I’m in Hollywood Chapter 1103: If it were you
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"After analysis by the distribution department, the reason why" The Blair Witch Project "is so popular mainly depends on the viewer's private observation and curiosity. The content of this film does not have much to commend. If we want For this film to get a better Box Office, it is necessary to maintain the hunger of the audience as much as possible. Therefore, I think that the scale of the next show is not suitable for expanding too much at once, 1000 screens are enough . In the second and third weeks, the number of screens will be maintained at about 1,000. If there is still spare power, we can further expand the scale of the show from the fourth week. "
At the company ’s regular meeting in the new week, Kenneth · Horn reported on the first weekend Box Office data of “The Blair Witch Project” and talked about the subsequent release of the film again.
An ultra-low-cost movie with a total budget cost of only 60,000 USD, just created the 11.2 million USD Box Office in the first three days of the weekend, not only an uproar from the outside media, but also inside the Firefly Group. Therefore, this matter has also become the most important issue at the company's regular meeting this week.
After carefully reading the project information about "The Blair Witch Project", the Broadway Publishing Company Chairman Robert · Thompson raised the objection although he was not responsible for this matter: "I do n’t think so, Ken, the previous month, the company The propaganda strategy for this film is false, but since we declared that this is just a movie marketing, and the public release of the film, the truth has been disclosed one after another. The original popularity of the marketing strategy has begun to dissipate. Fortunately, , The Box Office miracle created in the first weekend of the film happened to bring the topic of this film to the highest point again, so we should seize this opportunity to expand the screening to more than 2,000 screens at a time, taking advantage of it as much as possible. The popularity of the film is still harvesting more Box Office. "
The Consumer Products Department Chairman Simon · Pike listened to Robert · Thompson's speech, and also joined in the excitement: "I still agree with the Kenneth plan. The popularity of" The Blair Witch Project "is enough to support a longer Box Office curve. The opposite is true. The heels of Hasbro's pre-Star Wars preface just provided us with a negative case. "
As soon as Simon · Parker's voice fell, Thomas · Schumacher, the person in charge of Firefly Pictures said: "However, I have to remind you that the next two weeks without any competitors should be the best for" The Blair Witch Project " The key. Two weeks later, the Easter period begins, and I remember that just March 26, there were three new films released, Paramount's "Sweeping Trio", Universal's "Ed Private Channel" and Warner's "Run Lola Run", The competition for new films will become more intense in the next few weeks, and will not leave long-term operating time for "The Blair Witch Project" at all. "
When we heard Thomas Schumacher, everyone paused and looked at Eric sitting on the head.
Yes, "Run Lola Run" was eventually robbed by the more wealthy Warner Bros. at the price of 12 million USD. Moreover, in the Eric Sundance personally watched the popular blessing, in order to hit the iron while hot, Warner Bros. simply put this film on the Easter schedule.
Eric does n’t care too much about this matter. “Run Lola Run” is only a relatively low-cost and independent film after all, and Box Office has limited potential. Even if the subordinate because oneself is optimistic and wants to grab the movie over, Eric will not agree. His focus is still on "The Blair Witch Project". To avoid the management getting into a dispute, he whispered a few words with Katzenberg, and Eric concluded: "Put it out as soon as possible. This film does not have enough strength to go long-term Next, let ’s discuss the topic of setting up a dedicated online marketing department. I ’m sure everyone has already experienced the effects of online marketing. However, I must remind you that online marketing is only a supplement to the traditional film marketing model, at least in the future. This has been the case for a long time. "The Blair Witch Project" can only be regarded as an example, it is difficult to copy, I mean, Xinxian and Bowei each set up a dedicated network marketing office, everyone should remember that we are big Film Studio, The upright operation is fundamental, and do n’t get caught in this kind of business strategy because of the profit. "
The Eric was finalized, and everyone no longer objected. Kenneth Horne said: "So, Eric, about the sequel, do you need to set up the project as soon as possible?"
"No, this movie, we will not consider any sequel issues within five years."
In the past history, Hollywood has appeared two more famous low-cost pseudo-documentary films, one is "The Blair Witch Project", the other is "Ghost Record".
Compared to "Ghost Record", which has a lot of consecutive shoots and the big sales, the sequel of "The Blair Witch Project" can only be described as failure.
