I’m in Hollywood Chapter 67: Super Bowl trailer
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After the obscure refusal that day, Julia also seemed to put his mind on Eric and began to devote himself to shoots. Whether in front of people or in private, Julia's name for Eric has become ‘Director Williams’.
Of course, Eric did not have time to feel lost for the girl ’s estrangement. With the increase of accumulated shots, the post-editing work of the film started simultaneously. Eric is busy with the editor almost every day until late at night, and sometimes, because it is too late to complete the work, Eric sleeps directly in the office in order to save rest time.
Jeffrey also had concerns about the working method of Eric. Most of the movies were edited after they were killed. Although Eric's last "Home Alone" production cycle is very short, it is also the standard process. Now, Eric has completely disrupted this sequence.
However, after watching the clips edited by Eric, Jeffrey was completely relieved, but just told Eric to pay attention to the body, not to be too tired.
Jeffrey did not ask why Eric should work so hard. With his current achievements, the old version of the movie "Home Alone" is enough for him to eat safely for ten years.
Eric just smiled, did not explain, and still immersed in his work. How can the ambition Jeffrey in his heart know? When I first walked into the audition room of Fox, the budding bud was now deeply ingrained in his heart, and a series of subsequent successes allowed the bud to thrive.
Eric just wanted to see what step he could do.
After three days of running-in of the 《Pretty Woman》 crew, the progress of shoots has suddenly risen. At the same time, it officially entered the Beverly Hills Will Greek Hotel and started some of the most important parts.
"cut," Eric poked his head from behind the monitor. This was the scene where Vivian had breakfast with Edward the next morning after one night *.
"Whoever ... change the Julia's lip gloss lighter, not too lightly."
It's just a small change. Julia doesn't need to avoid everyone's attention. The makeup artist stepped forward and raised the lip color for Julia.
After a while, the makeup artist turned around and asked Eric: "Director, is that all right?"
Eric glanced at Julia and shook his head: "It's lighter and a little thicker."
The make-up artist fiddled for a while before Eric nodded in satisfaction, and at the same time said to the assistant Alan · Fisman: "Alan, write this down, remind me later," Eric thought for a while, said: "Julia's lips With the passage of time in the plot, the color gradually changed from bright red to pink, and from pink to light red. After almost being raped by Philip Starkey, Julia will no longer apply lip gloss and keep the original color. "
Although Alan · Fisman has doubts, he quickly wrote down Eric's words on the memo.
Eric didn't explain anything to everyone. This is a minor detail change of the film. He just wanted to use this method to slowly hint at the transformation of Heroine Vivian. And Vivian's friend Kate · Luca, from beginning to end, the lip color is that kind of kitsch bright red.
At noon, Jeffrey hurried to the crew.
"Eric, I talked to Carter · Hunt for one morning, Fox still did not agree with your plan to put a trailer on the Super Bowl live broadcast."
Eric put down the bento, wiped his hands with paper towel, and asked, "What do they say?"
"The 60-second trailer on Super Bowl costs about 1.2 million USD for advertising. Fox feels this is a waste. They think that the two weeks before the release of the concentrated promotion is enough for your movie." Jeffrey The answer: "After all, they still don't have enough confidence in your new film. The reason why you signed the three film distribution contracts with you is well known, just for" Home Alone "second part."
Eric kneaded the napkin in his hand and thought for a while, said: "Continue to talk to Fox, let them out a little bit. The important thing is to take the 60-second advertising space from NBC first, if the last Fox is really reluctant to pay the money, and I personally pay the money. "
"Eric, our movie budget is only 7million. If you have to put a trailer on Super Bowl, I think 30 seconds is enough."
Eric patiently explained: "Jeffrey, if it is a special effects giant like 《Star Wars》, 30 seconds is really enough. Just cut a few powerful shots. But 《Pretty Woman》 is a drama, and I plan to put us The company ’s opening logo is added. In that case, 30 seconds ca n’t express anything at all. ”
"Okay, if you insist." Jeffrey didn't say much. It seems that Eric decided something that he hasn't been able to persuade him to change. However, many times, it is proved that Eric is right. This time he still had to choose to believe Eric.
In this era, the marketing of Hollywood movies was relatively conservative. It was more than ten years after the large-scale release of movie trailers on Super Bowl, and only six major players could afford it.
Super Bowl is known as the United States Spring Festival Gala. Since its birth, it has been the number one event for North America ratings. The number of viewers is generally more than 100 million. Super Bowl is broadcast live by United States several major TV Station, this year's turn is NBC.
Eric also saw the notice of Super Bowl in NBC TV Station when he saw Aniston TV series a few days ago. At the same time, the idea of playing the 《Pretty Woman》 trailer on Super Bowl was born.
In the first few years of rebirth, the concept of Super Bowl trailer has been deeply rooted in people ’s hearts. Almost every year, Hollywood Six Great Film Studios will send a preview of its main movie to Super Bowl live broadcast.
But in this era, the idea of Eric is a bit avant-garde. Under normal circumstances, the current Hollywood big production movies will only play trailers on TV about a month in advance.
Although one month after Super Bowl, it is also a good Easter period, but the big production movies of this era obviously will not choose this period, but crowded in the summer or Christmas period. So there is no Film Studio will play ads on Super Bowl.
The advertising costs of Super Bowl are still quite expensive. Eric consulted before, this year's Super Bowl advertising fee has reached the high price of 670,000 USD in 30 seconds, 670,000 USD does not seem to be much, but it can play half a month of advertising in the NBC mainstream TV Station prime time, and placed on Super Bowl Only 30 seconds can be bought in a flash.
Even so, Eric quickly decided to put a 60-second 《Pretty Woman》 trailer on Super Bowl. This is his Director second part movie. Box Office scores are very important to him.
Although Eric has always been confident that 《Pretty Woman》 can achieve good Box Office results, deep down, concerns about the butterfly effect still exist.
Therefore, he will not miss this great promotional opportunity. According to his data, if things go well, 《Pretty Woman》 will be the first movie trailer to appear on Super Bowl.
The large number of 100 million viewers, plus the gimmick of the first Super Bowl trailer, can bring 《Pretty Woman》 a huge topicality. In comparison, the price of 1.2 million USD is completely acceptable.
Moreover, Eric believes that after this topic has been hyped by the media, it will be more than enough for the movie to be released until 20 days later.
Decided this matter, Eric remembered another thing: "Jeffrey, how did our company's opening logo do?"
After the establishment of Firefly Film Studio, after discussing Eric and Jeffrey, he came up with several ideas for the opening logo, and finally chose an 3D version of the idea.
After 《Pretty Woman》 started shoots, Eric handed over the matter to Jeffrey for processing.
"I have urged Pixar several times, and the other party said that they will be able to do it this week, and it will definitely not delay the trailer, you can rest assured."
Eric just about to nod, and suddenly opened his mouth wide: "You mean ... Pixar?"
Jeffrey does not understand why Eric is so surprised suddenly: "Yes, is there any problem?"
"Is it the Pixar of Jobs?"
Jeffrey nodded: "That's right, it's Pixar of Jobs," Jeffrey said, a smile of gloating in the corner of his mouth.
"Speaking of it, Jobs is really unlucky in recent years. It was kicked out by Apple Inc. first. It was ambitious to buy Pixar, which was originally intended to be a special graphic design computer. Unfortunately, after this product was launched, it was generally sold. Now it has been reduced to only receiving some animation advertisements to keep the company running. However, the animation technology of Pixar is really excellent. I have seen their short video of 《Luxo Jr.》 and decided to give them the logo to do. "