I’m in Hollywood Chapter 1011: The fundamental gap


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Star Wars has become a sentiment, a culture, and even a belief for United States people. It can be said that any film in Star Wars wants to be sold as long as the film is made, regardless of the quality. Very easy thing.

While in Hollywood, the girl surely understands this in her heart, and what she just said is just a joke. Eric did not explain anything, but focused on last week's Box Office data report.

Following the Box Office of 100 million 13 160,000 USD in the first week, the total weekly Box Office decline of "The Matrix 2" was 51% in the last week due to the lack of any powerful new films released last week. But the 51% drop in Box Office still caused the single-week Box Office of "The Matrix 2" to fall to 554 50,000 USD.

The North America Box Office of 100 million6861 million USD accumulated in two weeks, although it means that "The Matrix2" can steadily break through 200 million USD, but it is unlikely that the total Box Office wants to exceed 250 million USD, which is at least 50 million USD lower than the same set Box Office that used to be 280 million USD.

Compared with original, although the quality of this sequel is not much improved, it is not too bad. The reason why it is less than before is 50 million USD. In the view of Eric, it is still mainly limited by the distribution capacity of Anberlin Film Industry .

If the sequel is still released by Firefly, Box Office will be the same as it used to be.

At the same time, the shortcomings in the distribution capacity of Amberg ’s Film Industry will also bring greater risks to the prospect of the Box Office in the third part.

Once the quality of the third sequel is as bad as original, without strong announcement resource channel support, Box Office will undoubtedly become even more bleak.

Amberlin Film Industry has not yet announced the schedule of the third part, and Eric has not deliberately explored it, but it is not clear what the specific situation is.

In addition to "The Matrix2", the family comedy "The Parent Trap" produced by Disney Film Industry followed closely. This family comedy starring Disney child star Lindsay Luohan won 19150,000 USD Box Office in the first week. It has a good reputation. It is expected that the total Box Office can exceed 60 million USD.

Although it cannot be compared with any blockbuster film in the summer season, the production budget of "The Parent Trap" is only 20 million USD. Even if the distribution cost is included, the Box Office revenue ratio is still very objective.

The third place is "The Day After Tomorrow". Due to the weak Box Office performance of "The Matrix2" the next week, the decline of Box Office of "The Day After Tomorrow" released in the fourth week has narrowed slightly, compared with the 55% Box Office drop in the third week. "The Day After Tomorrow" fell only 46%, and closed another 15.47 million USD. The cumulative Box Office has reached 200 million19.56 million USD.

Despite the impact of "Charlie's Angels3", the decline of "The Day After Tomorrow" will expand again this week, but from the current Box Office of 220 million USD, "The Day After Tomorrow" North America total Box Office is still very promising to impact 250 million.

The data for Box Office, such as "Zorro's Mask", "Chumen's World", etc., was a bit lacking, and Eric just swept away and ate breakfast intently.

As the most anticipated film of the summer audience, the release of "Charlie's Angels3" immediately caused a crazy chase and discussion in the media.

At yesterday ’s premiere, Metro Goldwyn Mayer invited a lot of media and was confident about the quality of the film.

The evaluations given by major media today are also very popular.

"" Charlie's Angels3 "continues the unique style of the entire series perfectly, and at the same time there is no lack of innovative elements. After" Casino Royale ", Metro Goldwyn Mayer once again brought a hot and hot visual feast to fans."-" Hollywood Reporter ".

"Smooth plot, splendid fighting, perfect series interspersed ... everything is so hearty, perhaps, this sequel makes me feel the only regret is that Lucini has been talking about the trilogy's old Dad ’s still not showing up, but it ’s a pity. ”—— 《Los Angeles Times》

"I have to admit that Metro Goldwyn Mayer has once again brought a perfect work to the fans of the secret film universe. However, the production cost of this film has reached the huge size of 160 million USD, and the scale of announcement is unprecedented. Unless Metro Goldwyn Mayer can next Reasonably control the production budget of the special agent universe movie, otherwise, this huge plan is likely to be dragged down by the increasingly high budget.

The Hollywood trilogy spell is obviously not going to disappear because of the huge success of the agent movie universe. It is said that the opening of "Bond19" was delayed repeatedly due to various reasons. Perhaps, next, every special movie sequel to the universe needs our patience. "——《Variety》

There is praise, discussion, and analysis in traditional media.

On the Internet platform, under the Yahoo set of cooperative propaganda offensives, the topic of "Charlie's Angels3" has become even more popular.

