I’m in Hollywood Chapter 146: Dilemma
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Compared to the 《Indiana Jones》 series that has a strong Box Office appeal within the global range, the "Ghostbusters" series of movies does not have any advantages, because this movie type is comedy, comedy movies are not easy to accumulate charm, after all After everyone laughed happily, there was nothing left.
And the shoots time between the two parts of the series is five years apart. For a comedy, the loss of people is even greater. If it were n’t for Columbia, it ’s really impossible to come up with other series of movies to support this vital summer. File, it will not start this project.
However, Columbia has spared no effort to publicize this movie, but it has made up most of the disadvantages. Although compared with the crazy promotion of 《Running Out of Time》, compared with other Film Studio summer productions, Columbia's publicity is completely run. As long as the goal is not to make money, as long as the goal of Box Office is gone, their true goal is indeed the same.
The acquisition negotiation with Sony has entered the final stage. Japanese is determined this time to be a fat sheep. In this case, the ultimate goal of all business operations of Columbia is to move up the stock price. For a company For listed Film Studio, Box Office data is the most influential factor in stock prices.
The release date of 《Ghostbusters II》 is June 16th. After the release of Box Office in the first week, the data of 45 million USD made the Columbia executives ecstatic. You should know that the first week of 《Indiana Jones and the Last Crusade》 is Box Office only 46 million, which also means that 《Ghostbusters II》 is likely to be like 《Indiana Jones and the Last Crusade》 In that way, according to the assessment agency's estimate, the North America total Box Office of nearly 200 million USD was obtained.
But this excitement only lasted for a week. In the second week, Box Office of 《Ghostbusters II》 directly dived, a drop of 55%, and only got the Box Office of the next week of 1more than 9 million.
The Box Office evaluation agency quickly lowered the Box Office estimate of 《Ghostbusters II》 significantly and cut the Box Office valuation of 200 million USD to 110 million USD. Although the originally rapidly rising Columbia stock price did not fall back because of this news, the upward momentum also became Slow down. After all, as one of the six major giants' summer main movie, getting Box Office around 100 million is really not a bright spot.
The reason why this happens is that apart from the film ’s reputation being not as good as first part after the film was released, the most important thing is that the film hit the "Batman" because of bad luck.
"Batman" has been serialized for the first time in 1939, and it is just half a century ago. For the first Superhero in the history of North America comics without super powers, Warner is not very optimistic about starting this series. This kind of optimism is directly reflected in the On the budget.
Compared with 《Indiana Jones》 ’s large-scale production budget of nearly 50 million USD, Warner only provided the production cost of 35 million USD for “Batman”, which can reach the scale of a large film, even worse than “Ghostbusters” and 《Running Out of Time》, although 《Running Out of Time》 only cost 34million , But the Columbia provides the 40 million USD budget first, and the 《Ghostbusters II》 budget is also 40 million USD.
Because Warner was not optimistic about "Batman", Columbia did not take it into consideration, so he put 《Ghostbusters II》 in the week before the release of "Batman".
But everyone has far underestimated the influence of this half-century Superhero in the minds of United States people. "Batman" was released on June 24. One week later, this comic live-action movie The unmatched momentum swept the Box Office of 68 million USD, occupying 45% of the total of Box Office in a week, and squeezing the Box Office of other movies into pieces.
The biggest impact is 《Ghostbusters II》 of Columbia. After a 55% drop in Box Office, the dream of 《Ghostbusters II》 200 million Box Office is completely broken. After all, after Box Office fell, the possibility of a reverse decline is very unlikely.
So, Columbia can only pin their hopes on 《Running Out of Time》 of Eric. After all, this movie has been audited internally and film critic, and it is unanimously favored.
However, after the release of Box Office in the second week of "Batman", a haze was buried above the heads of all people who were full of 《Running Out of Time》 expectations, because the second week of "Batman" Box Office fell only a weak 23%, and still got it 52 million USD's Box Office is much higher than Box Office in the first week of many blockbusters.
Although the weekly total of Box Office in the summer season will be around 150 million USD, but 150 million USD will be shared among the more than ten movies in the summer season, it will not appear too much, and the ones that can get the summer season are either cannon fodder, Either it is an excellent movie that has high hopes, and the latter has a larger proportion. In this case, a movie of "Batman" occupies a third of the share. If there is no large proportion of Box Office decline next week, 《Running Out of Time》 One can imagine the pressure of Box Office.
In the conference room of Columbia Headquarters, a group of senior executives are intensively discussing the response plan. Coca Cola also came to an Vice Chairman to attend the meeting. Eric sat next to Amy · Pascal and listened patiently to everyone's comments.
Although it is the Director of this movie, Eric does not have much say in the film distribution. The reason why he appears here is only because he is Director of 《Running Out of Time》, although the film production process Columbia is completely decentralized to He did not let him participate in the distribution, and Eric also submitted a document about his film promotion ideas before, but he did not get a response from Columbia.
"I think that 《Running Out of Time》 should be postponed for at least one week. The momentum of" Batman "is too strong. It is a very unwise behavior to stubbornly set the date to July 7th. We have already Therefore, a 《Ghostbusters II》 was lost. If the Box Office of 《Running Out of Time》 cannot meet expectations because of "Batman", then our previous plan to use two large films to push up the stock price was completely ruined. "The executives of the Columbia publicity department published their own comments. opinion.
As soon as the other party finished speaking, another executive asked: "Bob, according to your plan, what should I do if I have already signed a good agreement with the theater?"
"Coordinating with the other party to properly compensate for the loss of the theater line, we can take out a few temporary tops from the produced movie. In short, at present, ensure that Box Office of 《Running Out of Time》 is the first."
The management of the data analysis department interjected: "The current Box Office of" Batman "has exceeded 100 million. This momentum is unlikely to continue, and the critics’ evaluation of this movie is not too high. I think the first In three weeks, Box Office should experience a normal decline of more than 40%. "
"According to your statement, the movie should have experienced a normal decline in the second week, but the fact is that this did not happen, and only a slight decline of 23% in the second week," some people retorted.
"The media has begun to ridicule our schedule for the two movies. If we do not release according to the determined schedule, it will definitely give people a signal that they have no confidence in the quality of 《Running Out of Time》. This is very dangerous because once Fans of this kind of misunderstanding will presuppose that 《Running Out of Time》 is a bad film, and the blow to the movie is the most lethal. Compared with the original plan, it is the safest way to release, not that we do not want to postpone, but According to the current situation, we must not postpone. "
"I also agree with Reiter, it ’s not that we do n’t want to postpone, but we ca n’t postpone it. Once it ’s postponed, it ’s like telling everyone that we have no confidence in 《Running Out of Time》, we are scared, and 《Running Out of Time》 is not as public Excellent. "
"But once the" Batman "has a slight decline of about 20% in the third week, you will still get Box Office around 40 million. Can you imagine how much pressure 《Running Out of Time》 Box Office has in this situation?"
The people discussed for an hour in a tumultuous manner. The Vice Chairman who was present at the Coca Cola stayed on the sidelines throughout the process. He waited until the people paused a little before he sat up straight, his eyes turned to be ignored by everyone, and he was silent like himself. Listening Eric: "Mr. Williams, I see you haven't spoken, why don't you talk about your opinion?"