I’m in Hollywood Chapter 969: Easter movie package


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Eric soon found a collection of short stories signed Nancy Collins on Amazon. After reading the introduction, the idea of ​​"Underworld" obviously came from one of the novels called "Love of Monsters" .

Natasha has n’t returned yet, Eric dialed the girl ’s cell phone and asked her to stop by the bookstore to buy the novel collection.

"Eric, is this book," after another half an hour, Natasha handed a book that was not too thick to Eric: "I found it only after finding three bookstores."

Eric glanced at the cover and nodded: "This is it. Did you buy your leather suit, please change it to me first?"

Natasha shook a few handbags in his hand and walked towards the bedroom.

Natasha left, Eric leaned on the sofa, opened the book and read the "Monster Love" with only seven or eight pages, this is another story similar to "Romeo and Juliet", a pair of werewolves and vampire Men and women love each other, but because the two races are dead enemies of the generations, they are finally unable to come together under the heavy obstruction of the clan, and they are both killed in the end.

After reading this novel, Eric just wrote an e-mail ordering the Firefly copyright department to take down the adaptation rights of this novel, and heard the sound of thumping leather boots hitting the ground.

Looking up, Natasha Henschy in a black leather outfit walked in with the same black mountain boots. The tight leather outfit outlined the girl ’s perfect body curve and became more popular, simply **** Her ponytail and high-top mountain boots on her feet also gave her a little more bravery.

Just.

Eric glanced at the black belt in Natasha ’s hands a little bit tremblingly: “What are you doing?”

Natasha lifted the belt in his hand and patted it twice on the other palm, with a cold and proud queen character on his face, came over and pushed Eric towards the back of the sofa chair, deceived and sat on him, Then bow your head.

Feeling a warm little tongue slowly tracing his neck all the way up, Eric took a breath of breath and shouted: "Stop!"

Natasha · Hengshuiqi stopped, looked up and looked at Eric for a few times, and finally he laughed: "I thought you would like this?"

Eric shook his head resolutely: "No, I do n’t like it at all. If you dare to continue, I will drive you out. , first remove this ponytail."

The Natasha did not get off Eric, he made a grimace gently, dropped the belt in his hand, and unlocked the ponytail with his backhand. Shaking his head a few times, the blond hair spread out, and a soft breath immediately offset her neutral temperament: "Is this all right?"

"Well, very good," Eric nodded and carefully admired the beauties in close proximity, saying: "Just so, I just called the restaurant in the club to make a reservation, let's go for lunch first, Also tell you about the movie. "

Excited expression on Natasha ’s face, and he put his arm around Eric ’s neck: "So, even if I passed the audition?"

Eric nodded: "As long as your hair is dyed, your appearance will be no problem, and your acting skills will pass. Others, as long as you are not afraid of hard work, this movie will be yours."

"Why is it hard, is it a lot of play, like, 《Charlie's Angels》?"

"Almost, you are the only Heroine, and the number of action scenes should add up to three of them. So, I need you to receive physical training a few months in advance."

"Of course it's okay," Natasha nodded quickly and got up again: "Then I'll change clothes first."

Eric smiled and pulled her: "No, just wear this suit and go to the restaurant."

"Oh, do n’t you dislike it?"

"Do I still want you to buy this suit if I don't like it?"

"Then ..."

"Not so many why."

"Oh."

After three days of work from Monday, the crew returned to Los Angeles that afternoon, followed by the Los Angeles Disney theater scene, also the night scene shoots, so there is no work on Thursday during the day, Eric only the next morning Return to Los Angeles with Natasha Henschy.

After a week of work, the crew did not work overtime this weekend.

Next Monday, March 23, will be the day of the 70th Oscar Award Ceremony.

Eric had already received an invitation call from the Chairman Film Academy two months in advance, plus this is the seventieth birthday of Oscar, he was naturally not suitable for continued absence this time, so he agreed. Also agreed to serve as the best script award guest.

However, the gap between shoots's "Iron Man" and Eric's most concern is the Easter schedule this year.

The time is already in the end of March. This year ’s Easter is April 12. The Easter movie is usually drawn a week in advance, which is April 3.

