I’m in Hollywood Chapter 1143: Detailed plan
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Three days on the first weekend, global Box Office 200 million 3 2 million USD, almost half of the cost of production and announcement was recovered. Everyone on and off the crew of "Iron Man" was in a state of excitement. Firefly Group was released after the new week ’s Box Office data , And immediately announced the news of the celebration feast held on the weekend.
In addition, although the follow-up announcement work of the film is still tense, the company has quickly launched the well-planned Marvel Cinematic Universe follow-up development plan.
The success of "Iron Man" not only opened the door to Marvel Cinematic Universe, but also increased the popularity of all the big and small characters who participated in the movie.
Even Natasha Henschy, who was born in the Victoria’s Secret Angel with only a few sets of lenses, quickly gathered a group of fans, so the girl starring "Underworld" became the expectation of many people.
Therefore, with Firefly launching the three major series of "Captain America", "Thor" and "Hulk" at the same time, even if the internally disclosed information shows that Firefly will sign a very demanding long-term contract with Superhero Actor, the entire Hollywood Brokerage Firm still starts The spirit of twelve points.
Everyone understands that once the entire Marvel Cinematic Universe is rolled out, it will be doomed to a large number of brand new Hollywood Stars.
According to the Firefly system, I like to adopt the style of newcomers, which will be a step-by-step opportunity for many people.
After two days of intensive discussions at the high-level meeting, all work on the Marvel Cinematic Universe follow-up development plan began in an orderly manner.
Entering the working day, the single-day Box Office of "Iron Man" slipped between 6 million and 7million USD. It is expected that four working days will continue to recover Box Office from 25 million to 30 million USD, basically in line with Firefly Group expectations.
It's already Wednesday.
Burbank Headquarters.
At nine o'clock, the core senior executives of the group gathered in the large conference room of Headquarters to discuss the progress of the company's implementation of another '4200' plan.
It is now May, and there are only six months left before the first part big production movie "Gravity" released in November in 3D and IMAX formats.
Since last year, after perfecting the technical details of 3D and IMAX, Firefly Group has started to formally negotiate with North America and overseas cinema dealers, and independently build 200 high-end IMAX theaters exclusively under Firefly Group.
On the huge projector screen in the conference room, a world map marked with dense numbers is projecting.
Katzenberg stood in front of the audience and personally introduced to everyone: "At present, we have completed negotiations with North America major cinema liners about 2000 3D screens. Overseas, we can also ensure that" Gravity "is released at 26 There are about 1,550 3D screens in use in the ticket warehouse countries. Although this has not met the planned expectations, as long as the "Gravity" Box Office is successful, we can quickly expand the overseas 3D screen to 2000 or more. In addition, the local and The construction of 200 overseas IMAX theaters is very smooth. These 200 theaters are expected to complete equipment installation and personnel training in October, and then we have a month to carry out various aspects of debugging and test screening, which is enough to ensure foolproof. "
Switched to show another map of the world of IMAX theaters. Katzenberg sat back on the chair and began to introduce the detailed cooperation plan to everyone.
The IMAX theater is operated by Firefly Group alone, and does not require much consideration.
In terms of 3D screens, Firefly Group and North America and even overseas major cinemas have finally decided to adopt the method of bottom-up cooperation.
In terms of North America, the 3D movies released by Firefly Group use the same split mode as traditional 2D movies. But in addition to this, combined with the annual average Box Office revenue of the 2,000 screens that have been transformed in recent years, Firefly Group provides each screen with an annual Box Office guarantee of 300,000 USD for a period of three years.
Within three years, the annual Box Office income of these 2,000 screens is lower than 300,000 USD, Firefly Group will be supplemented. This part of the compensation is not Box Office income. . If the revenue of a single screen exceeds 300,000 USD, the excess part belongs to the Box Office share of the cinema provider, and Firefly Group extracts 80% of it as the equipment installation cost of RealD system.
Overseas, although the cooperation details have been adjusted, it is roughly similar to North America.
However, once the 3D projection mode is successful, in order to facilitate the subsequent promotion of the RealD system, Firefly Group also provides cinema line providers with a one-time option to buy out equipment in the contract.
