Hollywood Domination Chapter 300: After Oscar
——Oscar’s ratings were announced, the highest in ten years, with the highest instant viewership of 53 million, which is close to the peak of 55 million viewers brought by "Titanic" in 1998, with an average viewership of 45 million, a direct increase of 16 million from last year. At the highest moment, there were 21 million more viewers. Jennifer Jefferson turned the tide and became an inflection point in audience ratings.
According to the previous ratings practice, the audience on the east coast will decrease significantly at 10:00 p.m. east coast time, that is, one and a half hours after the show starts, which makes the peak of Oscar ratings in previous years often reach an inflection point in the middle of the show. The key moments of awards such as actors have rebounded. Since the Oscars are awarded on Sunday night, it can be inferred that the family viewers will turn off the TV after 10 pm and leave the base group for calculating ratings. Therefore, this decline is almost impossible to stop— — Unless there is a phenomenon-level movie like "A Week with Marilyn Monroe" participating in the selection, this year's Oscar ratings curve showed a trough, and the red carpet brought 32 million viewers. After the awards ceremony officially opened, the ratings increased to 43 million, the first ratings peak of 46 million appeared at 9:45 in the evening, and then the ratings dropped to 40 million, but when the best actress award ceremony began, the ratings jumped to 42 million, and there was a second wave of rising The trend, reaching 48 million when the best film was awarded, has surpassed the first peak, but it is very rare that the audience did not leave after the award was announced, and the crowd fluctuated slightly, falling back from 2 million to 46 million later , another sudden increase, which increased to 52 million in just two minutes, and finally when the screen came to an end, the last minute of the Oscars ceremony, it increased to 53 million again, which was 11:30 p.m. Speaking, this is an almost miraculous figure, and such a line is also unprecedented, it can be easily speculated that this is directly related to Jennifer Jefferson's performance last night. The 28-year-old cross-age legend who has five Oscars chose to use her fifth Oscar as a gift to announce her marriage on the Oscar stage last night, which also confirmed people's speculation in the past month: After Christopher Hanks, she fell in love again, and unlike her previous habit of loving colleagues, this time, she developed a romantic relationship with her former agent, Cesare Vigeri, who personally discovered her into the industry. And a diamond ring that Jennifer Jefferson showed last night also proved that she and Cesare Vijri are engaged, which is another milestone in her love life in the past five years after the engagement in 2004. A big news.
"A Week with Monroe" is an exclusive film produced and distributed by Jennifer Jefferson's Big Dream Production Company. The movie, which won five awards in last night's Oscars for Best Film, Best Actress, Best Art Direction, Best Cinematography, and Best Makeup, only missed out on Best Costume Design and Best Director, seven out of five The good grades in Marilyn made Marilyn the big winner last night, and Jennifer Jefferson's acceptance speech for Marilyn has been appreciated by many social groups in the past few days. Amanda, the chairman of the American National Organization for Women Slow said that Jennifer's speech pointed out the long-standing gender inequality in Hollywood, and due to the particularity of the media industry, her speech will have an impact on all walks of life. She believes that Jennifer is the most worthy of the new millennium. The female star who was praised, Amanda also expressed appreciation for Jennifer's private charity foundation. She believed that Jennifer's efforts to help girls in poor areas receive education and vocational training were quite effective. "All women should watch Jennifer Jefferson's movie. It is not only good-looking, but more importantly, if you choose to go to the movie theater, you choose to go to the sisters and compatriots who help you."
Perhaps feminist supporters are not the only group that has been called upon. After the Oscar awards ceremony, the box office of several award-winning films has rebounded to varying degrees, and the rebound trend of "Monroe" is the most powerful and lasting. This is a re-launched work. After winning 600 million worldwide in the first two weeks, the box office trend in North America began to decline rapidly. This also implies that "Monroe" is more like Jennifer's film to some extent. Fan movies driven by popularity. The box office curve of this type of movie is characterized by high and sharp declines. It is difficult to keep the film schedule after the third week of release. However, after the Oscars, theaters around the world have invariably increased the number of "Monroe". The number of shows, within 3 working days, this film, which is already in its ninth week of release, has won 10 million box office. The single-day score of 3 million has made her a breakthrough in North America. The position of "Iron Man" as the runner-up of the year Will not be affected? No one knows.
