I’m Really a Superstar Chapter 104: [The dilemma of TV station public welfare advertisement! 】

The next day.

It's cloudy and cloudy.

Today ’s Zhang Ye car number is thrown in the District parking lot. one's own takes the subway to go to work. There are a lot of people. The first subway did not crowd up. When I got to the unit, I was a few minutes late.

"Early."

"Here is Teacher Zhang?"

"Teacher Little Zhang, good morning."

Brother Hou Xiao Lu, they all greeted him. Yesterday morning, Zhang Ye first arrived. They also directly called Zhang Ye's real name or "Little Zhang". Now that I know the Zhang Ye's Niubi, they have all changed their names from "Little Zhang" to "Teacher Little Zhang" was very polite. Either at mechanism, at public institutions, at private companies, or at Entertainment Circle, it's basically the same. You have deep qualifications, you have great skills, and you have a high reputation, then others have to respect you.

Xiao Lu offered Zhang Ye a glass of water, "You drink."

"Thank you, I'll be here with one's own." Zhang Ye did not dare to entrust it.

The younger brother laughed: "By the way Teacher Zhang, Brother Hu came just now. I was looking for you and you were not there. Maybe there is a meeting Brother Hu and I want to take you to participate."

Zhang Ye quickly said: "Oh, blame me for being late, where is Hu Teacher?"

"Brother Hu also works in here." Brother Hou smiled and said, "You should be here in a while."

As soon as the words fell, Hu Fei entered the office area. It was good to see colleagues smiling at each other with great smiles. He was also very relieved that only unity had Strength. This was what he wanted to see and he didn't want to call too much. The reason people come in is that people have many eyes and miscellaneous mouths, and the relationship between colleagues is not good. Although he still has such a small reputation in the industry, he can jump over and start all over again to create a team of one's own and channel. Strive for the one's own column to maximize the rights, do a good job of program, do a good job of Viewership Ratings, there are too many things to do, so especially a solid and solid rear position is needed.

"Teacher Little Zhang, come with me." Hu Fei smiled and said, "channel has a meeting, and I don't have an assistant. Come with me, huh, I'm not using you as an assistant, but I call you in But it ’s not just for you to do it behind the scenes, your Literature level can also play a great role behind the scenes.

Zhang Ye wondered, "Hu Teacher, what is it?"

"Public advertisement, Let's go, you will know when you go." Hu Fei took him upstairs and explained to him when he took the elevator: "The policy was dropped a month ago. It is media politics. Let's make a public welfare advertisement on energy saving for Literature and Art Channel, but it hasn't been done for a month. In fact, it can't be said that it hasn't been done. It just didn't pass the above. Seeing that the deadline is tomorrow, our channel leaders are also very anxious. That's why we convened everyone to come up with ideas and help discuss the contents of advertisement together. "

Zhang Ye suddenly understood.

A small meeting room upstairs.

A long table with less than twenty seats.

Zhang Ye When they arrived, they were almost full. It seems that they are leader or employees of Segment Group of Literature and Art Channel. Zhang Ye saw several familiar people in it, including a youth and a woman. All interviewers interviewed him that day.

Someone glanced at him when they saw Zhang Ye.

"Old Hu, haha, you are the slowest." A middle-aged man greeted him.

"Isn't the leader yet, just be late, Old Wang, this is our Segment Group's Teacher Zhang Ye. You can take more care of it in the future." Hu Fei seems familiar with him.

The middle-aged person is happy: "That's your person. I want to take care of it, but I can't take care of it, but the name of Little Zhang has been like a thunderbolt for a long time. What position is it now?"

Hu Fei said: "Guest Host, and behind-the-scenes copywriting work may also have to be captured by Little Zhang. There is no way, our column can't be compared with you all. There are fewer people and we can only hold multiple positions."

Women who interviewed Zhang Ye laughed: "Little Zhang is still suitable for copywriting. No one in channel is stiffer than his pen. It can work harder for those who can."

Everyone is seated.

Hu Fei whispered to Zhang Ye.

Zhang Ye only knew that the middle-aged person was called Wang Meng, Music Billboard Segment Group Director, and the woman who had interviewed him was Jiang Fen, and Chief Director broadcast by the entertainment.

At this time, five or six people came in, one of whom was Correct channel, Wang Shuixin.

Wang Director is not very good today. I walked over and sat directly in the upright position. I didn't say anything. First, I drank a whole cup of tea. Then, at the end, I put down the cup and said, "Okay, let's have a meeting. Today everyone should know the content of the meeting. It is to set the public welfare advertisement. It must be done today. It will be submitted for approval in the afternoon. After approval, tomorrow It ’s also the latest deadline, and it ’s going to be on TV. already has no time ”

Finally, Wang Director came in with TV station as the advertisement employee.

