I’m in Hollywood Chapter 744: Verification moment
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When Eric enjoys vacation time in Eath Hampton, many people are not as relaxed as he is.
September 17, the last day of New York Fashion Week.
Manhattan Bryant Park, Linda Evangelista walked through the last show of his fashion week, hurriedly bid farewell to the organizer, even without the smoky makeup on his face, he got into his car and urged The assistant rushed to the Upper West Side ABC Headquarters.
"America's Next Top Model" and "Project Runway" are about to start broadcasting in the next two weeks. aeTV Network Chairman Anne Sweeney asked her to discuss the final stage of publicity work with Cindy Crawford today.
Although the reform plan of aeTV Network has really failed, it will not have much impact on Firefly Group whose annual income reaches 20billion USD. But for the Anne Sweeney and aeTV Network employees who were airborne to aeTV Network, as well as the two Reality Show production teams led by Cindy and Linda, the success of the two TV programs "America's Next Top Model" and "Project Runway" and the prosperity of aeTV Network are directly Related to their future careers, therefore, all of them worked very hard during this time.
After more than ten minutes, I came to the Anne Sweeney office in charge of aeTV Network. Cindy Crawford was already sitting here. Anne Sweeney was whispering with Cindy and saw her coming in and quickly got up.
"Good afternoon, Annie, I'm so sorry, I'm late."
"It doesn't matter, you are not late," Anne Sweeney and Linda hugged and said.
Although Anne Sweeney is very popular in work, and sometimes even a little bit unrelenting, but he is very enthusiastic about life, plus there is not much difference in age, this time. Several women have become good friends.
Hello to each other, Anne Sweeney took up several documents and took the two women to a small meeting room next to each other to discuss things.
Sit around a small meeting table. Anne Sweeney said: "Now the basic situation has been determined, although the group Headquarters strives for as much as possible. However, the number of TV Station subscribers in the new season is still only 34500,000 households, compared with last year, only increased 3 million households, which is what we have The total audience base. "
Cindy frowned slightly. This number is only equivalent to one-eighth of the current total population of United States. Thinking of some things that Eric accidentally mentioned before, I asked: "Annie, why only increase so little. Do those operators Not interested in your reform plan? "
"Of course not. The situation here is very complicated. Like Time Warner, they not only did not increase the number of users, but also reduced the number of TV Station subscribers by 800,000 this quarter. This is the factor of the interest game. Since the media control has been further After liberalization, operators can have their own cable TV Station, the market is so big, not every operator wants to see the rise of competitors TV Station. "Anne Sweeney shook his head and explained. Then he said: "However, the main factor is that TV Station's previous ratings performance is too bleak. It did not bring much benefit to the operators. This is why they will be indifferent to the reform of TV Station. So, everything depends on the next The ratings of the two TV seriess are shown. "
After listening to Anne Sweeney's explanation, Linda looked at Cindy, but still couldn't help but ask a question that everyone has been reluctant to face: "Annie, do you think ... our program, how much can the ratings reach?"
Anne Sweeney pressed the files in his hand, looked at the two women, hesitated, and said, "Actually. This is also what I want to ask you. These two projects were conceived by Mr. Williams. Did you not follow him? Have you talked about this? "
Linda shook his head and said, "We asked. He didn't say."
Anne Sweeney nodded regretfully, turned over the document next to it, and found a copy that was handed to the next two women, saying: "The two programs, the company and the advertiser signed a floating contract. According to the contract plan, two files The passing line for the number of viewers of the program is 1.5 million, and the audience rating reaches 0.8. Under this data, the average advertising fee for 30 seconds is 50,000 USD, the advertising time per episode is 16 minutes, the income is 1600,000 USD, and the total revenue of 13 episodes just reaches the production cost of 20 million Then, through operator sharing and subsequent program distribution, we can achieve a break-even. "
Linda and Cindy gathered together and looked at the document in front of them. After a while, Cindy looked up and said: "So, what was the ratings of Annie TV Station last year?"
Anne Sweeney hesitated and said: "In 1994, the highest number of viewers was a TV movie" Seventh Floor ", starring Brooke Shields, the number of viewers was 2.21 million, and the average ratings during prime time throughout the year last year 700,000. "
"It's not yet 1 million," Linda almost jumped up in disappointment.
Anne Sweeney nodded. She did n’t tell the two girls. This is just the average rating during prime time. If it is spread to the whole day, this rating data will be even more bleak. Therefore, the advertising revenue of TV Station last year was only more than 30 million USD, and no operator share was high.
It is conceivable that if you want to increase the ratings to 1.5 million, it will more than double at one time. With the same subscriber base, it is not an easy task.
I noticed that both women ’s faces were somewhat lost. Although Anne Sweeney was equally embarrassed, it still encouraged: "I do n’t think we need to worry too much. During the ABC period, the company has not paid much attention to TV Station. Not going up. It ’s different now, just the production cost of the two programs in your hands is more than the total investment of TV Station programs in the past five years, not to mention, there is full support of the group Headquarters and Hearst in publicity. The rate is still very confident. "
Linda ’s heart is relatively big. He listened to the relief of Anne Sweeney and nodded quickly. He said: “Anyway, this program was made by him. If it breaks. I ’ll go back and continue to be professional model. . "
After hearing Linda's disappointed words, Cindy really wanted to reach out and pinch her. With a black line all over her head, she turned to Anne Sweeney. Tao: "Annie, you called us over, didn't you want to talk about propaganda?"