This is mainly because although Ghost Records also uses a pseudo-documentary mode, it is a real horror movie that creates a very good horror atmosphere. Therefore, the sequel to Ghost Records will still be bought by the audience.
"The Blair Witch Project" is different, this film, if there is no rich backstory carefully forged by the creator, the film is just a surprise of the various protagonists, it seems that there is not much horror . Most of the audience watching this film is totally a kind of inquiry psychology under the influence of overwhelming harmony. Once the interest is over, and there is nothing special about the whole film, there will be no interest, even Many people will feel cheated.
In this case, start the sequel immediately, except for failure, there is really no other possibility.
However, five years later, or longer, if you start this project again, the results will definitely be different.
As for the reason, in the final analysis, it is still two words, nostalgia.
The two-hour regular meeting ended and everyone returned to their jobs. Eric and Katzenberg remained in the meeting room.
This afternoon, Katzenberg will rush to Washington to participate in the consultation meeting initiated by the Federal Department of Justice to the entire information media industry regarding the AOL and Time Warner mergers and acquisitions.
As the first large-scale M & A case in emerging and traditional media, the scale reached the unprecedented 140billion USD. The Ministry of Justice was very cautious about this M & A case. Of course, this is also full of secret games among all parties.
According to the merger announcement issued by AOL and Time Warner, once the two parties merge, the new company will rely on AOL's huge user base and Time Warner's content advantages, and is committed to building a network access, cable TV, and fixed telephone business in one Comprehensive media group.
At that time, AOL-Time Warner will involve all mainstream businesses in the field of information media from channel services and content production. If we can really develop according to Steve · Kes's vision, the future new company will undoubtedly develop into a super media oligarch.
Therefore, in theory, any company that has a competitive relationship with AOL and Time Warner should find ways to prevent this merger.
The Firefly Group and Yahoo networks of the Firefly system have a very direct competitive relationship with AOL and Time Warner. However, Eric has no plans to stop this merger. Not only that, the Firefly system will also try its best. Use your own influence to facilitate the completion of this merger as soon as possible.
According to the expansion plan of Eric, Firefly Group will step into the field of cable TV service providers next step, which is actually a step that the Firefly system must take.
After all, whether it is Firefly Group, Metro Goldwyn Mayer Group or 20th Century Fox of the alliance, there are many cable TV channels. With the further popularization of the North America cable TV Network network, if the Firefly system is not involved in the cable TV provider business at all, it is likely to encounter the embarrassment of channel dealers in the future.
"If the AOL merger Time Warner is rejected by the Ministry of Justice, we will be even more difficult if we want to get involved in the cable operator business in the future. I have already talked to him over Ian, and he originally wanted to reach AOL in advance. Some restrictive agreements, but I do n’t think it ’s necessary at all. It ’s not a time to fight for the gains and losses. Helping AOL to merge with Time Warner is to help ourselves, ”said the Eric. To Katzenberg: "In addition, after arriving in Washington, you can meet with the President couple in private. After experiencing so many things, I think he should be able to see the reality, instead of fighting a war now to transfer the domestic His personal political stained attention, I think, the attitude of Hollywood will help him more. "
In February, after the final round of impeachment votes in the Federal Senate, Clinton finally survived the zipper door.
At this time, in order to divert domestic attention to the zipper door and reshape its own image and political influence, the White House is vigorously lobbying the Federal Ministry of Defense to wage war against Kosovo, or even a full-scale ground war.
Katzenberg nodded seriously, but still said: "Eric, don't you worry about the impact of the merger of AOL and Time Warner on us?"
"There is nothing to worry about," Eric smiled and said: "You look at Steve · Kess personnel arrangements for the new company. After the merger, although AOL management dominates the new company, the internal power structure of Time Warner Nothing has changed. Even 100% of the control of the new company cannot be mastered. Do you think Steve · Case can successfully implement its own development plan? "
Katzenberg thought about it for a moment, and obviously very much agreed with Eric ’s point of view, and said: "If it were you, Eric, if you came to dominate AOL-Time Warner, what would you do?"
