I’m in Hollywood Chapter 678: Unwillingly planting willow
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Chapter 678
Victoria’s Secret Fashion Show has adopted a strategy of binding marketing with Yahoo from the beginning. During this live TV broadcast with more viewers than 40 million, the name of Yahoo will be mentioned between each theme of Victoria’s Secret Fashion Show, and will also appear in the lens. Yahoo's trademark, and even in the tidbits, there are plots of Victoria’s Secret angels canvassing for themselves on the Yahoo voting page. Under such joint promotion, with the strong ratings and topical degree of Victoria’s Secret Fashion Show, during the broadcast of the program, I hope that more viewers will know more about this beautiful Neiyi fashion show. Yahoo website.
The editorial department of the Boston Yahoo portal, the Yahoo website operations supervisors on duty tonight, Jeff · Rock and Yahoo Chief Editor Tina · Brown watched the real-time summary of the number of user visits in the background of the website, and they were all excited. After the live broadcast of Victoria’s Secret Fashion Show, within just half an hour The number of Yahoo portal instant access users has increased by 50% compared to the average, and the live broadcast is halfway through. Tina · Brown will pull the main person in charge of the editing department of Yahoo into the meeting room and start discussing how to further use the popular topics of Victoria’s Secret Fashion Show Degree to expand the influence of the Yahoo portal.
However, less than ten minutes after the meeting opened, Jeff · Roke broke in and said eagerly: "Tina, no good, the Yahoo forum server is down."
Although I have been focusing on media content, since I joined this industry, Tina · Brown has been working hard to supplement computer knowledge in the past six months. When I heard Jeff · Rock, Tina · Brown realized the seriousness of the matter and immediately Stood up.
The last downtime event of Yahoo was the YCR live chat software that was just launched a few months ago. The lack of sufficient estimates of the user expansion rate caused the YCR server to crash. At that time, 《Charlie's Angels》 was the world ’s largest The data center's controversy, the downtime of the YCR server has also become the focus of ridicule by competitors. Unexpectedly, half a year has not passed, and Yahoo once again has a similar situation.
Tina · Brown got up and followed Jeff · Rock out of the meeting room and asked, "Did you notify Ian and Steve?"
Jeff · Rock took out his mobile phone and dialed the number. At the same time, I explained: "I will call it, but the technical department said that the problem is not big, just restart the server."
Tina · Brown knows that things are definitely not as simple as Jeff · Rock thought, shaking his head: "Even if the technical problems are not big. We will definitely make headlines again tomorrow."
Jeff Locke was stunned for a moment, and he also smiled bitterly. The last YCR server crash caused Yahoo to lose face. Tonight, there was a problem with the website at this highly anticipated moment, and then there will definitely be a wave of ridicule. The phone in hand was connected, Jeff · Roke told the thing to Ian · Gnier in a few words, and soon hung up and dialed the number of Steve · Mitnick.
Because of the rapid expansion of the company ’s scale, the editorial department of Yahoo and Headquarters are scattered in two office buildings. Tina · Brown and Jeff · Rock just left the Yahoo editorial department building and are going to the nearby Headquarters building. The assistant of Tina · Brown hurriedly chased up with a mobile phone: "Ms. Brown, Mr. Williams's phone."
After more than ten minutes, the Victoria’s Secret discussion area of the Yahoo forum has returned to normal after the server restarted, and the cause of the matter has been identified. The Victoria’s Secret discussion forum serves as a sub-community of the Yahoo forum fashion sector. The maximum number of access users that the server can withstand is around 1 million. For the current Internet environment, this user capacity was originally very abundant, but because of another wrong estimate and the powerful diversion effect of the direct train link on the Yahoo portal home page During the live broadcast of Victoria’s Secret Fashion Show, the number of user visits in the discussion area skyrocketed. Eventually, user access requests that exceeded twice the capacity of the server formed a stream of data like a flood, bursting the server in an instant.
