Hollywood Domination Chapter 152: Reese Witherspoon incident
From the birth of the Internet to the present, more than ten springs and autumns have quietly passed away. Even eighty-year-olds have to admit that today, the Internet is profoundly changing people's lives, which has also found a new excitement for the attention economy. . For example, the Hilton **** and love video case that was a big hit three years ago, if there is no Internet, this news would not have been fermented at all. Thousands of boring people would not know how bold and hot Hilton is. ITgirl didn't become a household name overnight -- sure, she was one of the better reality TV stars before that, but the tape did take Hilton's popularity to new heights, and Followed by rolling, in addition to people's criticism or praise, as well as popularity, power and money.
However, although I have gradually become accustomed to the influence of the Internet on the media, the case of Reese Witherspoon's Internet marketing is still the biggest scandal that broke out on the Internet so far-this news has countless hot spots : This year's hottest Oscar queen candidate, Oscar black-screen story, Internet marketing, the victim is another Hollywood A-lister... The whole thing is full of drama, at least there are two magical Twis—— Anyone can suppress such a piece of news, not even a media tycoon like Rupert Murdoch, as long as he hasn't controlled all the media, there will always be TV stations and paper media reporting on such an explosive annual event. most dramatic event.
Since no one can suppress such a news, the only way is not to suppress it. The matter has progressed to the present, and no one can control the development of the situation. Reese can't, Oscar can't, even hidden The puppet master behind the scenes can't either. How will the industry react to this unprecedented and malicious event? Whether it is the think tanks of several major Hollywood companies, or Jenny who has a golden finger, it is impossible to predict this-of course, the carnival of the public and the media is conceivable, but how will the Oscars respond? Will Reese fail because of avoidance? Or is it the same as before, Oscar made a big deal a trivial matter and made no comments on this matter? After all, the current news has not clearly pointed to Oscar, and it is reasonable for them not to respond.
As for the jury of the Golden Globe Awards, no one cares about it anymore. It is not the first year that the Golden Globe Awards have been exposed as unfair. What else can a jury of 90 people expect? There have even been scandals in which she directly used money to buy movie queens. Accepting bribes from public relations companies is nothing at all.
Of course, this is what the outside world thinks about the judges. Whether the judges think so is unknown. Even Jenny's public relations company, SlatePR, strongly protested this and threatened to file a complaint at the press conference. Sue Reese's public relations company 42Careers, accuse them of maliciously slandering the company's reputation, it is conceivable that the amount of compensation will definitely reach an astronomical figure. ——And 42Careers also quickly issued a statement, declaring that this was just the personal behavior of Adam Berg, a subordinate senior employee. The company knew nothing about it, and the company has never and will not achieve marketing purposes by publishing rumors on the Internet.
Perhaps to save face for clients, 42Careers did not comment on Reese Witherspoon and Nancy Diesel, and Reese's side has remained silent, while public and media interest has focused on these points : 1. Will Reese's Internet marketing (and her failure) have an impact on Oscar; Can Reese find the right crisis publicist to tide her over?
Of course, there is 4-who did all this? Who broke everything? Which company is the one who paid for Reese to do Internet push public relations? How many hot topics on the Internet are controlled by people behind the scenes? Apart from innocuous entertainment circle news, what about political news? What about business news? And those tear-jerking and thought-provoking social news, are there shadows behind them?
One day after the news broke out, ONTD’s posting ID was sent out again, but this time it did not bring new information, but only issued a statement, announcing as a hacker that this was an exposure of Internet pushers, not against Anyone just hopes that the public can treat the Internet and the media's thought control with caution.
