Hollywood Domination Chapter 362: “Code Shero” Trailer
"Alice, meet me under the terrace on time in 10 minutes."
In the luxurious manor castle, guests wearing Victorian dresses are talking and walking on the green ground, and Alice, who is no longer the little girl in Wonderland, has become a 17-year-old girl, and soon meets her friends. The 'to-be' fiancé appeared in the gazebo. When she saw this rich but vulgar guy kneeling on one knee and proposing to her in a serious manner, Alice frowned, and she looked at Outside the gazebo—more than a hundred people gathered on the grass outside the gazebo, witnessing or overseeing all this with concern.
"Well." She frowned, "I think...it all happened a little fast-I think I need a little time..."
Amid the dramatic frowning expressions of the onlookers, Alice ran into the maze of fences, stuck her head out of a tree hole curiously under a tree, and looked around, and the next moment, she was caught by a Pulled into the tree hole, in the exclamation, fell into the world of fairyland that people are very familiar with-
"It's a crazy world, you have to be crazy like a mad hatter to survive, luckily—"
Accompanied by the narration of "I am the Mad Hatter", the Mad Hatter played by Johnny Depp stood up and said in surprise, "Alice! You are back."
The Queen of Hearts, played by Helena Bonham Carter, has an exaggerated appearance and a huge head. "Is Alice back?"
Made of CG, two extremely fat twins foolishly repeated, "Alice is back?"
In a suddenly pure white fairyland, with silver-white hair, the White Queen played by Jennifer Jefferson said thoughtfully, "Alice?"
"Alice, Alice, Alice——" the repeated calls put an end to the 30-second advertisement, and finally the title of "Alice in Wonderland" was condensed on the screen: March It will be officially released on the 19th, and the audience will be presented in 3D with sincerity.
"Hmm - is this film also in full 3D?" He grabbed a handful of popcorn and put it in his mouth, Little Hank's spirit suddenly lifted, he didn't watch the next "Bounty Hunter" trailer - —no appeal to a kid in third grade, but Diary of a Wimpy Kid just now thought it might be fun—but, of course, nothing beats Avatar and Elle Like Silk Dreams in Wonderland, there are cg characters and real characters, beautiful and fun, making people want to enter this kind of world movie. ——This is the third time he has watched "Avatar", and the charm of this movie for him can be seen. "Mom, take me to see imax then, okay? Okay?"
"Of course y." His mother stroked Hank's bangs lovingly, "I'll see if I can buy tickets in advance-fortunately, this week I will take you to see the third "" "Avatar", otherwise with the release of "Alice", "Avatar" would not have such a good screening hall."
Looking at the scattered audience sitting around him, Hank also grinned expectantly—in North America, as long as the theater chain itself is willing, the movie can be played on the screen indefinitely, and there is no next step. Said, so although it is already the middle of March, "Avatar" still occupies a relatively good theater and film schedule, and it is difficult for some 2D films to seize its market, and, even now, there are still audiences who will watch this movie , These are some core audiences who have a special interest in 3D and visual effects. Until another film with a similar positioning is released, these theaters with better projection equipment will naturally be replaced. Although Hank and his mother are not professionals, the awareness of this must be clear.
"It's all 3D!" He murmured to himself excitedly, Hanke looked at his mother checking the ticket source and time of the imax far away from home on her new app, eagerly I hope she can book tickets online first—as a single mother, she is always very busy on weekends, so she doesn’t have time to take Hank to the venue early to wait for admission, so Hank especially likes the imax, which requires matching seats, otherwise he has no hope of getting in. He sat in a good location, and imax was at the other end of the city, so he couldn’t go to see it alone—since his mother had it, he felt that his life was much more convenient. He could chat with his mother at home using imessge, A month ago, after having this app, the life of the little movie fan Hank is more enjoyable, so he is full of love for the tikt app.
"It's done." Rubbing her son's head, Hank's mother said with a smile, "Ah—look, baby, this is the trailer of "New Generation: Code Shero"—look, you Don't you like Jennifer very much?"