After the Victoria’s Secret discussion area returned to normal, before the server capacity was resolved, in order to prevent this from happening again, the Yahoo side had to remove the through train link from the Victoria’s Secret discussion area from the home page. Fortunately, the server downtime lasted for a short time. After everything was restored, although it was inevitable that some users were dissatisfied, but soon they were occupied by normal discussion posts.
ABC Headquarters. Victoria’s Secret Fashion Show's live broadcast has entered the final stage, Eric hung up the phone, and also curiously opened the Victoria’s Secret discussion forum that has returned to normal.
There are a variety of topics on the page, making people feel as if they can feel the noise.
"... Can someone tell me the name of the Victoria’s Secret angel in the penultimate second appearance that looks like Audrey · Hepburn?"
"... Called to vote for Cindy in my family. The YCR fans tribe has been opened. Welcome to join."
"... I like the second and third songs so much. Let ’s come in and play lyrics solitaire together. I only remember a few words, which is a shame."
"... Did anyone notice the" Leningrad Symphony ", did Eric Williams use this Soviet Union war song as a soundtrack, does it represent anything?"
"... Why are there so many stinky men here, Baltimore friends, who want to discuss the style of Neiyi, come to my YCR tribe, tribe number 9527149."
"... Where is the Victoria’s Secret store on Philadelphia, please let me know."
"... Woo, that baroque music is so sad, I all heard crying, but I still want to listen to it a hundred times, what should I do?"
"... Everyone pays attention to watching TV," Cinderella event "is coming," Cinderella event "is coming, Diane · Kruger is about to lose shoes."
"... I want to lick!"
"..."
"..."
Although only 20 posts can be displayed on a page, Eric looks at some familiar topics on the page, but he can't help but smile. Although the business operation prospects of online forums have been poor, they are a great weapon for concentrating the popularity of Internet users, and can even become an important stronghold for guiding online public relations. This alone is not comparable to pure commercial potential.
Eric was thinking about sorting out some of the memories of the online forum and discussing with the management of Yahoo. The Victoria’s Secret Fashion Show on the TV screen finally came to the closing time. Soon, Nielsen also passed the final ratings data. Come over, the average audience of Victoria’s Secret Fashion Show in the audience reached 41.5 million. Because of the hype of the 'Cinderella incident', the moment Diane · Kruger dropped shoes, the audience data rushed to the highest point of audience ratings, reaching 46 million.
"Super Bowl event in the fashion industry!"
Early early in the morning, the headline of "New York Post" had such a blackened line. The cover image also used the opening scene of Diane · Kruger dressed in a big red British military uniform wind angel costume.
Since the first live TV broadcast, Super Bowl has surpassed 100 million viewership ratings every time, firmly occupying the throne of the federal annual ratings champion, and almost no program can shake the status of Super Bowl. In the past, whenever a TV show attempted to connect itself to Super Bowl live broadcast. Often it is just disdain and ridicule from the audience, but this time, "New York Post" gave Victoria’s Secret Fashion Show the title of "Super Bowl event in the fashion industry", but few people objected.
Although the final audience of "Survivor" reached 56 million, it was 10 million more than the peak of Victoria’s Secret Fashion Show. However, the audience rating of Victoria’s Secret Fashion Show in the 18-49 age group has reached 26.8, more than 6 percentage points over "Survivor", and the age group of Victoria’s Secret Fashion Show's audience is more concentrated in the core 18-34 year-old audience group. In the eyes of advertisers, The commercial value of Victoria’s Secret Fashion Show is far more than "Survivor".
When the viewing data was released, there were hundreds of domestic and foreign TV Stations contacting Firefly in an attempt to purchase the TV broadcasting rights of Victoria’s Secret Fashion Show. The h wave of Warner even opened the high price of 5 million USD, trying to buy Victoria’s Secret Fashion Show in United States Cable TV broadcasting right.