Early Friday morning, the news that "Charlie's Angels3" broke the record of Box Office in the midnight show appeared in a prominent position on the headlines of the Yahoo portal. The Yahoo portal currently has more than 20 million daily user visits. News headlines are equivalent to showing "Charlie's Angels3" soft ads to more than 20 million people every day.

At the same time, on the Google search engine that is popular among a large number of core Internet user groups, users searching for any keyword related to movies can immediately see the advertising link of "Charlie's Angels3", which directly leads to the first half of Yahoo Just started online ticket purchase business.

Of course, Metro Goldwyn Mayer needs to pay for advertising in this regard.

However, the effect is also very significant. According to the background monitoring of the Google search engine, on the day of the release on Friday, more than 130,000 users were affected by search engine advertisements and logged in to the Yahoo online ticket purchase website to complete the ticket purchase.

At present, the average fare of North America has just reached about 5USD, although these 130,000 people can only bring 650,000 USD Box Office income to "Charlie's Angels3", but this is only one day's data, "Charlie's Angels3" has at least the next month The intensive Box Office income period.

Although it is impossible to maintain the Box Office gain of 650,000 USD every day, but for a month, not mentioning the potential popularity and benefits brought to the film by discussion boards such as the Yahoo community and the Yahoo movie, it is just a pure advertising effect. Yahoo Each platform can at least bring the additional Box Office income of 10 million USD to this film.

Compared with Metro Goldwyn Mayer and Yahoo, the total advertising promotion plan only has 1 million USD, which only occupies one fiftieth of the budget of Metro Goldwyn Mayer 50 million USD announcement.

There is no doubt that Internet advertising has a very high price-performance ratio. This cooperation between Yahoo and Metro Goldwyn Mayer can also play a very good role in demonstrating Yahoo's promotion of its advertising business to Hollywood.

On the other hand, in the major online communities such as the Yahoo movie, the discussion of the topic "Charlie's Angels3" is even more lively.

Metro Goldwyn Mayer originally planned that if the fans could not find all the hidden eggs involved in "Charlie's Angels3", they would actively arrange for people to throw out the topic at the right time.

However, just the first day of the release, all the fortresses and eggs in the film have been dug up by the powerful fan community, including the stumbling block project document from "The Bourne Identity".

Many people already know that the Metro Goldwyn Mayer has been developing the special film universe peripheral derivative series "The Fast and the Furious", this racing movie has been confirmed to be released at the end of the year.

At this time, the sudden emergence of "The Bourne Identity" eggs naturally attracted strong attention from the media and fans.

Metro Goldwyn Mayer's public e-mail addresses interacting with movie fans appeared a large number of e-mails asking about the "The Bourne Identity" series of information that day. Metro Goldwyn Mayer media public relations department also received countless media inquiries about related issues, and even several major Brokerage Firm began to listen to news Trying to win opportunities for its artists.

In the plan of Eric, the preparation of the "The Bourne Identity" series will begin early next year. At this time, in order to avoid affecting the topic of "Charlie's Angels3", Metro Goldwyn Mayer is naturally tight-lipped.

In this carnival-like heat, the next day, "Charlie's Angels3" announced the first day of the film Box Office, 26.62 million USD.

Including the midnight scene of 12500,000 USD, the first day of the release of "Charlie's Angels3", the Box Office data reached 39.12 million USD, far exceeding the cumulative first day of 30500,000 USD created by "Casino Royale" in the same period last year.

The fans who personally created this Box Office miracle for a while were delighted. Metro Goldwyn Mayer CEO Amy · Pascal also personally posted an open thank-you letter to fans on the Yahoo portal.

While the majority of media are amazed, there is naturally no lack of calm opinions.

《The New York Times》 soon published an analysis article, comparing "The Matrix2", indicating that "Charlie's Angels3" is also similar to a strong fans movie. Although the midnight show and the first day Box Office are very good, but a large number of core fans have finished watching the movie , Next will also usher in a similar decline with "The Matrix2".

Metro Goldwyn Mayer management naturally understands this truth, but compared with "The Matrix2", "Charlie's Angels3" is more popular and word-of-mouth. This blockbuster that is biased towards popcorn movies can obviously attract far more than the "The Matrix" series. Passers-by audience.

Everyone has more confidence in Box Office of "Charlie's Angels3".

"Charlie's Angels3" also lived up to everyone's expectations.

After the first day, the movie Box Office broke the 30 million mark on Saturday, reaching 31.53 million USD, and on Sunday it received 25250,000 USD.

