Hollywood Domination Chapter 133: Public relations fee for fixed-point screening marketing

Golden Globe Awards, Directors Guild Awards, Screen Actors Guild Awards, and even Film Critics Association Awards... Among the numerous awards in the Hollywood film industry, the only thing that people care about most is the Oscar. The final title is self-inflicted humiliation, and even the gold content of the Oscar for Best Supporting Actress is much higher than the gold content of the Golden Globe Award for Best Actress. Since Jenny wanted to make a film for the Olympics, of course she had studied the Oscars. After the wave of joy receded, she immediately calmed down, "Are you going to make "Prada" a supporting actress nomination?"

"Of course." Cesare's voice was transmitted to her ear through radio waves, "Meryl will also be declared as a supporting actress, it's a pity we have to give up Emily Blunt, but she was The odds of being nominated are not high either... I have contacted Fox and they are willing to nominate you for PR.”

It is obvious that she is the heroine, but in order to increase the winning rate and reduce competition, it is not uncommon to publicize supporting actresses in Hollywood. Almost all group dramas will choose such a public relations strategy. Of course, "Prada" has three An important female role is well-known for being a female supporting role, but it would be unreasonable for "Sally" to be reported as a supporting actress. Jenny actually asked this question in vain, because in so many years of history, there has never been an actor nominated for the same award in Hollywood, but there is such a precedent in the Golden Globe Awards-and "Sally" and "Prada" It is not considered the type of movie that Oscar admires the most. No matter how strong the public relations force is, it is impossible to set this precedent. She nodded and asked countless questions, "But isn't there Meryl in "Prada"? I'm afraid it will be difficult for Oscar to get two nominations. Besides, its limelight is almost over now, we Can I really get nominated—Hello? Hello?"

The signal in St. Vincent was indeed poor. After a burst of noisy voices, Jenny gave up on continuing to communicate with Cesare on the phone. After finding the signal again, she only explained the finances. "Let's talk about these things after I find the Internet. In short, if you need public relations fees, you can pay me from the big dream first, and then we can talk about it when I come back..."

"I'll write you an email..." Cesare's words were cut off in the middle of the sentence. There was rumbling thunder in the distance, and Jenny hurried to the hotel. When she got to the room, the phone was gone. signal. The heavy rain had already fallen, but within five minutes, there was a violent storm outside the window, and Jenny even saw a tropical plant being pulled out by the wind and blown into the sea...

I don’t know whether it’s her luck or the crew’s misfortune. That night, St. Vincent Island was violently stormy, and Typhoon Wilma cut off the power on the island, destroying the virgin forest, and the filming work was completely interrupted—power and roads were all blocked. In addition to cutting off, almost all the exterior scenes on the island were blown up, and it will take time to renovate and decorate. In addition, the ships that were specially transformed into several pirate ships and warships in the movie were also damaged in many places. Now the location shooting is absolutely impossible to continue.

Movies are sometimes like this, and the schedule cannot be completely carried out according to the plan. After discussion, the film crew decided to shoot special effects water scenes and interior scenes in advance, and transfer the shooting base back to the United States. The time required for making an appointment for the base and transferring equipment , and gave Jenny what she craves most right now—a vacation. Always frugal, she booked a special plane service for a private trip for the first time. As soon as the typhoon subsided, she took Josh, Johnny and other important people with her and flew back to Hollywood directly from St. Vincent Island, where water and electricity were cut off.

After Johnny returned to Hollywood, he returned to France from Los Angeles to accompany his lover and children. The first thing Jenny did when she returned was to take a long bath and enjoy some air-conditioning and spa services. The first thing, of course, is to contact David Fincher and want to see the finished film of "The Fifth Sally".

Although Disney's attitude changed after Robert Iger came to power, intending to retain the Weinstein brothers, the two brothers had made up their minds to leave the Weinstein brothers. Stein Films re-injected capital into recruitment, and became plump. "The Fifth Sally" also re-signed many contracts with Weinstein Films, and the investment amount previously advanced by Dameng was also returned. I have to say that the Weinstein brothers are worthy of Hollywood masters. Although they had a little bit of unpleasantness with Jenny before, the relationship between Dameng and Weinstein has been brought closer by such a borrowing and repayment. ——To bring the relationship between the two closer, the best way is to ask the other party to do you a favor. This is probably the reason.

Of course, maintaining a close relationship with the Weinstein brothers is also very beneficial to Dameng. In Hollywood, there are many small film companies that are close and friendly. It may even be cross-shareholding and complementary resources. For example, Big Dream and Weinstein, Weinstein only got more than 100 million yuan from Disney. To put it bluntly, "Chicago" couldn't afford it. The good old days when Disney could make big investments are gone forever. After all, it can invest in several more projects with Big Dream, or guarantee loans to each other. In short, such a cooperative relationship is of great benefit to both companies.