That is, after films such as "Gravity" are released, if Box Office is successful, the major theaters are optimistic about the prospects of the 3D projection mode, and they can request that the equipment be bought out at one time and disconnected from Firefly.
This can ensure that the initially joined 3D theater maintains the same competitive conditions as other newly added 3D projection system theaters. The number of 3D screens is rapidly expanding, and Firefly Group can also obtain more benefits from it.
On the surface, this cooperation plan is almost an unequal contract for Firefly Group. However, this is also the price the company must pay to promote the 3D projection system in the short term.
In addition, once the 3D projection system is promoted in advance, Firefly Group as the main sponsor, the industry advantages and direct benefits obtained from it can completely offset the risks borne by itself.
In the preliminary plan, although it will be flexibly adjusted according to factors such as theater grade, broadcast time and other factors, the average fare of the 3D theater is basically determined to be 7.5USD, which exceeds 50% of the average 5USD fare of North America, while IMAX The screen fare is 10USD, which is equivalent to twice the average fare of North America.
Only this part of the Box Office premium, as long as the 3D and IMAX models are promoted, the Firefly system that basically monopolizes the 3D and IMAX sources in the short term can get more Box Office revenue.
Moreover, while granting the bottom line of the revenue of the cinema line provider Box Office, Firefly Group also obtained another potential advantage, that is, it is in the hands of the power to promote and formulate the standard of the 3D projection system.
In the future, all theaters that use the RealD projection system will print the RealD logo during the movie playback. At the same time, the 3D movie made with the Firefly GroupRealD conversion technology will also have another RealD title.
Basically, for a long time in the future, since RealD equipment and technology are in the hands of the Firefly system, all mainstream 3D theaters can only display the "Dual D certification" icon.
As the most mature 3D projection system and 3D conversion technology to date, as long as a high-quality brand impression is formed in the minds of the audience, then other 3D equipment or conversion manufacturers want to join in and compete for the market share of the RealD system, as long as Without significantly exceeding the technical level of RealD's system, it is destined to be difficult to succeed.
If some cinemas adopt a low-quality 3D projection system, it is even more like helping the RealD system to promote the brand image. Inferior 3D systems and system conversion modes will also be resisted by the audience as ‘pseudo 3D’.
Therefore, under the premise of all success, as a monopoly of equipment and technology, the RealD system can not only bring direct and substantial benefits to the Firefly system, but also obtain other Film Studio absolutes in the 3D market competition for Firefly films Incomparable advantages. After all, RealD's restructuring technology must definitely serve the Firefly system first.
The meeting on the ‘4200’ plan took place all morning.
Lunch time, people like Eric and Katzenberg came to the restaurant on the ship for lunch.
Compared with the past, this small restaurant on the big ship does not seem to have any changes on the surface.
But in fact, after the last eavesdropping incident, as the internal restaurant where the group's seniors often dine, the company's security department re-planned strict security measures for this internal restaurant.
The entire restaurant is completely no longer open to anyone outside the group ’s middle and upper levels, and the 24-hour monitoring system is installed inside and outside the restaurant, including the kitchen. The chef and waiter responsible for this restaurant have also re-signed. With strict confidentiality contracts, the company's security department will also conduct various anti-eavesdropping inspections inside the restaurant from time to time.
All the senior executives who participated in the morning meeting entered the restaurant together and did not surround them, but sat down in twos and threes.
Eric sat with Katzenberg, Frank · Wells.
Amy Adams saw the figure of Eric and came forward without hesitation. Although the other three waitresses were obviously envious, they did not dare to compete with Amy and could only walk to other tables.
"Amy is beautiful again today," Eric laughed and praised casually, and said, "I can just stay the same."
"Oh, thank you, Mr. Williams," Amy has a shallow dimple on his face, looking at Katzenberg and Frank · Wells: "Mr Katzenberg, Mr Wells, how about you?"
Katzenberg laughed: "I am as good as Eric."
Frank · Wells is old, as long as a light food.