"Oh!" Mom had just started, and Little Hank suddenly regained his energy. He turned around and squeezed the armrest, and watched intently, "Finally saw the real trailer!"
Yes, on this Monday, March 12th, which is the third day after the Oscars ended, theater audiences across the United States saw the official announcement of "New Generation: Code Shero" during the half-hour commercial before the feature film started. The trailer is different from the concept trailer, 15-second trailer, 20-second trailer, 30-second trailer, and 90-second trailer that began to be broadcast on multiple channels one year ago in "Alice". "Codename Shero" on the first weekend of July has always released makeup photos and stills, and hunger and thirst marketing was played on the trailer, although many fans who couldn't hold back began to use "Iron Man" small The self-made trailer edited by chili material once formed a popular meme, which was noticed and reported by many websites, but Dameng has always been very calm, and did not jump out to announce his own movie when "Avatar" was full of glory It is also imax3d, and the two films of Big Dream rushed to the Olympics to steal the limelight. It was not until the dust of the Oscars settled and the media was discussing the results of the awards all weekend that they suddenly announced that a 1-minute trailer would be released on Monday. The release — which sent many of Jennifer's **** fans cursing and rushing to the movie theater during the lunch break — Hank and his mom aren't **** fans, of course, but they hit it off by mistake, in a rare moment of motherhood. When we went to watch movies together during the holidays, we caught up with the liveliness of this trailer's first release.
"A lot of people say blondes are stupid."
At the beginning of the trailer, Jennifer’s familiar sweet voice said indifferently—compared with the usual way of speaking full of emotion, this time her voice is a little cold and cool—it’s not like The dreamy and ethereal voice of the White Queen in the trailer just now is not like the smiling politeness of Little Pepper. Her tone is a bit stubborn. And following these words, the originally completely black picture flashed—in a pure white laboratory full of test tubes and instruments, Jennifer—Kelly, wearing a white coat, quickly moved her blonde hair into a plate. Into a bun - the camera gave a close-up, her fingers were flying faster than ordinary people, and they danced very rhythmically, very dexterously, the camera also jumped long with one touch, and the editing gave people a feeling full of aura.
Soon, although there was no heavy makeup, Kelly, who was still very beautiful, put on a protective hat and goggles, with a mask hanging by her ears, walked towards the camera with a pipette in her hand, looked at the camera and said, "But I don't .”
The camera flashed, Kelly, who was wearing a plaid shirt, jeans and other standard geek accessories, sat cross-legged in the discussion group, and said with a cold expression, "The observation experiment of the carnivorous plant Bladderwort automatically clearing non-coding sequences has been done. With the result, I isolated the behavioral code of the algae to efficiently delete the junk dna..."——The surrounding nerds and nerds all looked at Kelly, who was still very beautiful even though she was dressed like this, with envious and jealous expressions. Accompanied by the sensational sound effects, the words phd, 23 years old, genius, gene, etc., were stamped on the screen like a stamp.
"Cool!" Hank has already shouted excitedly, and the voice in the movie theater has also weakened a lot-although almost every movie trailer is good enough, but this one has a special style, like a talk show, The trailer, which is also a bit cool, has successfully attracted the extra attention of the audience.
"Many people say that geeks are incompetent in communication, with developed brains and shrunken cerebellum." In the laboratory, Kelly, who completed a pipetting with standard movements, raised her head, took off her gloves, and took off her mask. She was still so cool "But I don't."
As soon as the camera turned, Kelly walked into the alley with a mediocre friend. Although she was wearing a red skirt, she still had a stinky face, but she had a hot body and a pretty body. The face, as well as the elegant posture of stepping on the high heels, still made the security guard at the party at the entrance of the pub show an expression of admiration, pulled the partition rope, and let the two go in amidst the sound of protest, "Hey y——"
From the stinkin' face, winking and smiling at the security guard, but then back to the cool ''tgivea*' look, Kylie snaps to her friend, "Hormonal-caused The instinct of mate selection, even if they know that there is no possibility of mating/mating, men will still instinctively show off their power to suitable mating partners..."
