I’m Really a Superstar Chapter 1242: 【 advertisement Level Up ！】

The next day.

Many people are waiting to see Zhang Ye jokes, such as the Celebrity team that he has robbed of endorsements, such as competitors in the same industry, such as his enemies, and even many people in the marketing circle of the advertisement industry are very different Optimistic about the endorsement effect of Zhang Ye.

"He has too many endorsements."

"Yes, so the quality is gone."

"The first advertisement is average, not to mention the latter?"

"Well, Zhang Ye's signboard is about to smash."

"Who makes him too gluttonous."

"Shanshanshanquan predicts a big loss."

"Well, what's the use of giving such a high endorsement fee to Zhang Ye?"

"This advertisement is really too bad, the level of interns."

However, the opportunity to watch a joke didn't wait, they were waiting for a loud slap!

Many media have posted news.

"Yesterday, Shanquan sold out across the board! 》

"Zhang Ye continues advertisement myth! 》

"Reporter Investigation: People's Mountain Springs Are Crazy! 》

"Is the mountain spring sweet?" 》

《Zhang Ye new advertisement produces phenomenal effect! 》

"Shanshan Spring sales have skyrocketed! 》

"The mountain spring may become the fourth quarter mineral water brand sales champion!" 》

Other mineral water brands are out!

People in advertisement are stunned!

What happened?

Sold out?

You're **** me! ?

If you have a mineral water advertisement, it ’s crazy if it ’s a little sweet? If you follow this logic, then a **** advertisement that sells salted duck eggs will not be sold to the moon if it is "a little salty"? This makes no sense at all! This simply does not conform to their advertisement learning experience and logic!

Why?

They can't believe it!

The competing brands are one by one, and they are a bit anxious. They are also mineral water brands. If they sell more, they will sell less. This is not enough. In the health product industry like Brain Gold, some people have bought Brain Gold to supplement the brain, which does not mean that they will not buy other health products to supplement calcium, iron and zinc, but the industry of bottled drinking water is different, this is the most direct market War!

Netizens are happy.

"Oh!"

"The myth continues?"

"I seem to see the shadow of Brain Gold then!"

"The mountain springs have made a lot of money."

"Please Zhang Ye, it's nothing!"

"I like this advertisement quite a bit. The mountain spring is a bit sweet. Then the picture and taste come out. I bought two boxes last night."

"I didn't buy it yesterday."

"This water is now lit."

"The key is that it tastes good and is pretty good."

"Haha, I bought it for Zhang Ye, it's okay, **** powder, he endorses what I buy."

A advertisement shocked the industry again!

And this is not the end, advertisement turned out to be Level Up on the third day!

It may be that people in the mountain spring had stocks before, and you need to take out the stocks to load the new packaging. Then the two days of crazy sales already consumed all the people's mountain springs. The new packaging was listed on the market. In addition to the Zhang Ye photos With a little new stuff, the TV advertisement also added a sentence.

"The mountain spring is a bit sweet."

"Every time you drink a bottle of people's mountain spring, you donate a penny to a child in a poor mountainous area."

The other advertisement contents have not changed, just adding such a sentence of advertisement, and writing the details of the charity event in small print on the product packaging. As a result, people's mountain spring under the situation of already increased shipments, even overnight Once again out of stock, everything came so incredible, everything came so stunned, as if Zhang Ye had been magical!

This trick has never been used before!

People in the advertisement circle haven't even thought about it!

After seeing advertisement, many people in the industry are foolish!

Can it still be like this?

The original advertisement can still do this! ?

The response from the people is very good.

"Nice!"

"Conscience brand!"

"Okay, I'll drink someone's mountain spring in the future!"

"Yes can also be a public good."

"Yes, what to drink is not to drink. Besides, the water is a bit sweet from the mountains."

Beijing is crazy!

Shanghai is crazy!

Shenzhen sells crazy!

Sales surged across the country!

It seems that the mountain springs from the competition with the other two largest drinking water brands in the industry overnight, occupying the market instantly!

Zhang Ye creates Legendary again!

A advertisement miracle is born again!

The person already from Shanquan is laughing crazy!

