Blackstone Code Chapter 133: How to get people’s attention without ordering a cannonball

All groups dealing in second-hand goods will eventually face a very embarrassing situation. First, there is a lack of sufficient sources of goods, and secondly, the quality of the goods cannot be guaranteed.

In fact, the most important factor in Lynch's successful second-hand auction in Sabine so far is his partnership with Mr. Fox.

A large number of high-quality second-hand goods have been transferred from Mr. Fox to Lynch. They won't accept those worthless things, so the quality of Lynch's products now is very good.

But as he rolls out the business across the state, he faces one of the biggest problems, and that's where he can get enough used goods to satisfy people.

High quality and relatively rigid demand are the basis for the continued holding and profitability of second-hand commodity auctions.

This seems to be a difficult problem to solve, but in fact he has a solution for a long time, that is to replace second-hand products with brand-new products, and directly sell brand-new products!

This seems to be a somewhat contradictory business model. If you sell brand new things as second-hand things, will you lose money or suffer?

At the same time, because it is brand new, it is more attractive to participants, and they are more willing to spend a little more on these brand new second-hand goods than they are now.

In fact, from the very beginning, Lynch had not considered making profits by selling goods, and he had targeted the profits in the seats that the salesmen must have.

After solving the various expenses, he can even hold such an auction for free, and provide enough goods and this environment for everyone, but all salesmen must pay for the seats they hold .

In more than a dozen cities, each city can be as much as 4,000 or 5,000, and as little as 2,000 or 3,000. Let's calculate it at 3,000. There are 40,000 to 50,000 seats, and the monthly income is close to one million. At a 50% discount, he can earn 500,000 yuan every month without doing anything, and what higher profits should he pursue?

If he distributes the money to the people around him, everyone will firmly surround him and defend his interests. If he only thinks about making money himself, soon people like Richard will gradually leave him.

So where did all those new cheap goods come from?

There is no doubt that it must be produced from the factory, so how to control costs has become Lynch's current medium and long-term goal - as the tide of bankruptcy approaches first-tier cities, there will be more and more The factory closed down.

The inventory of these big manufacturers will become the main source of goods at the Lynch auction in the short term, but if you want to do something in the long run, you must be prepared for the long run.

Lynch gave an affirmative answer to the idea of ​​whether Lunit, the owner of a light industrial enterprise, could cooperate. This made Lunett excited, and he began to habitually introduce his products to Lynch. .

"It's mainly some standard size clothes for each season. We have our own designers and raw materials, and we can also accept the finalized processing..."

Some factories do not design and produce their own brand clothing. They will do OEM for other brands. In order to avoid some entanglements and troubles in the use of materials, the companies that issue orders often provide their own design drawings and fabrics, and sign a pass rate agreement to ensure that their interests are not violated.

Any garment factory can quickly change the production content. This is also the characteristic of light industrial factories. Of course, it is also the reason why the light industry was hit first and died at the forefront of the wave, because they are not unique.

The commonality and general applicability have made the vast majority of light industries that do not have too high technical thresholds fall victim to the first batch of collapses. Except for a few factories with technical thresholds and patents that can barely maintain production, other Basically it's over.

The same is true of the two factories under Lunit's command. They can't receive any entrusted orders now. What they can do can also be done by others, but they may not be able to do what others can do.

And there's a huge backlog of clothes and blankets in their warehouse, and if no one can save him, soon he'll have to face the end of bankruptcy like everyone else.

In fact, Lynch didn't know that there were not many people at the reception. It was not because other people didn't come, but because many people had been eliminated by this messy society. They went bankrupt, went bankrupt, and lost their social value. , of course, will not be invited.

This society is so cruel and realistic, businessmen with no value are not even qualified to participate in such a reception, because they can't make this place look beautiful, it will only make it look like a bleak and desolate feeling, this is not What the mayor wants is not the atmosphere that a high-class social occasion should have.

Lynch took out a business card from his pocket and handed it over, "We can talk about cooperation slowly after this, what do you think?"

Lunitt looked around at this time, he immediately realized that his approach was a bit reckless, "I apologize to you for my rude behavior, Mr. Lynch, when are you free?"

