I’m in Hollywood Chapter 489: Mickey Mouse in kimono

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After seeing the expression of Alan, Eric realized that the results of the questionnaire survey were not optimistic. Although he had already prepared psychologically for this, after returning to the hotel room, Eric opened Alan to his file bag and saw the statistics , Still frowning tightly.

The questionnaire was not written out of Eric out of thin air, but based on some forward-looking data in the original project planning book of Disney. Putting the data aside for a while, Eric again opened his ApplePowerB00k laptop for office use, and found the original data that he extracted from the data that night, which was compared with the real data in the questionnaire.

Under normal circumstances, Eric is always easy to fall asleep after drinking, but after reading the two comparative data, Eric is less than sleepless, and even the slight hint of alcohol is also gone.

Wandering in the study room for a moment, Eric picked up the phone, intending to call the Katzenberg phone that had returned to Los Angeles, but after thinking about it, Eric put down the microphone again, picked up the stack of information and walked out of the room, at the hotel Manager fax machine was found in the office, and all the information was transferred to the Katzenberg office.

Although Paris is already late at night, Los Angeles is still only three o'clock in the afternoon. It is still working hours. With the workaholic personality of Katzenberg, even if he no longer works in the office, his assistant will send the information to Katzenberg in the shortest time. .

After all the information was transferred, Eric returned to his suite, sat at his desk and read the survey results again, tapped and tapped into the laptop ’s documents for a while, until it was more than one in the morning. Finally I couldn't help but plan to take a rest.

He just had to go to wash, and the phone ringing in his room was already ringing.

Eric answered the phone.

"Eric, it's me," although the transoceanic phone made Katzenberg's voice look a bit distorted, Eric still heard the dignity in his tone: "I've seen what you passed, I will rush tomorrow To Paris. "

......

One week after the opening of Europe Disneyland, not only the number of tourists on the first day exceeded 100,000. Moreover, the total number of tourists in the first week also exceeded 500,000. Although the management of Europe Disney's knew this was because the park had just opened, they were still very optimistic about the total number of tourists in the park in the next four months of 1992. Breaking through 10 million is not a problem.

At least. As the CEO of Europe Disneyland, Paet Terry. Schneider thinks so, and French investors who participated in the investment in the construction of Europe Disneyland are also 100% confident about this. After spending the first busy day, Pax Terry Grams. Schneider has recently been participating in various or commercial or private party, enjoying investors who are looking forward to working with Disneyland on projects or flatly complimented and touted.

The Paris Hilton Hotel banquet hall adjacent to Hong Kong Champs-Élysées is another gathering of guests. Pa Terry gram. Schneider is talking to an Vivendi SA executive, his assistant hurried through the crowd and came to him, looking anxiously at the Terry gram. Schneider.

Pa Terry gram. Schneider was a little unhappy, but noticed his assistant ’s expression, he still had to be kind to the middle-aged person in front of him: “Sorry, Mr. Mel Mori, I may have to leave. Regarding the cooperation between Europe Disneyland and Canal + TV Station, I Will consider carefully. "

The middle-aged man named Mel Sen also noticed the movement of Assistant Terry Gram. Schneider, and walked away with interest.

Pa Terry grams. Schneider slightly toasted and sent the other party away. Before turning to the assistant: "Carr, is there anything I have to say at this time?"

"Mr. Schneider and Mr. Katzenberg are here," the young assistant named Carr said in a hurry.

Pa Terry grams. Schneider raised an eyebrow: "Mr. Katzenberg, did n’t he just return to Los Angeles three days ago?"

Carr shook his head, gestured in a panic gesture, and continued: "Mr. Schneider, I do n’t know the specifics, but I just received a call from Mr. Katzenberg. Mr. Katzenberg is already at Disneyland Headquarters He also said that he will let you rush back within an hour and a half, otherwise ... otherwise you wo n’t have to go back. "

Pa Terry g. Schneider opened his mouth in surprise, staring suspiciously at the assistant ’s gaze. It seems to want to determine whether the other party is joking with himself, but after a few seconds, Pa Terry grams. Schneider rushed out of the banquet hall and even forgot to put down the goblet in his hand.

......

Because of the agreement signed with the French side, Europe Disneyland is completely handed over to Disney company for operation, so almost all the executives above Manager level responsible for various departments of Europe Disney are United States people. The French partner can only get a few insignificant seats symbolically.

