I’m in Hollywood Chapter 788: Pull and kill
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After the fierce bidding two years ago, 2.5 billion USD invested heavily in the Paramount of Disney Hand-Drawn Animation Department and moved the entire team to the new working park of Los Angeles Culver City.
At this time, Paramount PicturesCEOSherry · Lansing came out of the office building of Paramount animation Film Studio, said goodbye to the person in charge Roger · Allers, and got into his car.
The car started, and Sherry · Lansing leaning on the leather seat gently rubbed temple(s), recalling the issue of Sound of the Desert just discussed with Roger · Allers.
"Sound of the Desert" tells the story of an Indian princess who rescued the United Kingdom explorer and resolved a race war. This is the Disney animation period but the preparation project. The detailed script, storyboard and sub-lens have been determined during the Disney animation period. After the Paramount bought the Hand-Drawn Animation team, the production of "Sound of the Desert" also started immediately.
Despite the change of owner, the salary of the entire animation team has increased significantly. But the resentment that was abandoned by Firefly was not so easy to dissipate. Over the past year, the entire Hand-Drawn Animation team has been working hard to create a masterpiece like "The Lion King" again, so that Firefly can abandon Hand-Drawn Animation Department. Regretted her decision.
Therefore, although the usual two-year animation production cycle is shortened to one and a half years, the quality of "Sound of the Desert" is still very good. During the audition, even Redstone himself praised the animation.
In order to realize the diversified ambitions of Viacom in the entire industry chain, Redstone can spare no effort to support Paramount Animation Department.
However, Sherry · Lansing is far less optimistic than Redstone and the animation team.
Despite strict cost control, the production cost of "Sound of the Desert" still reached 80 million USD due to the skyrocketing salary of animators. With the subsequent announcement, the total investment is likely to exceed 120 million USD, which is equivalent to the cost of announcement produced by "The Lion King" double.
The animations of the "The Lion King" sequel and "Mulan" are currently being produced, and the cost must be high or low. However, I want to use Paramount animation as the locomotive, and joint Viacom's Blockbuster chain store and Nick Children's Channel and other channel resources. To build a diversified industrial chain that can fully tap the commercial potential of animation movies, it is conservatively estimated that it will take five years.
Before that, if you want to recoup the investment in these high-profile animation projects, you mainly rely on the movie Box Office.
It is conceivable that in this long industrial chain, these animated films with huge investment, as long as there is a loss of Box Office, it will seriously damage the capital chain of Paramount Pictures, and even have to be like Warner Bros., not only can not be the parent company To provide profits, we must also obtain financial support from Headquarters.
Also, Sherry · Lansing has always been suspicious of why Firefly suddenly sold Disney Hand-Drawn Animation Department.
After all, it was at the peak of 1 billion USD in "The Lion King" global Box Office. Slightly sensible business managers could not make such a counterintuitive decision.
But if that young man is serious about his actions, this reason is even more untenable. Firefly has risen miraculously in less than ten years, and has become the largest media group in North America and even the world, creating such a media. How could the people of the empire be willing to act alone? However, if the sale of Hand-Drawn Animation Department is the result of the other party's deliberations, then Paramount is likely to already be taking some very hidden huge risks.
The decision to acquire Disney Hand-Drawn Animation Department was made by Redstone in person. Sherry · Lansing knew that even if there was a problem with Animation Department, she would not take much responsibility, but as the CEO of Paramount Pictures, once this happened, her life would definitely not It's better.
Everything is a foregone conclusion. Sherry · Lansing has been entangled for a while, and I quickly put this matter down. I still decided to focus more on Live-Action Film. Although it is not as rich as the animation movie, Live-Action Film is always Hollywood. Mainstream.
"Is there any news over Steven?" Sitting up straight, Sherry · Lansing asked the front row assistant.
With the support of Microsoft, Spielberg will join forces with David · Geffen and George · Lucas to establish a brand new Film Studio, which is already well known in the industry.
Although everyone knows that this Film Studio will gradually build its own distribution network, but unless the continuous merging of new lines and Disney's distribution channels like the original Firefly, otherwise, at least in recent years, Spielberg and others must still release the film. Handed over to the seven major Film Studio.
Because Bill · Gates, the main investor behind the scenes, is not in a harmonious relationship with Firefly, the three companies in the Firefly system will definitely not be considered by Spielberg's. Sony Film Industry has not yet struggled out of the mess, and there are already many under the Warner Spielberg is the only production company to choose from. Only Paramount and Universal are available. Both of them are also trying their best to strive for this cooperation project.
The assistant replied: "Mr. Spielberg ’s assistant called not long ago and said that at eight o’clock tonight, Mr. Spielberg can make time. I ’ve already reserved a seat at Beverly Hills Manor Morton Restaurant."
Sherry · Lansing nodded in satisfaction, looked at his watch, less than an hour left after work, and was about to tell the driver to drive home to prepare for the evening meal in advance, car front row car fax suddenly rang loudly.
A series of five or six pages of information are printed, and the fax machine sound stops.
The assistant scanned the information roughly and handed it to the back row of Sherry · Lansing: "It's" First Fear ". In the media these two days, something suddenly appeared ... well, Ms. Lansing, you personally Check it out. "
Fear 1 is a crime thriller directed by Gregory Hobrit, who has served as the famous TV series Director and Producer of the Los Angeles Law Network and New York Crime Case.
The film cost 30 million USD, which is considered a medium-cost production.
Perhaps due to being born in TV series Director, Gregory Hobrit could not control the rhythm of the film well, resulting in the film ’s initial length of more than 160 minutes. After many edits and edits, it was compressed to 130 minutes Although it still appears to be verbose, it cannot be modified, otherwise it will affect the integrity of the whole story.
