Hollywood Domination Chapter 442: The faint dawn of conglomeration

Generally speaking, corporate financing is nothing more than two reasons. The first is lack of money, and the second is lack of strength. Fancy rhetoric, this is one of the fundamental motivations for corporate financing. As for Dameng, it was the first time they accepted Disney's investment because they were short of money and lack of power, so they chose the one with the deepest relationship among the six big ones, and the benefits of this investment can of course be seen, Disney The 100 million US dollars given was just a small amount. After climbing into their network, Dameng's confidence in foreign negotiations is the biggest advantage. Of course, Jenny asked herself, Disney also gained countless from this investment. In the past few years, she and Cesare have not played tricks at all. Most of the investment is done in the name of Dream. Even the production company of Dream TV series is a subsidiary of Dream Movie, not themselves. Subscribe capital and re-open a company——Based on the status quo, the dividends that Dameng has obtained from this investment have basically been realized, and it is difficult to go further and develop something based on this, and Disney’s dividend period has just started At the beginning, so Disney must be very satisfied with the current situation, but Dameng is of course very dissatisfied.

However, if we want to raise external funds again, what Big Dream lacks is not just money. The media industry is a very mature market in the Red Sea, and it is by no means that spending money can break the situation. The upstream and downstream are almost integrated and dominated by oligarchy companies. Under the current situation, if Big Dream wants to open the door to financing, what it needs is a wealthy and powerful investor. It must not only be able to inject a large amount of funds into Big Dream, but also have huge energy to reach Capitol Hill. , outside to the global market, it has the ability to give support - how big is this volume? According to Jenny and Cesare's estimates in Italy at the time, at least they had to establish their own TV network, or buy the four major TV stations, or even their parent company. If this is not the case, if the big dream is to achieve the seven big dreams, it is basically a fool's dream.

Based on this standard, neither the Big Six nor its parent company is qualified, and it is impossible for those funds and investment banks on Wall Street to have such sincerity. Therefore, although Big Dream has always been the focus of discussion in the investment industry, external The willingness to raise funds was not strong either. Jenny and Cesare also directly used the big killer of marriage and divorce to transfer property and avoid handling fees and risks. ——It’s too easy to find investors in the industry. After "Avatar", Jenny is sure that as long as she has the film investment vision, as long as she reveals her intentions, the other five will definitely come in groups. It can be so many that it will stun people, but the problem is that doing so is not very beneficial to the development of the dream. Even if ab shares or abc shares are used, after the opening of financing, the six big voices will definitely surpass her. And Cesare, no matter how they fight with each other, the consensus of the six majors must be to keep the game between the six, no matter how given the opportunity, no matter how the big dream seems to be only a stone's throw away from the seventh major In the end, the seventh largest can only be infinitely close, and it is impossible to sit firmly, and Dameng will not own its own upstream and downstream industries, which will only put her and Cesare at risk of being expelled from the board of directors, so since In this way, what is the point of introducing investment? The risks and rewards are simply not proportional.

So, in the eyes of outsiders, Dameng is of course thriving and accumulating strength, rushing towards the seventh largest, but for Jenny and Cesare, in terms of strategy, Dameng has stagnated for a year or two Because there is not enough influence, the six major parties will join forces to suppress the production. Therefore, in addition to dividends, the excess funds can only be released by entering the TV industry, which belongs to their golden development period. After all, the golden finger will fail after this, and the big dream will start to miss. At that time, the status in the hearts of investors will definitely be reduced, but this kind of investment by a super consortium does not come immediately, or What can be won depends on the needs and ideas of the other party. What Dameng can do is to be ready at all times.

This is also the reason why she and Cesare put more emphasis on the management of the company's image after the divorce. Originally, according to the original plan, the two would announce their separation one year before the divorce, and spend a year in a harmonious way of separation. The management company, leaving a professional impression on the outside world before announcing the divorce, and the current appearance arrangement is also a variation of this plan, in order to hope that possible financing targets will not have investment doubts because of Dameng's husband-and-wife store format. Of course, this It's also a step by step process. When she and Cesare decided to launder money through fake marriages, they never expected that "Codename Shero" and "Monroe" would explode one after another, and the company would be able to successfully intervene in a series of profitable series later on. If the future could be predicted at that time, it may not be so avoiding risks and handling fees.