Pa Terry grams. Schneider rushed into the meeting room almost at the time given by Katzenberg. When he came in, everyone in the meeting room that was already full of people looked at him.

Katzenberg was sitting side by side with Eric on the wide meeting table and whispered something, Pa Terry grams. Schneider came in, Katzenberg just glanced at him, then pointed his finger at an empty space under his head, and then again Eric got together and continued talking.

Although it was just a glimpse, Pa Terry grams. Schneider still saw the obvious bags under the Katzenberg glasses.

In addition to the two Big Boss whispers, the other executives in the conference room were sitting tightly and tightly in their seats. The Pa Terry who felt this atmosphere felt a little uneasy. After sitting down in position, even the sweat beads on the forehead did not dare to reach out and wipe, but just cast an inquiring look at the operations director sitting opposite him, but what he got was just a blank face.

"Okay, everyone is here, let ’s get started," Katzenberg again whispered a few words with Eric, and then gently clapped and said, after the opening of Katzenberg, the administrative secretary who was sitting nearby Distribute the materials that have been prepared long ago.

Eric just sat quietly, playing with a pencil in his hand, quietly paying attention to everything around him. Now that he has figured out the problem, the next best choice is to hand over to Katzenberg, who is more adept at managing the company. Eric has always been very clear about his strength. Although he has an innate advantage in making movies, running a huge Film Studio has exceeded his ability, and he does not have enough energy to do these professional things. It is the best choice to leave it to a professional to handle it. The spirits accumulated by the two generations also prevented him from feeling angry because his subordinates surpassed himself.

With the sound of page turning, the atmosphere in the meeting room was barely relaxed, and everyone whispered. But this whispered conversation lasted less than two minutes. As everyone looked at the data in their hands, the meeting room became quiet again.

Katzenberg scanned the dozens of executives in the room and waited patiently for more than ten minutes until he was sure that all of them had finished reading before saying: "Okay. Now everyone has finished reading what they have in hand . With your professionalism, I think you will definitely be able to realize the seriousness of the matter. If not, you can leave this room now, and the company will pay you two years' salary as compensation for leaving. "

No one spoke, and certainly no one would choose to leave.

Besides the two bosses, the highest-ranking person in the conference room, Pa Terry. Schneider has a feeling of catastrophe. He secretly glanced at Eric, which has never been open, and is in the other party ’s sight I noticed that I hurried back. Pa Terry grams. Schneider knows that the investigation results in hand are made under the personal command of Eric. Europe Disneyland is part of Disney's, and of course it is also an industry under Firefly. Par Terry grams. Schneider certainly does not believe that Eric will falsify these data.

But ...

Looking down at the data in front of you again, Par Terry Gram. Schneider tried again and felt a faint prostration. The most important question in the questionnaire is, of course, the satisfaction of tourists with Disneyland. This question is divided into five levels according to the usual practice, which are very satisfied, satisfied, average, dissatisfied and very dissatisfied. In the questionnaire of about 10,000 people, the number of people who were very satisfied was only more than 900, while the number of tourists who were very unsatisfied was as high as 3,400. The number of people in the middle three is also most dissatisfied and least satisfied. If the conversion is based on a full score of ten, the data result will be much lower than the passing score of six points.

Guests who can come to visit in the first few days of opening are definitely the most favored and most anticipated guests of Disneyland. Most of them are probably fans of Disney movies. The impression of these tourists is still so bad. You can imagine how the subsequent visitors will feel about Europe Disneyland.

“23% of the tourists chose to play with satisfactory results, 76% of the tourists chose not to go on a second tour, 90% of the tourists said that the park ’s charges are very unreasonable, and there are a lot of tourists’ free feedback. Language communication, commodity prices, and even parking spaces are very detailed but cannot be ignored. Without this questionnaire, perhaps we will not find such a serious problem with Europe Disneyland until the quarterly summary. I think that time All tourists who are full of anticipation for Europe Disneyland have already left with disappointment. Once the word of mouth is spread out and want to reverse it, it will be a long and difficult project. "

After Katzenberg finished speaking, he was silent for a moment before continuing: "At the same time, I also asked the Operations Department to make a rough statistics on the per capita consumption of tourists. At the time, the average consumption of tourists visiting the park was estimated to be about 300USD The actual number is only 120USD, which is the data obtained when a large number of tourists feel that the tickets are falsely high. The occupancy rate of the seven theme hotels is only 37%, far lower than the original 75% forecast, that is to say, Even if the current situation is relatively good, Europe Disney's's turnover will be only 40% of the forecast. If you are completely indifferent to this situation, then, you can be sure that this new Disneyland will not only be as profitable as Tokyo Disney, but will Brought a loss of more than 150 million USD. "