——Typical hacker extremist organization, in the United States where anti-globalization organizations and anti-informatization organizations are rampant, such anti-media organizations do not cause any emotional shock, and even few people care about the views they want to publish , On the contrary, it is a means of attracting attention and is talked about. However, as far as this incident is concerned, his post has also sparked extensive discussions—this may be the first time that the general public cares about the fledgling profession of Internet pushers, and the public's concern is the sharpest weapon in the current information age , in order not to fall behind in the competition, some media began to re-examine the existing news materials in their hands, and some media people really realized the special features of online media and began to dig out information in this area——
Amid such upsurge, although Reese, the instigator, was included in the background introduction of news and talk shows time and time again, and even the whole thing was dubbed the Reese Witherspoon incident, but Fortunately, because of the spread of the topic, he retreated from the cusp of public opinion. Yes, she lost face, yes, this thing will be the first lace of the year, yes, her Oscar and Golden Globe may be gone, yes, she has become a public laughing stock and a talk show joke Yes, she was scolded by netizens, but then again, compared with the big issue of Internet public opinion control, her face is not important, at least she won't go to jail because of it, won't she? According to the existing jurisprudence, it is difficult for her to say that she broke the law. Unless the victim files a lawsuit and the prosecution proves that Reese was the instigator of the whole incident during the investigation, Reese will at most be honored as an accomplice and witness. loss and pay a fine. ——In the general issues of the country, politics, and online public opinion, she is no longer important...
Of course, this does not mean that she will disappear from people's attention list in the short term-compared with these serious issues, the Hollywood media pay more attention to her reaction. Reese will attend the Golden Globe Awards ? Where's Jennifer Jefferson? What was it like to be a victim, and what did she think of Reese? The Golden Globes are just around the corner, will she go to the Golden Globes? How would she react if she saw Reese?
Jennifer's response was the same as always, low-key and cautious. Her spokesperson Judy Ackerman said: Jennifer has been filming in South Carolina. She is shocked and saddened by this incident. But I believe it will not affect the fair judgment of the judges of the major awards. She will attend the Golden Globes as usual and, if nominated, the Oscars.
Very bureaucratic, no comment on Reese Fang, of course the media are not satisfied at all, but it is a pity that the studio in South Carolina is strictly managed, except for some street shots where Jennifer and Josh are joking , Nothing can be photographed, and of course it is impossible to ask any sensitive questions - Jennifer has hired bodyguards to regulate the actions of reporters.
"The key point is to be low-key, don't promote and flaunt yourself." Jenny said to Josh, "Never do anything that arouses resentment, the Internet hides dragons and crouching tigers, if you **** off the masters - we are not without dirty secrets .”
Josh took a sip of coffee, nodded thoughtfully, and turned a page of the newspaper, "I know what to say to reporters."
Of course, Judy must have taught him what caliber to use to reporters, but if Josh can understand the intention of doing so, his performance in some emergencies will be more flawless. Jenny nodded and glanced at Josh appreciatively, "I know it might hurt to say this - but after Claudia dumped you, you really matured a lot."
Compared to Hollywood's usual level, Josh should be considered a dream-level good man. Even Jenny didn't expect his willpower to be so strong-it is said that because of his race, white people are more likely to drink alcohol, but relatively less likely to be addicted to drugs-but even so, the speed at which he quit marijuana It was also surprisingly fast, and she had been paying attention to it for several months since that time, and Josh never smoked once. Gradually getting started in acting, he has that edgy feeling, even in public relations, in his own career planning, he seems to have his own ideas overnight, unlike before, he was completely surrounded by two people. Woman: Ana and Claudia take turns pushing, wherever they go.
For example, after the end of "Pirates of the Caribbean", he has arranged some acting courses for himself, which is rare for a big star who has already become famous. Even Jenny doesn't take acting courses now. For another example, he already has a new idea for the films he wants to make in the future-he wants to act in some low-cost literary films, not for winning awards, but for honing his acting skills. After training in one or two films, return to the ranks of commercial blockbusters.
Compared with Christopher, who is passionate about his career and has a clear goal of Oscar, he is still not motivated enough, but not everyone in this world must have such big ambitions. It is not impossible to start with being a good actor first. Jenny could also see his changes. She even thought about telling Claudia the information, but she finally gave up her mind: some things are in the past, and it is impossible to go back to the past.
"Since there is only one thing left for me, of course I have to do it well." Josh said nonchalantly. After several months of polishing, he seemed to have lost his spiritual strength. The baby is fat, with deep and sharp eyes, and a sharp-edged face. Because of the filming, the brown semi-long hair is casually scattered around the cheeks. Just sitting and drinking a cup of iced coffee is already a pleasing landscape. "Isn't it?"
Jenny nodded with a smile, "Keep going, maybe I will be reluctant to break up with you."
