Cultivator Returns to the City Chapter 99: Advertising
Yin Xiu has no opinion on Ji Xueqing's pricing of scar removal liquid and beauty pills.
But at the price of a bottle of Yangyan Pill 998, the profit is really high enough. You must know that the raw material cost to produce a bottle of seven beauty pills is actually less than ten dollars.
Even if you include labor, factory rent, power consumption... and other costs, it is just over ten dollars. This profit margin is nearly a hundred times!
can be described as a huge profit among huge profits!
Of course, the premise is that it can be sold.
But once the market is really opened up, a bottle of Yangyan Pills will only be taken for seven days. By then, the sales of Yangyan Pills will be an astonishing number, and the profit and wealth it will bring will be even more scary.
If one day the sales of Yangyan Pills require that the pharmaceutical furnace in the factory runs at full capacity for refining medicine, then the profit in one year will reach the horrific level of tens of billions.
It’s just that it’s not that easy to develop to this point. However, it is not without hope.
"Yin Xiu, do you have any suggestions on marketing?" Ji Xueqing asked suddenly. Now Yin Xiu is the major shareholder of the company. Ji Xueqing feels that he should listen to Yin Xiu's thoughts on these matters.
Yin Xiu obviously has limited knowledge of this, and can't come up with any very constructive ideas, so he pursed his lips and said, "I really don't understand this, you just have to decide."
Jiang Xingxiao made some comments on the side and said, "Xueqing, I think that since you are planning to develop the Yinhai market first, you have not yet entered into other markets across the country. I see it in marketing advertising. The investment in this aspect is still mainly based on Yinhai’s local audience."
"A brand-new brand must have enough advertising and promotion, especially if the price of your product is not low. Without strong enough promotion, it is easy to give people a feeling of not being trusted. And you For the time being, Yinhai’s target market is only Yinhai, and limited funds and resources can be concentrated in Yinhai for large-scale publicity."
"For example, publicity posters on the huge screen in the downtown streets, buses, subways, Yinhai TV station, local newspapers and some online forums in Yinhai area. The publicity is mainly concentrated in Yinhai area. The money invested will not be too big..."
Yin Xiu nodded slightly, and said, "Xinyan is right. Since our current energy can only take into account the Yinhai market, other markets can be ignored for the time being, and Yinhai’s market can be opened up and after standing firm. Then consider entering the national market."
"In addition, the original sales channels of our company can also be used. The big deal is to give those beauty cosmetics shops a few more commissions so that they can increase their recommendation for our products."
Ji Xueqing said: "Well, I have thought about this. We don’t have many products, there are only two. As long as some consumers are willing to try it at the beginning, with the powerful effects of our products, it will soon attract many Repeat customers and friends of these repeat customers to buy."
"In terms of the original sales channel, I will let someone take charge of the negotiation. As for the promotion and advertising... Advertising is one thing, but a good advertising idea and a good slogan are very important. We have to Think hard about what kind of creative advertisement and slogan you want to make."
It’s true that a good creative advertisement or a good slogan can double the effect of the advertisement. Even as long as a certain ad word is mentioned, people will naturally think of related products.
is not uncommon.
Yin Xiu really didn't think about these aspects of the slogan. At this moment, when Ji Xueqing mentioned it, she couldn't help frowning in thought.
"This slogan should not be casual, it should be in line with the product's own style and positioning. Many times an advertisement, an slogan will make people subjectively have an inherent impression of a certain product. This Whether this impression perception is good or bad depends on the advertisement or the slogan itself..."
Jiang Shining Road.
After a while, Ji Xueqing said: "I think this is tomorrow. I will ask other people in the company. We will brainstorm and try to determine a suitable slogan as soon as possible."
"Well. This slogan is indeed not a suitable one to come up with in a short while. It really doesn't work, so leave it to a professional advertising company." Yin Xiu said.
"Yeah." Ji Xueqing nodded, "I'm not in a hurry for the time being. If I can't think of a suitable slogan in a few days, then we will find a professional advertising company to take charge of this."
chatting in Ji Xueqing’s room until after nine o’clock in the evening, Yin Xiu got up and left and went back to his room.
Yin Xiu is rarely busy with company matters, and Ji Xueqing is basically in charge. Although Ji Xueqing often asks his opinion. But Yin Xiu obviously didn't want to spend too much energy on the company's management.
For him, who has almost no pursuit in the world, the leisurely and plain life is the rhythm that Yin Xiu likes.
Of course, being leisurely and plain doesn’t mean doing nothing all day long.
Yin Xiu still hopes to do something every day, just don't let him feel busy. The pace of life during the time when I worked as an assistant for Ji Xueqing in the company was pretty good.
I don’t have a lot of things when I go to work. I get off work on time when I arrive. I occasionally go out for a stroll or walk around Yinhai University. A leisurely slow-paced life is fine.
The brave in the furnace is still gestating slowly, and I don’t know how long it will take to conceive.
In addition to having nothing to do in the past few days, Yin Xiu occasionally thinks about what slogan should be made. In his spare time, he takes Xiaoman to Yinhai University from time to time.
It’s just that Yin Xiu would often inadvertently wander to that cedar tree...
Yinhai University had already had summer vacation a few days ago, probably the last few days when I met Yin Zhaowu and Gu Shuyao in the restaurant.
So there are very few students in Yinhai University, and the entire campus looks quite clean and peaceful, especially in the early morning.
In the evening, there are still many teachers and students walking on campus or running on the playground.
Sometimes Yin Xiu thinks that the most suitable for him now seems to be this easy college campus life. Think about what he has learned about college life, isn't it suitable for his "no pursuit," just wanting to relax.
Unfortunately, Yin Xiu obviously couldn't experience this college life. If you don't do anything, it's not what Yin Xiu wants to spend the whole day hanging around in Yinhai University.
Think about it, I still have to find something for myself.
So Yin Xiu inadvertently thought of the Hollywood special effects blockbuster that I went to watch with Ji Xueqing and Jiang Xinling the other day, thinking of what he said to Jiang Xinling that day like a joke~IndoMTL.com~Although the company's products It is not yet on the market, but it seems that you can try to get a script to play with it while you are free. If appropriate, it is not impossible to really invest in a major special effects production in the future.
So when Yin Xiu took Xiaoman to Yinhai University, he usually took the laptop that he bought that day. Then I found a place in Yinhai University and sat on the ground under the shade of a tree, holding the computer and trying to write a script...
The script that Yin Xiu wanted to write was actually based on his own experience as a ‘template’, but Yin Xiu made many changes, ignoring those things that are not suitable for outsiders to know.
Some things he has experienced in the realm of comprehension are very interesting, or something that can mobilize people's emotions, do some rewriting.
Yin Xiu has never written a script, and he does not know how to write the script.
But after reading a few examples of scripts, Yin Xiu thought for a while, and felt that he should be more accustomed to writing novels on the Internet.
Of course, what he writes can't be as long as an online novel, with three to five million words at every turn.
Yin Xiu’s writings are relatively fragmented, not as small as online novels, and somewhat fragmented in coherence, which may be closer to the script.
is just trying to write about it, and Yin Xiu doesn't care much.
He felt that in the future, if he really intends to make these things written by him into a movie, then he would invite a few professional screenwriters to make some adaptations.
is not going to publish like a novel, so it doesn’t matter whether it is so coherent.