I’m in Hollywood Chapter 824: What happened?
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Saturday, December 28.
Two days have passed since Christmas and New Year is coming.
Katzenberg originally planned to take his family to Europe for a holiday during the holidays. Although he is a workaholic, it does not mean that he does not need to take vacations. However, because of the "Titanic" incident, Katzenberg had to cancel all itineraries by the end of this year, and did not even return to New York to spend Christmas with his parents.
The first week of "Titanic" Box Office 54 250,000 USD surpassed the original Firefly Group internal and external Box Office statistics agencies most of the first week expectations are around 40 million USD. Production and announcement costs, this first week of results can still only be said to be a failure.
At the moment, this situation seems to be irreversible. As the CEO of Firefly Group, what Katzenberg has to do now is to avoid this Box Office tragedy as much as possible.
Wake up habitually at five o'clock. After all, it's a holiday and a weekend. Katzenberg didn't start the day's work as eagerly as before. After a simple morning exercise, he started to prepare breakfast for his wife and children in person. What is your responsibility as husband and father.
At the same time, in the Firefly Group ’s Burbank Headquarters, the office of the film distribution department, the on-duty employees George · Rake and Phil Ropolos, who are responsible for Box Office statistics, are again questioning the major theater lines fax again. Box Office data.
In recent years, with the rapid development of the Internet, the ticketing systems of North America major cinema line providers have also gradually been networked, and the statistical efficiency of Box Office has greatly increased. However, there is still no unified data between different cinema lines, so , Film Studio and the specialized Box Office statistical agency, also need to summarize the individual data given by different cinema providers.
George · Lake and Phil Ropolos re-checked the consider as finished's Box Office data on December 27 again, and even made a few calls to ask the theater company again for some data they were puzzled about. After confirming that the number of Box Office in the hands is complete and correct, George · Rake and Phil Roplos stared at each other for a few seconds. They have been working in the film industry for five or six years, but, looking at the hands The two figures are 100% sure that this is definitely the strangest Box Office data they have ever seen in their lives.
Although it is almost certain that the Box Office data in the hand is accurate, and recalled, George · Leike still said to his colleagues: "Phil, do you want to confirm it again, in case it makes a mistake, the BOSS will be happy Field, we may be swept away? "
The tiredness accumulated on the face of Phil Ropolos because of the drudgery that required all night has disappeared at this time. He gently shook the paper in his hand and made a clattering noise, looking at his companion. , Said: "Do you think it is necessary?"
"Otherwise, call Mr. Thompson first?" George · Rake suggested again: "I send this data directly to BOSS, I always feel a little unrealistic."
George · Lake said Robert · Thompson is the head boss of the two of them, Chairman of Firefly distribution department.
Phil Ropolos once again looked at the single-day Box Office data of "Titanic".
12.12 million USD!
In the first week of "Titanic", there was no single day when Box Office broke through 10 million USD, which is also one of the reasons why everyone thinks that "Titanic" Box Office is a fiasco.
According to the normal Box Office trend of most movies, the single day Box Office of "Titanic" three days on the next weekend should be around 6 million USD, but at this time, the data in hand is twice as expected. What does this mean? In the second week of "Titanic", not only did Box Office not fall, but there was a completely unreasonable surge.
Phil Ropolos is not unprecedented in seeing the Box Office reverse decline. Many word-of-mouth movies will show a certain degree of climb in the second week of Box Office, but the reverse declines are basically very small. Rarely more than 10%, but compared to the 8650,000 USD in the same period last Friday, the Box Office on the next Friday of "Titanic" was actually 40% higher.
"So, let's make a call first," in the end, Phil Ropolos, who was also somewhat guilty, nodded in favor of George · Rake.
So, less than seven o'clock, Firefly Group including Katzenberg, Frank · Wells, Carolyn · Elliot, Kenneth · Horn and other gangs of seniors in Los Angeles hurried to Burbank Headquarters, and even left, It was just Michael · Lynn with a Board of Directors seat in Firefly Group. After hearing the news, they were curiously rushed from his mansion at Malibu to Burbank.
