Hollywood Domination Chapter 78: A talk show worth seven million
How powerful is The Oprah Show? Just look at the box office of "Pirates of the Caribbean" on the second day. At this time, "Pirates of the Caribbean" has entered the third week of broadcasting, and it should maintain a very healthy small decline. It was already a pretty amazing trend, but when "The Oprah Show" was released, the next day was Thursday, and the box office rebounded 20% from Wednesday's more than 5 million yuan, and came to the 6 million range. Compared with last week, the three-day box office of a week and weekend dropped only slightly by 10%, far exceeding the 30% drop predicted by box office analysis agencies.
In other words, at the very least, Jenny's show directly brought the box office of "Pirates of the Caribbean" a Wednesday-Thursday reversal. Here is a box office of more than one million US dollars. If you want to believe the box office analysis Institutions, including the 20% less drop, the difference is even bigger. The cumulative box office in the three days of the weekend is more than 30 million, and the 20% less drop is more than 6 million. It has raised more than 7 million yuan, which is impossible for any variety show. Even changing people to participate, let Johnny Depp bring his new baby son to make his debut, may not achieve the current effect.
"From the detailed box office statistics, this week's box office growth is mainly in small cities and small town movie theaters in the Midwest and South." Data analysis expert Tobias said in his blog column, " This is very similar to the basic audience of "The Oprah Show". It can be said that Jennifer Jefferson has chosen a very good platform to tell her story. Imagine her crying on "The Late Show" Well, Conan O'Brien can only dryly joke and sarcasm a few words, but Oprah can put her arms around her shoulders to comfort her. While "Pirates of the Caribbean" attracted nearly 10 million box office, Oprah I and Jennifer Jefferson have also risen several positions in the Yahoo search. There is no doubt that this is a very successful multi-win promotion. Oprah won a classic talk show and Disney won the box office , and Jennifer Jefferson won the very traditional good girl image, which is a leap forward for the girl who made her debut as a criminal.”
Although his views can be said to be very incisive, and his attitude towards Jennifer Jefferson contains subtle irony, Tobias's blog is not popular, except for a few Jennifer fans who searched in. Except for the indignant comments on the blog, not many colleagues noticed his article. Although those few fans read his blog, their cultural level obviously couldn't understand Tobias's analysis of the data. They just saw that he said that Jennifer and Oprah joined forces to hype, of course they instinctively felt that Angry, he left a message to defend his idol, "If you think it is fake, find out the evidence, otherwise you are slander."
Tobias is not alone. Many tabloids rely on scaremongering to sell newspapers. Since Jennifer Jefferson's program has gained a lot of attention, if Jennifer told lies Woolen cloth? Will things get more interesting? Jennifer attended the high school that year, her high school classmates and even her father who was serving a sentence in the Alabama State Prison were all interviewed, hoping to dig out some information. Even many people who are accustomed to gossip are waiting for the usual negative views to appear, but on the contrary, after this episode of the program, no matter whether it is online forums or tabloid media, nothing contrary has been revealed within a few days. However, many newspapers and magazines published the opinions of Jennifer's high school classmates and teachers.
'I don't know much about her love life, but Jennifer is a really hard worker, she's not the type to do well academically, but she's always worked hard, and she's never been with someone who shouldn't be in school Things got mixed up, I saw her work at a Burger King near my home, and she was able to take on a high-intensity part-time job while taking care of her studies, which is not easy for a beautiful girl. And as far as I know, Jennifer was never associated with the local gangsters, and I think she puts a lot of effort into that. ’ That’s what her high school principal said.
'Yes, among us Losers, Jennifer is different. You can say that she is different from us, she has always had dreams. 'This is a local community resident, Jennifer's high school classmate, now a single mother, a local waiter, "When we were classmates, I laughed at her who only knew how to work every day and never partyed, but now I work in her This is the difference between us, and I hope my daughter can be like her in the future.”
In addition to these positive comments, there are also some negative statements. For example, a male high school classmate interviewed by a tabloid claimed that he took Jennifer's virginity, but the tabloid that published the interview was subsequently criticized on the Internet. From words to criticism, some people kept calling the newspaper office to protest their interference in Jennifer’s private life, some even sent threatening emails, and some people called on the forum to stop buying newspapers. Obviously, Jennifer’s fans have already regarded such reports as Deliberate consumption and smearing of Jennifer.
