I’m in Hollywood Chapter 147: Another way out

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Eric had always kept looking down at the documents in front of him. In fact, he was slightly distracted. He was also thinking about "Batman". Although first part "Batman" was a big success, Warner also started the Batman series in memory. The long pit road.

In the next ten years, Warner has produced several Batman sequels, with an average investment of more than 100 million USD, but North America ’s Box Office is only more than 100 million. It is estimated that global Box Office and its surroundings, Warner can only maintain a balance of revenue and expenditure. The large-scale production of USD achieves balance of payments, even if it is a small profit, it is actually a loss, because even if the funds of more than 100 million are deposited in the bank, a large amount of interest can be harvested in a few years and placed in other projects It may even double.

Until Amy gently poked his arm with a pen, Eric found that he had become the focus of everyone in the conference room, and many people still had obvious dissatisfaction in their eyes.

Although the 《Running Out of Time》 project was taken from Fox by Columbia at a great cost, it does not mean that Eric will be loved and welcomed by Columbia executives. In fact, few executives in the entire office like Eric, Even the Amy · Pascal, which has always had a good relationship with Eric, has a complicated feeling for Eric.

All of this is mainly because of "Home Alone". After the downgrade at the end of May, the Box Office of "Home Alone" has already started settlement. Eric will get a share of 120 million USD or so. It is a well-known thing in the conference room, and Columbia can only take With a profit of more than 40 million yuan, overseas distribution rights have also been robbed by Fox for various reasons. Therefore, Eric takes most of the profits, which means that all the executives present at the end of the year will have a large dividend.

In addition to the 《Running Out of Time》 sharing agreement, Eric is actually the biggest profiter regardless of the result of this movie Box Office. This project does not have a penny investment of Eric, but the other party can get a high percentage of Box Office share. . That's affirmation among the executives. Although many shareholders will also benefit from 《Running Out of Time》 pushing up the Columbia share price, most executives in the conference room do not have Columbia stock in their hands.

Under this complex mood, it is not difficult for everyone to deliberately or unintentionally ignore the existence of Eric at the meeting.

A propaganda idea document submitted by Eric before was not responded to. He had already expected this situation today. Although he specially prepared some rhetoric before coming, but because of the cold reception at the meeting, Eric was too lazy to jump out again and provoked disgust.

According to the agreement originally signed, he is the biggest beneficiary regardless of the result after the movie is released. It is just the difference between earning more and less, and it does not exist for Firefly, which has no investment at all. The possibility of loss. Originally Eric was still a bit worried about the Box Office prospect of this movie. After all, this is a completely overhead new work that originally did not exist in Hollywood.

However, after a series of internal auditions and film critic auditions were well received, Eric was relieved.

Internal screenings can basically determine the commercial value of a film. Although mistakes can sometimes occur, in most cases, the professional filmmakers who have been immersed in Hollywood for decades ca n’t go wrong. , And the result of the film critic preview also heralds the word-of-mouth in the minds of fans after the film was released. Before the Internet era, the establishment of film word-of-mouth was mainly through various movie reviews in the media. After the film reviews on newspaper, it is decided whether to go to a movie.

Now that both of them have basic guarantees, Eric will no longer worry that this movie will become his Waterloo. As for unfortunately hitting "Batman", it can only be said that the bad luck and non-war crime.

Amy · Pascal saw Eric's blank eyes when he looked up, so he had to come over and whisper something in his ear.

"Sorry, guys, I just lost my mind." After the Amy reminded, Eric said sorry, and then continued: "Actually, my suggestions for publicity have been sent to Columbia through documents before. The publishing department may be because I am more layman in this regard. The content of that document has not been reflected in the 《Running Out of Time》 publicity strategy I have seen. "

In the conference room, there was a buzzing discussion. Most people did n’t even know that Eric had submitted such a document, and the head of the publicity department was also guilty. He was promoted by Blunt · Cohen, although Blunt Cohen has resigned, but he has also maintained a good relationship with each other.

Similarly, because of Blunt · Cohen, he does n’t like Eric anymore. After the secretary sent the Eric document, he laughed and left the document aside without even reading it. I don't want Eric to intervene in the promotion of 《Running Out of Time》, nor do I think Eric can put forward any new ideas.