The three ordered a meal and waited for Amy to leave, Eric went straight to the theme: "The situation on" Iron Man "has been confirmed, but I did n’t plan to end the matter some time ago, you let the family entertainment department prepare , Starting from Blockbuster. "
During this time, Eric has shown more than once the meaning of pursuing the time of the last network gossip. Katzenberg and Frank · Wells have not persuaded.
Viacom's Paramount Pictures, CBSTV Station, MTVTV Station, Paramount animation, Blockbuster video rental and chain stores and other businesses, Blockbuster is undoubtedly the most vulnerable to the Firefly system.
Over the years, with deeper understanding of Hollywood, Eric also found that the decline of the Blockbuster chain store was not affected by the rise of online video rental vendors. In fact, although Netflix has appeared now, it's just that this company is still in the seedling stage and simply can't have any impact on the traditional video rental and sales giants like Blockbuster.
Also, in recent years, although video tapes have been rapidly replaced by DVDs, the size of the home entertainment market has actually been increasing.
In addition to Blockbuster, other traditional video and DVD rental and sales chain stores, such as movie galleries and Hollywood videos that rank second only to Blockbuster in the same industry, have been expanding rapidly. Walmart, which are also involved in the sales of large-scale video chain DVD retailers, are also increasing the layout of this business.
In the final analysis, the root cause of the rapid decline of Blockbuster before the rise of online renters is that Viacom itself made a major mistake in the operation of Blockbuster.
Therefore, when the entire home entertainment market is booming, the originally powerful Blockbuster is rapidly declining, and its market share has fallen from the peak period of 45% acquired by Viacom to less than 25% now, and the market value is also rapid. Only 3billion USD is left, which is less than half of the original acquisition.
Firefly Group does not have the idea of intervening in the traditional video DVD sales business. Therefore, Eric has no intention to study where Blockbuster is wrong.
However, the Firefly system wants to further push Blockbuster to The Abyss, but it is also very easy, just stop providing Blockbuster with the latest movie video DVD source.
In this regard, the Firefly system can almost completely block the throat of Blockbuster.
After all, it was only last year that the top ten films on the North America Box Office list had seven companies in the Firefly system, and the entire ranking continued to be pushed backwards. Most of the popular films also basically came from the Firefly system.
At this time, the films released last year have already passed the half-year release window period, and will soon enter the home entertainment market.
Actually, more than 70% of the profits of terminal video tape DVD retailers come from medium- and low-cost movies with a larger base. Since distributors will demand higher sales shares for popular movies, this part of the movie is retail. The profit provided by the supplier is less than 30%.
However, the reason why terminal retailers are willing to provide higher sales share for Film Studio popular movies actually reflects the importance of these movies.
In simple terms, a popular movie is like a restaurant ’s signature dish. Although a few dishes will not bring much profit to the restaurant, it can play a very obvious advertising role for this restaurant.
If the Firefly system cuts off this part of the film source supplied to the Blockbuster chain store, it would be equivalent to smashing the signboard of Blockbuster.
In addition, not only popular movies, the production scale of the entire Firefly system is also very large, and the quality of medium and low-cost movies is significantly better than those produced by independent producers. This part of the film source is still very important for Blockbuster.
In the restaurant, Eric said his plan. Although there was no objection, Frank · Wells still said: "Eric, directly cut off the supply of the film source for Blockbuster. The company ’s losses will not be mentioned for the time being. Viacom will never give up, and will definitely Filed a lawsuit against us. "
"Then find a valid reason," Eric looked at Katzenberg and said, "Should this be easy to find?"
What did that say?
Why don't you have any trouble with the crime you want to add?
Katzenberg nodded and said with a serious expression: "Recently, Bowei Family Entertainment submitted a report that Blockbuster may conceal the DVD sales of several movies. Perhaps, we should carry out the sales data of Blockbuster. A review. Prior to this, the company is best able to temporarily suspend cooperation with Blockbuster. I think that Metro Goldwyn Mayer, Columbia and Fox should also follow up. After all, Blockbuster's concealment of sales data is likely not only for Firefly Group. "
Frank · Wells has some doubts: "How come I don't know such a big thing?"
Katzenberg has a serious way: "The file has not been made yet, and I will show it to you when it is done."
Frank · Wells was stunned for a while, and then he laughed and said helplessly: "Okay, you young people."