"GE's investment company should have been interested in us very early." After all, this is the giant GE consortium, and Cesare's expression is more excited than usual. "We had initial contact before, but their attitude was not clear at the time - I don't think this call is a coincidence, what do you think?"

Jenny doesn't think there is such a coincidence in the world. The news of the divorce has been released for so long, and there is no movement at all from GE. She called after joining the board of directors, and the conditions are so generous, it is completely determined , to win this case. ——For them, this may also be a very simple investment case. After all, such a behemoth, the power in the political and economic circles is not something that the current owners of the six majors can compete with. The money and capital needed to invest in the big dream, For a consortium with tentacles spreading cutting-edge technology and heavy and light industries, the absolute value is also extremely small, and political capital is even less worth mentioning, so GE didn't plan to circle back and forth, and directly set its own bottom line price, it seems that it should be After anxiously taking down the big dream, he started his layout in the media industry.

"If we can do this, Ge's sincerity must be there." She didn't take out these deduction and analyze it with Cesare, which was very basic thinking for both of them. "Maintaining ab shares is also beneficial to them. After all, ge is still a novice in this industry, and they also need people to run the company-I think they may continue to acquire some scattered small companies in the future and integrate them into a media group. We are one of the candidates for the helm of this group."

"The consortium wants to enter a new industry, this is the most basic step." Cesare did not mean to object, he said in a deep voice, "This is indeed an opportunity for us-but it is not without cost , if we want to accept ge's financing, our relationship with Robert should be greatly affected."

Jenny nodded silently, "Not just with Robert..."

Once accepting ge's financing and diluting Disney's shares, Dameng has betrayed the Disney camp. Of course, the honeymoon period with other companies has also ended. It is conceivable that various troubles will come one after another . Faced with the idea of ​​a behemoth like ge wanting to enter the market, the major oligarchs will definitely rise up and resist. No matter how many shares ge holds in their company, as long as it is not an absolute majority, they cannot influence the decision-making of the management. It is difficult to say how much money can be recovered by the cooperation of all parties now, and the TV drama production that has just started may also be terminated before the battle. Of course, ge can buy a TV station to do it for them. They have this ability, but ge is not an oil tycoon or a philanthropist. The big dream movie will definitely get their support, but just relying on "Hip-Hop Empire" wants to impress ge and make them make billions Investment, this idea is a bit naive.

"Can the timing be delayed a bit later?" After analyzing the pros and cons, Jenny came up with this idea, ""oz" will be released in May next year, "Mission: Impossible" will be at the end of this year, Marvel The cooperation has been very in-depth. No matter how we say Disney also has our shares, and if we turn around, we will only be with Robert alone. The normal business cooperation will not be affected, let alone... "The Amazing Spider-Man" has the line of Marvel It can't be broken, at most it's sacrificing "Fast and Furious" - but ge is also a major shareholder of Universal, so we can still work hard in this regard."

As for "Codename Shero", the sequel has not yet officially started, and the copyright is in the hands of Dameng, they have taken the initiative. At most, the repayment of "The Great Gatsby" was made things difficult by Warner, but there was ge's capital injection If it is not, Dameng can also afford the consumption of litigation, and this aspect will not be a problem.

"Delay until the end of next year?" Cesare raised his eyebrows, "Give more time for the development of Big Dream TV?"

"The new drama will be launched in September this year, at least until next year's summer break." Jenny did not deny Cesare's guess, "If all the new dramas can survive, or think better, then Produce a drama as popular as "Empire of Hip-Hop", and the brand effect will be established. The cost of cutting one drama and cutting many dramas is also different for TV stations. If it is announced rashly now, the new The drama will definitely be shifted, or even cut for half a season, and this risk must be prevented.”

With this in mind, they distributed the TV series in their hands to the four major TV stations. Under the premise of commercial competition, it would be a great sacrifice for all TV stations to cut off good-rated housekeeping dramas. If it is gathered in the newly established TV network, it is tantamount to giving away the audience. As long as the announcement can be postponed for a year, Dream TV can obtain a relatively fair competition environment. In fact, this is the so-called big trouble- —At that time, if ge really has this ambition, it will not be the TV station that will consider whether to renew the contract, but Dameng's side.