Firefly, Metro Goldwyn Mayer and Fox have jointly entered the final stage of Easter marketing. Now, whether it is a theater or street billboard poster, or a few Major TV Network advertising hours, you can frequently see "The Wedding Singer", "Species", "Austin Powers" three film posters and mixed cut trailer video.

The three Film Studio completely bundled the three movies together. For this reason, the entire 50 million USD was invested only in the advertising marketing budget.

This budget size has even exceeded a blockbuster movie with a production cost of over 100 million yuan, because the usual blockbuster, marketing and distribution budgets are not even 50 million USD. And the production costs of the three films add up to 83 million USD.

Speaking of that, there was originally a movie that hoped to join this "Easter Movie Package", that is "City of Angels" produced by Warner Bros..

This fantasy love film starring Nicolas · Cage and Meg · Ryan, due to the joining of two first-line big men, the production cost reached 55 million USD, and Warner is also full of confidence that this movie will become an Easter explosion.

Therefore, when Firefly proposed bundling and promotion, the management of Warner Bros. was very interested in cooperating, but because the City of Angels, whether it is the card or the budget, exceeded the other three movies by an order of magnitude, the other party inevitably proposed A series of conditions favoring "City of Angels".

Because of the inner hills, Warner's work efficiency is so outrageous.

Eric feels that if these conditions are really negotiated, Easter may have long passed, so they have to give up, and each side will play their own way.

In fact, even within the three companies, there are respective concerns about this cooperation. The biggest disagreement is how to allocate the 50 million USD marketing budget this time. Some people want to share evenly, and some people want to allocate based on budget costs.

Eric naturally did not want these differences to affect this cooperation, so he came forward personally, with a firm attitude: the distribution is based on the final North America Box Office of the three films. In the future, Box Office will be higher, and Box Office will be less. So that no one will feel bad.

"The Wedding Singer", "Species", and "Austin Powers" focus on the promotion of warm love, sci-fi thriller, and vulgar hilarity, respectively, and they have specially launched discounted holiday packages.

The marketing costs of 50 million USD have been smashed out. The freshness of the gimmick and the overwhelming publicity and marketing have made the effect very obvious.

After investigation and feedback, most potential audience groups have already known the existence of these three films. Over 80% of the movie fans surveyed said that they might choose one or more of them to enter the cinema to watch movies.

Compared to the Warner's "City of Angels", although the announcement budget of 25 million USD is also invested, the momentum is far from being comparable to the "Easter Movie Package" of the Firefly system.

The Box Office appeal of Nicolas · Cage and Meg · Ryan is strong, but on the Firefly system, Mike Mel of "Austin Powers" and the book of "The Wedding Singer" · Stiller are all from "Saturday Night Live" The ace comedian is a household name in United States. The female No. Aniston of "The Wedding Singer" ​​has accumulated 200 episodes of 《Friends》 for nearly a decade. The status of United States No. 1 sweetheart has been unshakable, even if it is Heroine Heather Graham of "Species" since his debut in the 1980s. , Is also the **** goddess in the hearts of many fans.

Therefore, the combined popularity of these people is not at a disadvantage compared with Cage and Meg · Ryan.

Even in terms of publicity, the advantages of these people are far more than Cage and Meg · Ryan. Just like the promotion of TV programs, Cage and Meg · Ryan can only land on a few popular talk show programs according to the arrangement of Warner.

But the four-man team on this side is very empty, and "Saturday Night Live" is definitely not going to run. The four people take turns to brush it.

"David · Letterman Late Night Show", "Jie Renault Talk Show" and the like, based on their connections in the TV circle, even if Firefly is not arranged, it is easy to log in. Even in the second half of 《Friends》, which has returned after the winter break, a series of cross-episodes related to these movies was specially arranged. Mike Mel and Ben Stiller and Heather Graham also acted as guest Guests attended.

After careful consideration, "Austin Powers" ​​will be released at the same time as Warner's "City of Angels" on April 3, and "Species" and "The Wedding Singer" will be scheduled on April 10, Easter week.

Due to the massive publicity offensive, although the three movies are not considered bombshells, the North America theaters are very enthusiastic about the arrangement of these three films.

The scale of the opening screens of the three films has reached about 3,000, which is already a treatment that can only be obtained by large-scale films. Of course, the reason why we can get so many rows is because Easter is not a hot date after all. (To be continued.)


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