Since her first film, Jennifer Jefferson's global box office has reached a terrifying 6 billion. With multiple world records, she will enjoy a vacation with her fiancé and return later. In Los Angeles, she invested in the production of "Iron Man 2", and this year she also played "Nine" as a supporting role for the first time, as well as "Avatar", which was co-produced by Fox and Big Dream and set a budget record again. It seems that this 28-year-old young girl I'm not ready to stop yet, so when will the wedding be arranged?
"-I believe this will be the issue that the global media will pay attention to in the next few months." Jenny finished reading the news on the "Hollywood Reporter" aloud, she turned off the webpage, and spoke to the breakfast table Judy, who is in the head, asked, "Is this your press release? Otherwise, it would be a miracle - The Hollywood Reporter would focus on ratings and women's rights instead of everyone else. Same, pay attention to what brand my wedding ring is."
"So, what brand is your wedding ring?" Judy asked back, looking back and forth between Cesare and Jenny, with a shrewd expression and a half-smile , as if he already knew the inside story, but he didn't tell the truth. "Is it really the same as the "National Enquirer" said, is it really Cesare's heirloom ring, the wedding ring he got from his grandmother?"
Jenny and Cesare glanced at Judy's playful questioning tone. She didn't know what Cesare thought, but she herself felt slightly embarrassed: Of course it was impossible to communicate with Judy about the truth behind the marriage, but she After all, I have worked with Jenny for so many years, how could I not have my own guess? It’s just that Judy has kept silent about this before, and never asked her what the relationship between Cesare and Cesare was when arranging the exposure. She chooses to be sarcastic now, in fact, she is expressing her complete ignorance of the entire Oscar incident. If it weren't for Jim and Mary's unawareness, Judy's mood might be even worse-how excited she was on the day of the Oscars, how bad she was after the night, obviously, so important She was kept in the dark about the major events from the beginning to the end. For Judy, it not only hurt her personal feelings, but also made her feel that her professional ability was underestimated.
For Jenny, this matter is not so easy to explain. She chose to keep it a secret within the team. In addition to being just in case and completely avoiding the possibility of accidental leaks, she also has some vanity to save face: if Oscar what should she do Or, what if the academy really thought so when it made the request, but things changed in the course of a month? After all, it's Oscar voting month, and if the improbable were to happen, it was due to happen this month. If the award came to nothing, Jenny would look stupid with subordinates, which is something a leader should try to avoid, and far more important than complaints about keeping team members secret.
However, although Jim and Mary were also curious, they did not have such violent mood swings as Judy. There are many working models. Jenny pays her every year according to the working hours and package price, and at most gives some expensive small gifts. A small favor, no dividends, not exclusive, she can't be closely integrated with the team, so in The tacit equity transfer within the group of four, as well as the two secrets of the founder of Big Dream, will never communicate with Judy. They will also consciously avoid Judy for many temporary business secrets, lest Either intentionally or unintentionally, she caused some damage to Dameng. ——This is naked defensiveness, and Judy is naturally very dissatisfied with it. It can even be said that this is already a knot in the cooperative relationship between the two parties, but Jenny has no plans to change her mind yet.
It is also because she can understand Judy's mood, so although her words hit her sore spot and made Jenny feel a little embarrassed, she still chose to tolerate Judy's occasional rebelliousness, but she just acted nonchalantly and had a good temper "It's indeed Cesare's family ring, but it's not his grandmother's wedding ring—his grandfather left him a collection of jewels, and this ring fits my size, since we're going to With no time for months and no possibility of venturing to a jewelry store, it stood out as the perfect fit for us."
She was already implying that the decision to get engaged to Cesare was made last month. Combined with the time when she suddenly changed her mind, the truth is not difficult to guess. Jenny looked at Judy with a smile, making sure that she She understands her subtext, and also understands her difficulties—and Judy's face softened after this subtle revelation: she can cooperate seamlessly with Cesare and become the most successful PR, she is definitely not As a person who loves to be a **** person, in Jenny's opinion, Judy herself is very clear that her profession determines that it is inconvenient for her to hear all the secrets. She will not make excessive demands. All she needs is to feel trust from herself. If she can't feel this feeling, it will be difficult for Judy to feel safe, and it is only natural that her emotions will be affected.