However, fans are somewhat relieved that at least Jennifer's parents still seem to have a basic conscience. After the abandoned child became famous, they did not come out to take a share. There was no news of her biological mother, and her biological father, who was serving a prison sentence in Alabama, issued a statement and refused to accept any interviews—although he was sentenced to more than a hundred years in prison, it is impossible to come out in this life, and it is useless to ask for money, but It is not uncommon for celebrities' parents to be right with their children even if they don't want money, and the lawsuits are endless. Being able to keep silent now is at least a response to Jenny's appeal in "The Oprah Show".
The popularity of IMDB remains high, and the box office of "Pirates of the Caribbean" continues to decline healthily. It is said that after entering the school season in September, due to the large proportion of middle-aged and elderly audiences, the box office drop will not be very huge. There is no doubt that "Pirates of the Caribbean" has a good harvest in the market, and some people are already discussing whether it can beat "Lord of the Rings 3" released at the end of the year and become the box office champion in 2003. The two leading actors, Johnny Depp and Jennifer Jefferson, have become the two most dazzling stars this summer. In the upsurge of discussion among the audience, for Depp, they can't wait to see "Pirates of the Caribbean" With the release of the sequel, we can see Captain Jack's performance again, but for Jennifer, they don't have such strict expectations. Instead, they really hope to see the news of her next movie, no matter what it is— ——We are already familiar with Depp. We have seen countless of his performances in so many films, and Captain Jack is too special. People who like Captain Jack may not necessarily like another character of Depp. But Jennifer is a completely fresh face, and everyone hasn't seen enough of her. Moreover, Elizabeth is just a quirky beauty, and she can completely present a similar role performance in other movies.
Just like the total box office of movies every year, the cake in the entertainment industry is so big, and Jennifer's appearance means that someone's cake will be divided. It will also **** off some people.
"Cheesy!" Jennifer Bell threw a newspaper on the couch, "What does she think she is, a reality TV actress? She just lowered the tone of Hollywood. What is she going to do next? For McDonald's endorsement?"
Her boyfriend Georgia Lansing said, "But you have to admit, my dear, that this was a hugely successful hype. There is no doubt that Jefferson is targeting the vacancy left by Britney."
Jennifer Bell snorted, "Is this the newcomer that Chesa is promoting? Her ultimate goal is to compete with a singer in popularity? Comeon, Britney will not even bring her personal affairs to the show."
"Where there is a market, there will be products that fill the vacancy in the market." Georgia did not agree with his girlfriend on this matter, "The public relations team behind this girl is definitely a world-class level—Judy Ackerman's performance It amazes me, maybe we should change PR for you."
Both of them have their own reasons. Jennifer Bell is not critical of her competitors and 'successors'. In the United States, the chain of contempt in the entertainment industry is very strict. There is a very strict line between movie stars-TV stars-singers-reality TV stars-advertising stars. There is a clear demarcation line. It may be difficult to draw a conclusion as to who has a higher status between TV stars and singers, but movie stars are undoubtedly at the top of the food chain. The most obvious manifestation is that singers chase exposure, They need a high exposure rate to maintain their status and sell their popularity, but movie stars are on the contrary. What they pursue is the feeling of being a solitary traditional star. Some big stars even control production to avoid excessive exposure. The demand for exposure is actually a symbol of status. The reason why it is generally believed that the status of TV stars is slightly higher than that of singers is that TV stars generally do not endorse products or advertise, but singers often carry endorsements— —Of course, this comparison is between the same grade.
It's not a big deal to talk about one's private affairs on TV, but it's a bit deviant to engage in such obvious marketing. So Jennifer satirizes that she will be an endorser for low-priced fast-moving consumer goods like McDonald's next-you know, in the movie circle, top male actors usually don't do any advertisements or endorsements, at least not in North America, while top female actors Actors, or actresses who aspire to become top actresses, will only cooperate with a few luxury brands, and ordinary brands will not pay attention at all.
But on the other hand, the United States is actually a fairly conservative and rigid Puritan country, or the mainstream culture represented by the white middle class is very old-fashioned and traditional. There is also a special type of reality show, that is, Jipin and Jipin do unimaginable catfights, spewing swear words at each other, and can also gain some popularity and ratings, but the mainstream group likes pure and obedient actresses, such high-quality idols The popularity gained is completely nationwide. Parents like this kind of star, children like this kind of star, and old people like this kind of star. It is really suitable for all ages. This kind of national sweetheart throne was previously dominated by Britney Spears, and she set an almost unbelievable record sales record. As a pop idol, she sold as much as a superstar. In 2010, Britney began to transform. The breakup incident between her and Justin and the controversy over virginity hurt the hearts of many fans and people who liked her. Now this throne is vacant. If Jennifer can take this throne, at least For a few years, she needn't worry about her popularity.