Lynch briefly recalled his schedule for the next week, "Tuesday afternoon?"

"Then Tuesday afternoon!" Lunitt breathed a sigh of relief. At least Lynch's performance and attitude made him a little more relaxed. He thanked Lynch for giving him the opportunity and drank a little wine. And then left to look for new opportunities, he didn't fully think that Lynch could really help him, or that he was ready to not cooperate with Lynch.

As soon as Lunitt left, someone greeted him again. This was a middle-aged man who appeared to be in his forties. His demeanor looked much better than that of Lunitt, and he had a very calm temperament. This shows that his company and finances did not have too many problems.

He took the initiative to stretch out his hand. This guy's palm was very warm, but it didn't seem like Lunit's palm would feel a little greasy. Just the first time he shook hands, people could feel him like this. It's an amazing feeling.

"Duncan...", he briefly introduced his name, and then said, "I know you, Mr. Lynch."

Lynch raised his eyebrows, and the two released their hands at the right time. There were a few people around who wanted to come over, but they all stopped. They would wait for the chat between Duncan and Lynch to end. Try to talk to Lynch again, that's the rule.

"Oh? But I don't know you very well." He replied calmly. In fact, from a certain point of view, Duncan's words were not very polite. Of course, Lynch's words were also very polite. You're welcome.

However, the uncertainty of the context did not allow the rudeness to affect both parties until neither party showed a clear love or hate.

"I am currently working in Lopp Real Estate as the general manager." He said with a proud look on his face. Of course, his job is indeed qualified to make him have such thoughts.

Lupu Real Estate is just the next new company of Lupu Industrial Group, which has been established for less than ten years, and Lupu Industrial is very representative and influential in this state. It is a research and development-oriented industrial group company with a considerable scale. .

Their main direction is to research and develop some machinery to meet the market demand, such as the various machinery used in the garment factory and blanket factory in Lunit's hands, all from Lopp Industries.

And Lupu Real Estate, in essence, pushes up their stock price for better financial reports.

Duncan's purpose was very obvious. He took a fancy to the land in Lynch's hands.

When the club was established, the scale of the city was not as big as it is now. The land that seemed far away from the city center at the time is now next to the city center, and its value has increased countless times.

It's not that people didn't think about accepting clubs before, but the problem is that big group companies like Lopp Industries all think that professional football clubs are a business that burns money and is difficult to produce good results, so until Lin Before Qi took over, some people might have taken a fancy to the land, but no one started.

Now that Lynch has expressed a desire to sell, it will naturally attract some people's intentions.

The two talked briefly and roughly for a while, but they didn't talk too much. This was a cocktail party, not an office. No one would negotiate any business here. At most, they left an intention.

After the two sides made an appointment for a detailed discussion, Duncan left contentedly, and then a third person appeared in front of Lynch~IndoMTL.com~ Ferrara, who was standing on the other side, looked at Lynch Naturally dealing with this situation, there is a very unreal feeling, because he has seen many people participating in such a reception for the first time, leaving some jokes for various reasons.

Including himself, it was the first time he attended a social cocktail party with his elders, and his excessive restraint and caution caused a joke.

But look at Lynch, he always feels that he is a little... He doesn't know how to say it, he not only expects Lynch to make a fool of himself, but also hopes that his performance will be more perfect.

People are always so contradictory. They are willing to believe that there are perfect things in this world, so as to pin their good and bright side, but they don't want this to be really perfect, which can only make them look insufficient. Perfect.

Gradually, some people started to surround Lynch. This phenomenon is rare. In such an occasion, it is rare that someone will surround a "novice" and turn him into a core.

If Lynch has elders, they will most likely tell them before he attends the reception that he must keep his mouth shut and not say outrageous remarks, but more to listen to other people's ideas and keep their own Attitude.

Ferrara couldn't help but be a little curious when he saw this. He wanted to know what Lynch was talking to others, so that these people escorted him in the middle.

He greeted the mayor and walked towards Lynch's small group with a glass of wine. Before he got close, he heard something Lynch said.

"The financial markets of the Commonwealth are bound to collapse..."