After the initial internal test film, the newcomer named Edward · Norton was not an astonishing performance, but in other respects, they were not favored by the management.
Therefore, the company does not focus too much on announcement.
Until recently, Producer Gary Lucchesi of "First Class Fear" thought of a joint hype that linked the film to the new line of Firefly's "Seven" to increase the popularity of "First Class Fear", Then promote the Box Office marketing plan.
It is already Wednesday, and "First Fear" and "Seven" will be released this Friday. Through feedback from various parties, Sherry · Lansing is also very satisfied with the effect of the Gary · Lucchesi marketing plan. .
After seeing the assistant ’s words after watching fax, Sherry · Lansing curiously took over the pages of fax. The assistant just forgot to arrange the fax page. Sherry · Lansing first saw some media Commentary from "Fear of Fear".
"... If" Seven "only uses some religious methods of slaughter to give people pure sensory stimulation, the shocking reversal of the ending of" First Fear "will bring us pure spiritual shock. Countless theories Both the facts and facts have proved that psychological fear is the real fear. In this respect, as a crime thriller of the same type, "First Grade Fear" undoubtedly achieves this extreme, but "Seven" is more It ’s like a routine flooded plasma film. "
"..." First Fear "is undoubtedly a highly completed crime thriller, there is no illusion in the plot, and there is no old-fashioned picture that deliberately misleads the audience. Some people just think that When everything is dusty, the stimulus that makes people feel shocked and frightened is reversed in a blink of an eye. If "Seven", which uses plasma to show off the killing technique, can score 7 points, "Fear 1" can get at least 8.5 points, I At this time, I am already looking forward to it. When the film is officially released, I can walk into the cinema again to enjoy this really wonderful film. "
"..."
Just swept through a few paragraphs, Sherry · Lansing frowned, and the established propaganda methods provoke a performance comparison between the two villains Edward · Norton and Kevin · Spicy. What is the situation now? The reputation of "Seven" in the circle has already been determined, otherwise it will not be possible to win the Sundance Film Festival Jury Prize.
The quality of the film that promotes "First Class Fear" is better than "Seven". Isn't this waiting for the face to be beaten after the film is released?
Looked up to the assistant and said, "Take me a call to Gary."
As the assistant picked up the car phone to dial, he turned back and said, "Ms. Lansing, this is what Mr. Lucchesi sent."
Sherry · Lansing nodded, turned over a few pages of fax, and found the notes on the first page of Gary · Lucchesi. It turns out that these comments are not the result of the operation of the Paramount marketing department. In addition to Paramount, who will pay attention to the two films is naturally self-evident.
The phone was dialed, the assistant handed over the microphone, Sherry · Lansing discussed with Gary · Lucchesi who was in charge of "First Level Fear" announcement, but had no choice but to put down the phone and read the pages of fax several times Several thoughts flashed in succession in my mind, but they were not suitable.
These media comments are from Firefly Group, which is almost certain.
Sherry · Lansing knows that even she herself, when encountering such things, often make some counter-attacks, but it is unlikely that there is such a helpless method of Firefly.
After all, these comments are all about the benefits of "First Level Fear". Paramount cannot always publicly say that our film is not good enough, and it needs to be improved.
But if you do n’t do this, you can only let the idea that “First Grade Fear” is better than “Seven” spread, and then, after the two films are released in large scale, the media and the audience will find themselves Cheated, the result will be even more unpredictable.
Obviously, this is killing, holding you high, and then falling, crushing bones.
The quality of the film "Fear 1" did not meet the expectations of Paramount, so the announcement strength of the film is not too strong. But this does not mean that Sherry · Lansing does not care about this movie. The entire Paramount, which will cost more than 30 million USD every year, will definitely not exceed ten.
Think for a while, Sherry · Lansing said: "Go back to Headquarters, and call Gary, and discuss the countermeasures."
"What about meeting with Mr. Spielberg?"
"As long as you are not late, please pay attention to the time and remind me when the time comes."
......
Publicity work for a movie often begins when the movie is approved.
However, the real word of mouth of the film is established, but it is a few weeks before and after the official release. Before that, you can only find ways to let the audience know that there is such a film until the film starts a small-scale screening. And the official large-scale release, word of mouth will spread.
Since winning the Sundance Film Festival Jury Prize in January, "Seven" has a strong presence in the media and the fan community.
Because of Paramount's ingenious joint promotion approach, near Easter, many people suddenly noticed a movie of the same type called "First Level Fear".
Ordinary people will not seriously study movie reviews after all, they will only feel the impact of the overall trend of Yulun faintly, and gradually feel that, perhaps, this first-level fear is really like newspaper As said above, it is even better than "Seven".
Flying in just a few days, Easter is not a statutory holiday of North America, but this time is the spring break time for United States college students. Most United States college students will get at least one week ’s spring break during this period, although some Young people with a good family will choose to travel, but most people cannot have this kind of economic strength after all.
However, watching a few movies with family and friends during the holidays is also very common entertainment for United States people.
"Seven" and "First Class Fear" are undoubtedly the first choice for most people watching movies this Easter.
On Friday, April 5, the day before Easter, "Seven" and "First Class Fear" were released simultaneously on 2500 and 1900 screens.
Because 《Alien 3》 is tepid, the popularity of David · Fincher is not too high, but the two actor "Seven" Matthew · McConaughey and Morgan Freeman are familiar Hollywood Star in recent years , Plus the Victoria’s Secret angel goddess Diane · Kruger screen debut this kind of gimmick, it has attracted a large number of viewers to buy tickets.
At the same time, influenced by the media's comments on the two films in recent weeks, a large number of people have chosen "Fear 1". (To be continued.)