I’m in Hollywood Chapter 99: All you need is an artwork


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Looking at the Jeffrey who is really angry and still complaining, Eric can only get up and pour a glass of water for the other party, and wait for Jeffrey to drink it in one breath before persuading: "Okay, Jeffrey, do n’t you Did n’t you see? It ’s just a strategy for Caa to lose face. If the other party bites the 20% share, of course there is no need to talk about cooperation. But if you calm down and think about it, just knowscaa wants more. Delay for a while? "

"Dragging time, why do you want to delay time?" Jeffrey apparently has not calmed down yet, poured himself a glass of water and poured it down before asking directly.

Eric spreads hands: "Because of face, 《Premiere》 magazine made a 'Hollywood Power Rankings' ranking some time ago, Michael · Ovitz ranked first, even Barry · Diller and Michael · Eisner, the helm of film giants, can only be ranked Behind him. If it was not long before this title was obtained, there were two stars under his hands who cooperated with the previous blockers. This is not the face of his "Hollywood most powerful person". "

Jeffrey breathed a sigh of relief: "It ’s just fine, I thought the other party really wanted to take a share of profits, which is too chaotic."

"This is not a mess," Eric directly hit: "Jeffrey, maybe you will slowly accept the fact that the stars will be divided into profits in addition to the pay, because Cruise tries in the upper movie 《Rain Man》 This model has gained a lot of sweetness, and it is impossible for other Hollywood Stars not to follow suit. "

"Two people plus a 40% gross profit share, do the other party want to earn more than us? We have 60% remaining and we have to pay various other expenses."

Eric actually thought of this problem. He felt that this might be an opportunity. In the future, he is destined to join the Hollywood movie Producer alliance. This determines that for his own benefit, he must stand on the opposite side of Actor. .

The 《Rain Man》 of Cruise is just an attempt to provide Actor with a new mode of remuneration, and this negotiation of 《Running Out of Time》 may become a reference for many Hollywood top stars in the future, so in any case, it must be divided into The lower the ratio, the better.

If this ratio can be controlled between 5% and 10%, then once it becomes a standard, the future savings will be an astronomical figure. Although Eric does not know whether this matter will succeed, always try it.

"Jeffrey, do n’t worry about this, just talk to the other party slowly, do n’t even think about 20% of the share, and 6 million ’s pay should also be pushed down, both to share and not to reduce Remuneration, how can there be such a good thing now. "

Jeffrey is still a little unwilling: "Eric, why not bypass Cruise and manager of Hanks and talk to the two people alone, did n’t you have a great day?"

Eric smiled and pulled out yesterday's "Hollywood Reporter" and shook it in front of Jeffrey: "They are all artists under the caa, and I have no particularly good friendship with each other. They can promise to appear in 《Running Out of Time》, which is not enough for Michael. · The face of Ovitz is too high, the two can't do too much. Besides, they can't oppose CAA to fight for more benefits for themselves, right? "

Jeffrey did not refute, but asked: "Eric, talk about what you think. I am the first time I have encountered such a thing. Although I can drag the negotiation down, as Boss, you are The person who made the final decision, so you better give me a reference to the bottom line data. When I was negotiating, I had a sense in my heart. "

Eric pondered his chin and said: "There is no Actor routine for biting Hollywood. If you force the other party to share, you will lower the pay. I heard that the reason why Cruise in 《Rain Man》 can get a share contract , Is the result of actively reducing the pay. As for the bottom line, with the current fame of Cruise and Hanks, the pay should not exceed five million USD, and the share ratio should be controlled between 5% and 10%, and definitely not exceed 10%. "

"Okay, I have the bottom of my heart." Jeffrey wrote down the words of Eric.

Noting that Jeffrey still has a depressed look, Eric patted the other person ’s shoulder comfortably and smiled: "Okay, Jeffrey, do n’t worry about this anymore. Although we will really lose because of the new pay model Part of the benefits, but we can make up for it from other places, and that part of the benefits does not need to be divided with Actor, we can even use the Actor banner to open a higher price. "

"You mean ... placement of advertising?"

"Bingo!" Eric called finger click: "《Running Out of Time》 is still a fashion film, this kind of film is very suitable for advertising placement. I saw on newspaper, Lamborghini because of the 《Pretty Woman》 placement ad, this year's sports car Sales will be more than three times that of previous years. The new ghost sports car has not even been listed yet, and has already received orders for hundreds of vehicles. "

"This is indeed a good idea," Jeffrey finally smiled, subconsciously looking for script, want to see which advertisements can be inserted in 《Running Out of Time》. Eric directly pulled out a piece of paper and handed it to Jeffrey: "Don't look for it, I'm ready."

Jeffrey picked it up and glanced at the long slipped list, mouth slightly open.

mobile phone, intercom, sports car, boxed cookies, sunglasses, camera, necklace, comic magazine ...

"Eric, is this too ... a bit exaggerated?"

Eric thinks that he is more ethical than the explosive shell of previous life. At least he did n’t spend 200 million USD to create a special effects commercial for up to three hours. He just cleverly used the plot to insert advertising, not for advertising. And change the plot.

"Jeffrey, in fact, these are just handwritten as soon as I think about them. A lot of intercom and mobile phone lenses will appear in the movie, so mobile phone and intercom advertisements can be packaged to a communications equipment company, such as Motorola, I heard that Motorola will be launched A small mobile phone, only slap big. I believe that there is Lamborghini in the front, plus the joining of two superstar, Cruise and Hanks, Motorola will readily pay millions of advertising costs. If the other party ’s offer is too low, Then find their old rival Ericsson. And sports car, continue to contact Lamborghini, I believe the other party will not refuse. "

Jeffrey pointed to the list and asked, "What about boxed cookies?"