While paying attention to the ratings of Victoria’s Secret Fashion Show, the media did not miss Yahoo, and the Yahoo forum again had an outage incident that night. It is inevitable to become the focus of ridicule of several major IT companies once again. But these taunts did not cause any damage to Yahoo, but instead raised the public awareness of Yahoo again.
Many media also reflected the potential connection between Yahoo and Victoria’s Secret in the brand building process that lasted for half a year. The United States Weekly commentator spent a lot of time to analyze this "exquisite joint marketing" in detail. While the flow of Yahoo climbed steadily, several mainstream investment bank analysts raised their assessment of the market value of Yahoo one after another.
After Victoria’s Secret Fashion Show was held in Manhattan a month ago, it caused the sales of Limited ’s products and the company ’s stock price to rise. After the TV broadcast, the national level of influence caused a sharp increase in Victoria’s Secret store sales nationwide, and the share price of Limited In the following week, it also surged by 22%, causing the market value of Limited to rush to 4500 million USD.
However, Victoria’s Secret Fashion Show has achieved great commercial success at the same time. Numerous criticisms have also been incurred. On the second day of TV broadcast, a large number of media people and conservatives led by 《The New York Times》 commentator Thomas Peck have criticized Victoria’s Secret Fashion Show, which is full of sexual expressions and should not be placed in ABC Such a nationwide public TV Network was broadcast, while criticizing publicly. Federal Communications Commission (FCC) also received hundreds of complaint letters and phone calls, requesting FCC to prohibit ABC from playing Victoria’s Secret Fashion Show again and punish ABC.
The accusations and complaints of Victoria’s Secret Fashion Show by conservative personnel and the media have caused a echo, but there are also many opponents, especially the young people-based online community. The conservatives ’attempts to block Victoria’s Secret Fashion Show have almost been defeated Scold. Some feminist groups also disputed the accusations of conservatives. The dispute lasted for more than a week, and even set off a few wars against Yulun.
Although there are no obvious violations of Victoria’s Secret Fashion Show, under the pressure of all parties, FCC had to talk to the person in charge of ABC and Limited to discuss ways to resolve this trend.
In a mature capital society, a capitalist with 100% profit can commit all evils in the world, which is actually an alternative embodiment of the power represented by capital. Therefore, it is impossible to block a TV program with more than 40 million viewers. Such clamor continued until Christmas. FCC and Victoria’s Secret Fashion Show producers finally reached a compromise agreement. This year and the subsequent Victoria’s Secret Fashion Show, if In the public TV Station broadcast, it must be placed after 10 o'clock, and a tv-14 logo should be marked to remind minors not to watch.
At the same time these things happened, another unexpected thing also surprised and surprised many people.
One week after the Victoria’s Secret Fashion Show broadcast, the 1 million box Victoria’s Secret Fashion Show video tape officially began to sell. Emily and others originally worried that no one would spend 30USD to buy such a box with only more than 40 minutes of video. Eric has even made the slow-moving video tape as a gift in advance. Dealing with the plan, but the day of sale, 1 million cassette tapes were sold out. The release department of Firefly had to urgently deploy resources to quickly make another 1 million box and put it on the market, which was also sold out.
Perhaps repeated out-of-stocks have formed a potential hungry marketing effect, and some media have followed suit to report it, so many times. In less than a month, Victoria’s Secret Fashion Show ’s video tape sales were close to the 7million mark. The Firefly distribution department that finally responded took the time to do a questionnaire and found that 75% of the buyers bought the videotapes for the six songs, that is to say. These people basically regarded the Victoria’s Secret Fashion Show video as a music album.