A staff member handed in a sample, perhaps said that it was more accurate. "These are the two ideas we just worked overtime last night."

A staff member distributed the attachment to the participants.

Zhang Ye also got a copy and opened it.

Wang Shuixin took a closer look and threw the copy onto the table without looking too carefully. "This is also called creativity? Is this what you call creativity?" Wang Shuixin knocked on the table and said, "Everyone has a responsibility to save electricity. Is there anything new to start using electricity for everyone? "

The staff of the advertisement department said: "Leaders, now Domestic public welfare advertisement is like this, it is simple and clear, otherwise it is a slogan, it must be a slogan, or it is a burst of data, write how many people have no electricity , Write about how much loss everyone would have wasted electricity, we also want to innovate, but we can't innovate, already is the limit of public welfare advertisement "

Wang Shuixin is very pissed off: "If you don't do well, you can't do it well. What's the reason?"

The man was silent for a moment, "Leadership is our responsibility, then we think again."

"Too late to hear what I just said? You must produce results today, and you have to do it" Wang Shuixin said: "I also know that there are bottlenecks in public welfare advertisement, but there are bottlenecks to break through. The same is true of the above requirements Our channel, this is the policy advertisement. I ca n’t afford to lose anything. I do n’t ask anything else now, regardless of the reason. What I see is the result, and what I see is creativity. Otherwise, it wo n’t pass. ”

The people in the advertisement department can't count on it. They submitted a dozen samples this month, already, and all of them were beaten back up. Wang Shuixin said to everyone: "Calling everyone is a brainstorming, who has any good ideas? You can talk about creativity. "It seems that he is really anxious. If this policy task is not completed, the above must be held accountable. No one will be better off."

Jiang Fen asked, "How many seconds does it take?"

Wang Shuixin said: "There is no requirement, but it must be within fifteen seconds according to the conventional rules. If it is a feature film, it is best not to exceed twenty seconds."

Jiang Fen suggested: "Otherwise it would be better to innovate on the word advertisement? I have a good one-energy saving, the way of life continuation."

Wang Shuixin shook his head. "No, it's still too common."

Wang Meng said: "What about naughty words? A gentleman must have a degree and use electricity to wake up."

"It's too upset." Wang Shuixin said: "The above requires creativity, not coldness, creativity is the kind that can make people's eyes shine or everyone can't think of it." Then, he was also annoyed. "Can you broaden your thinking a little? We have so many capable people in Literature and Art Channel, would it be stumped by a public welfare advertisement? Can't you think of a good idea?"

The leader of another Segment Group smiled bitterly: "Leader, we are engaged in administrative work. Creativity is not our strength. The advertisement department can't think of it, and we are even more ruthless."

Wang Shuixin fire: "You have to take responsibility if you can't afford to do the task anymore?"

The leader was just a joke, and now I was choked back and stopped talking.

Next, several people from Segment Group put forward the concept of one's own, but Wang Shuixin was not satisfied and all were rejected-no new ideas

But everyone was helpless.

What's new?

Creative?

What are the ideas for saving electricity?

For so many years, it has been written by each TV station.

Wang Shuixin looked to Hu Fei, "Old Hu, you Segment Group didn't give you any ideas. It was an idea for you to come, not for you to sit and drink tea."

Hu Fei has not engaged in public welfare advertisement, and he has no good ideas. He also has the same ideas as everyone. Now public welfare advertisement has reached the stage of already, and it has entered the bottleneck period early. Uniformity is the norm. Keep going the same, because this kind of public welfare advertisement basically can not be creative, how to innovate? If you save electricity, can you make it into the sky?

However, Hu Fei didn't know how to answer, and the other leader and staff did not know how to make a difference. Zhang Ye spoke.

"I have an idea." Zhang Ye said amazingly.

Hu Fei heard that his eyes brightened, yes, he remembered Zhang Ye. There was a pen beside one's own, "Teacher Little Zhang, talk about it."

Wang Shuixin looked at Zhang Ye with complex eyes, "You speak."

See you all here, Zhang Ye clear your throat, public welfare advertisement? He certainly won't. This is how to learn broadcasting. Where did I learn advertisement? But although he doesn't understand, he knows Expert in that world. He also watched a lot of public welfare advertisement with the world Zhang Ye. TV The implantation on the board does not work without seeing it, so I still understand it. The public welfare advertisement in the two worlds has its own strengths. The world here pays more attention to details and language. It is particularly well done on the Little Fang, such as some advertisement languages. Zhang Ye was a little surprised when I heard this. This is a lot stronger than him. However, the world's public welfare advertisement of Zhang Ye also has its advantages, that is, creativity-this is the only place where public welfare advertisement from him is much stronger than this world.

Who stipulates that public welfare advertisement cannot be creative?

Can it still stump me? I want to be One Piece ... become a superstar person