"Born in the south, with blond hair and blue eyes, a sweet smile, and a conservative and pure style, even the technique of keeping the chastity ring is exactly the same," said an expert, Georgia, who really appreciates Judy's promotional strategy this round, "Those red The neck is the best of the "Oprah Show", her background can be her gold medal to avoid death many times, she smokes? 'Oh, she is from the ghetto, if she doesn't have a little bad habit, isn't it perfect ?'She wears season's clothes,'this is the expression of frugality', she dresses up luxuriously and moves into a manor house?' She said it all on "The Oprah Show", her dream is to be a magazine girl Life. Is there anything wrong with that? Is it a privilege only for girls on the Upper East Side?' I watched this episode twice, dear Jen, from her clothing choices to her every word , to seal off all the controversies that may arise after that, the last time I got in touch with Judy was because of Witherspoon, but her performance last time was far from being as remarkable as it is now."
"That's because this episode of "The Oprah Show" probably wasn't her idea at all." Jennifer Bell's expression darkened, she picked up a cigar and lit a match. "This is definitely Chesa's handwriting. In this whole matter, his traces are too obvious."
"Really?" Georgia raised an eyebrow. "This is a bit strange. Cesare has always attached great importance to the rules of the star era. What made him suddenly change his style?"
Being aroused, he simply turned on his cell phone and dialed a phone number directly. "Hi, Chesa, this is George..."
When he spoke, he noticed his girlfriend's face, but the call had already started, and there was no excuse for hanging up the phone, so he had to postpone the conversation all the way, but he didn't dare to talk about unnecessary topics. After a while, he ended the call and said, "I heard that the tabloids found the girl's mother first, and they must seize the right to speak—"
He glanced at his girlfriend, and changed his tone wisely, "However, even so, this matter is not completely unaffected to this girl. As you said, this approach is indeed a bit cheap and vulgar. I think in the short term The chances of her getting another blockbuster movie offer are not too great.”
Everything has advantages and disadvantages. While gaining the sympathy and love of the public, there may be many people in the circle who are disgusted with her high-profile, but Georgia said this purely to appease Bell. After all, every year There are only so many blockbuster movies, and it is rare to actively invite someone to play the heroine. Everyone still has to rely on auditions. It is too much to say that one episode of the show can make or break a person. The real decision of Jennifer Jefferson's stardom is her long period of time. performance, and selections for the next film.
"Her image will always show flaws, and at that time, it is time to pay back the credit that is now overdrawn." Jennifer Bell said this, and she has no interest in talking about Jefferson anymore. She changed the subject, "Darling, you mentioned to me yesterday that your company intends to follow the trend of "Pirates of the Caribbean" and launch a fantasy masterpiece..."
Georgia Lansing is the director and director of the production department of Universal Pictures. He is young and promising, and has great hopes of becoming the next chief operating officer. He also has a strong voice in Universal's next film layout. Now Bell wanted to change the subject, of course he was happy to cooperate, "Yes, you are talking about "Van Helsing", right..."
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This episode of "The Oprah Show" did arouse a lot of repercussions, and it also brought Jennifer Jefferson into the eyes of more mainstream audiences. It aired on "The Oprah Show" for a week Afterwards, the fan mailbox established by CAA for her has received thousands of letters, most of which are encouraging Jennifer to continue her healthy and inspirational life, and a few of them are talking about the strength she has gained in this issue Wait, of course there are some pure fan fanatic letters and harassing letters. ——These are the results of Mary's dismantling and viewing. As for Jenny, it is impossible to have time to dismantle and view these. At most, when publicity needs in the future, some lucky fans are randomly selected to interact.
Compared with the thoughtful attitude towards fans when she first became famous, this is of course relatively negligent, but it does not mean that Jenny suddenly changed her personality and did not care about the fans waiting outside the theater. After all, the popularity gathered by the event was separated by a layer, and the feelings were not very deep. Except for the paparazzi who reported outside the door every day, Jenny actually didn’t feel much about the reality that she was already famous, because she really didn’t have a chance to go Feeling her popularity on the spot, if it wasn't for meeting Josh, it would be very difficult for her to step out of the hotel.
"If you don't go out, you have no chance to make mistakes." Cesare summed it up with her. "And it can also enhance the impression that you are oppressed by the media, which is very beneficial to your public popularity."
