Blackstone Code Chapter 804: Be considerate of others
"Nell, and Coleman, society is developing rapidly."
"Some people always sit on dirty chairs or nest in dirty sofas and think about a question, why are the rich getting richer and the poor getting poorer? "
"Actually, the reason is very simple. The speed of social development is getting faster and faster, which is why the gap between the rich and the poor is getting bigger and bigger."
"When you are still thinking about where your store will be able to attract more customers, and what services you need to do to improve service quality, your potential customer base has already been robbed."
"We have the money and you have the expertise, so let's not start with the dumbest opening!"
"But before that, let me tell you a story..."
In another world, there is a catering brand known as "one of the three major catering empires". Obviously there are no advertisements or even advanced development methods, but it miraculously appears in every city. They have their own territory, and they have even gone out of the country.
At that time, Lynch and one of them talked about the development of their catering empire. He thought that there might be some high-end business secrets involved, and it was not easy to formulate them.
Unexpectedly, the other party did not mind to tell the secret of their rapid development and growth, that is, natural selection and the combination of interests.
In this restaurant empire, there is a group of people known as "pathfinders" or "pioneers" who play the most important role.
They would rent a short-term storefront in a place they deem commercially valuable in each city, and then start their fast-food work.
Take the mom-and-pop store as an example. If the profit of the store within three months is higher than the local average salary per person per month, they will send the news of the store back to the headquarters of the restaurant empire.
The headquarters of the catering empire will announce this news to the franchisees. There is a facade that has opened in a certain area in a certain city. How much profit is made each month, suitable for families or groups of several people.
At this time, there will be franchisees or newly joined groups bidding. They will take out transfer fees, equipment fees, etc. in one breath, which meet the minimum bidding fees given by the "pioneers", and win this store that can be said to make money. .
After the store is transferred, these "pioneers" will look for new business opportunities. They earn their own salary in three months, and then earn a transfer fee. In fact, they earn more than others. More.
At the same time, they also bear risks that other franchisees do not need to bear. For example, if the store management is not effective, they may lose three months' rent.
But in general, there is more time to make money.
In this way, with the help of "pioneers", a catering empire has quietly spread throughout the country, and it can be seen overseas!
This is not the result of investing billions and tens of billions of dollars to promote it. It has never been advertised, but people have become accustomed to its existence, used to see it everywhere, and then spend a little time, Solve some tummy problems.
Of course, it is impossible for Lynch to say these things in their original form. His story is processed and more in line with the values of this world.
Of course, in terms of capital operation, it is also more red fruit, and it seems that it is not too wrong to say cruel.
“If we open a gym in Sabine, from opening to earning enough money to run the next one, we might miss the whole wave.”
"So in this matter, we have to open the situation as quickly as the Blazers, but we should not bear the losses ourselves, we need other people to bear these losses for us."
"We want to quickly promote the company's partnership with individuals. I believe that there must be countless fitness coaches in this industry who want to be the store manager, right, Coman?"
Coman calls Lynch "Mr. Lynch", but Lynch calls him "Mr. Coman" less respectfully. The Commonwealth is a country that pursues freedom and equality, but this has a premise that the society of both sides Classes are equal.
Mr. Coman, sitting opposite Lynch, swallowed a mouthful of saliva. He nodded as if he had seen a ghost, "Yes, Mr. Lynch." This is what Lynch usually hears the most.
Always "Yes, Mr. Lynch", rarely "No, Mr. Lynch", no one can turn him down!
"There are indeed many fitness coaches like me who want to start a career on their own, but..." He was still a little hesitant.
He has probably understood what Lynch said just now. Lynch wants to open a store quickly, but he doesn't want to take the risk himself. He wants to pass the risk on to those fitness trainers who want to open a gym.
As a fitness coach, Koeman felt humiliated, but as "Mr. Koeman" who might become Lynch's mother's second husband and wanted to do something, he finally decided to give up and Lin Chi explores this issue.
"What should I do?" he asked.