Finally, in the first three days of "Charlie's Angels3" Box Office reached 95.9 million USD in the first three days of the weekend, nearly 100 million in the first weekend, and also broke the Box Office record of the first weekend created by "Casino Royale" last year without suspense.

In the face of such a brilliant start, even the media that watched this film's subsequent Box Office trend have to admit that anyway, "Charlie's Angels3" North America Box Office is very easy to break through 300 million USD, "The Matrix2" Box Office is not as expected, "Charlie's Angels3" has become the only film so far in 1998 that North America Box Office is expected to break through the 300 million USD mark.

As for global Box Office, even if it ca n’t break through global 1 billion, it is estimated that it is almost the same.

The first two global Box Office of the 《Charlie's Angels》 series are around 560 million or USD, which is less than the global 700 million of the two consecutive series of the "Mission: Impossible" series.

However, at this time, everyone discovered that with the blessing of the Metro Goldwyn Mayer agent movie universe, unconsciously, the 《Charlie's Angels》 series has completed the transformation like the 007 series last year.

An agent film universe plan, so far, it can be said that two super blockbuster series of global Box Office 1 billion level have been created. For the "Mission: Impossible" series that originally performed best in the three major series Box Office, I want to break through this' 'Metamorphosis' also seems to have no suspense.

So, the first week of "Charlie's Angels3" Box Office was just released, and some people turned their attention to "Mission: Impossible3" at the end of the year.

However, if someone rejoices, there are naturally worries.

Culver City Anberlin Film Industry Headquarters near Los Angeles City Center, everyone looked dignified after watching the samples of "The Matrix3" early on Monday.

Basically, everyone in the conference room felt "The Matrix3" was messy and could not understand.

However, the two films have already spent 300 million USD production budget, it is impossible to continue to invest funds to make up the film.

After Wachowski Brothers finished the film, it was also an attitude of no regrets in this life, and he was reluctant to modify the third part. In fact, it is difficult to find the focus of the modification.

Everyone was silent for a while. Hollywood well-known producer Frank · Marshall, who was recognized as the integrated Amberglin Film Industry CEO, glanced at Spielberg, David · Geffen and George · Lucas, and finally said: I think it's best if we can take advantage of the current heat and let the third film be released as soon as possible. The end of the year is a good schedule. "

Frank · Marshall finished, Spielberg immediately said: "Frank, this is too risky, there are pre-Star Wars prequel at the end of the year, there are" Mission: Impossible3 ", and" The Fast and the Furious "and many other popular movies, I think it will be placed next year The summer file is more secure. "

After Spielberg is finished, several other people have agreed.

Frank · Marshall looked at the people around him who were basically Boss. There was a feeling of powerlessness in his heart. I couldn't help but envy Eric Williams's decentralization of Katzenberg and other Firefly management.

If it was not the retention of Spielberg and others, and the expectation that Anberlin Film Industry would become another Film Studio of Hollywood, Frank · Marshall had already left his wife to establish his own Production Studio.

But now, looking at Spielberg and others, Frank · Marshall is very clear that An Berlin Film Industry can never be among the ranks of Hollywood and Film Studio.

He does not deny the film talents of Spielberg and George · Lucas, but also admires David · Geffen's vision of the media industry, but these people, fundamentally, none of them have become a strong founder of Film Studio. Human ambition, in essence, is more inclined to emotional artists.

Like the Star Wars prequel series, after the integration of the big Film Studio, Frank · Marshall persuaded George · Lucas to take back the distribution rights of the Star Wars prequel series from Fox. In his opinion, if the prequel trilogy can be recovered The right to issue, even if it is a lawsuit for several years, is worth it. However, George · Lucas refused on the grounds that the film could be released as soon as possible.

In addition, even if it is Spielberg, it still maintains the character of the original Berlin Film Industry when it was a small workshop, and made no concessions to personal interests in film production.

This led to the Spielberg-led films of Ann Arbor Film Industry in recent years. The related major creators have made a lot of money, but the company is habitually losing money.

More importantly, these filmmakers who hold large stakes in Amberg Film Industry are reluctant to hand over the company ’s operations to his CEO, which even makes Frank · Marshall often feel that they are more like themselves A messy, not a CEO of a big company.

I sighed in my heart, but things had to be done, Frank · Marshall said: "In fact, as long as the schedule is set a little earlier in early November, we can avoid the competition of those films, the popularity of the" The Matrix "series The foundation is also sufficient to support such a schedule. If you wait until next year, even if you get a good schedule, this big ending Box Office will appear to be more variable as the popularity cools. "


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