"Hahaha." There were whistles and laughter from the sparse audience, and Hank, somewhat inexplicably excited, shouted even louder, "Cool!" Sexual and impulsive, but this beautiful picture is enough to make him excited.
Pole dancing instructor qualifications, ballroom dancing, Brazilian Jiu-jitsu... all kinds of chapters are densely covered on the screen. Kelly was wearing a loose T-shirt and tight training pants, spinning one leg around the pole rapidly, but the voice of the narrator was still steady, Kelly said to the camera during the rotation, "I do it because I can, only Because I'm just that cool." - The coach next to her rolled her eyes and showed an unbearable expression.
"A lot of people say that superheroes have tragic pasts," Kelly said as she slid cleanly off the pole, "but I don't."
The picture flashed again: in a cozy middle-class kitchen, several children ran in, calling 'Aunt Kelly', while the mother was busy in the kitchen, flipping on the outdoor grill Steak's father, who is obviously the brother-in-law or sister-in-law of the child's parents, turned his head at the same time, and shouted with a big smile, "Kelly, are you here?"
Standing at the door of the house, Kelly rolled her eyes at the camera, as if expressing that she couldn't bear the silly warmth of her family, but then she smiled and walked to the kitchen, showing some kindness stiffly, "There is Do you need my help?"
Second daughter, academic family, cool aunt, no rebellious period... This chapter made people chuckle again. Not finished, people have the urge to re-watch.
The previously seen scenes of flying fingers, quickly tying hair in a bun, practicing Jiu-Jitsu, shaking the dishes in the pot into the air with outstanding wrist strength, and the scenes that caused the children to cheer were superimposed by a montage, with a bright light and a The sound effect of concluding, the background music suddenly became heavy, and Kelly’s narration was also dignified, “Many people say that the birth of a superhero requires a tragic past, heavy psychological struggle, superpowers or huge amounts of money— —”
The picture suddenly lit up. Kelly was wearing a close-fitting uniform, but decorated with scales at key points, making her sexual characteristics less obvious except for her slender waist. Kelly, whose blond hair was also tied behind her head in a bun, was holding an injection , with the same expression on her face, she walked in the devastated laboratory. As she walked, she suddenly knelt down on one knee, dodged a kick that was coming straight for the camera, and then swept and punched the cannon fodder enemy. Out of the entire hall, hit the wall - even cracked the wall.
Unlike ordinary superhero movies, they don’t clearly explain the life and death of the enemy. The cannon fodder here should have been directly bombarded to death. Li was still half-kneeling on the ground, her posture was so cool that it made people scream. She looked at her fist and said to the camera, "But I don't."
She continued to walk forward, and the camera was fixed in place, aiming at her back and the enemies that appeared in the distance, Kelly began to trot, and finally, with a smart backhand flip, she jumped into the The enemy group is a series of dazzling mixed cuts of fighting scenes. Kelly either uses jujitsu to avoid the enemy's fist, or uses the shield on his arm to block bullets, or bombards the enemy with divine power, or Use the shooting device on the wrist to shoot out the needle to kill the target. Her flexibility, divine power, wit and calmness are quickly flashed and highlighted in the mixed cut, which makes people's blood rush. In the end, the picture returns to Kelly Leaping The moment of entering the enemy group, fixed in this moment, the words of middle class, happy family, and no philosophical thinking were covered, and Kelly's voice said, "No love triangle, no mystery of life experience, no exposed heroine Uniform, not son, I am Kelly Johnson, code name shero, July 2nd, imax3d, my story.”
The title and release date flashed onto the screen, and then grew bigger and bigger, coming forward, and there was a series of regretful sighs in the theater, and Hank was already jumping up, waving his fists in the air—— He hasn't recovered from the fighting scene just now.
"Cool! It's so cool!" He yelled several times, stomped the floor hard, then turned to his mother, and said eloquently, "Oh, Mom, we must watch this movie. Movies! Right! Oh my god, why is it only March? It’s a long, long time until July – it’s so long, why can’t it be out tomorrow?”