Eric stopped the motion of rubbing his arms, and his expression was a bit chilly, saying: "First of all, of course, a major cleansing. Either all the disobedient people get out, or I get out of myself. Phoenix Nirvana, Will not break. "
Even now, Time Warner has various media resources that are not weaker than Firefly Group.
Warner Bros., Times Media, Warner cable, Turner broadcast and even DC comics, CNN, HBO, etc., all of them are very high-quality media assets, but even if it is a premium purchase, AOL ’s price for Time Warner is only 63billion USD Only half of the general valuation of Firefly Group by most media.
The reason for this situation is ultimately the endless internal struggles of the Time Warner Group.
Speaking of that, if the Steve · Ross that created the Time Warner group in the first place can continue to live and jump like old man such as Murdoch and Redstone for 20 years, Time Warner will definitely not appear in the current situation. Unfortunately, Steve · Ross died in 1992 .
As for Steve · Kies.
Even if there is no previous memory, just because the other party has not completed the merger between the two companies, it has already begun to compromise on the issue of control. Eric is very optimistic about the future of this new company.
In the working day, in the North America200 screening halls, the popularity of "The Blair Witch Project" has not diminished, because of the strong supply and demand, almost all screening halls continue to maintain the state of being full.
On March 12, when Box Office was released seven days in the first week of "The Blair Witch Project", it surprised many people again.
Although the first weekend fell behind Box Office of "Dangerous Person" 3 million USD, but after the accumulation of working days, "The Blair Witch Project" relied on 200 screening halls. In the first week, Box Office reached an astonishing 21.27 million USD. The resurgence of "People" won the Box Office championship of the week.
Affected by the sharp drop in attendance on weekdays, "Dangerous Man" last week Box Office only 20.54 million USD, unfortunately ranked second. The production cost of this movie is as high as 90 million USD. In two weeks, Box Office has accumulated more than 46 million, which is almost doomed to huge losses.
At the same time, after tense operations, starting from March 12, the screen size of "The Blair Witch Project" was increased to more than 2,100 at a time, and it was officially rolled out across the theaters of North America. The new line Film Industry also temporarily allocated 10 million USD's publicity budget and began advertising "The Blair Witch Project" through traditional media channels.
After the first meeting, it took a full week for the Universal record to respond again.
Eric agreed with Edgar · Bronfman again on Friday morning, this time, Universal Records CEO Doug Morrison did not attend again.
Firefly Studios, Eric office.
After a brief greeting, Edgar · Bronfman immediately came forward and put forward his request: "Eric, since Yahoo music store needs to get a commission from digital music sales, I think Record Company also has the right to sell hardware from Firefly electronics Gain certain benefits. "
Eric put down the coffee cup just picked up and shook his head: "Ed, there is no such reason. Have you heard of the equipment company that sells projectors to Film Studio profit sharing?"
"There is really no such reason," Edgar · Bronfman said without hesitation: "However, I believe that you should understand what I mean."
Eric naturally understands the meaning of the other party, Seagram this is to want to invest in Firefly Electronics.
It is just that if Firefly is just a portable music player company, Eric may agree, but in fact, this company involves too much Eric's layout for the future electronics industry.
Eric is thinking about the next wording. The office door was knocked. Carolyn pushed the door open and gestured to Eric with a mobile phone in his hand. "Sorry, Mr. Bronfman, and Eric." , But there is an emergency call from New York. "
Eric looked at Carolyn and asked, "Would you like to wait a minute?"
"It is Mr. Paul Roland of WM Company," Carolyn said: "He said that there is a very urgent matter. He is already rushing to JFK International Airport and will fly to Europe soon."
I heard that it was Paul Roland, Eric just knows must be related to Carmen Case.
I do n’t know what happened to this girl. Paul Roland needs to hurry to Europe in such a hurry.
Are n’t you biting someone again?
Thinking in my heart, Eric stood up apologetically and said, "So, Ed, I'm really sorry, wait a moment."
Although Edgar · Bronfman was a little displeased in his heart, he did not show it. He laughed to a great extent: "It's okay, you should answer the phone first."
Leaving the office, Eric took the cell phone handed over from Carolyn, looked at the girl with a clear eyes standing quietly beside her, and walked out of the hallway with some guilty conscience before putting the cell phone in his ear and asked: , What happened? "