Anne Sweeney also chose to ignore Linda's words and smiled: "This is the way, I passed the ditch with ABC, Cindy, you are ready to record" David Late Night Show "tomorrow. Linda, your schedule is scheduled for next Wednesday. "
In order to stagger the fermentation time of the two Reality Show topics, "America's Next Top Model" is scheduled to be broadcast on Tuesday, September 19th. "Project Runway" was ranked a week later, on September 28, the schedule is Thursday.
After properly handling the ABC late night news program "Nightline", ABC dug David Letterman from CBS TV Station and successfully took over the ace talk show.
During this time, Firefly and Hearst have used their respective channels to pre-heat the publicity of "America's Next Top Model" and "Project Runway" as much as possible. A lot of corresponding news also appeared on the Yahoo portal. But because the two programs did not prove their viewing potential, and there is no possibility of unlimited investment in all aspects, this kind of support is ultimately limited. therefore. It is arguably the most effective trick to log on to the Ace Talk Show for publicity before the program starts. Of course, it is also the last trick.
Both women have experience in participating in talk shows, especially last year, because of the popularity of Victoria’s Secret Fashion Show, they received a lot of program invitations during that time, so they are not new to this aspect. Some details were briefly discussed. Anne Sweeney took the two girls to the program production department of ABC to discuss with the team of David Letterman.
Being nervous and busy. The time of two days was almost a flash.
September 19, a few months of labor. It will also be verified today.
For countless ordinary people, Tuesday is still an ordinary day.
Most students are approaching the end of their summer vacation, enjoying the last vacation time, young people who have entered the society have completed another day of work, because it is a working day, few people go out for recreation, have dinner, or are alone , Or hugging a lover, or holding a child, sitting in front of the TV as usual.
They do n’t know the ABC Headquarters of Manhattan, many people are anxiously waiting for the results of the new day ’s viewing data, but they accidentally thought of the most recent period of time, on newspaper, magazine or TV programs, they accidentally saw about America's Next Top Model Propaganda, so I picked up the remote control and remembered that my cable TV package happened to be there. I broadcasted it and wanted to find out. And those users who do n’t have access to TV Station, even if they prefer fashion, although they feel a little regret in their hearts, they do n’t mind too much. People who do n’t have a sense of fashion do n’t even feel any more.
Any TV show can only succeed if you can target the audience ’s tastes and capture the audience ’s emotions.
In order to achieve this, Eric took a lot of thought.
For a professional model talent show, those young women who love fashion and have some fantasies about Catwalk want to see the most. There is no doubt that it is an ordinary girl who was originally ordinary, and suddenly appeared gloriously in In front of everyone, if a word is used to describe it, that is, the sparrow becomes a phoenix.
The script theme that Eric carefully arranged for the first episode of "America's Next Top Model" is that sparrows become phoenixes.
When the time came at eight o'clock, the TV Station screen flashed after the last advertisement and lit up again, and the title of "America's Next Top Model" appeared.
A series of beautiful art photos flashed quickly, and the sound of Cindy Crawford came.
"People always ask me, Cindy, how to become a supermodel model, every time, I patiently guide them, you should be like this, you should like that. Until one day, I suddenly felt that maybe I can Through the TV, tell all these at once to all the girls who want to become supermodel's dreams. So, today, welcome to "America's Next Top Model". "
"After selection, we selected 13 girls from all parts of United States. Some of them came from western towns, some came from the city of angels, there were southern girls with bold personality, and gentle northern girls. Starting today, I will use the next two months to select the next STAR of professional model from them through various standard trainings. The girl who wins the championship will win the professional model contract of elite professional model Brokerage Firm, Covergirl ’s 100,000 USD endorsement contract and, in the future, more opportunities. "
"So, let's start now."
With the glorious Cindy flash of a professional woman's fashion, a selection of United States girls from around the world appeared on the TV.
In an apartment in Manhattan ’s midtown area, time passed by very quickly. The two girls Alice and Charlotte who had an encounter with Eric had been separated from each other. Alice moved to her boyfriend.
Her boyfriend is a financial analyst named Morgan Stanley named Scott. She was pulled by her girlfriend to watch the fashion Reality Show that she was not interested in. The picture of Cindy was pretty eye-catching just now, and he hugged his girlfriend little yy, but when the picture flashed, the ordinary ones appeared in front of him, and Scott suddenly could n’t help laughing: “Haha, Alice , Do you think these ugly ducklings can become supermodels, just a joke, if they can also become supermodels model, then you can do the world model. "
Alice looked at the ordinary girls on the TV, and she was also disappointed in her heart. She still liked Cindy Crawford. At the same time, she also heard that the show is related to Eric. This is why I pay special attention to it today. So, when Cindy announced that they would make these ordinary girls supermodel model, she also expressed disappointment.
Although most of the girls on the TV are very good in shape and their faces are not ugly, no matter how they look, there is absolutely no glorious supermodel temperament similar to Cindy.
While watching her boyfriend pick up the remote control, she will change channels. Alice thought for a while, or held his hand: "Scott, wait again."
Scott is quite considerate. Seeing her girlfriend insist, she followed her intentions, but she did not forget to add a sentence: "Okay, just read it as a joke."
Before choosing America's Next Top Model's thousands of TV sets, most people have the same thoughts as Alice, and some people have even changed their channels in disappointment.
On the TV screen, the program continues.
Lucky girls began to gather in the fashion capital New York. Different characters, different backgrounds, different life experiences, through the clever lens display, gradually let the audience temporarily forget these ordinary ugly ducklings, or find their own The shadow, or controlled by curiosity and peeping in the heart, slowly, many people forget the initial disappointment and start to enter the plot with great interest. (To be continued.)