"The Fifth Sally will be Weinstein's first film," said Harvey Weinstein. coffee. "Cake? Chocolate? Let's eat an apple—we expect a large-scale release in early January, the first weekend of January, and a few weeks before the theater screening. What do you think, Christopher?"

Christopher took a bite of the apple, lazily looked away from Jenny's face, he tossed the fruit up and down, "Harvey - you know how much I trust you, why ask my opinion? Your opinion is mine—I'm just waiting for you to bring the Academy Awards to my bedroom."

Harvey's rascal and slutty performance did not arouse Harvey's disgust, and even his eye contact with Jenny did not surprise Harvey-it is obviously not the first time Harvey has worked with Chris, and he is completely used to him As he wanted, he shook his head and made a helpless expression, but he couldn't help showing a doting smile—although it was a rough flattery, A-lister made people happy when he said it. "What's your opinion, Jenny?"

"I haven't seen the rough cut yet. If we have confidence in the quality of the film, why didn't we spread out the theaters and release it on a large scale?" Jenny asked, "I have no problem with the schedule."

In order to compete for awards, before the Christmas schedule, a bunch of literary and drama films are released at the end of each year, because people like the new and dislike the old. Imagine that when the judges vote, they will vote for the films and dramas two months ago. Which film from a year ago has more profound influence? This is needless to say, so "Prada" was released at the beginning of the year, which is actually tantamount to giving up the hope of winning the Oscar. Weinstein is a master who knows the rules, and of course he will choose the most suitable one for "Sally" schedule.

"Neither you nor Christopher have acted in a thriller before." Cesare answered her, "From the perspective of avoiding risks, it is the right choice to conduct small-scale trial screenings to accumulate word-of-mouth before large-scale releases , Moreover, generally speaking, most of the films that intend to compete for the Oscars use such marketing methods, which can be regarded as an established impression. If they are released on a large scale in the first week, and rely on the popularity of Chris and you to get a good box office, the Oscar judges It is possible to think that this film is more of a commercial film, and this is not good for word of mouth."

Jenny understands a little bit, "Small-scale screening itself is a kind of screening for the audience. Those who will choose to enter the movie theater are all movie lovers with a certain depth, right?"

"Yes." Harvey showed admiration on his face, and Jenny's agility obviously made him quite happy, "Needless to deny, the audience is idiots, if you don't restrict them in advance, there will be a large part of them After watching the movie, I shouted 'It's so dull', 'It's maddeningly boring', 'This is not a story at all'. We don't need such noise to disturb the thinking of the nominating committee."

He continued to explain energetically, "The low-key pre-publicity and screenings are all to limit the popularity of the movie. The popularity of small-budget movies is not much good for Oscar movies. At this point , the Oscars are as conservative as an old lady, they always make choices against the trend. So they choose to release it on a small scale before the Oscar nomination deadline, wait until after the nominations and awards, if they can win the award, they will release it on a large scale, even if they can’t Winning awards, due to the low cost of publicity, it is easy to recover the cost of small-scale screenings. This is better than the indiscriminate bombing in the early stage. In the first week, it was released on a large scale and won the box office, but the reputation was mixed, and the box office trend was not good. It is much better to have the tragedy of losing money in the award ceremony if it arouses the resentment of the nominating committee and even the voting judges.”

His simple and simple explanation gave Jenny a preliminary understanding of the marketing routines of hedging Olympic films, and thus built confidence in Weinstein-although I knew he was a big cow before, but I have to give my hard work to him. When Weinstein went to operate, she was always a little nervous, trying to figure out the whole plan. "I see, let's do it according to your ideas, Harvey, is it expected to award Chris the best actor or the best supporting actor? How do you plan to allocate the public relations fee?"

She didn't talk about herself, because it was already a certainty that she would nominate for the best actress, and there were no other actors who had too many roles in the whole film except the two of them.

"Of course it's the best actor." Weinstein smiled, and he jokingly said to Christopher, "Chris, it seems that you have great hope—Jenny still cares about you."

Christopher raised an eyebrow at Jenny and threw the apple into the trash can. "I haven't been nominated for an Oscar yet. It's almost impossible to get nominated for the first time. Since I only get nominations, of course I need to publicize the best actor."

"Two best protagonists," Jenny ignored his affectionate eyes, "It sounds like a lot of public relations expenses, Harvey, what's your opinion?"

