I’m in Hollywood Chapter 607: Does it make sense

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Tina Brown certainly understands what this represents. Standards mean monopoly, and monopoly means huge profits. This is a truth that has been proven countless times. ⊙,

Although governments around the world are clamoring against monopolies, and countless antitrust investigations are emerging every year, in reality, monopolies are everywhere and they are also the ultimate goal pursued by countless companies. Thinking that he might have the opportunity to participate in a brand new monopoly industry, Tina Brown was even a little bit excited.

In the next week, Eric started the merger of the three companies non-stop, and finally confirmed that the original IE Browser company head Ian Gunier served as the CEO of the merged Yahoo network company, and Jeff Locke served as the chief operating officer, still mainly responsible for the Yahoo website Steve.Mitnick got the position of CTO as expected, and will be responsible for all technology research and development projects of Yahoo Network Company in the future. Tina Brown will serve as the information department Chief Editor of Yahoo.

The original IE Browser, Hotmail online mailbox and other services will also be renamed Yahoo Browser and Yahoo Mail in the coming month, and the upcoming instant messaging software will also be named Yahoo chat room (Yahoo-chat-ro), referred to as YCR .

The main management framework of Yahoo Network Company was completed, and Chris also flew back to United States from Finland, and immediately rushed to Boston.

Eric received Chris from the airport. The two did not go to the hotel, but went directly to Headquarters of Yahoo to participate in the first high-level meeting after the company reorganization.

Recently these days, perhaps due to the arrival of Eric, the Headquarters building of Yahoo seems to be much cleaner. Of course, Eric also knows that the real reason is that there was an extra woman in the management of the three big men. Tina Brown is second only to Ian Gunier in the Yahoo network company, which is equivalent to Jeff Locke and Steve.Mitnick, although it is determined that the content editing department of Yahoo is not I will work in Headquarters, but the distance between the two offices is only a few hundred meters. Compared with the three big men who are all informal, for Tina Brown. Yahoo used to have a slightly scattered office environment that she could hardly tolerate, so she personally arranged work such as logistics and cleaning

Eric and Chris walked side by side on the neat stairs to the meeting room on the top floor, talking about the situation on the Nokia side. Chris only asked at this time: "Did you invite John Chambers and Steve Case. Did they come? ? "

Eric said: "Of course, they are laid out here only to let them come, otherwise I am not sure if they will be 100% impressed to join this plan, they will come over tomorrow."

Chris said: "If they do not join that plan, I think they will regret it in the future."

"There is no problem with Cisco. We are still the largest shareholder of Cisco. And that plan is definitely beneficial to Cisco. John Chambers has no reason not to agree. But AOL may be unclear," Eric smiled and shook his head, said: "Although I hope AOL can focus on the identity of an Internet service provider, but many services of AOL coincide with Yahoo, and even imitated Yahoo launched AOL portal, want to convince Steve Case Withdrawing from the competition intention with Yahoo is not so easy. "

"Steve Case is a smart person, and he can definitely understand what kind of decision is most beneficial to the development of AOL."

Eric smiled and shrugged, said: "Smart people are often very stubborn."

Pushing the door into the meeting room, Ian Gunier and others who were talking in a low voice stopped chatting. Get up and say hi to Chris.

The content of today ’s meeting is very important for the future development of Yahoo, and the level of confidentiality is also the highest. None of the company managers at the next level are eligible to join this meeting. With Eric and Chris, there are only six people in the entire conference room. .

Eric knows all the details of today ’s meeting and has repeatedly considered it countless times, without relying on any copy materials, waiting for a few people to sit down, Eric walked to the writing board in front of the meeting room and wrote with a pen There are two simple phrases written on the board.

"ok," Eric put down the pen. He clapped his hands gently and said, "Although many of you have more or less understood some of the content of today's meeting, today, you will hear the full face of Yahoo's future development plan."

Tap the two lines of words on the tablet lightly. Eric continued: "In the next few years, or more than a decade, all development of Yahoo will be carried out around these two plans, Yahoo Technology Alliance and Yahoo Advertisement Alliance."

“First of all, Yahoo Technology Alliance, after more than two years of spare no effort to invest in technology. Yahoo has already obtained the technological reserve that is absolutely leading the industry, and successfully launched Yahoo web portal, browser software and online mailbox service. Products, we will launch more products in the future. But at the same time, if we are only satisfied with this, it will be a very stupid idea, it is very difficult to maintain a simple technical leadership for a long time, then, in order to maintain Yahoo's absolute leading position in the future, we need to promote the Internet technology developed by Yahoo to bring more companies and more users under the technical standard of Yahoo. As long as Yahoo becomes the setter of industry technical standards, we will It can form a huge alliance that is indestructible and crush all possible competitors in the bud. "

If Eric's remarks were recorded at this time, Yahoo's antitrust investigation in the future will definitely become an explosive evidence, and it is irrefutable. However, at this time, several people in the conference room are obviously not selfless advocates of the spirit of network sharing. For Eric's undisguised ambition, Ian Gunier and others have shown a fanatic light in their eyes.

