I’m in Hollywood Chapter 849: Marvel Machine Universe Project

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If you want to carry out hunger marketing, you usually need some prerequisites. Either the price is lower than that of the same type of product, or the product demand is tight and the supply is in short supply.

The price of Fireflyer must not be considered low, even, due to the recent strong supply shortage, retailers have already raised the selling price to more than 300USD. Strictly speaking, the wanton price increase of the terminal retailer will not bring any benefit to the Fireflyer brand. Therefore, in the discussion between the two heads of Eric and Firefly Electronics, it has been determined that the price increase of the retailer will not be exceeded at most. 30USD, otherwise the supply will be stopped.

But at the same time, the price increase of physical retailers also provides Amazon with a more favorable opportunity to implement hunger marketing.

In the proposed plan, Amazon will receive a supply of 50,000 units per month from Fireflyer, and the sales price will remain unchanged at 299USD, and it will be snapped up online every three days. The hunger marketing cycle is three months.

Fireflyer has done a very good job in the traditional marketing plan, which is why the sales are hot after the sale.

But Fireflyer is just a brand new electronic product after all, and many traditional portable music player users are still on the sidelines.

The implementation of hunger marketing can not only maintain the strong topic of Fireflyer for a long time, but also make this brand-new brand form a deep-rooted concept in people's hearts in the short term. At the same time, it can also completely stimulate the purchase desire of all potential users. In addition, the Amazon platform can also obtain more traffic and users in a short time through this marketing plan, and open the e-commerce market other than book sales. Therefore, this program can be said to have achieved multiple effects in one fell swoop.

All afternoon, four people were discussing detailed implementation details. In the end, Jeff Bezos suggested: "Eric, I think that the three-month period seems too short. In my opinion, even after three months, Fireflyer will still be in a state of short supply for a long period of time, we Why not extend this plan? "

Eric shook his head decisively, he did n’t want Firefly Electronics to become a company that did n’t know how to live without the hunger marketing: “Although this marketing plan is very effective, it ’s not an orthodox marketing approach, if Doing this all the time will definitely arouse strong resentment from users. Therefore, our energy should still be placed on better product development and brand building. Even if it does not happen to meet this opportunity that is very beneficial to Fireflyer and Amazon, I will not come up with this plan at all. "

After discussing all things, it was already evening, but Victor McNeilly did n’t stay too much and left Eath Hampton in a hurry.

After the lively birthday of the little guys, party, Eric also rushed to New York the next day and began to discuss with the Marvel Entertainment team the detailed plan for the establishment of Marvel Studios.

Manhattan Midtown, Marvel Headquarters in the large conference room.

All the senior executives of Marvel Entertainment ’s various departments gathered today, and even founder Stan · Li rushed over.

Marvel EntertainmentCEOAvi · Arad stood in front of the slide projector and personally explained the Marvel Cinematic Universe story line that the Marvel creative department spent more than a year devising. Eric initially provided a simple draft based on the memory of previous life, and then the content was filled by the creative department of Marvel, and finally the result today is.

Since the Marvel at this time has basically recovered all the core heroes ’copyright, even the original stalemate Captain America has been taken back. Therefore, the new Marvel Cinematic Universe plan is more grand than the original time and space, and the role will be even more. rich.

The new Marvel Cinematic Universe plan story line also starts in The Avengers, but then the story ’s layout will expand the entire universe, with various major events as the main line, and six infinite gems as the dark line, which leads to the Galaxy Guard and finally similar The team of infinite watchmen of the DC Seven Lights Corps.

It took Avi · Arad a full hour and a half to finish the overall concept.

Stan, Mr. Lee sitting next to Eric, in the Avi · Arad commentary process, has always been very excited. Putting Marvel's Superhero on the big screen is almost one of the most important wishes in his life.

However, after Avi · Arad finished speaking, Stan · Lee replied a little calmly, and asked Eric indefinitely: "Eric, this plan is exciting, but, you do n’t think that you want real Is it too difficult to implement? According to my understanding of Hollywood, Hollywood has never been able to guarantee the success of the film, not to mention this huge plan involving dozens of films, as long as one or two Box Office appear in the process For the disastrous work, the whole plan is likely to be ruined. "

Everyone obviously heard the question of Stan · Li and looked at Eric quietly. Although they felt blood boiling about the huge idea of ​​the Marvel Cinematic Universe plan, they also had similar concerns. After all, the wishes are usually beautiful and realistic It is also often cruel.

Feeling around or questioning or hoping eyes, Eric explained with a smile: "Of course I also know this kind of problem, so for a long time in the future, Marvel Studios will be personally responsible by me to ensure During the implementation of the plan, there will not be any execution problems caused by the inconsistency of high-level opinions. Secondly, the plan is described in detail, which can be regarded as a comic serial movie plan, which means that the planned film style It will maintain a high degree of uniformity, as long as the first few films planned to be commercial success and accepted by the audience, as long as the next film does not change the style abruptly, the probability of failure will be very low. "

The Eric voice fell, and someone immediately asked: "Mr. Williams, Marvel Cinematic Universe plan is so huge, there must be a lot of different Director, each Director has a different personal style, this problem seems to be impossible to solve."

"We will not refuse to cooperate with the big-name Director, but the premise is that these Directors must adapt to the style of Marvel Films, otherwise we would rather not cooperate, there is no room for bargaining. On the other hand, we will also maximize the potential Good newcomer Director, because these people will cherish the opportunity more, so it will be easier to adapt to the Marvel Films style. "

In the conference room, there was a buzzing discussion, and Eric was also able to guess the minds of everyone, but just smiled and sipped the coffee in front of him.