Firefly Group Publishing Department Chairman Robert · Thompson pushed the door into the meeting room, all the people who were whispering were quieted down and looked at him unanimously.
"Mr. Katzenberg, and everyone, I have personally called to confirm. Although there may be some errors," Titanic "yesterday ’s single day Box Office should definitely be around 12 million USD." Pause, Robert · Thompson Added again: "In other words, compared to last Friday, not only did the Box Office of" Titanic "not fall, but it rose by 3500,000 USD, and the percentage of reverse decline was 40%."
Robert Thompson said, and then signaled the secretary behind him to distribute the copied Box Office data report to all group executives present.
After receiving the detailed data report, Katzenberg can't wait to look down.
According to preliminary statistics, on December 27, United States local single-day Box Office totaled 29500,000 USD, and "Titanic" stood at the top of the list with 12.12 million USD single-day Box Office. The second place is the Zhengzhi satire comedy "Three President mess" released by Warner Bros. this week, Box Office5.7 million USD on the first day. Next up are "Martians Turning Around the Earth", "Mr. Sweetheart", "Star Trek: The First Contact" and other films.
Since the detailed single-day Box Office rankings have been counted, then this data is definitely not wrong.
Staring at the one-day Box Office data of 12.12 million USD, Katzenberg did not have any excitement in his heart, but he was slightly veiled, raised his head and looked around, all the executives present basically showed similar expressions on their faces The same question is obviously hanging: What happened?
After a while, Katzenberg looked at Robert · Thompson and asked, "Did you send Box Office data to Eric?"
"Yes, Jeffrey, we will send the Box Office data of the previous day to Mr. Williams every day before six o'clock in the morning," Robert · Thompson nodded and confirmed.
"Then ..." Katzenberg said half of the words, and shook his head again. If there is any feedback from Eric, he would definitely call himself or Frank and others, thinking, Katzenberg is no longer anxious to understand the response of Eric , But look at everyone: "So, everyone talk about, what is the situation now?"
You all look at me, I look at you, and I do n’t know what to say for a while.
Seeing that the big guys did n’t speak, Robert Thompson sitting at the end of the desk tentatively said, "I think the current Box Office trend of" Titanic "has already given signs in the past few days."
See Robert · Thompson's opening, Frank · Wells looked over and said: "Robert, can you talk about it in detail?"
"Of course," Robert · Thompson nodded, thought about it, pointed at the writing board behind Katzenberg, got up and walked over, picked up the fountain pen and just before "Titanic" seen in the Box Office statistics report The Box Office data for each day of the week are listed one by one.
"Look at everyone," Robert Thompson listed the data for the first seven days of the first week, and added yesterday's 12.12 million USD, and then said to everyone: "The first weekend of" Titanic "is really mediocre, and the first week is also Monday. There has been a normal decline, but since Christmas, Wednesday, 7.03 million USD, Thursday, 9050,000 USD, Friday, that is, yesterday, 12.12 million USD, judging from the Box Office figures of these three days, "Titanic" is experiencing After the initial mediocre trend, for some reason, Box Office began to show a clear upward trend. "
Executives such as Katzenberg, Frank · Wells, and Michael · Lynn who have just come to join in the lively film industry for many years now generally understand what Robert · Thompson may mean by ‘some reasons’.
However, as a group CFO who just joined Firefly a few years ago, Carolyn · Elliot was a little confused, and asked curiously: "Robert, what do you mean by" some reasons "?"