"In the coming year, technologies such as the browser-based Internet Explorer S scripting language, the new MP3 audio technology, and the GIF image format will be the first batch of Yahoo technology promotion projects, which will be licensed for free use by the industry. Firefly investment company will provide more Capital, the research and development of Internet multimedia technology for users, I hope that Yahoo can become the first high-tech company in the world to launch a dynamic image or even video playback technology that successfully runs on Internet software. At the same time, the company will also launch an online payment tool YahooPay's research and development, users can use this online payment tool to conduct any transaction through the network, whether it is a virtual software product purchase or a physical commodity transaction. I look forward to all Internet payment in the future will rely on the YahooPay payment platform . "

Eric is also the first time to reveal the idea of ​​YahooPay tool, noting that Chris, Ian Gunier and others all turned to Steve.Mitnick. Eric smiled and said: "Don't look at Steve anymore. I only thought about the online payment tool YahooPay in recent days. Before leaving Boston, I will write a simple plan. But the specific technical research and development work will be jointly undertaken by several of you. , I hope that within a year you will be able to take out the official product. "

Ian Gunier asked: "This online payment tool definitely needs to cooperate with physical banks, will they be willing to cooperate with us?"

Eric said: "You don't need to worry about this, I will follow up personally, as long as the platform you develop can ensure security and practicality. I can bring enough bank partners for Yahoo."

Steve.Mitnick rubbed his hands brightly and said, "Eric, I have a good idea ..."

"Stop," Eric smiled and prevented Steve.Mitnick from saying, "I do n’t know what you want to say, but I know your nouns about encryption algorithms, software architecture, etc. I must listen I do n’t understand, so you should discuss with Ian after the meeting. "

Everyone laughed suddenly, and Steve.Mitnick also showed a smile, making a crazy pinching movement towards Eric.

After the laughter. Jeff Locke, who was somewhat restrained in character, raised his hand. After getting nod from Eric, he said: "Eric, I think that if we really want to develop YahooPay, we need to have an operating system platform focused, although we have implemented browser software in All mainstream Windows, Linux, Unix, macOS and other operating system platforms run on, but when it comes to the user's capital operation, security is definitely the first. The more platforms. The more secure the security is. "

When previous life came into contact with the computer, Microsoft was already dominated. Eric, like many ordinary people, was used to Windows, so it really did n’t take into account the current situation. However, this is not a difficult problem to choose. Pretend to think for a moment, Eric said: "Then start from the most popular operating system Windows now, the graphical interface operating system will definitely become the mainstream of personal computers, so we can Abandon the platforms Unix and DOS directly. There is no need to consider the open source system Linux. "

Ian Gunier said: "What about Apple Inc.'s macOS, which is second only to the Windows system in the average user base, I think we can develop YahooPay technology based on these two platforms at the same time?"

Apple Inc. currently sells more than 500,000 PCs each year. Although it seems insignificant for more than ten years, the annual sales of personal computers in this era are also millions. The market share occupied by Apple Inc. is already quite large. Ian Gunier vs. Apple The importance of the operating system is not surprising.

However, if there is no big deviation in history, after the launch of the Windows 95 operating system next year, Apple ’s personal computer sales will have a terrible cliff-like landslide, and the original vibrant Apple Inc. will also quickly slide into the verge of bankruptcy, even if Jobs After returning, Apple can only gain a foothold in the high-end PC field. At this time, judging the R & D priority of the macOS platform and Windows is a very uneconomical thing.

"We still have too much to do. For YahooPay, the simultaneous distraction of the two platforms will delay the overall R & D progress. So it is still starting from the Windows platform, after accumulating enough technology and experience, then launch The products of other operating system platforms will be very simple, and the time can also be shortened a lot. "

"I think that Eric is very reasonable, but in order to avoid other platforms that we have no time to take into account in advance, competitors, I think YahooPay may be able to merge with that Instant Messenger YCR, so as to at least ensure that we are in the user base. Absolute advantage, "Tina Brown said, and smiled again." In addition, Eric, I think the name YCR is too creative. "

Eric smiled and said: "When everyone is used to the name YCR, then someone will automatically add a variety of connotations to it."

In the original time, many chat tools had nothing special in their names. After users gradually got used to them, they automatically accepted those names. For some small bad taste, it is quite interesting to create a brand new chat tool for short.

Tina Brown open support, Ian Gunier and others also realized the benefits of doing so and accepted this decision.

"So, next is Yahoo Advertisement Alliance," Eric said: "The purpose of this plan is obvious, so I will not explain what the noun is."

In a faint laugh, Eric said in a slightly serious tone: "But this plan will be related to the life and death of Yahoo. Even if I personally do not count the return, but the funds that can be invested in Yahoo are ultimately limited, if Yahoo Ca n’t survive through its own profit, then all plans on Yahoo will be reduced to empty talk, so the Yahoo Advertisement Alliance plan is more important than Yahoo Technology Alliance. The current network environment is very similar to the early public TV Network network. There is no concept of online content payment, and the possibility of charging users through high-quality content services is almost zero. Therefore, as the scale of users continues to explode, it will become an inevitable means to realize the profitability of the website through advertising. Therefore, in the next step, Yahoo must increase the development of advertising technology to achieve accurate and effective advertising, so that online advertising can achieve the same advertising effect as TV advertising, and corporate customers will be willing to pay for advertising to Yahoo. "

Tina Brown asked: "Eric, you are talking about‘ Yahoo advertising ’, what do you mean by‘ affiliate ’?”

"The so-called alliance, of course, is to unite with other websites on the Internet. Yahoo After all, the platform is limited, even if we have more than 1 million 10 million pages of own content, but compared to the huge network space, Yahoo The content of it still seems insignificant. On the Internet, most websites are unable to carry out advertising operations. What we have to do is to unite these tens of millions of small websites to advertise uniformly. These small websites can also be divided into different ways Earning income, this is a win-win solution, and Yahoo , Will also become the biggest winner among them. "

Chris has been listening to the explanation of Eric quietly, and at this time ca n’t help but ask for the first time: "Eric, even if you can technically realize the alliance plan you said, but the combination of these does not have much access traffic. Does the website really make sense? "(To be continued.)