I’m in Hollywood Chapter 749: Two options
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Chapter 749
After all, TV Station ’s heritage is still somewhat inadequate. Eric checked the TV Station broadcast program list of the past years. In 1994, TV Station evening prime time only released 11 low-cost TV movies and several soap operas that were replayed repeatedly. The program is nothing new.
However, since "America's Next Top Model" and "Project Runway" have already taken a good lead and accumulated a lot of popularity, then it is logical to continue to increase program input.
"Terry, I admit that you are right, but this situation will soon become history. Since TV Station can create" Project Runway "and" America's Next Top Model ", of course, we can also continue to produce more very successful TV program. Although the two Reality Shows will be completed before the New Year, but TV Station has decided to start the production of the second season of "America's Next Top Model", and the spring file will be available on time tomorrow spring, so you do n’t have to worry about the popularity of TV Station. "
After finishing Eric, I remembered again that Cindy Baba ran in the morning and played with careful thought, but I felt a little funny.
Because of the broadcast cycle, "Project Runway" has no hope of two seasons a year. Therefore, Eric can only hope that Cindy will start the production of the second season of "America's Next Top Model" at the end of the year to maintain the popularity of TV Station.
However, although there are a lot of workaholics around him, the two big beauties Cindy and Linda are obviously not. Making two seasons a year and taking into account a lot of other work is definitely very tiring.
Eric has been calculating how to persuade Cindy in recent days. Even plan to increase the salary of the girl when necessary, and then. This matter hadn't had time to speak up, Cindy sent it to the door.
Terry · Semel is not clear what Eric is thinking. Naturally, the smile that suddenly appeared on his face was taken as a ambition, hesitated for a moment, and said: "Eric, 20 cents, this is the highest price that Warner can offer."
Eric put away a smile and looked at Terry · Semel, saying: "If it is 20 cents, no problem. Terry, but I have a condition?"
Terry · Semel reached out: "Please say."
"TV Station can sign a three-year fixed share contract with Warner cable, and the price is fixed at 20 cents. However, Warner cable needs to carry TV Station signals across all cable TV packages."
"Eric, this is impossible," Terry · Semel shook his head immediately.
In the plan, with the broadcast authorization, Warner Cable will provide some cable TV packages equipped with TV Station to the users who need to choose. The audience of TV Station will eventually be limited. By then, TV Station subscribers of Warner Cable will be limited. It is expected that on the basis of the original user base, the total subscription number will increase to around 6 million, and at most it will not exceed half of the total number of 15 million users of Warner Cable.
But the conditions of Eric at this time are ambitiously wanting to annex all the user resources of the Warner cable at a stretch. Regardless of that consideration, Terry · Semel will not agree.
Eric did not respond much to Terry · Semel ’s rejection, saying: “In this case, Terry, then another option is to increase the broadcast share to 30 cents, and then we can renegotiate the share price every year.”
Terry · Semel shook his head again. Tao: "30 cents is too high, Eric. I just said that TV Station is only worth 20 cents at most."
Eric nodded recklessly. I took a sip of the coffee in front of me and said, "Since that is the case, then come here today, Terry. In fact, I am not good at business negotiations. These things are generally Jeffrey. They are responsible for it. You can think about it when you go back and then send It ’s good for people to contact Firefly executives. "
After finishing, Eric looked at the watch with some seriousness and said, "It's lunch time soon. You can try my Apple pie next time. I generally don't like to eat this kind of sweet food, but Joan does It's very good. "
Terry · Semel's face became a little ugly. Obviously, Eric is to use the word dragging trick again. If you enter the formal business negotiation stage, within ten days and a half months, this matter will not be resolved at all. Eric is basically already aware of the current status of Time Warner. TV Station can afford it. After all, there are many other Comcast, remote communication and many others Small cable operators and satellite TV operators are actively introducing TV Station. There is no shortage of channels, but Warner cable is now losing tens of thousands of users every day, and it is impossible to drag on.
Terry · Semel hesitated for a few minutes. Eric knew he was considering the pros and cons without disturbing, and waited patiently.
After a while, Terry · Semel finally said again: "Okay, Eric, 25 cents, can't be higher."
Eric shook his head and shrugged: "Terry, I only have two options here. In fact, 30 cents is not high. The broadcast fee for ESPN is 1.3USD. Moreover, I actually recommend that you choose the first option. Believe me, the development of TV Station in the next few years will definitely surprise everyone. By then, it will become a regular TV Station in all operator packages. It is inevitable that Time Warner can also enjoy the cheap share price for three years. "
Terry · Semel sees that there is no room for bargaining, so he has to say: "Eric, in this case, I will reply to you tomorrow."
"Of course no problem," Eric did not urge. He knew that Terry · Semel had not been in a good position in Time Warner in the past two years, so the whole person became a little cautious. Discuss with the senior management of the group or Board of Directors.
......
The next day, Eric received a call from Terry · Semel, and Time Warner finally chose the second option to increase the broadcast share to 30 cents.
Of course, the management team is responsible for the preparation of the specific cooperation plan. Eric began to pay attention to the production of TV Station programs in the following days.
At this time, no one mentioned the original 100 million USD budget plan. Anyone knows that if you want to increase the ratings of other TV Station programs to the level of "America's Next Top Model" and "Project Runway", the investment of 100 million USD is not enough anyway.
Firefly Group and Hearst Communications are most concerned about. It is how to maintain the strong popularity of the two Reality Show as much as possible.
Of course, the answer is very simple. Produce or buy more high-quality TV programs.