"Yes," Judy agreed with Cesare on this matter, "I suggest you settle the house and car as soon as possible, and then we will discuss the PR policy for the next stage. Before that, we have to send you to the red carpet of the Tony Awards."
The PR operation of the last issue ended perfectly after the "Oprah Show". Judging from the results of box office feedback, search popularity, number of forum posts, and news clicks, the results are also very good. A lot of data from Jenny After "The Oprah Show", she has stepped up to a new level. If she was just a newcomer in the showbiz that a certain group of people would pay attention to, now she is already a public figure that people all over the country are talking about. And the most rare thing is that these public attention feedback emotions, although not without malicious hate and jealousy, but still have an absolute advantage with kind love, praise and encouragement.
This is not only a victory for Jenny herself, but also a victory for the entire team. ——The data experts, Bell, and Georgia can see the truth. It is impossible for Jenny's team to fail to consider that in this precision marketing, except for Jenny's "could anyone be so cruel?" Apart from the displeasure of the editor and director of the "Pura Show", there is not a word that is not the result of careful consideration, even including choosing CSULA as Jenny's ideal school, all of which are considered: First, UCLA, University of Southern California Universities such as (USC) are located in Los Angeles, but they are high-level and difficult to operate. Unlike CSULA, popular students like Jenny are very welcome to enter the school and advertise for them for free. First of all, the two universities are unlikely to agree to cooperate with the "Oprah Show". If they rashly propose, they may be rejected, which will cause embarrassment. The SAT is too poor. If the specific scores are disclosed, it will definitely cause a backlash from the alumni of the two schools and doubts from the public. It is better to find an ordinary university that can basically go to a university with good grades. With the cooperation of the school, you can go to UCLA or USC to study for a few years and graduate. You really have to go to class, otherwise you may be kicked out of the campus. With Jenny’s current situation, she can’t really spend a lot of money. Time to live campus life.
As the well-deserved leader of the team, Cesare has single-handedly controlled her dress, tone, expression and emotional changes on "Oprah Show", and any detail related to "Oprah Show" is controlled by He makes the final decision, but this is only a temporary phenomenon. Some details of daily life are up to the full-time PR to decide: what kind of house should Jenny live in, what kind of interior decoration should be adopted, what kind of car should be driven, and what kind of relationship between her and Josh? How should the relationship be adjusted during this period of time, whether Josh will accompany her to the Tony Awards red carpet... These things must be resolved in the near future, so that it will be convenient for PR to plan the next stage of publicity steps. Especially houses and cars, you must not be sloppy, and it is best not to continue to delay. After all, staying in a hotel for a long time will easily leave the public with the impression of excessive luxury and unstable life.
"Okay, it's time to spend money." Jenny didn't have much opinion, "What kind of house do you want me to choose?"
"As long as there is a front yard, the possibility of paparazzi taking pictures of your home life will be much smaller." Judy's attitude is very tolerant, even conniving, and she even made a joke, "We also have corresponding preferential treatment policies for good customers like you who have a high degree of cooperation."
Jenny glanced at the expressionless agent and decided to end the meeting, "We can discuss these details at the lunch table. If you are willing to choose a house with me, that would be great."
Judy is obviously more willing to strengthen her personal relationship with Jenny now, "As long as you have time, we can start this afternoon, dear, I have many calls from real estate agents."
This is one of the advantages of holding Cesare hard. Both Julian and Judy have cooperated with her a lot now. The changes cannot be explained clearly in a few words, but as the person involved, Jenny feels the deepest. Of course, the change in attitude is also related to the hit of "Pirates of the Caribbean" and Judy's lack of confidence in the "Oprah Show" incident, and she took the initiative to call Cesare. Great effect—Jenny doesn’t have the ambition to compete with Cesare for the No. 1 position of the team, but she should at least be the No. 2 member of the team. If even a PR can set rules for her casually, Then she is a bit too suffocated to be a movie star.
This meeting was held at the hotel. Jenny and Judy were going to have lunch together, which was also a restaurant in the Hilton Hotel. Since she wanted to go out to look at the house on the spur of the moment, Judy personally went to pick out the outfit for Jenny to go out today. They also called Julian to come over for makeup, and Jenny stepped forward to replace Mary and helped Cesare sort out the materials he brought. "Aren't you staying for lunch?"
Cesare gave her a business smile, "I won't delay you and Judy talking about women's topics."
This person is probably well aware of some of her small calculations, and Jenny muttered in her heart, "Is there any result about the anonymous letter?"