Nell, who was sitting on the side, did not speak, but from the way he lit another cigarette, he was also looking forward to what Lynch would say next, what a capitalist should do, although Lin Odd does not admit to being a capitalist.
"You must understand that the value of a brand is not just as superficial as how much its only store is worth. The value of a brand lies in its influence and people's trust in it, and what we need to do is to invest in the value of the brand. "
"Those coaches who want to be store managers and run their own gyms only invest in specific wealth. Compared with the value of chain brands, we actually invest more."
"They have a more or less clear understanding of the fitness groups in each city. We find the best locations and rent the best stores. If they don't have enough money, they can borrow from us."
"In short, we are responsible for influence, brand planning, career development planning, and they are responsible for paying."
"If the store starts to enter a profitable period, and we can make money, we will continue to keep the store. If we can't make money, we will immediately kick out those partners and terminate the contract, and find any reason, such as a customer complaining about them. In the coaching hands and feet..."
When Lynch was talking about how to be a capitalist, Nell suddenly interjected, "Can we use this method to kick them out and replace them with cheaper employees when business is at its best? ?"
Lynch looked at Nell a little surprised, while Koeman looked at Nell with a "you're so **** impersonal" expression.
Nell was a little embarrassed by the two of them, especially Coman's expression, he scratched his head, "Am I right, so as to maximize our interests."
Lynch pointed to him, "You are right, you are also one of the shareholders, and you have the right to make decisions, but I suggest that you don't use this trick too much, just use it once in a while."
"If we kick out the original partners on a large scale, this time our brand will stink, and the value of the brand will be worthless, understand what I mean?"
"And our stuff is easy to replicate, they're skilled and successful out there, and soon we'll have competitors."
This is different from Lynch's statement that if the investment is unsuccessful, he immediately kicks people. In fact, if these stores cannot make money, Lynch's immediate termination of the partnership contract is not harmful. This is very important!
Looks like Lynch has nothing to lose, but the coaches who dream of having a gym of their own not only stumbled, but also lost all their money, but that's not the case.
Sometimes what I see and hear is far from the truth.
If you continue to maintain this partnership, these fitness coaches will start to go into debt, and the debt will increase as the business performance is not good, and eventually it will become a debt that overwhelms them.
They will fall into the abyss for the rest of their lives because of the failure of this venture.
As the most conscientious and socially responsible person among the capital... businessmen, Lynch will definitely not let this happen.
Although they may lose all the money to start a business, they will not carry any debt because of the business, and they will not only curse Lynch, but also praise him!
Lynch briefly explained, and Nell's eyes on Lynch also changed. After a while, he nodded and realized his mistake, "You really have a **** conscience!"
Lynch smiled and expressed his affirmation of Nell's recognition of his own inadequacy, and then said, "We are not doing nothing in the process, just thinking about using other people's money to start a business for ourselves, which is wrong. ."
"I ask you to sign those pageant and bodybuilding champions as soon as possible~IndoMTL.com~ and organize a bodybuilding competition of our own, as big as possible."
"I will find some stars to become our members and have them occasionally show up in a gym somewhere, which will translate into our brand value, into our influence."
"Those groupies will walk into our gym to sweat, and they will dedicate their youth to the equipment!"
"Now, do you understand what I just said?"
Logically speaking, there are two "fathers" one after the other, but at this time, both fathers looked at Lynch with admiration like students.
Shameless, but exciting.
Even knowing that there are so many twists and turns, Koeman is willing to join Lynch's chain plan as a fitness trainer.
Because it's very simple, everyone doesn't think they can fail, and they don't think they are better than others.
On the contrary, everyone will think that they are the protagonist, the leading figure in the dance.
In the past, they lacked an opportunity, but now the opportunity not only came, but also took the initiative to get into their hands, why not fight it?
Even if it fails, it's just starting over without debt, but what if it succeeds?
After a while, Coman asked, "What is the name of our chain brand?"
Lynch said, of course, "Yurmei!"