Greetings, Mister Principal: Leiner’s plan
Antoine previously took advantage of the opportunity to spread Coke production technology at the Mercury Balance and went to Rainbow Tower. He received more than three months of study there. On the one hand, he improved the Coke production process and turned the original small workshop style into The alchemy circle was expanded into an industrial-level production circle. Although the installation cost was more expensive, the output increased several times. Now, in the old street, Antoine Alchemy Workshop is no longer the main producer of cola in the surrounding area. , this place only exists as his home.
On the other hand, Antoine's magic level, which has not improved for many years, has also been loosened due to this trip. According to his letter, as long as it takes a while, he can try to advance to the second level.
This time Antoine came back. In addition to finishing his studies at the Rainbow Tower and being able to go home and gradually consolidate, there was also the reason for Reiner.
Coke has been sold well in mainland China and has gradually formed a brand culture. The serial number of the mage card has reached more than 100. Not only were all these characters designed by Xia Luo, most of them were completed under her supervision. They are popular among all levels. People's favorite.
But Reiner felt that was not enough.
When he brought Antoine back this time, he was actually preparing for the second round of Crescent Coke’s promotion plan.
In the past, Reiner once imagined transforming the old street into a commercial street with the theme of Crescent Coke. At first, it was just an idea, but now that Reiner has enough financial resources, he is ready to implement this plan.
In the afternoon, Reiner came to Antoine's Alchemy Workshop in the Old Street alone.
The layout here has not changed much from the past. Reiner saw Antoine who looked much better.
"Mr. Iain Gray, I often hear news about you in the Rainbow Tower. To be honest, if I didn't actually know you, I would probably be like many people and think that those are fabricated stories that have been artistically processed. ."
Antoine said, he was wearing a clean dress robe, which is a popular style in Rainbow Tower, which brings out the mature temperament of this middle-aged man. Compared with the decadent look when Reiner first saw him, He looked like a different person.
"Reality is sometimes stranger than stories, isn't it?"
Reiner smiled and took out a design drawing from his storage bag.
"Mr. Antoine, this is the plan I told you before."
He placed the design drawing on the table and slowly opened it. This was an extremely formal development plan.
It can be seen that most of the shops in the old street have been included in the development scope. We will cooperate with these shops and spend money to renovate these shops. At the same time, we will inspect the operations of these shops and make decisions. Standardize and improve the quality of these stores.
The Antoine Alchemy Workshop and several unoperated abandoned stores in and around it will be reorganized into a larger Alchemy Workshop, where several Coke production lines will be set up, but Not as an output, but for people to visit. Of course, the core parts are encrypted to ensure that they will not be leaked.
In Reiner's design, people can learn about the role of magic in life by visiting the production process of Coke, and the historical evolution of the magic circle in each link. From this series of production links, people can Being able to see in detail the development and reform of magic over the past three hundred years, magic is no longer a mysterious mystery, but a convenience within reach.
After the tour, the Alchemy Workshop also provided a hands-on practice session, allowing people to experience the production of Coke and make their own Coke using a simple alchemy circle with magic stones. Of course, this service is paid. .
It can be said that this alchemy workshop is a magic amusement park, which allows people to feel magic up close and understand magic.
On the other side of the Alchemy Atelier is the Crescent Cola direct sales store. In addition to selling Coke and similar products, it also sells Crescent Cola-related derivatives.
Reiner asked Charlotte to design a female character and a mascot as the spokesperson for Crescent Coke, also known as the Crescent Girl.
Crescent Moon Girl has blond hair, twin ponytails, wears Crescent Academy's summer sailor uniform, and a long cloak. She is set to be a seventeen-year-old magical girl, and she is adorable.
The mascot is Pepe, a black and white hot spring penguin. The origin of its image is naturally self-evident.
The two spokespersons are very cute and have a natural sense of intimacy, and related peripheral products, such as pillows, clothes, small pendants, etc., are all sold in direct sales stores.
Leiner wants to make Crescent Coke a cultural product, not just a drink. These symbolic things are the first step.
In the future, Lennar may expand the Crescent brand into other fields after it has more capital. Currently, it is more planned to develop clothing products in cooperation with Sofitel. There are some magazines, news papers that cooperate with "Daily Prest".
Reiner's family, the Iggrey family, has a big business largely because it is involved in all walks of life. If the Iggrey family cuts off the supply of certain raw materials, then the manufacturers will be very vulnerable. It is difficult to find another suitable substitute in a short period of time. Although this is not a monopoly, it almost controls most of the channels, so it is natural to make a lot of money.
He knows that this business model is called ecology on earth, and creating an ecological closed loop is what every powerful company is trying to do.
Just like Apple's marketing concept, although it is extremely closed, various internal electronic products have been opened up. As long as everything uses its products, this closedness will become an advantage.
This is Reiner’s business idea~IndoMTL.com~Although it is just ordinary daily necessities now, he will gradually extend to magic items, such as the combination of magic rituals and magic props, and the popularization of standard magic equipment. The wizarding world has its place.
So, New Moon Alchemy Workshop is just the first step.
"Such a plan will probably require a lot of upfront investment, and it will also need to reach an agreement with the people on the old street."
Although Antoine studied at the Rainbow Tower for several months and gained a lot of knowledge, he was still shocked when he saw Reiner's plan.
While his thoughts were still on how to increase the sales and variety of Coke, Lenner had already thought about future industrial transformation and overall expansion.
It can only be said that he is worthy of being the son of the Iain Gray family, and his business vision is indeed superior to others.
"Yes, don't worry about money. Coca-Cola's current income is very high. We have enough cash to spend more than ten years. As for the work of negotiating with people in the old street, Mr. Antoine, I think you are the most suitable candidate."
Reiner took out a document template and said to Antoine.