I’m in Hollywood Chapter 859: This is different
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Chapter 859
The Marvel in the original space and time has been criticized for Actor compensation, mainly because Marvel had a very stingy CEO Isaac Pearl Matt at that time. The industry even once circulated that Marvel Entertainment office furniture is second-hand goods Jokes like that.
Before grabbing Marvel from Ron · Perelman, Isaac Pearl Matt was also a member of Marvel Board of Directors, Firefly completely swallowed Marvel, the original Board of Directors was disbanded naturally, and Eric did not send Isaac Pearl Matt Throwing an olive branch, as a Boss, Eric certainly hopes that top management can open source and cut costs as much as possible to create more profits for the company, but he also feels that there is no need to be harsh, it will only be counterproductive.
Compared to these minutiae, Eric is more concerned about the overall cost control in the production process of Marvel Films, which is the basis for Marvel Cinematic Universe to be stable and sustainable. Therefore, in the two weeks of New York, the Marvel Films protagonist's salary plan discussion occupied a long time for everyone. The core of the final plan is actually two points: long-term contract, and the salary is linked to Box Office.
Participating in the core Actor of the Marvel Superhero movie must sign at least six contracts. As long as Box Office is good enough, Marvel can guarantee that they will get the remuneration of A-level stars, but will never pay the sky-high price of a single 50 million USD.
Talking casually with Stewart Lankel about these things, the two of them inevitably talked about some past events in the past, and both were a little sighed.
Looking forward to the surrounding guests, Stewart realized that Eric is not as leisurely as it seems on the surface. After chatting for more than ten minutes, he said that he would carefully consider whether to participate in "Spider-Man". The teenager took the initiative to cooperate with Eric Say goodbye and walk towards the parents and sister who are not far away.
Eric was still leaning on the railing, making a gesture to the passing waiter. Just after taking a glass of champagne from the other party ’s tray, a couple walked over.
The man has gray hair, wears a straight suit, wears glasses, and is quite a bit of a university professor. But if someone knows that his shoots was once called 《Exorcist》, the first horror film of Hollywood, it will definitely not With a similar impression, this man is Hollywood horror film master William · Friedkin, and the middle-aged woman holding his arm is naturally his wife, Sherry · Lansing, the current ParamountCEO.
Eric also noticed that the expression of Sherry · Lansing clearly had a hint of guilt in the teacher. Obviously, the purpose of the other party's appearance on this party tonight was not so simple, and, according to common sense, on this occasion now, Although it will not refuse, Firefly cannot actively send invitations to the heads of its competitors such as Paramount. The other party is obviously unsolicited.
Pretending not to notice the expression of Sherry · Lansing, Eric stood straight and greeted William · Friedkin enthusiastically: "Hi, William, good evening."
"Good evening, Eric, this is really a time to celebrate," William · Friedkin was obviously not affected by his wife ’s emotions, or did not show it, and greeted Eric with the same enthusiasm, saying: "global Box Office 1.8 billion USD It ’s a miracle, but, Eric, I ’m curious why you chose this number to hold a celebration party. Is n’t global 2 billion better? "
Eric casually made an excuse and said: "Some things are done when they are thought of, it is not a good thing to always be bound by the inertia of thinking."
William · Friedkin laughed in a friendly way.
Sherry · Lansing followed by Eric's words: "But, Eric, don't you think Firefly has done too much in some things?"
William · Friedkin didn't expect his wife to be so direct, and it seemed a little embarrassed. He reluctantly did cough a few times.
From the words of Sherry · Lansing full of gunpowder, Eric has almost 100% confirmed the origin of the other party. I want to come, because of the joint block strategy of Firefly and Fox on "The Lion King2", Paramount has been pressed.
Although Redstone once issued a rhetoric in the media, "The Lion King2" will completely kill "Finding Nemo" and "Ice Age", but from the beginning of the final stage of the summer film in the end of March, "The Lion King2" in Firefly and News Corp media The network is almost completely invisible. Yahoo web portal and paper media related to Firefly and News Corp also rarely appear any news related to "The Lion King2".
Due to factors such as advertising audiences, the marketing of animated movies is much more dependent on TV ads than Live-Action Film. "The Lion King2" not only lost more than half of the TV advertising channel platform of North America, but also was jointly attacked by Firefly and Fox in the advertising of the two Major TV Network networks of NBC and CBS. In the past more than a month, almost all marketing activities have only been Describe it with half the effort.
On the contrary, the promotion of "Finding Nemo" and "Ice Age" is in full swing. With the strong combination of multiple marketing methods such as TV, newspaper, Internet and traditional posters, the influence of these two animated movies is like a virus It is spreading rapidly among the general public.
Although I guessed the intention of Sherry · Lansing, Eric did not pretend to be stupid, and shrugged, said: "Sherry, I do n’t think Firefly has anything excessive. If I remember correctly, at the end of last year, MTVTV Station also rejected the trailer for "Titanic". "
"This is not the same, Eric," Sherry · Lansing defended: "Firefly is now completely annihilated, which is not good for both of us. Do n’t forget, Firefly still retains the surrounding products copyright of" The Lion King ", if "The Lion King2" Box Office failed, you also won no benefits. "
Eric spreads hands: "Sherry, you said that it does n’t make any sense. Although the Hollywood Seven has never lacked cooperation and occasionally worked together on some things, in essence, we will always be competitors. , Each of us will definitely choose the plan that is most beneficial to us. "
"But TV Network should belong to the open public service field, Eric, it is even illegal for you to do so, it is unfair competition."