Facing the attention of everyone, the supervisor can only stutter and argue: "I ... I do n’t think Mr. Williams ’s plan is ... There is nothing surprising, so if you do n’t care too much, just ... Just ... "

"consider as finished, no need to talk about it," the current Columbia Chairman sitting at the top of the line interrupted the defense of the other party. So many people have already seen that he is lying, and then he can only make a joke: Eric, it's just that everyone is here, briefly explain your ... well, the plan. "

"Okay, that's it," Eric stood up and came to the writing board directly in front of the meeting room under the other's indication, picked up a black fountain pen and wrote a vocabulary on the whiteboard: "I put my plan It ’s called “topic marketing”. Of course, this is just a vocabulary that I came up with temporarily. If there is no such concept in the orthodox marketing theory, please do n’t mind. ”The concept of topic marketing in memory appears on online blogs. It gradually developed and matured after that. Before this, although there was some hype like sex scandal and similar marketing behavior, when exactly this concept appeared, Eric would not know.

"The promotion efforts before 《Running Out of Time》 have reached the maximum, so we ca n’t make any more efforts on the orthodox promotion methods, so if we want to make a breakthrough, we can only choose a topic that does n’t seem to have much to do with the movie. Propaganda, in fact, I think that some movies can attract the attention of fans by hype male & female leads sex scandal, can be classified as the topic marketing I said. "

After finishing Eric, it seems that everyone ’s reaction followed: “The focus of the debate before was whether the 《Running Out of Time》 should be delayed for a week ’s release. I think that my plan is just the best of both worlds, and the movie does n’t need to be postponed. , And if done properly, the Box Office in the second week of the movie will have unexpected results, which can make up for the loss caused by the squeeze of "Batman" in the first week of Box Office. "

In the curious eyes of everyone in the conference room, Eric wrote the words "implanted advertisement" and "TV series" on the whiteboard.

"Everyone knows that there are a lot of placement ads in 《Running Out of Time》, so we have had some small disputes between us," Eric smiled at the "placement ads", and the executives in the meeting room also cooperated. I laughed a little, because Eric got the advertising fee of 6 million USD with the large number of advertisements in 《Running Out of Time》. Columbia wanted to take a slice of it after learning the situation. After all, 6 million USD is not a small money and can make a movie. However, through a specific contract, Eric converted this advertising fee into his personal income, rather than the income of the 《Running Out of Time》 movie. As a result, Columbia did not get a penny.

When everyone laughed, Eric continued: "My plan revolves around the topic of placement of ads and the TV series I am about to make. I am confident that the placement of these ads is still very clever. So even those film critic who participated in the screening did not find anything wrong, and they did not notice the TV series screen that appeared three times before and after in the movie, even these film critic did not notice, I believe that the audience is less likely to pay attention By the time, they will only be more immersed in the plot of the movie. The topic marketing I am talking about is that after the movie is released, we artificially create topics to guide the audience to pay attention to these, if they can successfully cause fans to the end of the movie. How many advertisements and the curiosity of the three flashes of TV series screen content can cause a large part of the audience to return or even watch repeatedly in the second week of the movie. "

Speaking of this, an executive from the audience chimed in: "Eric, you can try the topic of TV series, but I remember that you specifically told us before, do not mention anything about implantation when promoting Is n’t the topic of advertising to prevent the fans from getting disgusted? "

Eric explained: "Of course it is, so, I just said that it was revealed after the movie was released. After the first three days of the movie are released, 《Running Out of Time》's word of mouth must have been determined. I believe everyone ’s comment on this The reputation of the movie is full of confidence. Since the fans have determined that this is an excellent movie, then we will reveal that the fans will not be disgusted, but will be regarded as an interesting thing, just like we are The shortcomings of those talented people are always very tolerant. No one will criticize Napoleon's height, Ein Stan's indifference, or Mrs. Curie ... cough cough, of course, which requires public opinion through the media. Guide, we must ensure that the majority of the media ’s attitude towards this matter is mainly ridicule, not criticism. I have written the specific plan in the document I submitted, and of course it needs professionals. Correction, after all, I am just a layman in this regard, and many things may not be considered. "

Eric finished, and walked back to his seat again. Chairman of Columbia turned his attention to the executive responsible for publicity: "Ryan, is the Eric document still there?"

Ryan ’s hand under meeting table rubbed his knee, not sure: "Maybe ... still, I ’ll ask the assistant to find it."

"You go in person, after finding it, make a few more copies and send it over, as soon as possible."

"Okay, here I go." The other party stood up and hurriedly left the meeting room. The meeting was in a tentative state. Everyone talked about what Eric just said, and Eric is no longer. Being coldly met, a circle of people gathered around to discuss with him.