Robert · Thompson glanced at everyone and hesitated, saying: "I think the most likely is the reputation of the movie. This is not a relatively polarized reputation in the media, but a word of mouth among the audience. However, the Box Office trend of "Titanic" is also very different from the word-of-mouth word-of-mouth movies in the past. Those movies may show a downward trend next week, but they are definitely not as high as "Titanic". Therefore, I am not I can guarantee that there are other reasons we do not know. "
Everyone talked about it again and again, seeing that this closed-door car discussion did not produce any useful results, Katzenberg waved to terminate everyone ’s speech, and said to Robert · Thompson: "Robert, this matter you Responsible in person, give you three days to figure out what is going on, in addition, help me connect the Eric phone, immediately. "
"Titanic" Box Office's sharp reversal in the following week could not be concealed for too long. It was only one morning that most people had obtained the relevant information. Of course, Eric was the first to receive the news.
However, because of the experience of previous life, Eric did not worry about the prospect of the film Box Office like Katzenberg, Cameron, etc. before the release of "Titanic". Correspondingly, "Titanic" began to take off next week, Box Office, Eric It is difficult to experience the excitement of the senior management of the group.
Receiving a call from Katzenberg, Eric is still sitting in a coffee shop in Southampton, quietly reading George · Suo Ross's "Financial Alchemy" in the company of a vase girl.
After all, this is only the first day of the next week. After all, the follow-up Box Office data has not yet been determined. Eric did not eagerly let Katzenberg carry out some of the plans he has brewed in his heart for the most recent period. The two simply chatted for ten. After a few minutes, I hung up the phone, and Eric dialed the Cameron phone that was advertised for "Titanic" in Australia. Although Australia was early in the morning, Cameron did not take a break. Eric told the news that Box Office fell in the next week of "Titanic" This guy who has been anxiously getting angry recently, presumably, the Cameron in Sydney should be able to sleep well afterwards.
If the Box Office data on "Titanic" is released on Friday, but it is only a little doubted by the internal executives of Firefly Group, when the statistics of the Box Office data are released the following weekend for the next three days, the entire North America media is almost in a temporary state of bluff, Almost all media are also asking the same question: what happened?
After experiencing 12.12 million USD Box Office on Friday, Box Office still did not have any downward trend on the following Saturday, but rose slightly to 12.46 million USD. Subsequently, the Box Office data on Sunday was 10.86 million USD.
Finally, the total of Box Office on the second weekend of Titanic was 35.44 million USD. Compared to Box Office of 29180,000 USD on the first three days of the first weekend, it has risen by more than 600 USD. Although the overall increase is not as scary as Friday, it reverses The decline rate still exceeds 20%.
Immediately, under the personal advice of Katzenberg, Robert · Thompson also produced a preliminary Box Office trend investigation report.
......
After all, this is only the first day of the next week. After all, the subsequent Box Office data has not been finalized, and Eric has not eagerly asked Katzenberg to implement some of the plans he has brewed in his heart for the most recent period. The two simply chatted for ten. After a few minutes, I hung up the phone, and Eric dialed the Cameron phone number that was advertised for "Titanic" in Australia. Although Australia was early in the morning, Cameron did not have a rest. Eric told the news of Box Office falling in the next week of "Titanic" This guy who has been anxiously getting angry recently, presumably, Cameron in Sydney should be able to sleep well afterwards.
If the Box Office data of "Titanic" is released on Friday, but it is only a little doubted by the internal executives of Firefly Group, when the Box Office data statistics of the film are released the following three days, the entire North America media is almost in a temporary state of bluff, Almost all media are also asking the same question: what happened?
After Friday ’s 12.12 million USD Box Office, there is still no downward trend on Box Office the following Saturday, but it rose slightly to 12.46 million USD. Subsequently, the Box Office data on Sunday was 10.86 million USD.
Finally, the sum of Box Office in the three days of the second weekend of "Titanic" was 35.44 million USD. Compared with the Box Office of 29180,000 USD in the first three days of the first weekend, it has risen by more than 600 USD. Although the overall increase is not as scary as Friday, it is inverse. The decline rate still exceeds 20%.
Immediately, under the personal advice of Katzenberg, Robert Thompson also produced a preliminary Box Office trend investigation report. (To be continued.)