I’m in Hollywood Chapter 782: Best stage

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Elizabeth is only one step away from Chairman in Fox, plus the special status of Murdoch daughter, so it has great power. However, if the company invests in a large project that exceeds 50 million USD, it must still be approved by Board of Directors. Fox's Chairman is, of course, her home old man.

Eric proposed to let Fox participate in part of the investment in "Titanic". In fact, he wanted to fine-tune Murdoch and incidentally steal more power for Elizabeth.

He knows that Murdoch as a standard businessman will never agree to throw money into a bottomless hole like "Titanic". previous life is because Fox is too shrewd. In order to avoid risks, he sold the North America distribution rights at the price of 60 million USD Give Paramount, the result "Titanic" North America Box Office 600 million, Fox all cry dizzy.

This time, if "Titanic" is not a big success, then consider as finished. Once the movie is like original, Box Office will explode. In the future, Murdoch will definitely pay more attention to Elizabeth's suggestions. Elizabeth has more decision-making power in the company accordingly.

The next day, Eric was in the office and received a call from Elizabeth, and the ending was completely unpredictable.

After the Oscar awards ceremony, "Forrest Gump" won six heavyweight awards such as best film and best Director from 13 nominations, especially the succession of Tom · Hanks, which suddenly became the object of media focus. The film Box Office, which is still being screened in hundreds of theaters in North America, once again showed a significant rebound. In the ninth month of the film's release, it still harvested a Box Office that exceeded 3 million USD in a single week, and the Firefly of copyright in addition to the distribution rights of "Forrest Gump" North America also began The next phase of the release plan.

Firefly Studios, the time is Friday, after a period of research, Katzenberg took out the evaluation scheme of 3D and IMAX technology.

"According to the detailed investigation by the Strategic Planning Department, everyone thinks that the current 3D technology may still have the possibility of promotion, but IMAX will not work. This technology has too many restrictions and there is no possibility of large-scale promotion. "

The two are still sitting in a cafe in the studio at this time. Eric pushed the coffee to the side, turning over the information compiled by Katzenberg and asking, "What is the main reason?"

Between 3D and IMAX, Eric actually prefers the latter. This may be the result of being poisoned by too many pseudo 3D movies of previous life.

"The main thing is cost," Katzenberg apparently did a lot of homework. Without looking at the materials, it blurted out, saying: "On the cost of cinema renovation, for 3D, most movie theaters only need to replace a set of projection systems. The price of advanced polarized 3D movie projector is only about 100,000 USD, plus 3D eyes and other hardware, the total cost of transformation will definitely not exceed 150,000 USD. But IMAX is different, the size of the small IMAX screen is on the fourth or fifth floor High, United States and Europe more than 99% of the movie theaters are not eligible for conversion. If you want to build an IMAX theater, you can only start from scratch, the venue construction plus projection equipment, a full set, probably need 1.5 million USD, is a 3D theater Ten times the cost of renovation. "

Listening to the explanation of Katzenberg, Eric suddenly understood why the previous life mainland will become the fastest-growing area for IMAX technology. Because the popularity of IMAX and the outbreak of Film Industry there are almost simultaneous, a large number of new theaters can be used from the beginning Determine the IMAX specifications. However, North America and Europe are different. In these areas, Film Industry has been developed for a hundred years. The supporting movie theaters have also been finalized. The screening halls of these theaters basically do not meet the IMAX reconstruction standards. Faced with such a high cost of IMAX theaters, the enthusiasm for the traditional cinema line to rebuild the IMAX projection hall will certainly not be too high.

Review the materials in your hand. In addition to the cost of the cinema reconstruction, if you want to popularize IMAX, from the film shoots to the film conversion, almost all are accompanied by very high cost requirements. Relatively speaking, the difficulty of popularizing 3D technology is much lower. At present, IMAX technology cannot support a full movie duration of more than 90 minutes, but 3D technology is basically mature. The main reason for its inability to promote is 3D source and 3D. The lack of cinema. Even, the current 3D technology's reputation is not so good, because many cinemas with 3D equipment are showing **** movies that give people a sense of wonder.

Eric is not a blind idealist. Many things need to be taken step by step. After thinking about it for a moment, he said: "I saw that IMAX is currently developing DMR reset technology for converting ordinary film to IMAX film. For a moment, the financial situation of the other party does not seem to be very good, we can invest a sum of money. In addition, we set up a special 3D technology research and development department in the digital field, um, when I finish shooting "Casino Royale", the lower part The video may be able to try 3D. "

Katzenberg nodded his head, Eric ’s suggestion was generally taken into account, but after Eric finished, Katzenberg continued: “Eric, I also think that 3D technology is definitely a new development area for Film Industry in the next few years, so you Do n’t think this is a good driver for us to enter the cinema industry? ”

"Cinema line?" Eric raised his eyebrows unexpectedly, but he didn't consider this matter.

In the 1980s, during the Reagan administration, Federal Government's control over the entertainment industry was gradually released. The Paramount Act that stripped Film Studio from the cinema line had already existed in name. Viacom, Time Warner and Universal all have their own cinema lines Among them, Viacom holds the largest cinema line, with an ultra-high 3000 screens in entire US.

However, the development of Firefly is late, and it has not been time to get involved in the cinema business. It is bound by the deep-rooted concept of the Paramount bill, and Eric also subconsciously did not consider this matter.

At this time, after being reminded by Katzenberg, Eric discovered that in recent years, it is indeed the best time for Firefly to get involved in the cinema business. Although many people always think that "Avatar" is the beginning of the rise of 3D movies, in fact, in the years before and after the new century, 3D movies have appeared. previous life is more well-known "Spider-Man", "Harry Potter" and other films There are 3D versions, but because of various restrictions, these films have not reached the powerful influence of "Avatar".

Whether it is 3D technology or IMAX, it has been around for more than 30 years. Therefore, the promotion of these technologies is not difficult in terms of technology. The difficulty is simply the lack of a strong mechanism to promote.

So, at this time, it is not bad for Firefly to be such a "pioneer". After all, according to the historical trajectory, the North America movie market reached saturation around 2000, and the market growth rate for more than a decade later was solely due to the increase in ticket prices. If 3D and IMAX can be promoted, it will undoubtedly break through the market. Saturation restrictions have prompted the industry to grow further.

After thinking about it for a while, Eric put down the empty coffee cup and said: "Jeffrey, this matter can be added to the next development plan of Firefly, but I hope you can be very cautious. I always hope that Firefly can be more powerful , But also worried that Firefly will become dull and bloated due to blind expansion, do you understand? "

"Of course, without 100% certainty, I will not do this easily."

Eric nodded, picked up the coffee pot and filled himself with a cup of coffee, and said, "Do you know what Steve is doing?"

"David also talked to me, I hope I can help in the past, I refused," Katzenberg did not conceal, said: "They will officially announce the news next month, but I do n’t know the details. Now. "

David · Geffen and Katzenberg have always been good friends. This point Eric is also clear, but the friendship factor is unlikely to drive a determined business elite to change the court. The former Katzenberg had no choice. At this time, He clearly understood that Firefly was the best stage for him to stretch his talents. (To be continued.)