House Dad’s Literary Life Chapter 659: Yang Yi ’s killer experience (2/4)
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Of course, the main purpose of Yang Yi ’s visit to Modu this time is to talk about the "Extreme Challenge" with the people of Modu TV Station. So after meeting with Yun Yangfeng at Modu TV Station, Yang Yi asked Xi Xi to After Yun Yangfeng's female assistant asked her to take care of it, he and Yun Yangfeng, together with Luo Xin, met her girlfriends.
Luo Xin ’s girlfriend is Ms. Cui Zhilin, deputy director of Modu Television. Deputy director Cui is about 50 years old, but the maintenance is not bad, although it is not as cold as Luo Xin ’s. , But there are no wrinkles in the corners of the eyebrows.
Obviously, she and Luo Xin share the same hobbies and topics in fashion and nursing.
But public to private, private to private, Yang Yi's "Extreme Challenge" wants to grab the vacant quasi-prime time period in the environment surrounded by wolves. They have to confirm the value of their program to the other party, Cui Zhilin Only then will I fully support the "Extreme Challenge" in the higher position of Modu TV station.
Yun Yangfeng ’s eloquence is the same as before. He came to tell Cui Zhilin the mode and selling point of "Extreme Challenge". Listening there, all the attention was drawn to this plan.
"Manager Yun, I admit that the program you said is indeed very interesting and there is a certain possibility of success, but I still have a problem." Cui Zhilin put down her planning book and asked, "This program, you guys How can we ensure that both our Modu TV station and your China Star Production can get good benefits from both of us? Because you are a brand new program after all, saying it is wonderful, it is just empty talk, I need to convince others, why not Give this opportunity to other shows? For example, "Star Kitchen Challenge" during the daytime ... "
Cui Zhilin is not kidding, she said rightly: "I ’m not afraid to tell you that this show is very important on the stage now, because it is the best done in the daytime program, the ratings are stable, and it is widely popular with audience members Positive! "
"Because our program is more interesting and exciting than it, the star kitchen has a lot of limitations. Its studio is in a fixed kitchen scene, and it cannot bring more fresh views to the audience. Our programs are different. Every time, even when we switch between tasks, the location is different. Many props are used, such as cruise ships, cars, mobile phones, etc., which can bring us a lot of high-quality Advertiser! "Yang Yi said.
Advertising on variety shows is not uncommon. Even soft ads and placement ads are not uncommon. However, Yang Yi believes that the placement of ads for his program hiding the sky and covering the earth will give brand new variety shows in this world that have n’t played tricks yet. concept.
Seeing that Cui Zhilin has already vaguely moved, Yang Yi took out the killer tool that he brought today, a photocopy of two sponsorship contracts from his bag!
"This is the Sahara Online Shop sponsorship contract, 30 million, just the title sponsorship fee for the first season. There is also a micro-cast mobile client advertising placement contract, 10 million." Yang Yi handed it to Cui Zhilin, one side He said, glancing gratefully at Luo Xin next to him.
Luo Xin directed Yang Yi to do these preparations. What is needed to persuade the TV station gang, Luo Xin is obviously very clear!
At present, the advertising costs of variety shows have not soared to the point of hundreds of millions, but 30 million yuan and 10 million yuan, and Yang Yi did not give himself any discounts. These are the standards of advertising fees in the industry. , And still sponsored for prime time variety shows.
Luo Xin smiled with some envy: "Great generous, Yang Yi, the two sponsors you are looking for are very generous, and my program only sponsors more than 60 million ads a year."
Be aware that "Interview Zhixin" is one of the top performers in variety shows. Its popularity and ratings are high, but it is limited to interviews. Her advertising sponsorship and comprehensive variety shows are still somewhat The gap, but the benefits are also at the top of the pyramid.
Yang Yi is willing to let his company invest such a large amount of money in his programs. Of course it makes sense. On the one hand, he is confident. As long as "Extreme Challenge" is done, the impact on Sahara and Weibo It is definitely much more influential than the 40 million used to advertise in newspapers or other places!
Think of the sponsors of previous lives who were willing to hit hundreds of millions or hundreds of millions of titles with good voices. Did n’t they earn more and more benefits from them?