The brand cooperating companies that had previously questioned Zhang Ye too many endorsements, when looking at these situations, they also put their heart in their stomachs, and they are increasingly looking forward to the release of advertisement of their one's own, and only their hearts are left In a word: Teacher Zhang Ye really deserves its name!

...

A few days.

advertisement world already has a taste.

In a lecture hall in the circle, a veteran advertisement marketing Director in the industry stood in front of the podium and said to the hundreds of practitioners who came to the lecture: "The advertisement film just released, I believe everyone knows, I believe Everyone has seen it already ten times or even twenty or thirty times. "

The people in the audience nodded.

Not only?

Someone has seen it forty times!

That advertisement Director laughed: "Many people saw this advertisement for the first time, it was very simple, very unprofessional, neither introduced the brand culture of others, nor how good their water quality was. , But instead gave a little sweet, isn't this foolish? "

The crowd nodded again.

Yes, where is this advertisement?

Then the next moment of Director: "Then I can tell you now, yes, point, sweet, these three words, each word is worth 20 million!"

Understand!

"Ha?"

"Twenty million?"

"I'm going!"

"Twenty million words?"

"Too exaggerated?"

"It should be the water in the mountain spring, it seems to be sweet."

Then Director heard the words and laughed aloud, "Is this water really a bit sweet? For this reason, I have specifically consulted experts in related water industries, and I can tell you clearly that sweetness comes from sugar, including others' mountain springs. All mineral water brands in Domestic, including sugar, cannot contain sugar or similar sweet substitutes. Therefore, it is impossible for others to be sweet, with a little bit, a little bit, no trace of sweetness! "

Practitioners look at each other in dismay.

Then Director said: "After watching advertisement, I also bought a bottle of other people's mountain spring, drank it, tasted it, it seemed to be a little bit sweet, everyone should have this feeling, in fact, this is an illusion, it is a The simplest psychological suggestion. The water of the mountain spring comes from Yuhu. It is the spring water collected from many mountains. It is a natural spring produced by the self-purification and purification of Yuhu. This material Zhang Ye must have been read at the time. He must be thinking: How can consumers be intuitively aware of their origin and brand? How to form a good impression of Ganquan? How can they be converted into consumption? This requires a simple and visual concept of marketing communication. Zhang Ye is worthy of reputation For the smartest man in the world, he quickly thought of a way, which is to have these three words! Point! Sweet! "

Someone questioned: "Isn't this false marketing?"

The Director shook his hand. "This is wrong. Sweetness is not equal to sugar. Sweetness does not require water to be a bit sugary. Sweet water is synonymous with good water. Just as stinky tofu is smelly, But many people say that it is very fragrant. Is this false marketing? Sweet not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, which naturally feels a bit sweet. So, in advertisement They did n’t introduce their brand image at all, or how clean their water is and how much better than others, because they do n’t need it, they do n’t need it at all, and the words “Slightly sweet” are all included!

Come on, everyone took a breath!

A profile and data appears on the projector.

The Director pointed out, "This is my rough calculation of the sales growth and net profit of others, and this is the miracle created by the Zhang Ye advertisement these days!"

Everyone is wrong!

"So much?"

"This, this ..."

"Almost doubled sales?"

Then Director said, "Do you still think these three words are worth 60 million?"

People smiled bitterly.

Value!

It's worth it!

Twenty million words are missing!

Then Director looked at the audience, "A new advertisement word was added after advertisement Level Up, and each penny donated a penny for the children in the disaster area. This kind of advertisement is also Zhang Ye. Would you like a lot of penny What is a penny, and the money is not from others, they do n’t need to donate millions to a charity party like many big companies to do image projects. No need to pay, they use the money in the pockets of consumers to do public welfare. Consumers donate a penny to the disaster area, which is equivalent to contributing a few cents to the profit of others. The more sales they make, the more they donate. The more you earn, the Zhang Ye person is too smart and too powerful. This is not a simple advertisement at all! You think it is simple because you are too far away from the level of Zhang Ye! "

Someone took a note and took notes.

Someone looked up and listened. (To be continued., Your support is my greatest motivation.) 16-10-1911: 48: 16