"From the photos I've seen, it's quite a beautiful engagement ring." Judy said, her tone has become a lot more natural, with a taste of teasing, "I suggest you better Get in the habit of wearing it now, after all, you're not an ordinary girl, and no one cares if you have an engagement ring on or not, and a single oversight can make news—and when you sneeze it's news Now, 'maybe' can be replaced by 'certainly', and it's better not to take the risk."
This is a very reasonable suggestion, Jenny nodded, but before she had time to speak, Cesare interrupted her and asked Judy directly——Obviously, for the two of them to gossip so much It's been a long time since we got to the point, and the CEO is a little impatient.
"Have you brought the media statistics yet?" He asked Judy, "It's been 72 hours since this incident, and the direction of the media should have come out one after another, right? Is there anything worthy of our attention? "
Swallowing the orange juice in her mouth hastily, Judy gestured for Cesare to wait, she quickly pulled the laptop, tapped it a few times, and said while wiping her mouth, "Basically, it's all normal According to the public feedback, the website responded the fastest. Hundreds of websites published news that night, but they were all of the kind that explained the facts. Basically, they were all retellings of Oscar content. People who still care about this matter in the middle of the night are all concentrated on k and youtube, and - before the morning of the 23rd, the news with the most k likes has exceeded 600,000 people, and you can imagine that this is sunday In the evening, according to the common sense, most domestic users of k have to go to bed early, and the next day they either go to school or go to work, believe it or not, out of the 600,000 likes, 80% are all reposts from overseas.”
"The Internet has made the world smaller," Jenny murmured, while Jim, who had been binging on breakfast just now, stepped in loudly on the topic he was best at. "I think this sentence should be said that the Internet has made the world smaller-and K has really minimized the barriers."
Although Judy's company also has a dedicated department for online public opinion manipulation and data analysis, how can this department, which has only been established in recent years, be as powerful as the Internet marketing department in Dameng's hands? This department is monitoring Jennifer-related news 24/7 throughout the year, making various analyzes and responses, and customizing Internet marketing strategies for her—of course Judy is well aware of this, so she started drinking her orange juice again, Looking at the laptop screen while listening to Jim's words, it was obviously doing a comparative analysis.
"Judy is right, because of the time difference, your news first became popular abroad, and then followed the rhythm of the crowd getting up the next day, through the morning news and Internet media, and last night. The word of mouth of the audience has spread to hundreds of millions of people in the United States. Among them, those netizens who have received our attention the most, what they care most about, of course, is the first time they see your speech, and someone on youtube sends you Before the North American crowd woke up, the clip of his speech had already received 1.5 million hits, and now the hits have exceeded 60 million. Perhaps this will become the first variety show video on YouTube with over 100 million hits worldwide, and the video comments have already It has reached more than 200,000. This is the feedback from netizens that has the least threshold and is the easiest to censor. We focused on research and found that most of these comments are relatively positive, and there are a few malicious comments. The reasons are concentrated on you and Josh and Christopher. In the past, you know, those supporters expressed disappointment with your current choice-of course we can ignore these people, and there are some haters and perverted meaningless diss remarks, which are generally refuted."
Jim took a gulp of milk and shrugged, "Overall, the reaction was quite positive, and the criticism you were most worried about did not appear-no one has criticized you for hypocrisy and showmanship yet, but there have been many comments saying they Everyone shed tears because of your speech, and some people even shared their own life stories in the comments. ——Your performance that night unexpectedly restored Cesare’s popularity, you know, before that, Many people say that he is a gold digger boy, but now such a statement is rarely mentioned. Fan forums and K began to circulate your ps pictures, and there are some emotional self-made mvs, which are basically The picture of Cesare taking you to some events - to be honest, it's a bit funny, most of the mvs are songs with slides, most of them are beautiful photos of you, and Cesare's half body and back of the head in the photo , frowning and talking while walking, I think these mv makers desperately need some of your street photos—even if it’s Cesare alone.”
His exaggerated words made Jenny laugh, even Judy and Mary laughed, and Cesare raised an eyebrow at Jim-but Jim shrugged and rarely looked at the boss. Come forward and confess.
"what?" he said, "that's what you're selling your public image for, isn't it? - I've got a number you're sure to be interested in, you know you look at pictures of j.j's speech at the oscars How many times have you been liked?"