On the other hand, Yang Yi wants to use these two sponsorships to set a benchmark for the first season of "Extreme Challenge" advertising sponsorship. Can't the cost of advertising placement be higher than the cost of the title?
"Not only 40 million, I am confident that after our program is made, more manufacturers will take the money and hope that we can help to insert ads!" Yang Yi and Deputy Director Cui said confidently. "At that time, we will only lament why we have so few advertising positions, but we can't make money with money!"
Of course, he will not frantically advertise and ignore the content of the program. It must be the priority of the program content. Only on the premise of ensuring the program is beautiful and beautiful, will he use subtitles to advertise to the sponsor.
"Cui Taichang, you think about it, we still have high-quality sponsors for cars, clothing, mobile phones, etc. We have n’t decided on these. The benefits that can bring us and Modu TV station are worse than the star kitchen. Is it true? "Yun Yangfeng said to Cui Zhilin with stitches.
Cui Zhilin flipped through the photocopy file in her hand, and the 40 million yuan was enough to make her heart move, not to mention, there was a bigger cake painted there.
I saw her smile gently and said calmly: "Of course not worse than the star kitchen, I believe that seeing this, the people on the stage will also make the right choice. Rest assured, looking at Luo Xin's face, I also Full support to you, I hope to see "Extreme Challenge" shine on Modu TV station! "
The following polite words are unnecessary. In the follow-up, Cui Zhilin will also talk to Yun Yangfeng about the details of the distribution of benefits of the cooperation between Modu TV Station and China Star Production. Luo Xin is inconvenient to continue to stay and listen. It is just that Yang Yi also gives Yun Yangfeng the right to deal with these professionals. He and Luo Xin came out together.
"What about your daughter? I heard from Murphy that Xiao Xixi also followed, I haven't seen her real person yet!" Luo Xin smiled and said to Yang Yi.
"She is visiting Modu TV Station, I see where she is now!" Yang Yi also cared about her daughter, quickly pulled out her mobile phone and called the female assistant who took care of Xi Xi.
In a while, Yang Yi and Luo Xin saw the little girl outside the recording studio of a program. Xi Xi, who did not see her father for two hours, could not wait any longer. When he saw his father, he immediately ran over excitedly. Jump into my father's arms.
"Baba!" The girl's clear voice attracted many people's attention.
"How did you play with your aunt?" Yang Yi asked with a smile.
"Let's go watch some people shoot TV!" Xi Xi smiled very brightly. She categorized the recording of variety shows as "TV". "A lot of people are sitting together, and everyone will applaud! Baba, they clap their hands, Will my hands hurt? "
Xixi knows that clapping your hands too hard will hurt your hands and make them red.
Yang Yi was happy and said, "No, this is their job, they are used to it."
"Come on, Xixi, dad introduce to you, this is my mother's good friend, Aunt Luo Xin." Yang Yi did not neglect and quickly introduced to Xixi and Luo Xin.
"Hello, Xixi! Your mother often mentions you to me." Luo Xin smiled and waved his hand to Xixi, Luo Xin did not know whether it was flattering bachelorism or not. He is not married yet. But when she saw Xixi, she was still maternal, and her eyes were full of love.
"Auntie is good ..." Xi Xi greeted Luo Xin cleverly.
Suddenly, the little girl who was looking at Luo Xin seemed to think of something. She turned her head and muttered in her father's ear.
"Haha, sister Luo Xin, just now Xi Xi said she remembered that she had watched your show and asked me if you were the aunt on TV." Yang Yiyile turned and said to Luo Xin.
"Oops!" Xi Xi blushed embarrassedly and drilled her cheek into his father's chest. How did his father tell his whispers?
The little girl is still worried that she admits the wrong person. If she admits it wrong, is n’t she embarrassed?
"Yes, yes! Oh, what a lovely little Xixi! Come, let the auntie hug!" Luo Xinyue looked at Xixi and liked it more.
However, Luo Xin was still too thin. Yang Yi asked her to hold Xi Xi for a while. Luo Xin could n’t hold it for a while. Instead, he held Xi Xi ’s little hand and stood together. Luo Xin was not tall. The two were like a pair of sisters, Luo Xin also smiled and wanted to take Xi Xi to go shopping.