"Well, let's set the time for September next year, when the first installment of "Mission: Impossible" should come out." Cesare thought about it, and nodded in agreement, "Then , Robert's side—"

Jenny's opinion is very clear, she tends to accept GE's investment - to be honest, she is still excited now, all this is like a dream, this is GE - such a good opportunity , missed one, when will the next one come? Her golden finger is about to expire. Judging from Cesare's attitude, he probably didn't think about refusing, but when he mentioned Robert, his tone was a bit heavy. Jenny glanced at him and felt his emotions—in fact, she My heart is also a little heavy: the development of Big Dream is inseparable from Disney, in fact, it is inseparable from Robert. It is different from the relationship with other presidents. It can be said that Robert and them have cooperated to a certain extent. The relationship between the two sides Our trust is indeed beyond business cooperation. Including Robert's current position on the board of directors is also closely related to Dameng. If Dameng accepts GE's financing, I am afraid that Robert will find it difficult to explain to shareholders. Disney's performance and even stock prices will also be affected to a certain extent. Will his tenure be Therefore, shortening it is hard to say.

This is still a matter of interest. From an emotional point of view... Although from a logical point of view, this is an inevitable step in the development of the big dream. Breaking away from Disney is also her and Cesare's long-term plan, but they are really facing this choice. At this moment, Jenny still felt a heavy feeling in her heart, and she could also hear similar emotions from Cesare's tone, and she knew the reason very well—for him, Robert was in the relationship between Virginia and him. He chose himself decisively, and the meaning in this is unusual, so although he is more rational than Jenny, he is still a little hard to let go of this matter.

Looking at each other, they both saw each other's emotions. Jenny pressed Cesare's hand and conveyed her emotions. She hesitated and said, "Maybe...after Robert retires, we can Invite him to join the board as an independent director?"

This is also her vague thought all the time. It's not just for GE. For a big man like Robert, his experience is a bargaining chip that no amount of money can buy. Of course, it is impossible for him to join a company in the same industry now. of the board of directors—but at present, he serves as an independent director of Apple, providing his intellectual wealth in the media industry, and one day, if Dameng really succeeds in breaking away from Disney and becomes a conglomerate, she and Cesare also need Under the guidance of an authoritative figure with experience in managing a media empire, if Robert can be recruited, it will be beneficial to both. Of course, in her vision, if Dameng wants to leave Disney, at least it will be after Robert retires. What's more, it also needs her and Cesare's desperate management after the gold finger expires and a certain amount of luck. Jenny really didn't expect this opportunity to come so soon.

"If he is willing to take the role, this will of course be a very good start," Cesare retracted his hands in front of him, and quickly calculated while tapping on the table. "Robert's contract expired in 2015 - but he is not too old, this contract may be extended to 2020, or 2018, the timing and group structure should be just right... Of course , if you have this idea, then you must handle your relationship with Robert well, and this breakup must not embarrass him—"

"Of course, we can't afford the result of falling out with Robert." Jenny laughed, and then corrected herself, "Oh, no, after coming to GE, this shouldn't be a problem—but of course it's troublesome If you can avoid it, then you can avoid it."

Right now, the biggest issue in Robert's hands is of course the marriage between the two, but this is also one of the prices Dameng has to pay. Of course, dreams are not a threat, at most it's just a verbal battle, as long as some preparations are made in advance, there is a way to muddy the water as much as possible. Cesare didn't care too much, "Robert is the president of the media empire most likely to be recruited by us - the conditions are also the most suitable. If we need a mentor, we must mediate in this matter. Of course, now The question to consider is not this - ge will talk to us in two weeks. Before that, we have to make a strategic plan after the big dream group is formed. The degree of preparation determines the support we can get from ge. Strength..."

"Looks like it's going to be a sleepless night tonight." Jenny looked at her watch and sighed, but she quickly stood up energetically again. "Ask your secretary to order two takeaways for us - and a report from the Ministry of Information - and hope these two weeks of staying up late won't give me permanent dark circles..."

As the night fell, the paparazzi who were waiting downstairs gradually dispersed, but on the floor occupied by the big dream movie, the lights were still on, and people could still be seen walking around... The sky was bright and dark, dark It is clear and clear that the entire month of August has been quietly spent in such an aftertaste. "The Great Gatsby" is officially finished, the summer file is over, the promotion of the Olympic film is starting, the summer break is over, and the new American drama is about to start broadcasting...