"How many times." Mary immediately asked with great interest, and she clucked, obviously trying to suppress a smile. "Tell me, Jim, how many times?"
"It's just your solo photo, without j.j—it's also been liked 2.5 million times, and your fans have already opened a homepage on K," Jim gestured emphatically, and it was obvious that he was also Resisting the urge to laugh, "In three days, there are already 500,000 fans, boss, I know you must hate this, but the fact is that you are already an Internet celebrity."
Jenny couldn't help but patted the table desperately, expressing her smile, the breakfast table became a sea of laughter, and Cesare faced his four ecstatic colleagues—one of whom was still his name The fiancée—awe-inspiringly continued to express his feelings with only one eyebrow.
"So, the online community is clean and there's no crisis to be aware of?" "Is there no trace of other navy?"
"At least not this morning." Jim managed to hold back a smile and resumed his professional tone, "The main controversy is how well you and j.j are compatible, but it has weakened a lot after the Oscars, and the crowd is now mainly The point of interest lies in your personal background. Your resume has been picked up, but more detailed information has not been leaked so far, which makes them more curious-this also reminds us that we should pay more attention during this period Network security, especially protect your email."
"Good idea." Cesare nodded, "You can check the protection of our private computer later, this is the online community—what about the online media, Judy? Of course, there are also newspapers and magazines, their How's the reaction?"
This is Judy's strength. This Jewish woman who has gained weight in recent years and looks more kind-hearted tapped a few times on the keyboard deftly, and replied calmly and professionally, "Within 72 hours, news related to you , there are more than 3,000 pieces of omni-channel collection, of which newspapers and magazines account for more than 600 pieces, and the remaining 2,400 pieces are the result of the efforts of more than 40 online media. On average, each company sent you about 60 pieces of news. This data should be In recent years, a single entertainment event has reached its peak, and even the amount of news on the night of the presidential election cannot compare with yours. Of course, the news in the election process is another matter. Closer to home, the feedback from online media is divided into several Stage, the first stage is mainly based on factual reports, almost all text reports, or add an official news picture of you winning the Oscar before, the number of hits is the same as the number of news hits after the Oscar last year, which is actually equal to It implies the decline of the influence of online media, and it reflects the transfer of traffic to social media. Obviously, a group of old users transfer to the K homepage to get news, while a large number of new users do not know what it is to go to the website to read news. Feeling—"
"We media sent public media to the grave, just a few years after news sites sang the funeral song for print media." Jim whispered, "Think how chilling it is - so soon The iteration speed of..."
Judy seems a little uncomfortable with Jim's remarks, but she can't refute it-just simply compare the results of the media tracking after the Oscars every year, and you can find this fact very intuitively: self-media undoubtedly represents the future , and if PRs do not take the initiative to expand their scope of work, their significance to customers will be greatly reduced, which poses a very high challenge to the current PR mechanism and the ability of large PRs.
"In any case, the opinions of high-quality websites are still worthy of reference." In the end, she chose to ignore Jim's comments, and said on her own, "The article in "Hollywood Reporter" is considered a professional magazine. I refer to your attitude, they don’t seem to have a big opinion on your award, “Variety Show” hasn’t been published yet, but their film critic Derek likes you very much, based on the internal tone I found out, the magazine is still not sure about the results of this year’s Oscars. Satisfied."
The "Hollywood Reporter" is both a physical magazine and a website, and the website has developed very well in the past few years. It is hard to say who is relying on whom to develop. However, "Variety Show" still focuses on physical magazines, and the website is very deserted. Movie reviews are a selling point, so the traffic is not high, but its opinions are still the vane of the industry in the United States. Therefore, although its circulation is not comparable to that of "People" and other magazines, it is highly valued and regarded as high-end media. As soon as she heard that "Variety Show" wouldn't make irresponsible remarks about the Oscar results, Mary's representative--Mary immediately beamed with joy and let out a little cheer.
"As for the formal entertainment media, they don't care about Oscars, women's rights, or the story of you and Sidney anymore," Judy clicked a few more times, and she said slowly, "You are in the last two Minutes of performance has already brought tmz, d, people... the best climax of this year. After the first wave of text reports, their website editors should have got the photographer's photos, so it was a round Another round of pictures and video clips - it's worth mentioning that tmz also got a video from the guest's mobile phone, which started shortly after Cesare took his seat - worthy of tmz."