Katzenberg finished these words. The management of Europe Disneyland sitting there was already chilling. Everyone could hear the anger that was strongly suppressed in the tone of Katzenberg. This is a feeling of deception. Katzenberg is indeed very angry. Since taking charge of Disney at the beginning of the year, in addition to the business of Disney headquarters, Katzenberg is most concerned about the Europe Disneyland project. He flew to Paris more than once in half a year to inspect the preparation of Disneyland. But in the past six months, he has not found any problems in the information submitted by the Europe Disneyland management. Judging from the reactions of these people in front of him, Katzenberg knows that the possibility of deliberate concealment is unlikely, and it is more likely that these people are blind to the project. confidence. Many problems have been ignored.

Looking at Eric next to her eyes, the anger in Katzenberg dissipated a little bit, her lips moved, and Katzenberg said, "This is the current situation. I also need to take part of the responsibility, but you are all alone I ca n’t run because I also have a submission from the local French employees of Paradise, which lists a lot of problems mentioned by the tourists in the survey report. This shows that these problems have existed from the beginning, but they have been ignored by you. So, as a punishment, everyone present will halve the salary for the next four months of this year. Of course, I will also accompany you to bear this punishment. If someone disagrees, the promise I just made is still valid. Now you can leave This office. "

Many executives looked at each other in the meeting room. Although many people glanced at Eric secretly, no one dared to point out the language of the other party's words in the anger of Katzenberg. At the same time, no one opposed the punishment.

"Okay, since that's the case, let's move on to the next topic to discuss how the current situation should be resolved, Pat, starting with you," Katzenberg pointedly pointed at Par Terry grams.Schneider. It didn't mean to give the other person a face.

Pa Terry 克 .Schneider adjusted his mood and said: "I think, first of all, the prices of the park tickets and theme hotels should be adjusted appropriately ..."

......

From ten o'clock in the evening. The long meeting was held until 4:30 in the morning. Large projects with a total investment scale of 5 billion USD had such serious problems that no one dared to object.

Until the light of day dawned, the administrative secretary in charge of writing wrote down a thick stack of meeting minutes before the meeting came to an end.

After Katzenberg finished his final speech, he said nothing to Eric all night: "Eric, do you have anything to say?"

Eric still holds the pencil in his hand. Hearing the words of Katzenberg, he nodded: "I have a picture here, I can show it to everyone."

As he said, he picked up a roll of paper tube that had always been at his feet and handed it to the administrative secretary behind him, motioning the other party to hang it on the writing board in the conference room.

Everyone looked at the tablet with strong curiosity.

The magnified photo was expanded by the administrative secretary. The executives on the spot discovered that it was a Mickey Mouse photo, but the difference is that it was a Mickey Mouse wearing a kimono.

"Everyone must recognize the costume on this Mickey Mouse, yes, this is a photo of the Tokyo Disneyland event. Tokyo Disneyland's great success is partly because of Tokyo Disney The management of the paradise knows how to adapt to the local culture of Japan. In order to attract consumers, they can make Mickey Mouse wear kimono, and can hold adult ceremony activities for Japan youth in Disneyland. Disney culture is certainly proud of Disney's, but everyone should remember Disney is a profit-oriented business company. We do not undertake tasks such as cultural aggression. Our concern should be whether the company can make a profit. This is the ultimate concept that a business company should uphold. I think it's too utilitarian for me to say this, but you can also think about movies. The most important reason why the Hollywood movie can expand around the world is that we can give everyone what they see, and the Europe movie The decline is that they have been holding on to their stubborn artistic ideas without making changes, Say a decline thing, whether it is a company, or a culture, have no pride at all. Made to do this, we have a good think about it. "

After a moment of silence, under the leadership of some people, applause rang in the meeting room.

Katzenberg applauded and looked back at this photo of Mickey Mouse wearing a kimono, and waited for everyone to calm down before saying to Eric: "Eric, you are right. Is this photo original? I plan to use it in my Put one on the desk. "

After Eric smiled and nodded, Katzenberg looked at everyone present again: "I also suggest that you copy one and put it on your desk, which is a kind of spur. Of course, this is just my personal suggestion, no Mandatory, I hope you can keep the idea represented by this photo in mind. "(Unfinished.)