"You are wrong, Sherry, four Major TV Networks are always private, ABC is mine, Fox is Murdoch, CBS is Larry · Tisch, NBC is General Electric, I saw it on NBC last week The live broadcast of Jack · Welch's speech seems to be as long as one hour. Do you think that if NBC is not part of General Electric, can Jack · Welch get a full hour of personal show time? So, some of the sounding words can be listened to, if it is true, That would be silly. "
Sherry · Lansing fingers holding the wine glass in his hand, and for a time, he didn't think of a rebuttal.
William · Friedkin, who was standing aside, saw that his always-toothed wife was speechless by the young man in front of her, and took the initiative to round the court and said: "Eric, Sherry, you do n’t have to be so stiff, do n’t we look for it? How about talking slowly in your seat? There will be a solution to anything. "
"William, this is not necessary. I am glad that you are able to come over tonight and have some fun," Eric raised a toast to William · Friedkin and turned straight away.
If Hollywood can still maintain the stable pattern of the seven major parties coexisting as many years ago, Eric will naturally take the initiative to promote the coexistence of all parties in competition and cooperation. But now, with the rise of Firefly, this coexisting state has been completely broken. Eric does not feel that there is still a need for reconciliation. After all, reconciliation definitely means compromise. Eric really ca n’t think of the necessity of Firefly.
With the rapid development and growth of Firefly, the trade-offs will happen. Film Studio and media groups that are not in the Firefly system will definitely be strongly impacted, and even encounter survival threats. By then, the competition between the parties will definitely reach the point of life and death In this level of business competition, it is very impractical to seek reconciliation and even sympathy from opponents, and it is not wise to actively give competitors opportunities.
Maybe the negotiation was fruitless. After celebration party of "Titanic", the time just entered May. Paramount took the initiative to provoke the topic of "The Lion King2" being jointly blocked by Firefly and Fox in the promotion process on newspaper.
Redstone personally landed on NBC ’s morning news talk show for this, angeredly accused Firefly and Fox of such unfair competition, and even vowed to file a lawsuit against the United States Justice Department.
Probably feeling that a media tearing war is coming, a large number of newspaper in entire US immediately started to follow up, reporting this incident one after another, and looking forward to the responses of Firefly and Fox.
It's just that no matter how provocative Viacom is, how Redstone is so violent, the executives of Firefly and Fox have not responded to this topic, and there is no topical report on the blockade of "The Lion King2" on the media controlled by the two companies. It seems that in the minds of Firefly and Fox, this matter simply does not exist.
Finally, after being chased and blocked by a large number of media reporters for more than a week, Katzenberg finally uttered utterly “tolerantly”, but it was just a sentence: you ca n’t force McDonald ’s to advertise KFC.
This sentence is simply too powerful.
As anyone knows, as the same world-class fast food chain, McDonald ’s and KFC have always been competitors.
Similarly, Firefly Group and Viacom Group are also undisputed competitors.
Refused to advertise competitors on its own media platform. Isn't this justified?
A lot of media that originally wanted to get justice for Paramount calmed down because of this sentence of Katzenberg, although some newspaper felt that Firefly Group was too desperate. After all, "The Lion King" is after all Disney's animation from Firefly The brand, however, was originally a lively buzz, and it quickly dissipated when competitors almost did not answer. Even though Viacom is still very unwilling to fan the flames everywhere, it is still difficult to arouse the media to follow up.
Of course, this sensation naturally made "The Lion King2" show its face severely in front of the public, but obviously, as the main audience of "The Lion King2", no one would think that 6 to 12 Year-old children will pay attention to this kind of thing.
As for teenagers or adult audiences, they have too many movies to look forward to this summer, "Godzilla", "Batman and Robin", "Casino Royale", "Scream2", "Bad Boys2", etc. Cartoons, even without mentioning the differences in propaganda efforts, after being influenced by several 3D Animation of Pixar, they are obviously easy to accept "Finding Nemo" and "Ice Age" instead of the traditional 2DHand-Drawn Animation like "The Lion King2".
After celebration party, in the three-week period from April 25 to May 15, "Titanic" has successively harvested 1.6300 million USD Box Office in the global market.
On May 16, Firefly Group officially announced that "Titanic" global Box Office broke through 2billion USD, and the cumulative total number of Box Office reached 2billion 15 million USD.
This time Firefly did not focus on holding celebration party, but instead held interactions with movie fans in the main ticket warehouse countries within the scope of global. Although these activities can no longer stimulate the potential of "Titanic" Box Office, they directly promoted a lot Sales of peripheral products of "Titanic".
Since its release, "Titanic" has been on the shelves of peripheral products. The cumulative sales have also exceeded the amazing number of 600 million USD, and this number will also grow rapidly as peripheral products on the overseas market are gradually on the shelves.
Firefly's peripheral product operation department expects that only the peripheral products of a movie "Titanic" will bring Firefly sales of not less than 1.5 billion USD in the next few years, which is almost half of Firefly's peripheral product sales last year. In 1996, the revenue of Firefly's peripheral products was only 3.3 billion USD.
This series of huge success numbers has further stimulated almost all Film Studio of Hollywood to start frantically looking for projects that are comparable to "Titanic" in the next step. Even if it was Firefly itself, within a few weeks of Eric returning to Los Angeles, it had already received four or five 'heavy bombs' script in a row.
Obviously, the success of "Titanic" has brought an illusion to the entire Hollywood, making many people think that since there is a first part global Box Office 2 billion USD movie, second part will definitely appear soon. many.
Eric will certainly not be blinded by this success, but will continue to devote most of its energy to the establishment of Marvel Studios and the preliminary preparations for projects such as "Spider-Man" and "Iron Man". (To be continued.)