"It really deserves to be tmz." The other three people either agreed or nodded, and they all had similar feelings: one is a gossip website, the other is news, and tmz just can get unique revelations.
"Just this video brought more than 3 million clicks to TMZ, and was quickly transferred to k-after that, the third round of reports converged with social networking sites. These sites and newspapers, The magazines are blowing my phone. You know what they want: love stories, character bios, family introductions... I haven't agreed to any one yet. It will be more beneficial to hold this bargaining chip in our own hands for the time being. "Judy glanced at Cesare instructively, and got a slight nod from the other party. "—Oh, by the way, TMZ has started the old game again: follow up with all the celebrities you have a relationship with, and ask them what they think of your relationship. As far as I saw this morning, there are already Jennifer Bell, George C. Rooney, Josh, Chris—there is nothing exciting, if you are interested, you can log in to see it later.”
"As for the scandal tabloids, they're all looking for something to grab their readers, so as always, of course you're going to have a lot of slanderous reporting like, let's see... New York Famous Facts suggest you finished your last night The best actress went to smoke a tube later, that's why she lost control of her emotions when receiving the award. She also said that you didn't attend the Vanity Fair party because you overdosed on drugs and were sent to the hospital for emergency treatment. The National Enquirer said that you and Cesare cheated on each other, betrayed her boyfriend and got together with her fiancée, that's why you and Chris broke up. As for you, Cesare, I don't know whether they are purely making up or deliberately distorting the facts, but they Didn't mention Lilian's name, just said that when you were together last year, you were still in another engaged relationship." Judy drew her voice, "Also, continue to insist that Josh and Chris are in a fake relationship... Said that you are in a fake relationship—"
Glancing at her two bosses, Judy smiled and continued, "It is said that you have a very bad relationship with Cesare's family... that Cesare uses the cult to control you... ...that you're dyslexic and you can't read the script without Cesare - I suspect the creator of the last two lines just came out of the Tom Cruise case and the one that said you were secretly married - oh , Oh, and, also, about fifteen tabloids reported that you are pregnant and you are married with a child, this statement seems to be very marketable, and I have seen such statements in many forums through network monitoring."
For these nonsense, Jenny just smiled disdainfully. If she can't learn to get used to the slander and rumors of these tabloids, she may not be able to live long ago, and these statements are limited to the circulation and influence of the tabloids. It’s true that it can’t have any impact, and those websites that are really big will also abandon the rumors, unless everyone in the industry is reporting—that is, unless someone is blowing the wind behind them, generally speaking, rumors without real evidence are very serious. It's hard to make waves. The reason why she pays attention to these tabloids is not because these public opinions will affect her popularity, but because the tabloids have a keen sense of smell, and sometimes the team can feel some hidden undercurrents—for example, if someone is planning to let her The offensive of worry, implying that she and Cesare are fake marriages, and the purpose is to launder shares, at least two or three tabloids will report similar news, of course, it will be transformed, but for the people in the game Said, this is a very harsh alarm bell, indicating that the team should make various countermeasures and plans in this regard, and try their best to turn passive into active.
And now, although the tabloids also have reports of fake marriages, they are completely blind cats meeting dead rats. Without the keyword 'whitewashing shares', it can't explain anything, and this also makes Jenny Somewhat up and down, a little unbelievable—could it be that her luck is really so against the sky, and the whole Oscar event will really go through so smoothly? Apart from letting her dominate the global topic again, is there really no backlash or side effects to this grand hype?
Just like the first-hand impression she got from diving on the Internet, all she heard during the morning meeting was good news, and everything seemed to be moving from one peak to another, whether it was the box office or her influence strength, her personal image and even the popularity of Dameng’s company—but Jenny felt a little uncomfortable. She frowned and looked at Cesare questioningly, wanting to know his opinion on the situation—they were safe. Passed? Will there really be no doubts in the future?
From Cesare's micro-expression, she could tell that he was weighing the situation and considering the same issue, and judging from his inadvertently slightly turbulent forehead, Jenny I know that she is not the only one who has worries. At least, Cesare shared the same worries with her: Is all this just the calm before the storm, and whether a potential enemy has already brewed a big counterattack? Imminent, just waiting for the first strong wind to blow?