Stan · Li has no other people's concerns, first asked: "Eric, if you use a lot of newcomers, I think, maybe, it should be difficult to make an excellent manga movie?"

Eric did not shy away, nodded and said: "Generally, if it is in accordance with the film critic standard, it should be like this."

The crowd was whispering again.

This time, Eric did not wait for them to ask, and then said: "First of all, everyone should be clear that all the films under Marvel Studios should only be pursued for commercial success. Others, such as the evaluation of film critic, The look and feel of the core comic fans are irrelevant. Only in this way can the whole plan be carried out smoothly. At the same time, in order to make the Marvel universe plan carry out, we must also sacrifice the diversity of film styles. Whether it is Director , screenwriter, Actor are still producers, of course they can all have their own style, but the personal style of all of them can never override the overall style of Marvel Films. To put it bluntly or cruelly, in the Marvel universe plan In the meantime, all creators of Actor, screenwriter, Director, etc. will be just a screw in the Marvel Cinematic Universe plan. A machine is absolutely inseparable from the screw, but the screw can never take control of this machine. "

For a moment of silence during the meeting, Stan · Li said again: "Eric, but if so ..."

Eric actively interrupted the old man ’s question and said, "Stan, there are two options in front of us. One option is to enable the best production team we think we can play in order to pursue the quality of the film. Director Actor can all play to its fullest. We also restricted them as little as possible. But as a result, some of the films produced will have a good harvest of Box Office and word-of-mouth, some will either get Box Office or word-of-mouth, and the other part, Box Office and word-of-mouth will both fail. This will also cause some Superhero to be very popular, and another part of Superhero to be eliminated by the market. Eventually, the Marvel Cinematic Universe plan is also destined to be no longer smooth. The other option is to maintain the consistency of the overall style of Marvel Films. The classic movie named by the film and television, but the probability of failure is also very low, so it can also guarantee the smooth implementation of the Marvel Cinematic Universe plan. Two options, Stan, which one would you choose? "

Speaking, Eric looked at everyone around again and asked again: "Which one would you choose?"

No one answered, but the answer is self-explanatory.

Of course, if someone opposes it, Eric will not be stingy with a compensation for resignation.

After discussing this issue, Stan · Li once again asked: "Eric, what about the cost? As far as I know, sequel films of Hollywood rarely have more than three episodes. This is mainly because once the movie is obtained Success, Actor set will also get higher and higher? "

Eric realized that Stan · Lady Li had obviously done a lot of preparation work before, so the question was quite accurate.

But Eric has also considered all aspects of the problem, so he quickly replied: "Actor is similar to the selection of Director. We will naturally not refuse to cooperate with the first-line superstar, but the premise is that they must be willing to sign long-term contracts. As for the pay, as long as the film Box Office is good enough, we will not be stingy, but we must also agree in advance on a plan that can be accepted by both parties. However, I actually prefer to enable the potential of the second and third lines Actor, Hollywood has never lacked outstanding performance Actor Yes, with newcomers, we can also sign packaging contracts more easily. Compared with the first-line superstar, Actor signing packaging contracts will also reduce more uncertainty in the shoots sequel. "

After Eric finished speaking, there was a wave of doubt in everyone's heart.

The newcomers for Director and the second and third line for Actor. So, Marvel Cinematic Universe, is there any future?

Eric also quickly realized this emotion from everyone's expressions and said with a smile: "I know your concerns, but whether a Director and Actor are big names or superstar in the success of a movie is actually never the most Important. If you do n’t believe it, you can recall the history of Hollywood movies, not to mention too long, even in the last ten years, Hollywood newcomer Director or anonymous Actor created Box Office or word-of-mouth classic movies, such as "Beverly Hills Cop", "" "Three Men and a Baby", "Lethal Weapon", "Ghostbusters", "Bad Boys", "The Matrix" and so on, these movie series that once occupied the forefront of the Box Office ranking, the original Director and Actor are actually not so famous. In turn, Schwarzenegger, Stallone, Kevin · Costner these high-paying first-line superstar, in recent years have frequently produced large projects that make Film Studio bloodless. "

After finishing Eric, the expressions of many people in the meeting room were relaxed.

Eric explained some of the doubts in the hearts of everyone. When you stopped asking questions, you opened the memorandum and said, "Now, discuss some of the changes I made to your proposal. First, I have already I said, "XX-Men" will be stripped out separately to become a small Marvel Cinematic Universe, but I still see too many XX-Men characters in this plan, this must be modified ... "

The meeting continued, and only a small number of issues were discussed until sunset, and everyone will continue to discuss various details in the next week. Therefore, Eric is not in a hurry. After work, he also specially invited Stan · Li to a nearby restaurant Having dinner together, I listened to the old man's suggestions for a lot of movies.

At nine o'clock in the evening, Stan · Lee was sent away, Eric got on his own car, and came all the way to a building near Madison Avenue near Central Park.

Remove a birthday cake and a bunch of fresh flowers prepared by the assistant from the car. Eric entered the building and took the elevator to the duplex mansion on the top floor.

Here is the residence arranged by Eric for Gisele and Alessandra. He has purchased a large number of luxury properties in New York and Los Angeles these years. Except for a few of his own residences, most of them are left to a luxury rental company in the name , While preserving value, you can also earn rent. Gisele and Alessandra lived in one of them at this time. After collecting the two last year, Eric gave them a bunch of keys. The mansion is located on the top floor of this building on Madison Avenue. Although it is a block away, it is the same. You can see Central Park, the vision is very good. (To be continued.)