"If you guys can give me the proceeds from the later DVDs, it won't be a problem for Weinstein to pay for them all." Weinstein looked back and forth between the faces of the two actors, and sighed regretfully, "But it seems Even without Cesare, this project would be difficult to succeed, so let’s calculate it separately. For these two awards, the producer is willing to bear half of the public relations costs, and the actors are responsible for the remaining half, which is very fair .”

Based on this calculation, Weinstein only needs to pay one-sixth of the public relations fee, and at the same time, as the distributor, he also needs to take part of the box office. However, this is not a very harsh condition, because "Sally" It is impossible to have a brilliant performance at the box office. Thrillers, psychological films, low-key publicity, small budgets, and the final global box office estimates are not high. Its profit point is mainly in the DVD revenue. Weinstein can only get one-third of this big head, and generally speaking, actors also have to bear part of the public relations fee. The more nominated for the first time, the more they need to bear. The more public relations fees. It’s different for celebrities who have been nominated and awarded many times, like Meryl, she will definitely not bear the public relations fee now, anyway, she has already taken what she should get, your film company wants to get an extra award to sell DVD, then you pay the PR fee yourself.

However, Jenny did not speak, but looked at Cesare, and Christopher also cast his trusting eyes on him, Cesare nodded calmly, "It is indeed fair, we can let the firm do the contract .”

Harvey smiled and nodded, "Cesare, one day you will be murdered by your peers, the two A-lists trust you so much, I really doubt Eno. How can Martin's old **** still sit on the throne of CEO."

He made a joke, and then said, "Jenny, let's watch the rough cut as soon as possible. After watching it, we need to discuss whether it is the best director award for David PR. Of course, there are many technical awards. Even if that It’s not worth much, but it’s an expense.”

It was the best choice to cooperate with Weinstein this year, and Jenny suddenly felt Cesare's sophistication again: Weinstein Pictures has just been established, and it is only in distribution at present, they need a Even if he invests in production now, he is aiming at the next year's Oscars. In this year's Oscar market, "Sally" is Weinstein's only choice, so he doesn't even need to compete with other projects. To get Harvey's attention, if next year, Weinstein only accounted for one-third of the investment in the film, Harvey may not be so enthusiastic about public relations...

"Of course, I'll go to the editing room to get the film now." Jenny glanced at Cesare and withdrew her thoughts.

Christopher eagerly interjects, "I have a private theater at home."

"Oh," Harvey laughed, "David won't let you take out the rough cut."

"I'm not going to watch it in Malibu either," Jenny said.

"Then I'm with you." Chris is completely teasing her now, "Honey, I can't bear to be separated from you for a moment."

Jennifer rolled her eyes, and Harvey smiled sympathetically. Obviously, he was used to Chris's absurd behavior, "Jennifer, if you intend to compete in Olympics, next year, next year we intend to shoot a A musical, I just mentioned it to Cesare, if you star in it, it will be a very good post-title stunt."

Jenny didn't agree, but looked at Cesare's expression first. Cesare didn't give her any objection signal, so she showed a warm smile, "Really? I'm still going to find Rob? Show me the script when it comes out, Harvey, I'm really interested..."

After socializing with Harvey for a while, Jenny and Christopher withdrew from Weinstein Films. When Chris got into her car, Jenny was a little surprised, "You really want to accompany me Go to the editing room together?"

"Of course," Chris said, "I haven't seen the rough cut either, I've been doing boxing lessons for the last week, have you forgotten?"

"But is it necessary for you to go with me?" Jenny will not be defeated by him, she raised her eyebrows, "Christopher?"

Christopher laughed, "What do you want me to say, my dear Jane, to express my endless thoughts to you again? - But you have indeed lost weight and reddened a little."

This is what Jenny cares about the most, she yelled, "I already wear sunscreen every day, the Caribbean sun can drive people crazy..."

Chris didn’t have any ulterior motives. The two of them really just had a chat. When they arrived in the editing room, they were still neatly dressed. Since David was not there, they saved a lot of greetings. Kung fu, after getting the disc, I watched it directly in the editor's small screening room. As the screen lit up, both of them fell into absolute concentration and silence. Jenny watched the movie with anticipation and judgment. The self in the film appeared on the other side of the road...

The author has something to say: Note: 1 It is true that Typhoon Verma was encountered during filming in the Caribbean, but they did not seem to be in St. Vincent at the time.

2 In order to increase the chances, there are some supporting roles for the protagonist. For example, if a drama has two heroines, then all of them will apply for supporting roles. Catherine Zeta Jones in Chicago before the Golden Globe heroine, the Oscar supporting actress is a good example.

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There are double updates tonight!