Hank's mother frowned at her son's excitement—Kelly's **** dress just now, and the blood sprayed out in the fight scene, made her a little concerned, but seeing her son's expectant expression, she After hesitating for a while, he still smiled and said, "Sure, let's go to see imax together, right? Got it."
After the screening of the last trailer, the theater was completely dark. With the appearance of the title logo, "Avatar" officially started, and the mother and son stopped talking and started watching the movie—but, from Judging from Hank's absent-minded expression and his occasional smirk, there is no doubt that Hank is looking forward to "Codename Shero" more than the "Avatar" he has seen twice...
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——For a small audience like Hank, the trailer of "Codename Shero" is very cool and exciting, making him look forward to the feature film very quickly. Besides, what information does this trailer have? And meaning, he will not pay too much attention. And for the movie fans across the United States who watch movies on Monday, the freshness of this trailer is enough to make them search the Internet for information on "Code Shero", hoping to get some new tidbits and trailers, and study the movie in advance. type, and even look at the audience’s response to the preview—those who can watch the movie on Monday are generally more core movie fans. I value word of mouth, and I am quite excited about the leftovers of the movie. Some movie fans, after watching the trailer, once they make up their minds to watch the movie, they will actively block all information and do not watch anything, for fear of being destroyed. interested in watching movies. However, for the industry, the trailer of "Codename Shero" is far more than that-not only because this trailer boldly mocks the clichés in popular superhero movies nowadays, but because of this This trailer, from the release time to the entire form and regulations, is very different from the general trailer, so the industry is very interested in its response, hoping to find out a new direction for the development of trailers and absorb it. To Jennifer's invaluable creative ideas.
"It is full of information, this is the most important thing, this way of tagging is cool, it reminds people of r, which is very suitable for Kelly's personal characteristics."
"Given only one shot of Kelly, Zachary Quinto didn't even show his face, is this an attempt to maintain a sense of mystery? - well done, but also very bold, it seems that the film team thinks the box office The charisma is completely borne by Jennifer."
"This is of course normal - Jennifer's appeal is definitely stronger than that of Kunto, you can't help but admire Jennifer's courage and creativity, as long as the project is led by a big dream, it is always cooler than the average. "
"This is the benefit of the big boss's direct participation in the creation. I heard that this trailer was made under the direct guidance of Jennifer. In Big Dream, people don't believe in market analysis at all. They have their own Jennifer's Intuitive System - just rely on intuition to make trailers."
"Reaaaally?" The person who sighed showed an incredulous expression, as if they were talking about some anecdote, while the speaker turned his lips and nodded seriously.
"It is said that this trailer was made at Jennifer's insistence—" he showed a fascinated expression, "I really want to know what it is like to work with such an employer."
"You can try to send a resume to Dameng." The sigher lowered his voice, "I heard that they are in a period of rapid expansion, and they will recruit anyone for a long time..."
——Leaving aside the discussion about job hopping, can this weird trailer really arouse so much emotion from practitioners? The answer is 'yes'. In Hollywood, the production of trailers is a very rigorous commercial industrial chain. Regardless of the creative trailers released on the Internet, the trailers released in theaters are the most effective means of publicity for the target audience. , so there are strict requirements on the appearance time of leading actors and supporting actors, the rhythm and scale of the trailer, and these requirements are the result of years of market research. Blood, so it will not be played before many G-rated movies. Secondly, there are often frames with too much information, which makes it difficult for elderly audiences. Third, the entire film is shot by one person, and there are no men. Specific audiences (regardless of the number) and audiences who pay more attention to male stars are also a threshold. It’s not that the employees of the trailer companies are not creative. Even if it can be done, it will not pass the internal review of the trailer production company, let alone win the favor of the client. After all, for the client, the movie can be unconstrained during the production stage, but when it comes to the marketing stage, this It's not a decision-making process of slapping your head, but a set of scientific evaluation procedures-no matter what the results of the trailer are, at least follow this procedure, even if you fail, you can't bear much responsibility.