"I have already passed the Headquarters trench next spring and can get the right to broadcast three very popular films for women," Sleepless in Seattle "," Ghost "and 《Pretty Woman》," ABC Headquarters office, Annie · Sweeney to Eric In return for recent work.
The original Box Office of the three films reached hundreds of millions of USD. Even after a few years, the price of a single broadcast right has remained above one million USD. Although they all belong to Firefly Group, the finances between each part still have to be The accounting is clear. Of course TV Station will definitely get a very favorable price.
Eric sat on the other side of meeting table, looked at the memo submitted to him by Annie · Sweeney, and asked, "So how do you plan to arrange their broadcast plan?"
"As a guide, we will get a total of six broadcast rights to promote our new drama next year. The regular prime time is 22 hours per week, but the strength of TV Station is not enough to cover the entire time period, so I plan to next spring. To start, focus on creating two hours a day, five days a week from Sunday to Thursday. One hour a day, Friday, Saturday, a total of 12 hours of prime time programming. "
Normally, only the traditional three major TV Station can complete the prime time covering 22 hours per week. Even the current Fox TV Station does not get this level, Fox weekly prime time program is currently only 18 hours.
Eric was very satisfied with the Annie · Sweeney program schedule, nodded and asked, "Have you read the original" Sex and the City "and the first two episodes script?"
"Well," Annie · Sweeney nodded.
"So what do you think?"
Annie · Sweeney thought about it and said: "Bold, avant-garde, fashionable, and the delicate and cunning of some little women. I personally like this story very much, I believe that female audiences also like it very much."
Eric smiled. Tao: "That's right, and. Avant-garde and fashion, these two words can be used as the standard for future TV Station production programs, although during the user survey, we found that" America's Next Top Model "and" Project Runway "have nearly 30% Male audience, but you must not think about broadening the audience of TV Station. All ages of TV Station, that is a matter of several public TV Network. What we want is to accurately target TV Station must pin the audience to 18 to A group of fashionable women with strong consumption ability between 34 years old, and make TV shows around women of this age. "
xxxxxx
Eric shook his head and shrugged: "Terry, I only have two options here. In fact, 30 cents is not high. The broadcast fee for ESPN is 1.3USD. Moreover, I actually recommend that you choose the first option. Believe me, the development of TV Station in the next few years will definitely surprise everyone. By then, it is inevitable that it will become the regular TV Station in all operator packages. Time Warner can also enjoy the cheap share price for three years. "
Terry · Semel sees that there is no room for bargaining, so he has to say: "Eric, in this case, I will reply to you tomorrow."
"Of course no problem," Eric did not urge. He knew that Terry · Semel had not been in a good position in Time Warner in the past two years, so the whole person became a little cautious. Discuss with the senior management of the group or Board of Directors.
......
The next day, Eric received a call from Terry · Semel, and Time Warner finally chose the second option to increase the broadcast share to 30 cents.
Of course, the management team is responsible for the preparation of the specific cooperation plan. Eric began to pay attention to the production of TV Station programs in the following days.
At this time, no one mentioned the original 100 million USD budget plan. Anyone knows that they want to increase the ratings of other TV Station programs to the level of the "America's Next Top Model" and "Project Runway". The investment of 100 million USD is not enough anyway.
Firefly Group and Hearst Communications are most concerned about how to maintain the strong popularity of the two Reality Show as much as possible.
Of course, the answer is very simple, make or buy more high-quality TV shows.
"I have already passed the Headquarters trench next spring and can get the right to broadcast three very popular films for women," Sleepless in Seattle "," Ghost "and 《Pretty Woman》," ABC Headquarters office, Annie · Sweeney to Eric In return for recent work.
The original Box Office of the three films reached hundreds of millions of USD. Even after a few years, the price of a single broadcast right has remained above one million USD. Although they all belong to Firefly Group, the finances between each part still have to be The calculation is clear, of course, TV Station will definitely get a very favorable price.
Eric sat on the other side of meeting table, looked at the memo submitted to him by Annie · Sweeney, and asked, "So how do you plan to arrange their broadcast plan?"
"As a guide, we will get a total of six broadcast rights to promote our new drama next year. The regular prime time is 22 hours per week, but the strength of TV Station is not enough to cover the entire time period, so I plan to next spring. At the beginning, the focus is on creating two hours of prime time every day from Sunday to Thursday five days a week and one hour a day on Friday and Saturday. "
Under normal circumstances, only the traditional three major TV Station can complete the 22-hour prime time of the week, even the current Fox TV Station does not get this level, Fox weekly prime time program currently only 18 hour.
Eric was very satisfied with the Annie · Sweeney program schedule, nodded and asked, "Have you read the original" Sex and the City "and the first two episodes script?"
"Well," Annie · Sweeney nodded.
"So what do you think?"
Annie · Sweeney thought for a while and said: "Bold, avant-garde, fashionable, and the delicate and cunning of some little women. I personally like this story very much, I believe that female audiences also like it very much."
Eric smiled and said, "That's right, and, avant-garde and fashion, these two words can be used as the standard for future TV Station production programs. Although during the user survey, we found that" America's Next Top Model "and "Project Runway" has nearly 30% male audience, but you must not think about broadening the audience of TV Station. All ages of TV Station, that is a matter of several public TV Network. What we want is to accurately locate TV Station must be The audience is nailed to a group of fashionable women with strong consumption ability between 18 and 34 years old, and produces TV shows around women of this age. "(To be continued.)