After a detailed evaluation, the distribution department of Firefly expects that the sales volume of Victoria’s Secret Fashion Show tapes may eventually exceed the 20 million box. What is the concept? The price of Victoria’s Secret Fashion Show tapes is 29.9USD per box, which is actually 30USD, 20 million tape sales, Will bring in sales of 600 million USD. Because Victoria’s Secret Fashion Show only has more than forty minutes, the production cost of a video cassette is only half of that of ordinary movies. Aside from the distribution cost and the profit reserved by the channel providers, each video cassette will bring about 15USD of gross profit to the distributor. It is equivalent to half of the sales of video tapes, 300 million USD!
The media that once struggled with Eric ’s abandonment of hundreds of millions of USD revenues from the shoots movie was stunned to find that unknowingly, Eric earned the ‘loss’.
The 'Victoria’s Secret Fashion Show Music Album', which was born out of nowhere, also made "EE Bulletin Board", "Rolling Stone" and other music magazine awkward. These well-known music magazine have their own weekly music charts, but in recent weeks These weekly single lists released by magazine have received a lot of boos, because none of the songs in these lists are from Victoria’s Secret Fashion Show BGM, and in the minds of music fans, any song in Victoria’s Secret Fashion Show is enough The strength of the crowded into the top position of these leaderboards. In this one-sided booing, well-known musicians who originally wanted to release the new single at the end of the year have postponed the single release plan.
Actually. The music media such as "Bulletin Board" can hardly tell, because Firefly does not take the usual path at all. Ordinary singers release single, which is not very hard to make the list through radio and TV Station. But Firefly did not have any hits at all. Even so far, although the names of the six songs have been circulated, people still do n’t know which band or singer sang these songs. Firefly Records has always been invited by Eric. No specific information about these people was disclosed.
This has caused the six songs of Victoria’s Secret Fashion Show to have been passed down by music fans in private. Victoria’s Secret Fashion Show videotapes are out of stock again and again, but except for ABC TV Station and the subsequent cable TV Station that bought the replay rights for a few public broadcasts, neither the TV Station nor the radio station has any shadow of these six songs. You do n’t play lists, public relations, publicity, and no intention to show your own presence. How can I give you a list? Is it based solely on the sales of Victoria’s Secret Fashion Show videotapes?
After Victoria’s Secret Fashion Show, Eric hid to Southampton to accompany women and children, while the pre-Christmas party was being held in the manor.
In the living room, Emily held the little Kevin in his hands and kneaded intimately, but was excited to tell Eric and others about the latest period of time: "Jane Winner of" Rolling Stone "ca n’t reach you, You can only call me all the time, you do n’t know, the tone of his phone was a bit pitiful two days ago, hehe, he said that we would n’t play those songs again, their music magazine Losing credibility, Eric, you might as well let the Firefly Records side release those singers in advance, now is a good time, anyway, Victoria’s Secret here should get everything you get, even if they are snatched away by those singers, it ’s nothing. . "
Eric leaned on the sofa at will, closed a magazine in his hand, and shook his head to Emily: "In addition to the consideration of Victoria’s Secret, this situation is actually good for those newcomers. It is easy for the media to disperse the topics gathered by these newcomers to other places. It will be delayed until next year after Easter to let them gradually launch single. At that time, the topic of Victoria’s Secret should have fallen, and the media will also focus more on these. Newcomers. "
Emily said: "I think you must be worried about affecting the sales of Victoria’s Secret videotapes, but this result is really amazing. The sales of 20 million boxes may eventually bring a net profit of 300 million USD, 300 million USD, Although the annual sales of Tsk Tsk and Limited have increased a lot, the annual profit this year will be around 400 million USD. "
Eric smiled and said: "You wipe your mouth, the saliva is almost coming out, it is useless to envy, you were willing to sell Victoria’s Secret Fashion Show copyright to me, so this money is all Mine. "
In the laughter of Chris, Virginia, etc., Emily just pouted, said: "This was not my decision. The last person who regretted should be the talents of Board of Directors. At the last regular meeting Want me to take back Victoria’s Secret Fashion Show copyright. "
Although the tone of Emily is very casual, after finishing this sentence, he still looked at Eric with a little hope. (To be continued.)