardization" of Zhengxin on the two major types of internal combustion engines, diesel and gasoline.

In terms of diesel power, it is divided into small-displacement diesel engines used in the automotive field, and large-displacement and high-horsepower diesel engines used in ships, special engineering machinery, generator sets, trains and other fields.

In addition to these two traditional categories, Zhengxin Power has also established a new energy department. Among them, electric power, which has been a hot topic recently, was also spun off from the Zhengxin High-Performance R&D Department and placed under this newly established sub-brand.

Li Fanyu attended the press conference together and gave detailed answers to some questions that reporters and industry insiders were concerned about.

In particular, he delivered a short speech on the brand positioning and future development direction of Zhengxin Power;

“In order to better demonstrate our integrity to China and the world, we have always placed our R&D focus and development center on gasoline internal combustion engine vehicles.

Facts have proved that in the past three years, Zhengxin’s mass-produced and non-mass-produced models have achieved great success; in the Chinese market, we have currently achieved 20% of the highest profit margin in the B-class car and above market Eight's share is firmly in hand. In the past three years, the group has made a total profit of more than 300 billion yuan and has gained a good reputation around the world.

Although it is a remarkable achievement, for Zhengxin Group, this is only the first step in a journey of a thousand miles.

As we all know, the automotive industry is a comprehensive field. The divergence of any of its technologies will effectively affect the development and progress of the entire industrial field. Looking at the history of modern industrial development, this is not an empty lie.

We are in awe of this and also feel a great responsibility.

China's automobile industry started late, and its basic industry is even more large but not sophisticated. In many areas, we have large deficiencies and rely heavily on foreign technology and production processes.

As our business continues to expand, we have increasingly discovered how much trouble this phenomenon and fact has caused us.

The existence of Zhengxin, in addition to pursuing the most basic profit-seeking nature of capital, has always been to revitalize China's industry. Regarding these, I think what Zhengxin has done in the past three years is obvious to all.

So after carefully studying the market, we decided to combine Zhengxin's technology with our vision to make a new round of operating structure and business adjustments - which is what everyone sees now as Zhengxin Power!

The establishment of this brand declares that we will no longer be satisfied with the current situation of gasoline and diesel internal combustion engines for civilian vehicles, and will develop towards something bigger, higher and more comprehensive.

Just now our chief technical engineer Liu Qing has introduced the company's business scope in detail, so I won't go into details again. But here, to friends who care about our future development direction, I can say with absolute certainty;

The emergence of Zhengxin Power will herald that Zhengxin Group will have the foundation for power research and development in fields such as ships, heavy-duty vehicles, engineering machinery, railway locomotives, and aerospace aircraft in addition to the mass production vehicle business. And, the great possibility of manufacturing complete sets of products for end users in these areas!

The establishment of this subsidiary will have a profound impact on the breadth and height of Zhengxin’s business in the future, and contribute huge energy to Zhengxin Group’s ability to become the most comprehensive and top-notch car company!

We will also contribute our own strength to the entire transportation and related industries in China! ”

The three-minute speech brought endless applause from the reporters and participants.

……

The press conference went very smoothly, but after the end, Zhengxin’s round of adjustments and structural upgrades unsurprisingly aroused discussion from all parties.

There are those who praise it, and there are those who criticize it.

Those who are optimistic about Zhengxin’s actions believe that Zhengxin has finally formed a mature R&D system that treats product R&D with the core part of the product, namely power, as the center point. Such changes can change Zhengxin's previous R&D process, which will be a good boost to the interests and profits of the group.

Of course there are many reasons for not being optimistic about it. However, it is more common to think that Zhengxin’s frequent changes and adjustments are a waste of group resources and irresponsible. As a company with more than 30,000 regular employees and an impact on the employment and livelihood of hundreds of thousands of people, Zhengxin's every move is no longer Li Fanyu's own business. It is more related to Tiancheng, Tiansheng, and even the entire Chinese auto parts industry.

In the eyes of many people, such "torturing" is quite dangerous.

In addition, it is not optimistic about the future of Zhengxin Dynamics.

Before the establishment of Zhengxin Power, Zhengxin Group had diesel engines such as ZGX series gasoline engines, Hercules and D4D. The current establishment of this comprehensive power department seems to have limited help within the group.

And Masanobu's move has essentially created a company similar to MTU, Daewoo Heavy Industries, Isuzu Power and Nissan Diesel.

With almost homogeneous products and development positioning, everyone is deeply doubtful whether Zhengxin has the ability and strength to compete with these established power companies.

For a time, in the industrial field, the media was roughly divided into two groups, and there was a heated discussion on the prospects of Zhengxin Dynamics.

While everyone was at war with each other, several pieces of news released by the government on the National Industry Network had the final say;

"Zhengxin Group's power brand, Zhengxin Power, was officially established. my country's first company with R&D capabilities for automobiles, engineering vehicles, and ship engines was born!"

"The Ministry of Industry and Information Technology has released a new round of regulation report on ship construction. In the next year, my country's three major shipyards will build and launch a total of 98 10,000-ton ships of various types. Zhengxin Power Company will fully undertake this project The power system solutions for the ninety-eight ships strive to achieve the guiding principles of independent design, independent power, and self-help in core technology."

“At around 9 o’clock this morning, the International Electric Formula kicked off in the Hong Kong SAR. The Zhengxin K2 team made its debut and achieved good results in qualifying. It marks that my country’s high-performance electric vehicle technology has achieved international success. Achievements. The young driver Lou Lu made her FE debut at the age of 16 and a half and showed good quality. ”

For a time, the outside world was unified;

True faith...

This is going to heaven!