"I didn't hear any rumors," Cesare said, "I didn't continue to follow up, but your biological mother has given a formal written promise that she will not accept any interviews about you. The written guarantee can also be sent after you sign it."
There is no doubt that the whole biological mother incident was caused by someone who looked down on her and wanted to deal with her, but who it is, Jenny and Cesare think there is no need to be too persistent to track it down, just find a private detective company to entrust it , which is almost as good as it can be. After all, there are so many people in the showbiz circle, and you can only be **** if you have a grudge against you. Do Renee and Jenny have a grudge? Isn't it being used as a thigh and a stepping stone, hugging and stepping on the ground to gain exposure. With at least hundreds of potential masterminds, the possibility of finding out the truth is not high.
Besides, what if it is found out? Even if Renee did it, and she didn't do anything illegal, what can Jenny do? Could it be that he still bought a murderer to kill her? She herself is also a player of this game. Since she is a player, she should abide by certain rules, and the biggest rule of this game is: if you are popular, you may be dealt with. All you can do is try to keep others from catching you.
After using "The Oprah Show" to get the upper hand, some transactions have to be started under the table. The biological father has no choice. Money is useless. He can say whatever he likes. Contact, so as not to cause trouble, but the trouble a felon can cause is limited after all. On the point of birth mother, Jenny agrees with Cesare's idea at the beginning, and she is willing to pay a small sum of money every year to ensure her The birth mother doesn't talk to the media.
The mother and daughter have never been in direct contact, everything is coordinated through an intermediary, but fortunately, it seems that Jenny does not need to pay this money now: Jenny's biological mother is now the mother of three children, She lived a peaceful and prosperous life as a housewife, and kept secret about this past. The premise of her agreement to sign a written guarantee was that Jenny would also sign a guarantee, promising not to talk about her life experience in public in the future, and to comment on her biological mother . ——In this matter, the relationship between Jenny and her was described by Jenny herself as "the two are afraid of beating the wolf with a stick". Family storm.
Of course, Jenny has no objection to her request, "Then I will sign it now."
When she was confirming the content of the letter of guarantee, Cesare's phone rang. He picked it up and listened for a while, then answered a few words briefly, then ended the call, turned to Jenny and said, "It seems that you have to talk to Ju Dee said sorry - Johnny invited us to lunch at his house, tell Judy to hurry up, she'll do your makeup if Julian's not here, and we'll be leaving in twenty minutes."
This was a very sudden invitation, and Jenny asked in surprise, "For what? Is it just us? No one else?"
The relationship between her and Johnny is not very close. It can only be said that she is familiar and friendly. After all, he is also a man with a small family, so there is no need to get too close. The two haven't seen each other since the celebration party when "Pirates of the Caribbean" broke 100 million at the box office.
"It should be related to the negotiation of the sequel salary." Cesare was obviously also thinking about Johnny's intentions, he said slowly, "However, what is thought-provoking is that Johnny seems to have only invited you—he No mention of Josh."
The author has something to say: Note: The word 1cheesy is very cheap, inferior, and vulgar. I don’t know how to translate it well...
2 Tobias Bauckhage is really a real person, but in 2003, I don’t know where he was. In 2014, he was the founder and CEO of a movie website moviepilot. Make a publicity plan, and use it here. Bell's boyfriend is a fictional character.
3 Rednecks originally referred to American farm owners, because they worked in the fields all day, and their necks were very red. The Tea Party used rednecks as an important force, but the rise of the Tea Party was in 2009. , and very political, not much to say about this article, the word redneck is contemptuous, but they are also a force that cannot be ignored in the American market, conservative, xenophobic, ignorant, low-quality, low-educated, white supremacist, racial Discrimination is the label of red necks, many people directly call red necks white trash...
4 In other words, friends who feel that Americans don't like sensationalism can watch "The Voice of America" and "America's Got Talent". To be honest, the sensationalism of domestic talent shows is left over by others , people are so sensational that they are straightforward and frank, just to make you cry... As for "Oprah Show", its own sensationalism can be magnified a hundred times by referring to "A Date with Luyu". To copy Oprah's style, it's a pity that she has no talent and can't create such a good effect. It’s normal for this kind of daytime show for housewives to play real feelings. Jenny is more sensational, and she just cried at the end. Don’t worry, the audience will never feel disobedient, unless Jenny does it. To the extent Tom is couch-hopping on the Oprah show... that's more than that.
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Updated earlier today :) I hope you like it