Eric explained: "Did you not watch script? In the movie, Andy has placed several bombs, which have always been fake. These bombs are made of packaging boxes. Not only will the packaging box appear in the movie. There are also close-up lines and related lines, so this is also a very important placement advertisement. As for sunglasses and camera, these will be used in the movie, so you can also pull sponsors, mosquitoes are meat even if they are small. "

"Eric, don't you worry that inserting too many advertisements will arouse the audience's disgust?"

"No," Eric's self-channel: "None of these advertisements is deliberately done, so the audience does not feel any discomfort. Of course, because there are more advertisements this time, it requires Communicate well with the sponsor in advance. You ca n’t just poke out the sponsorship as the last Lamborghini, the movie has not been released. "

Jeffrey noticed something inappropriate and doubted: "The placement of advertising is not prominent, and it is not advertised. If I am a sponsor, I will definitely not pay this money."

"It ’s not that people do n’t preach," Eric said patiently. "I mean, you ca n’t preach this thing before the movie is released, otherwise, even if I do n’t deliberately implant it, it will be considered deliberate by the audience. For this reason, this preconceived concept will subconsciously cause the audience to resent the movie. But as long as the movie is released and the word of mouth is determined, then the hype of advertising will not only promote the effect, but also attract those curious movies. The audience of the advertising plot in the movie enters the cinema again, thereby increasing the Box Office of the movie. "

Jeffrey gave a meaningful smile: "Eric, I feel like I have a Venetian businessman in front of me."

"Is that sarcasm?"

"Yes, but I added a lot of praise and admiration." Jeffrey laughed.

"Master Oh, Jeffrey, you are so generous." Eric replied in a tone of a stage play and laughed.

After making a joke, Eric looked at his watch and said, "I happen to have a date, so ..."

Jeffrey did not wait for Eric to say it, and quickly replied: "I will leave the matter to me, right?"

"Smart, I wouldn't expect you to answer the question." Eric laughed again.

Jeffrey did n’t understand what the terrier was in Eric, did n’t laugh with it, and then cursed his lips and curiously said: "Dating, with a woman?"

"Man, a well-known architectural designer in the industry, Frank · Gehry, I have seen the Malibu mansion he designed for Oracle Chairman Larry · Ellison, so I plan to ask him to help me as well."

"Related to the chaotic rocky beach you bought with 5 million in vain?"

"Why is the money wronged," Eric retorted: "When I build my Malibu No. 10880, everyone will buy 50 million USD."

"If you are honest, to be honest, your wayward behavior makes me sigh of relief, because you have finally done the same thing as a teenager of your age, otherwise, I will always subconsciously think of you as A person of the same age. Eric, why do you always call there Malibu No. 10880? "

Eric blinked: "This is a secret."

"Tell me, I promise not to tell others." Jeffrey looked over curiously.

"Since it's a secret, you can't tell anyone other than yourself, you are also" others. "Of course, Eric couldn't explain to Jeffrey and left the office directly.

The Neverland Ranch of Michael · Jackson reached 11 square kilometers, plus various buildings, it took 19500,000 USD. Compared with Malibu, the plot of only about one hectare cost 5 million USD, which is indeed an unfair price. However, even so, it was the result of an extra 'public relations fee' lobbying by Mr. Private Lawyer, because this is a small park and cannot be sold according to the usual practice.

"Mr. Williams, although the design drawing of this building you draw is very imaginative, there are too many unreasonable places, and the construction is quite difficult, especially on the edge of the cliff." Frank · Gehry His professional vision evaluates Eric's drawings.

At this time, the two stood together at the sharp corner of Malibu. They were also accompanied by assistants of Frank · Gehry. Eric was not alone, and Virginia was at home, so he was called by Eric as a temporary guest secretary.

This is already a private land belonging to Eric, and has obtained a building permit, so it can be tossed on this land. As long as it is not because of the nuisance caused by the disturbance, no one will be in charge.

"Mr. Gehry, do you mean it is too difficult to build, that means it can be built?"

Frank · Gehry nodded: "But it costs a lot of money, I think it is completely unnecessary. If you must build this mansion here, I suggest moving the mansion to the north at least about ten meters This will not only greatly reduce the difficulty of construction, but also save more than 30 of construction costs. Moreover, various pipeline lines are also easier to set up. "

Eric made a visual inspection. After panning for ten meters, the glass window showed that there was a very rocky landscape. Is it still a mansion facing the sea with spring flowers blooming?

Shake his head, Eric rejected Frank ’s suggestion: "Mr. Gehry, if I insist, how much does it cost?"

“I ca n’t give you specific numbers for the time being, because I do n’t have specific survey data yet. If you insist to build according to the styles on your design drawings, you need to conduct a lot of tests on the geological conditions of the cliff shore to determine Whether it can withstand the weight of the building there, if not, it needs to be reinforced, which is more cumbersome. However, I think that five million is definitely indispensable. "

"Only five million USD?" Eric raised the eyebrow, it took five million to buy this land.

"Mr. Williams, as far as I know, Malibu is now the most expensive mansion at this price."

"Sorry, Mr. Gehry, I do n’t know much about these things. I want to take the liberty to ask, if I give out 10 million, or even 20 million, what kind of effect can it create?"

In this era, even the Bill classmates of Microsoft, it is impossible to take out 10 to 20 million in cash. After all, the other party ’s worth is more reflected in the stock price. But the film industry is different. As long as Box Office can be sold, it can withdraw tens of millions or even hundreds of millions of USD funds in a relatively short period of time.

Frank · Gehry glanced at the boy in front of him in surprise, and thought about it or said: "In that case, I will build an artwork for you, Mr. Williams, are you sure?"

"I'm sure, Mr. Gehry, all I want is an artwork." Eric replied without hesitation.


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