"I don't think it's me who is anxious now." Josh gave her a pointed look, "I was at Chris's house before, where did you disappear?"
"Youtellme." Jenny shrugged, "—don't argue with me, Josh, it's the Internet age, you know that if you don't want to cause a big scandal when we don't sleep with each other, then We can only satisfy our sexual needs legitimately by breaking up, without worrying about becoming poor Reese one day."
If it was in the past media era, even if they "steal food" separately, as long as there is no clear kissing photo or something, and there is a giant like Disney covering the top, the news can still be suppressed. The big newspapers don’t publish it. Instead of selling it to the tabloids, it’s better to sell the paparazzi to the celebrities. Although the price won’t be as high as many snapped up, it won’t be less than selling to the tabloids—this kind of thing can still be negotiated and resolved, but Now with the Internet, everything is different. Paparazzi can bid unlimited prices. If celebrities don’t buy it, they can post it online, and the scandal can still be reproduced by the big media. Maybe not many people realized this before, but after the Hilton and Reese case, everything really has changed.
"Yeah, if we don't sleep with each other," Josh said, "why don't we? A good way, sleep with each other, fake marriage, break up after two years - Win-win."
"Josh." Jenny narrowed her eyes, "why do you keep trying to force me to admit that Chris and I are dating—and we're not, Why? Why are you so obsessed with it?—Oh, Don't tell me you're in love with me, or you just want to make sure I'm single - don't tell me you're trying to make a crappy Bootycall."
"What? No!" Josh laughed in surprise, "No, I'll never sleep with you—you're like my sister, why would you let **** ruin everything?"
He adjusted his posture, "Nah, forget it, forget about those stupid questions I just asked."
"Josh—" Jenny dragged out her voice, tore up the bun and threw it at him, "Say, what's the matter?"
"Okay," Josh shrugged, "just pretend it's a, I don't know - just treat it as a younger brother meddling in my sister's business - it's weird that I'm obviously older than you - the truth is, I've heard some rumors about Chris, but if you're just friends with him, then I don't need to tell you. On the contrary, if you intend to be serious, then—"
"Oh, we're just friends," Jenny said briskly, but she tiptoed Josh again, "Come on, you can't just tick and walk away."
"Okay," Josh rolled his eyes, "—have you heard of Suzanne Baum?"
"No, who is she, another Jewish aristocrat?" Jenny asked - after a few years in Hollywood, she also learned to recognize Jewish surnames more sensitively, but this doesn't mean anything, Hollywood is full of Jews Gu, the unlucky Adam Berg is also a Jew.
"She is a person in charge of the Screen Actors Guild under Oscar," Josh said. "It is rumored that she has the ability to influence many judges, and it is said...she is a well-known stamp collector."
"Hmm," Jenny said, "and Chris—"
Josh made a strange face, "At least from what I heard, yes, and Chris—"
"It seems that he really wants to win an Oscar." Jenny shrugged, "Of course, or maybe others think he really wants to win an Oscar, anyway, I get it, Josh, thank you concern."
She gave Josh another false kick, "It seems pretty good to have a brother."
They sat on the edge of the low cliff for a while, looking at the sandy beach below in the shadows—this is one of the best hotels in South Carolina, and its private beach is of course pristine. No one came to move around, and the waves flattened the footprints of tourists, leaving behind a mirror surface shining with water.
Josh looked at his watch, "The nomination should have come out."
"Well." Jenny didn't mean to move. Josh shrugged, changed his sitting position again, and took a big sip of iced coffee.
"Hey!" Mary's excited cry came from a distance, and she rushed over among the rocks, "-- mention, the nominations have come out! You, you should bring your mobile phone, Jenny-- "
Jenny still didn't make a sound, but Josh interrupted her impatiently, "What's the result? Mary, just tell us the result——how many did Jenny get?! Oh, and—"
He quickly added, "Where's Reese? Has Reese got it right?"
The author has something to say: Note: 1 The two PR companies here are real, Reese’s PR company is really 42C
2 Doesn't the Hilton videotape incident need popular science? Super famous... It is said that Hilton has gained tens of millions of dollars of hidden benefits from it
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There will be a double update tonight~~~~~~~~~~~ Come and see at 9 o'clock!