The bureaucratic atmosphere of this big company is also one of the driving forces for many young talents to jump to small companies, and for the two chatting employees of the trailer company, as well as the other young talents who are full of love and enthusiasm for their careers To put it simply, Dameng's outstanding works over the years, unconstrained and often effective marketing methods, extremely promising profit prospects, potential listing possibilities, and generous salaries have all become its charm points for attracting talents, and even many Warner, The middle managers of Global are eager to get a position in Dameng. Compared with the situation a few years ago when Dameng used headhunting to poach corners, this company has already won the recognition of job seekers and has become a place for many job seekers. The best investment object in the hearts of investors, if Dameng is willing to issue corporate bonds, I believe the underwriters will definitely grab the head.
As for the general audience, their acceptance of this trailer is better than market expectations, and even many Jennifer fans are very excited about this trailer—it hasn’t been released yet, "Codename Shero" has surpassed "Avatar" and became their favorite Jennifer's personal movie, especially those fans who have liked Jennifer since "Pirates of the Caribbean", feel that "Codename Shero" is right for them appetite.
"God, the trailer is so cool, the fighting style is reminiscent of "Pirates of the Caribbean 3" three years ago-if I hadn't seen this movie, I wouldn't have realized how long Jennifer was in Ethereal characters - you know what I mean, when I saw Monroe, I was very pleasantly surprised, but the next "Nine"? "Avatar"? And the White Queen in the upcoming "Alice" OMG, it feels like Jennifer has been repeating herself for years now, I really miss The Fifth Sally and Michael Clayton, of course, Iron Man, Pirates Series - Jennifer should be more down-to-earth, play some realistic characters, or be cooler, otherwise, how can the audience not feel fatigued."
"I love Nine, I love Avatar, but I'm really looking forward to Shero more, I'm now hoping July will come soon - and please, please, make sure to make a sequel to Shero - —”
"I can't say I'm a fan of Jennifer, but "Codename Shero" made me start to understand how her fans feel, if anyone feels like me about the love triangle in "Spiderman" Tired of it, even for the part where Peter Parker turns into Black Spider, they'll see why I'm so looking forward to a 'no love triangle' superhero movie, oh and - nothing tragic Backstory, which is also very comforting..."
"What Jennifer said about 'no revealing uniform' is really good. I noticed that Carrie Johnson's caricature image-without exaggerated and out-of-balance proportions and difficult **** movements-shero lives up to the name , Jennifer is my favorite feminist icon, never grandstanding, but every detail reflects persistence.”
"Don't you think Kelly is very similar to Sheldon? ——"The Big Bang Theory" started broadcasting in 2007, and now it's just in its second season, cbs, friends who haven't watched it, I highly recommend—— I think Kelly and Sheldon are very similar, but she is cooler than Sheldon, wsexy, has this time come? I really like this new heroine! Super cool, really out of the ordinary!"
Whether it is feedback from fan forums, discussions on the imdb page, expectations of fans, words used by passers-by on social media, all kinds of data show that "Code Shero" should be one of the blockbusters with the most box office potential this year. The box office forecasting agency has given it a high midnight show/first day box office coefficient, just waiting for the midnight show pre-sale to start-after "Avatar", no one will underestimate Jennifer's ability to attract money, because The box office of "Avatar" depends on last year, and many organizations even predict that this year's box office champion should be decided between "Toy Story 3", "Iron Man 2" and "Code Shero".
As for "Alice in Wonderland", since Jennifer is only a guest star and the theme is relatively new, Tim Burton's box office is not very predictable, so it is considered as a potential stock for the time being and is also listed Into the scope of close observation, like "Iron Man 2", it is regarded as the touchstone of the 3D and visual spectacle market after "Avatar".
The "Iron Man 2" without Jennifer occupies the May schedule. On March 19, the second week after the Oscars, the 3D "Alice in Wonderland" will be released simultaneously globally. This movie is " The first full-length 3D movie after "Avatar" also announced that from now on, fragment 3D is no longer a selling point, and Hollywood has fully entered the 3D era.