Cultivator Returns to the City Chapter 98: Pricing

After 　　 conducted a trial production, Yin Xiu, Ji Xueqing and others packed all the trial-produced beauty pills and scar removal liquid in boxes and temporarily sealed them in the warehouse prepared by the factory.

　　 Zhao Yan and Wang Mei and other Xianzi employees each got two bottles of beauty pills and two bottles of scar removal liquid.

　　 In addition, Ji Xueqing asked the two of them to take away more, and they passed the two products of the company one by one to the rest of the employees who were not called today.

　　 is also two bottles per person, so everyone can try it out.

　　 After returning from the factory, Ji Xueqing discussed with Yin Xiu about the pricing of the product when it was launched.

　　"Since our products are so effective, the price must not be low. Compared with the prices of those top beauty brands, even if we are just new brands and new products, I think the price can't be worse than them!"

　　 Ji Xueqing said.

　　 Jiang Shining said: "Well, Xueqing is right. Now those top brands of beauty products, which are not hundreds of thousands of them? In terms of effect, they are far inferior to beauty pills."

　　" Moreover, those beauty products are basically only for a certain part of the beauty, such as whitening, moisturizing, eye bags... etc. To buy those brands of products, you need to buy many different types at the same time Only the products of the company can achieve'all-round' beauty."

　　"In contrast, the effect of our beauty pill is from the inside out. By eliminating toxins from the body, it improves the condition of the human body as a whole and achieves the effect of ‘all-round’ beauty..."

　　 Jiang Xingyan has been taking the same beauty pill every day like Ji Xueqing these days. After these days, she herself has deeply realized the powerful effect of the beauty pill.

　　 Her skin is obviously much better than when she first came to Yinhai. The complexion is ruddy, the skin is delicate and shiny, full of elasticity, even if you don’t apply makeup at all, it is completely plain, but it is also beautiful~

　　 I can’t see the slight yellowish complexion, dull skin tone, and slightly rough pores of ordinary women without makeup.

　　 During this period, Jiang Xing and Ji Xueqing almost stopped wearing makeup when they went out.

　　 Especially Jiang Xilin has recently obviously felt that her sleep quality has been much better than before, and her whole spirit is better.

　　 These are obviously the effects brought by the beauty pills.

　　 "Then how much do you think the price should be?" Yin Xiu asked, looking at Jiang Xingxiao with a smile.

　　 Jiang Xingyan blinked and said, "I think, although there are only seven pills in a bottle, it is only a week's worth, but I have to ask for a price of 888!"

　　"As for the scar removal liquid...I think one bottle of 1888 can be sold!"

　　"After all, our scar removal liquid can perfectly remove all kinds of scars. This is for people who have obvious scars due to various serious burns, cuts, falls, etc., but' The supreme elixir. I don’t know how many people have tried their best. I don’t know how much money they have spent to get rid of some serious scars on their bodies."

　　"So, a bottle of 1888 scar remover is not expensive at all..."

　　 Jiang Xingxiao talks freely.

　　 Although the scar removal liquid is only a 30-ml bottle, Jiang Xiaoyan is right. In terms of the effect of the scar removal liquid, selling less than two thousand bottles is really nothing.

　　 can even be regarded as a ‘people-friendly price’.

　　 Ji Xueqing couldn't help but glance at Yin Xiu, and all smiled. Both of them are engaged in the beauty product industry, and their knowledge of this is naturally no worse than Jiang Yanxi, especially Ji Xueqing.

　　" After all, the cost of our two products is not high. The price you said is about the same. If it is too expensive, it is not suitable. Especially we are just a brand new product, and the price is too high. It is difficult to open the market at the beginning, but in the future we can produce some more effective'hardcover products' for high-end customers..."

　　 Speaking of this, Ji Xueqing couldn't help but look at Yin Xiu, and said: "It doesn't have to be much better, as long as it is stronger than these, we can make the packaging more exquisite at that time, and naturally we can sell it at a higher price."

　　"Yin Xiu, can this be achieved in the formula?"

　　 Hearing Ji Xueqing’s question, Yin Xiu nodded lightly, and replied: "This is no problem. In fact, it is very simple to operate. As long as you select the raw materials carefully, all raw materials are only high-quality, then produce it. The quality of the beauty pill is naturally much better. The formula can be achieved without any modification..."

　　According to Yin Xiu's strict selection of materials, even the mass-produced beauty pills are basically close to the batch of beauty pills that he made by hand.

　　 This is already about two to thirty percent stronger than the trial-produced batch today.

　　 "Well, that's OK!" Ji Xueqing said: "If we really do high-end'hardcover' products in the future, we naturally have to let customers feel the difference in effect between'hardcover' products and ordinary products. So that they can feel that the high price is worth it."

　　 "Well, that's the reason. It always takes people to feel that it is worth the money to last." Yin Xiu agreed.

　　At this time, Jiang Xiaoying asked: "Xueqing, how much do you plan to price the product?"

　　 She just said it casually. She hadn't specifically asked Ji Xueqing this question beforehand, so she was also a little curious.

　　 Ji Xueqing looked at Yin Xiu, and said, "If Yin Xiu is okay, I plan to set the price of the beauty pill at 998 bottles, and the scar removal liquid will be priced at 1,888 bottles according to Yan Xiu. "

　　"When the product is just launched, we can adopt certain discount strategies, such as a 30% or 20% discount. When the market gradually accepts and recognizes our products, we can resume sales at the listed prices as appropriate... …"

　　998, which is 110 higher than the 888 mentioned by Jiang Xingxiao!

　　 Beauty Pills are consumables after all, and a bottle is only seven tablets, which is only enough to take for a week. The price is really not low.

　　If you want to take it continuously for a month, you need at least four bottles. That is nearly four thousand yuan!

　　The spending power of ordinary urban white-collar workers can hold one or two bottles in one month.

　　 However, with the effect of the beauty pill, the results can be seen in three or four days, and the amount of one bottle can basically make the user's overall physical condition have a significant improvement.

　　 If the consumption capacity is not enough to support continuous consumption throughout the month, even one or two bottles a month is enough to keep the body in a good condition.

　　 Moreover, with the use of beauty pills, other beauty products can also save a lot of ~ IndoMTL.com~ plus some discounts for promotion when appropriate, this price is not too expensive. At least the consumer market in first- and second-tier cities is still very large.

　　 Yinhai in the whole of China, although it has not reached the level of first-tier cities, it is also one of the second-tier cities with the strongest economic consumption capacity, and it is hardly inferior to several major first-tier cities.

　　For the time being, Xianzi's energy can only focus on the Yinhai market. But in the future, you can consider getting another low-priced sub-brand to seize the low-end market.

　　 If a brand is positioned in the low-end market from the beginning, once consumers have such an inherent notion that the brand is low-end, it will take a lot of effort to re-enter the high-end market. Consumers may not buy it.

　　 Therefore, since the positioning is in the mid-to-high-end market, the price must naturally match its positioning in order to show ‘compelling’.

　　 Conversely, if you take the high-end route from the beginning, and have enough energy and financial support in the future, and then create additional sub-brands to seize the low-end market, it will be much easier.

　　Of course, for a brand new brand, it is bound to be a difficult road to locate the high-end and high-priced route from the beginning. It is far more difficult to succeed than low-end brands.

　　 However, Xianzi has a powerful enough product as its backing, so Ji Xueqing’s eyes will naturally no longer be limited to the low-end market.

　　A business, ambition is an indispensable thing.

　　 Ambitious means that there is enough enterprising, which is one of the fundamentals for the survival and growth of a company.